The desert blooms, roses perfume the air and a Moroccan town comes to life

KALAAT M'GOUNA, Morocco (AP) — Gloved and armed with shears, women weave through thorny brambles, clipping and tossing their harvest into wheelbarrows.

“Thank God for the rain,” said rose picker Fatima El Alami. “There are roses elsewhere, but there’s nowhere like here.”

She’s right. Mild temperatures, steady sunlight, and low humidity make the fields around Kalaat M’Gouna a perfect cradle for growing its signature flower: the Damask rose. Abundant precipitation and several desert downpours this year have bestowed Morocco with an exceptional yield of the flower, used for rosewater and rose oil.

Pink and pungent, the roses are set to come in at 4,800 tons this year, a bloom far beyond the 2020-2023 average, according to the Regional Office for Agricultural Development, in nearby Ouarzazate.

The small town in the High Atlas mountains comes to life each year during the International Rose Festival, now in its 60th year. From the rose-shaped monuments at Kalaat M’Gouna’s entrances to the Pepto Bismol pink taxis, nearly everything here adheres to the theme.

Teenagers sell heart-shaped rose dashboard ornaments along the roadside where wild briars bloom into pink tangles. Children whirl around a rose-themed carousel. Roadside placards advertise rose products in at least six languages: English, French, Arabic, Spanish, Japanese and Amazigh, a tongue indigenous to the region.

Outside the town, roses span 1,020 hectares (2,520 acres) across the region this year. One hectare (2.5 acres) of roses requires little water and provides more than 120 days of work in a local economy where opportunities are scarce.

Regional officials say the rose industry is a prime example of sustainable development because the flowers are well-adapted to the climate and rooted in the culture — music, dance and celebrations like weddings.

“Roses here are perfectly adapted to the region and to the conditions we’re living in now,” said Abdelaziz Ait Mbirik, director of the local Agricultural Development Office, referencing Morocco’s prolonged drought conditions.

The value of a kilogram of roses is five to six times higher than it was several years ago. And unlike some other agricultural products that Morocco exports, Kalaat M’Gouna’s roses are largely grown by small-scale farmers and nourished with drip irrigation.

Though roses are broadly considered a lifeblood to the local economy, women toiling in the fields make an average of 80-100 Moroccan dirhams a day ($8-10) during harvest season.

From the fields where they labor, the roses are bundled into potato sacks and sold to local distilleries like Mohammed Ait Hamed’s. There, they are are splayed onto tables, sorted and ultimately poured into copper cauldrons known as alembic stills, where they’re steamed and filtered into fragrant water and precious oil. The two are packaged into pink bottles, tiny glass vials or spun into soaps or lotions.

Long seen as a natural remedy for a variety of ails in Morocco, rose-based products are increasingly in high demand worldwide. Rosewater and oil are often incorporated into perfumes, toners or facial mists and marketed for their sweet and soothing smell as well as their anti-inflammatory and anti-microbial properties.

Elixirs, tonics and balms were flying off the shelves last week at booths staffed by local cooperatives from throughout the region. The demand has spurred local officials to find ways to incentivize farmers to expand rose production in the upcoming years.

At the festival parade, as drummers tapped their sticks in cadence, Fatima Zahra Bermaki, crowned this year’s Miss Rose, waved from a float draped in petals. She said she hoped the world could one day know the beauty of Kalaat M’Gouna and its desert roses. But amid the commotion, she remembered something:

“The ladies who pick the flowers are the important ones in all of this. If they weren’t here none of this would be,” she said.

A view of the Middle Atlas town Kalaat M'Gouna where the annual Rose Festival takes place, Morocco, Tuesday, May 6, 2025. (AP Photo/Mosa'ab Elshamy)

Roses are dried on a rooftop during the annual Rose Festival in Kalaat M'Gouna, Morocco, Tuesday, May 6, 2025. (AP Photo/Mosa'ab Elshamy)

Workers harvest roses in a farm during the annual Rose Festival in Kalaat M'Gouna, Morocco, Tuesday, May 6, 2025. (AP Photo/Mosa'ab Elshamy)

A worker places roses in a copper tin before they're boiled to produce rose products, in Kalaat M'Gouna, Morocco, Wednesday, May 7, 2025. (AP Photo/Mosa'ab Elshamy)

Winners of the Miss Rose beauty pageant join a parade during the annual Rose Festival in Kalaat M'Gouna, Morocco, Wednesday, May 7, 2025. (AP Photo/Mosa'ab Elshamy)

LANSING, Mich. (AP) — Michigan Lt. Gov. Garlin Gilchrist II announced Monday he is suspending his campaign for governor and instead joining the race for secretary of state of the battleground state.

Gilchrist, a progressive Democrat from Detroit, did not cite a specific reason for the change in his video announcement, but said he is not finished being a “public servant.” His departure clears up the Democratic primary and benefits the frontrunner, Jocelyn Benson, who is the current Secretary of State, in the race to replace term-limited Gov. Gretchen Whitmer.

The secretary of state is Michigan's top election official, a highly politicized and visible role since the 2020 presidential election.

“Michigan has been ground zero in the battle for free and fair elections before, and it will be again,” Gilchrist said.

As Whitmer’s second in command and her running mate in two elections, Gilchrist struggled to match Benson’s name recognition and fundraising. He reported having around $378,000 of cash on hand as of October compared to Benson’s $2.98 million.

Benson is now set to face only Genesee County Sheriff Chris Swanson in the Democratic primary in August.

The inclusion of a well-known independent candidate has created a new problem for Democrats this year. Former Detroit Mayor Mike Duggan is avoiding costly primaries altogether by running as an independent. The Michigan Democratic Party slammed the former Democrat last week for not standing up to President Donald Trump’s second term policies.

In the Republican primary, U.S. Rep. John James, former Michigan Attorney General Mike Cox, state Senate Leader Aaric Nesbitt and former Michigan House speaker Tom Leonard are jockeying for the nomination.

In his bid to become secretary of state, Gilchrist will face four other Democrats: Barb Byrum, Ingham County clerk; Aghogho Edevbie, deputy secretary of state; Suzanna Shkreli, a former Whitmer aide and commissioner of the Michigan State Lottery; and Adam Hollier, a former state senator from Detroit.

Michigan does not hold primary elections for the secretary of state position; the nominee is chosen by precinct delegates during party conventions. The Michigan Democratic Party convention is scheduled for April 19.

State Republicans plan to hold their nominating convention March 28 and GOP figures chasing the party's nomination for secretary of state include Anthony Forlini, Macomb County Clerk, and Monica Yatooma, an Oakland County executive.

In addition to the office of the governor and secretary of state, Michigan voters will be selecting a new state attorney general and a U.S. senator in November.

FILE - Michigan Lt. Gov. Garlin Gilchrist II waits before the State of the State address, Wednesday, Jan. 24, 2024, at the state Capitol in Lansing, Mich. (AP Photo/Al Goldis, file)