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Mao Gen Foo, DongWook Kim, and Maya Rashed take on key sales and marketing roles to accelerate AI-Powered Experience Orchestration adoption and deepen customer impact across the region
SINGAPORE, May 19, 2025 /PRNewswire/ -- Genesys®, a global cloud leader in AI-Powered Experience Orchestration, today announced three leadership appointments in Asia Pacific (APAC) to accelerate regional adoption of the Genesys Cloud platform and support businesses in their cloud and digital customer experience (CX) transformation. Mao Gen Foo joins the APAC leadership team as Vice President of Sales for Asia, DongWook Kim is appointed Country Manager for Korea, and Maya Rashed steps in as Senior Director, Asia Pacific and Japan (APJ) Marketing.
APAC represents a uniquely diverse and high-growth landscape, requiring a nuanced, data-driven approach to customer engagement that aligns with the region's evolving digital and economic priorities. To meet this opportunity, these leaders will drive further adoption of the Genesys Cloudâ„¢ platform, help enterprises realize new levels of value from CX orchestration, and sharpen go-to-market strategies to better serve the region's dynamic needs.
Albert Nel, Senior Vice President for APJ at Genesys, commented, "Asia Pacific continues to provide strong opportunities for Genesys, and these appointments reflect a significant investment in the talent and leadership needed to scale our impact. Mao Gen, DongWook and Maya bring extensive experience across key business functions — critical to driving our AI-Powered Experience Orchestration strategy. Their leadership will enhance our ability to help organisations transform how they connect with customers, delivering more empathetic, outcome-driven experiences."
With nearly 30 years of experience at companies such as Qualtrics and OpenText, where he built and scaled high-performing sales organizations across Southeast Asia, Greater China, Korea, and India, Mao Gen Foo, Vice President of Sales, Asia, will lead revenue growth and customer success strategies across key Asian markets. "My focus is on empowering our teams to deliver measurable outcomes, strengthening our partner ecosystem, and helping businesses unlock the full value of the Genesys Cloud platform as they navigate growth and innovation," said Mao Gen.
As Country Manager for Korea, DongWook Kim will oversee business expansion, customer engagement, and strategic partnerships across the Korean market. With over 20 years of experience at enterprise solution companies such as UiPath and SAS Korea, DongWook brings deep expertise in cloud platforms, information technology, and data analytics. "With cloud and AI adoption emerging as key business value drivers for Korean enterprises, I'm committed to deepening our market presence by aligning with local business needs and helping customers accelerate transformation by combining AI innovation, cloud scalability, and local market insight," said Kim.
Based in Sydney, Maya Rashed steps in as Senior Director, APJ Marketing, bringing over 20 years of experience in B2B technology and SaaS marketing, including senior leadership roles at Okta, Oracle, and Confluent. "Driving growth in a dynamic region like APAC requires precision, collaboration, and a deep understanding of customer needs. My aim is to build scalable marketing programs that align closely with sales, accelerate demand, and elevate customer engagement at every stage of their journey," said Rashed.
These leadership appointments underscore the continued momentum of Genesys across APAC. During fiscal year 2025, in APAC, Genesys Cloud grew to supporting over 1,400 customers with nearly 30% growth in users year-over-year, including some of the region's most recognised customer-centric brands, including Atomy, Beyond Bank, Maxicare, Zensar Technologies. Meanwhile, the shift toward automation is accelerating across the region with organisations driving more self-service interactions. This is evidenced by a 120% year-over-year increase in AI chatbot sessions and a more than 250% year-over-year surge in AI voicebot minutes during the same period. Strengthening its regional footprint, Genesys has made investments in both infrastructure and talent, with a growing team of over 1,500 employees in APAC.
Currently, Genesys offers full-service cloud availability in five Amazon Web Services (AWS) Regions in APAC including AWS Asia Pacific (Mumbai), AWS Asia Pacific (Seoul), AWS Asia Pacific (Tokyo), AWS Asia Pacific (Osaka) and AWS Australia (Sydney), with more locations expected in the future. It also provides satellite availability in AWS Asia Pacific (Singapore), AWS Asia Pacific (Hong Kong), and AWS Asia Pacific (Jakarta). This regional presence enables Genesys to help businesses meet data privacy and regulatory requirements across APAC.
About Genesys
Please visit https://www.genesys.com/en-sg
Media Contact
Manali Pattnaik
Director APAC Communications, Genesys
manali.pattnaik@genesys.com
+65-8321 7924
Mao Gen Foo, DongWook Kim, and Maya Rashed take on key sales and marketing roles to accelerate AI-Powered Experience Orchestration adoption and deepen customer impact across the region
SINGAPORE, May 19, 2025 /PRNewswire/ -- Genesys®, a global cloud leader in AI-Powered Experience Orchestration, today announced three leadership appointments in Asia Pacific (APAC) to accelerate regional adoption of the Genesys Cloud platform and support businesses in their cloud and digital customer experience (CX) transformation. Mao Gen Foo joins the APAC leadership team as Vice President of Sales for Asia, DongWook Kim is appointed Country Manager for Korea, and Maya Rashed steps in as Senior Director, Asia Pacific and Japan (APJ) Marketing.
APAC represents a uniquely diverse and high-growth landscape, requiring a nuanced, data-driven approach to customer engagement that aligns with the region's evolving digital and economic priorities. To meet this opportunity, these leaders will drive further adoption of the Genesys Cloudâ„¢ platform, help enterprises realize new levels of value from CX orchestration, and sharpen go-to-market strategies to better serve the region's dynamic needs.
