 |
New offering can cut wiring time by up to 80%, speeding production and innovation
MILWAUKEE, Wis., May 20, 2025 /PRNewswire/ -- Rockwell Automation, Inc. (NYSE: ROK), the world's largest company dedicated to industrial automation and digital transformation, today announced the release of its EtherNet/IPâ„¢ In-cabinet Solution, a major advancement designed to meet the growing demand for smarter, faster and more connected manufacturing operations.
As companies strive to improve productivity and reduce downtime, traditional hard-wired control panels often stand in the way, limiting data access and complicating system upgrades. The EtherNet/IP In-cabinet Solution addresses those challenges by streamlining communications between devices with the panel, making system integration simpler, boosting real-time data access and helping manufacturers make faster, more informed decisions.
"Our EtherNet/IP In-cabinet Solution is a game-changer in industrial connectivity," said Kelly Passineau, product manager at Rockwell Automation. "By leveraging single-pair Ethernet/IP technology, we're helping customers reduce installation time, enhance operational efficiency and integrate wired components into a more intelligent, data-driven network."
Early adopters are already seeing the impact. Volga, a Rockwell Systems Integrator Partner and a leading manufacturer based in Brazil specializing in electrical, mechanical and automation control, reported dramatic improvements after adopting the EtherNet/IP In-Cabinet Solution.
"The EtherNet/IP In-cabinet Solution reduced our assembly time by over 65%, enabling us to wire starters and panel operators in just over an hour," said Carlos Leopoldo, commercial director at Volga. "Beyond the significant time savings, this system provides numerous benefits for our panel builders, including space efficiency, customizable panel operator colors, a reduction in SKUs, minimized risk of incorrect connections and more straightforward inspections. It's a well-designed solution that enhances efficiency and reliability for both panel builders and end users who can benefit from improved communication, diagnostics and easier maintenance."
Key benefits of this new offering include:
- Faster Installation: When implemented in accordance with recommended standards, it can help cut wiring time by up to 80% compared to traditional hard-wired installation.
- Optimized Space: The compact design allows for efficient use of cabinet space, enabling more devices to be installed in the same footprint and reduces overall panel size.
- Improved Data Access: Boost productivity with quick, real-time communication between devices.
- Scalability: Easily expand and adapt to future networking needs without major infrastructure changes.
Additionally, a plug and play design enables easy configuration, commissioning and maintenance, ultimately reducing disruptions to production schedules.
Learn more about the EtherNet/IP In-cabinet Solution on Rockwell's website.
About Rockwell Automation
Rockwell Automation, Inc. (NYSE: ROK) is a global leader in industrial automation and digital transformation. We connect the imaginations of people with the potential of technology to expand what is humanly possible, making the world more productive and more sustainable. Headquartered in Milwaukee, Wisconsin, Rockwell Automation employs approximately 27,000 problem solvers dedicated to our customers in more than 100 countries as of fiscal year end 2024. To learn more about how we are bringing the Connected Enterprise® to life across industrial enterprises, visit www.rockwellautomation.com.
New offering can cut wiring time by up to 80%, speeding production and innovation
MILWAUKEE, Wis., May 20, 2025 /PRNewswire/ -- Rockwell Automation, Inc. (NYSE: ROK), the world's largest company dedicated to industrial automation and digital transformation, today announced the release of its EtherNet/IPâ„¢ In-cabinet Solution, a major advancement designed to meet the growing demand for smarter, faster and more connected manufacturing operations.
As companies strive to improve productivity and reduce downtime, traditional hard-wired control panels often stand in the way, limiting data access and complicating system upgrades. The EtherNet/IP In-cabinet Solution addresses those challenges by streamlining communications between devices with the panel, making system integration simpler, boosting real-time data access and helping manufacturers make faster, more informed decisions.
"Our EtherNet/IP In-cabinet Solution is a game-changer in industrial connectivity," said Kelly Passineau, product manager at Rockwell Automation. "By leveraging single-pair Ethernet/IP technology, we're helping customers reduce installation time, enhance operational efficiency and integrate wired components into a more intelligent, data-driven network."
Early adopters are already seeing the impact. Volga, a Rockwell Systems Integrator Partner and a leading manufacturer based in Brazil specializing in electrical, mechanical and automation control, reported dramatic improvements after adopting the EtherNet/IP In-Cabinet Solution.
"The EtherNet/IP In-cabinet Solution reduced our assembly time by over 65%, enabling us to wire starters and panel operators in just over an hour," said Carlos Leopoldo, commercial director at Volga. "Beyond the significant time savings, this system provides numerous benefits for our panel builders, including space efficiency, customizable panel operator colors, a reduction in SKUs, minimized risk of incorrect connections and more straightforward inspections. It's a well-designed solution that enhances efficiency and reliability for both panel builders and end users who can benefit from improved communication, diagnostics and easier maintenance."
Key benefits of this new offering include:
- Faster Installation: When implemented in accordance with recommended standards, it can help cut wiring time by up to 80% compared to traditional hard-wired installation.
- Optimized Space: The compact design allows for efficient use of cabinet space, enabling more devices to be installed in the same footprint and reduces overall panel size.
- Improved Data Access: Boost productivity with quick, real-time communication between devices.
- Scalability: Easily expand and adapt to future networking needs without major infrastructure changes.
Additionally, a plug and play design enables easy configuration, commissioning and maintenance, ultimately reducing disruptions to production schedules.
