Bibigo - Global No. 1 Korean Food Brand - Appoints Popular K-pop Group SEVENTEEN as Global Brand Ambassadors

• Launches bibigo | SEVENTEEN Campaign Video and Plans Online and Offline Activities for Global Consumers and Fans

SEOUL, South Korea, May 19, 2025 /PRNewswire/ -- CJ Foods' global Korean food brand bibigo announced that it has chosen SEVENTEEN, one of the most popular K-Pop groups, as its first-ever brand ambassadors. This collaboration marks a major step in bibigo's efforts to engage with Gen-Z consumers worldwide. As the leading K-Food brand, bibigo aims to bring Korean food closer to international audiences by working with SEVENTEEN, whose influence reaches across the globe.

The campaign, centered around the slogan "Taste What's Beyond," will include a variety of exciting activities such as:

• Campaign Video Release
• Collaborative Product Launch
• Online and Offline Events

SEOUL, South Korea, May 19, 2025 /PRNewswire/ -- CJ Foods' global Korean food brand bibigo announced that it has chosen SEVENTEEN, one of the most popular K-Pop groups, as its first-ever brand ambassadors. This collaboration marks a major step in bibigo's efforts to engage with Gen-Z consumers worldwide. As the leading K-Food brand, bibigo aims to bring Korean food closer to international audiences by working with SEVENTEEN, whose influence reaches across the globe.

The campaign, centered around the slogan "Taste What's Beyond," will include a variety of exciting activities such as:

Through this partnership, CJ aims to share bibigo's unique stories and flavors of Korean food with a fresh and creative approach.

SEVENTEEN is a K-pop icon that debuted in 2015. CJ Foods chose SEVENTEEN as its global brand ambassadors because the group's bright and positive energy synergizes with bibigo's fun and passionate brand image.

To kick off the campaign, bibigo will release a campaign video across its global Instagram, TikTok, and X (formerly Twitter) channels starting May 20. The short-form video features SEVENTEEN members enjoying a range of bibigo products, including gimbap, corn dogs, and tteokbokki. Fans can also view the video on a dedicated bibigo | SEVENTEEN microsite, set to go live on the brand's official website on May 23. During the campaign's video shoot in March, SEVENTEEN brought their signature playful charm to the set, creating a lively and engaging atmosphere.

The collaboration doesn't stop there. In the second half of this year, bibigo will roll out collaborative products under the bibigo | SEVENTEEN campaign in global markets. Additionally, fans and consumers can look forward to a series of online and offline events in international markets like Japan and the United States.

"By partnering with SEVENTEEN, we hope to connect with more consumers worldwide and significantly drive awareness for our brand bibigo," said Stephan Czypionka, Global Chief Marketing Officer of CJ Foods. "Through this campaign, we aim to showcase bibigo and Korean food to a broader audience in a fun and engaging way."

About bibigo

Launched in 2010, bibigo is a global Korean food brand of CJ Foods. Aiming to enrich today's busy and demanding life, bibigo delivers K-food and culture to dinner tables worldwide under the new slogan "Live Delicious."

The brand line-up includes a full assortment of snacks, appetizers and meal items. Bibigo products are sold across around 60 countries globally, and the brand's signature item "Mandu" is sold in 6 continents. Inspired by authentic recipes, bibigo makes the tastes of Korean cuisine accessible with popular offerings in most major grocery chains.

For more information, visit http://www.bibigo.com/en/at-home

About CJ Foods

CJ Foods, a business unit of CJ CheilJedang, is a global food company delivering a variety of products ranging from foodstuffs and frozen/chilled foods to appetizers. As the largest food company in Korea for decades, CJ Foods is now leading the globalization of Korean food with its renowned "bibigo" brand. Under bibigo, it offers delicious K-food products including Mandu (Korean-style dumpling), chicken, processed rice, Korean sauce, Kimchi, Gim (seaweed), roll, and K-street food.

For more information, visit https://www.cj.co.kr/en/aboutus/business/food

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Bibigo - Global No. 1 Korean Food Brand - Appoints Popular K-pop Group SEVENTEEN as Global Brand Ambassadors

MONROE, N.J. and RANCHO CUCAMONGA, Calif., May 9, 2026 /PRNewswire/ -- MimiSilk, the clinical-grade at-home beauty device brand, launched its 2026 Mother's Day campaign, offering a limited-time promotion across its full product collection. The campaign aims to provide consumers with accessible, professional skincare solutions as a gifting choice for the holiday, offering mothers a way to experience medical-grade skin rejuvenation from the comfort of home.

About MimiSilk: Silk Your Skin, Love Your Glow

MimiSilk was founded on a clear mission: to make clinical-grade skincare part of everyday life — offering an effective standalone solution for those seeking skin rejuvenation at home, and a powerful complement to in-clinic treatments for long-term maintenance and lasting results. Its devices are designed to be safe, accessible, and built into daily life – supporting women in building consistent self-care habits that help soften visible signs of aging, restore a natural inner glow, and achieve a texture as smooth as silk. At the core of the brand is a simple belief: beauty is about confidence, control, and taking time to care for yourself.

MimiSilk Iris: Multi-Benefit Anti-Aging in One Device

The flagship product of this season's campaign is the MimiSilk Iris, a non-ablative fractional laser device for at-home use. Operating at a clinically proven 1450 nm wavelength, Iris stimulates natural collagen production to address the appearance of wrinkles, refine pore visibility, and improve overall skin radiance. The device is non-invasive and requires no recovery downtime, making it compatible with a standard nightly skincare routine.

A Limited-Time Mother's Day 2026 Offer

The Mother's Day promotion is available across MimiSilk's collection, catering to both individual consumers and gift shoppers, making it a practical gifting choice for those looking to offer a practical, results-oriented skincare solution.

MimiSilk believes skincare can be more than a beauty step — it can be a meaningful part of how women feel refreshed, confident, and cared for in daily life. A few focused moments each week can become a quiet ritual of restoration and self-care. This Mother's Day and beyond, the brand hopes mothers everywhere feel seen, appreciated, and beautifully radiant.

Further details on the campaign and products are available on the MimiSilk official website.

 

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MimiSilk Celebrates Mother's Day 2026: The Gift of Skin Confidence