Albert Nel, Senior Vice President for APJ at Genesys, commented, "Asia Pacific continues to provide strong opportunities for Genesys, and these appointments reflect a significant investment in the talent and leadership needed to scale our impact. Mao Gen, DongWook and Maya bring extensive experience across key business functions — critical to driving our AI-Powered Experience Orchestration strategy. Their leadership will enhance our ability to help organisations transform how they connect with customers, delivering more empathetic, outcome-driven experiences."
With nearly 30 years of experience at companies such as Qualtrics and OpenText, where he built and scaled high-performing sales organizations across Southeast Asia, Greater China, Korea, and India, Mao Gen Foo, Vice President of Sales, Asia, will lead revenue growth and customer success strategies across key Asian markets. "My focus is on empowering our teams to deliver measurable outcomes, strengthening our partner ecosystem, and helping businesses unlock the full value of the Genesys Cloud platform as they navigate growth and innovation," said Mao Gen.
As Country Manager for Korea, DongWook Kim will oversee business expansion, customer engagement, and strategic partnerships across the Korean market. With over 20 years of experience at enterprise solution companies such as UiPath and SAS Korea, DongWook brings deep expertise in cloud platforms, information technology, and data analytics. "With cloud and AI adoption emerging as key business value drivers for Korean enterprises, I'm committed to deepening our market presence by aligning with local business needs and helping customers accelerate transformation by combining AI innovation, cloud scalability, and local market insight," said Kim.
Based in Sydney, Maya Rashed steps in as Senior Director, APJ Marketing, bringing over 20 years of experience in B2B technology and SaaS marketing, including senior leadership roles at Okta, Oracle, and Confluent. "Driving growth in a dynamic region like APAC requires precision, collaboration, and a deep understanding of customer needs. My aim is to build scalable marketing programs that align closely with sales, accelerate demand, and elevate customer engagement at every stage of their journey," said Rashed.
These leadership appointments underscore the continued momentum of Genesys across APAC. During fiscal year 2025, in APAC, Genesys Cloud grew to supporting over 1,400 customers with nearly 30% growth in users year-over-year, including some of the region's most recognised customer-centric brands, including Atomy, Beyond Bank, Maxicare, Zensar Technologies. Meanwhile, the shift toward automation is accelerating across the region with organisations driving more self-service interactions. This is evidenced by a 120% year-over-year increase in AI chatbot sessions and a more than 250% year-over-year surge in AI voicebot minutes during the same period. Strengthening its regional footprint, Genesys has made investments in both infrastructure and talent, with a growing team of over 1,500 employees in APAC.
Currently, Genesys offers full-service cloud availability in five Amazon Web Services (AWS) Regions in APAC including AWS Asia Pacific (Mumbai), AWS Asia Pacific (Seoul), AWS Asia Pacific (Tokyo), AWS Asia Pacific (Osaka) and AWS Australia (Sydney), with more locations expected in the future. It also provides satellite availability in AWS Asia Pacific (Singapore), AWS Asia Pacific (Hong Kong), and AWS Asia Pacific (Jakarta). This regional presence enables Genesys to help businesses meet data privacy and regulatory requirements across APAC.
About Genesys
Please visit https://www.genesys.com/en-sg
Media Contact
Manali Pattnaik
Director APAC Communications, Genesys
manali.pattnaik@genesys.com
+65-8321 7924
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Genesys Strengthens Asia Pacific Leadership Team
Genesys Strengthens Asia Pacific Leadership Team
Genesys Strengthens Asia Pacific Leadership Team
SEOUL, South Korea, Jan. 12, 2026 /PRNewswire/ -- A world-famous annual ice fishing festival kicked off Saturday in a remote mountain town in the northeastern province of Gangwon, offering weeks of ice fishing and seasonal activities.
The 2026 Hwacheon Sancheoneo Ice Festival will run through Feb. 1 in Hwacheon, just 25 kilometers south of the inter-Korean border and about 90 km northeast of Seoul.
"Sancheoneo" is a species of trout known to live only in very clean fresh water.
Visitors from all over the nation arrived at the 300,000-square-meter festival ground -- roughly the size of around 40 football pitches -- from early morning.
"(We) will do our best to ensure safety and so that the Hwacheon Sancheoneo Ice Festival can become a winter festival enjoyed by everyone around the world beyond the Republic of Korea," Hwacheon Gov. Choi Moon-soon said at the opening ceremony.
This year's festival is expected to attract more than 100,000 foreign visitors, turning Hwacheon, with a population of 22,370, into a global wintertime festival city.
Launched in 2003, the event was chosen as the nation's best festival by the culture ministry in 2010 and had drawn more than 1 million visitors for 13 straight years, from 2006 to 2019.
Last year's event attracted over 1.86 million visitors, surpassing the previous record of 1.84 million set in 2019. Among the attendees, 122,000 were foreign visitors -- significantly higher than the 85,000 recorded the previous year.
The annual winter festival has previously made headlines worldwide, with thousands of tourists trying to fish for sancheoneo through holes cut into the surface of a vast frozen river and taking part in bare-hand fishing, sledding, ice soccer and other events.
Other hands-on activities that allow visitors to fully enjoy the snow and ice this year will include sledding on a 40-meter slope and on a 60-meter section of a frozen river, riding a family-friendly "ice bobsleigh" made by the Hwacheon County Office down a spiral-shaped tube, curling and figure skating.
The Seohwasan Multipurpose Indoor Plaza, another key venue of the festival, will feature a miniature version of the Harbin Ice and Snow World, a world-renowned ice and snow festival, while about 30 ice lantern makers from Harbin will showcase the pinnacle of ice art at the Indoor Ice Sculpture Plaza.
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** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
World-renowned ice fishing festival kicks off in Hwacheon