Learn more about the EtherNet/IP In-cabinet Solution on Rockwell's website.
About Rockwell Automation
Rockwell Automation, Inc. (NYSE: ROK) is a global leader in industrial automation and digital transformation. We connect the imaginations of people with the potential of technology to expand what is humanly possible, making the world more productive and more sustainable. Headquartered in Milwaukee, Wisconsin, Rockwell Automation employs approximately 27,000 problem solvers dedicated to our customers in more than 100 countries as of fiscal year end 2024. To learn more about how we are bringing the Connected Enterprise® to life across industrial enterprises, visit www.rockwellautomation.com.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Rockwell Automation Launches EtherNet/IP In-cabinet Solution to Help Manufacturers Build Smarter, More Efficient Panels
|
Hotels Deploying Advanced Localization Strategies Report Improved Guest Satisfaction and Incremental Bookings
SINGAPORE, Dec. 23, 2025 /PRNewswire/ -- Digital travel platform Agoda has published findings on how localization is transforming Asia's tourism landscape, reporting that hotels are tailoring marketing, booking, payment, and service touchpoints to meet the cultural and language expectations of international travelers. The "Tailored to Win: How Hotels are using Localization to Capture Asia's Tourism Boom" report highlights that around a third of hotels in Asia have reached the stage of "integrated tailoring" where localization is embedded across marketing, booking, and on-site experiences, with 5-star hotels making the lead in adopting integrated tailoring strategies.
Agoda's report demonstrate that localization delivers measurable, quantitative gains for hotels, with the strongest impact seen at more advanced stages of adoption. While properties that have begun tailoring their offerings report notable improvements, the benefits become even more pronounced as hotels implement deeper, integrated localization strategies. At these advanced stages, 99% of hotels report improved guest satisfaction, 95% see an increase in repeat bookings, and 91% find that guests are willing to pay more per room, compared to 80% at the early stage. Hotels embracing advanced localization report not only achieving greater revenue per available room (RevPAR) but also enjoying enhanced pricing power and guest loyalty.
Localization strategies are not one-size-fits-all, with preferences and behaviours varying significantly across source markets. Hoteliers should focus on tailoring experiences to these unique market needs to unlock measurable growth and drive stronger results. With this goal in mind, hotels are embracing tailored integration across several key areas to better serve their guests.
In marketing and outreach, properties are leveraging culture-specific content and adapting their materials to reflect local trends. Notably, around 60% of hotels targeting markets such as Singapore, Japan, South Korea and more as top source markets utilize local media channels and popular digital platforms to reach guests more effectively. In addition, approximately six in ten properties present booking details and prices in the guest's preferred language and currency for their top markets, often supported by online translation tools. A similar proportion offer online payment options in local currency, enhancing convenience and trust for international travelers.
"Localization isn't just a trend. It's a strategic imperative for hoteliers looking to thrive in Asia's dynamic tourism market." said Andrew Smith, Senior Vice President of Supply at Agoda. "To truly deliver measurable business results, hotels must approach tailoring strategies holistically, viewing language, payment systems, design and marketing as interconnected elements of the entire guest's journey. It demands a shift in mindset from standardization to segmentation, and from mass communication to genuine cultural resonance."
Asia has rapidly become the world's fastest-growing travel hub, now accounting for nearly 28% of global international arrivals, up from just 9% in 2022, according to the International Air Transport Associatio. With Asians projected to drive half of all global air passenger growth over the next 15 years, and the region's middle class expanding at an unprecedented rate, the opportunities and challenges for the hospitality sector are profound. In this dynamic environment, understanding and responding to the evolving expectations of travellers is more critical than ever. By analyzing the latest market trends and guest behaviors, Agoda calls on hoteliers and accommodation partners identify how tailored, localized strategies can unlock growth, enhance guest satisfaction, and secure long-term competitiveness in Asia's vibrant tourism landscape.
Download the full report here, "Tailored to Win: How Hotels are Using Localization to Capture Asia's Tourism Boom."
Hotels Deploying Advanced Localization Strategies Report Improved Guest Satisfaction and Incremental Bookings
SINGAPORE, Dec. 23, 2025 /PRNewswire/ -- Digital travel platform Agoda has published findings on how localization is transforming Asia's tourism landscape, reporting that hotels are tailoring marketing, booking, payment, and service touchpoints to meet the cultural and language expectations of international travelers. The "Tailored to Win: How Hotels are using Localization to Capture Asia's Tourism Boom" report highlights that around a third of hotels in Asia have reached the stage of "integrated tailoring" where localization is embedded across marketing, booking, and on-site experiences, with 5-star hotels making the lead in adopting integrated tailoring strategies.
Agoda's report demonstrate that localization delivers measurable, quantitative gains for hotels, with the strongest impact seen at more advanced stages of adoption. While properties that have begun tailoring their offerings report notable improvements, the benefits become even more pronounced as hotels implement deeper, integrated localization strategies. At these advanced stages, 99% of hotels report improved guest satisfaction, 95% see an increase in repeat bookings, and 91% find that guests are willing to pay more per room, compared to 80% at the early stage. Hotels embracing advanced localization report not only achieving greater revenue per available room (RevPAR) but also enjoying enhanced pricing power and guest loyalty.
Localization strategies are not one-size-fits-all, with preferences and behaviours varying significantly across source markets. Hoteliers should focus on tailoring experiences to these unique market needs to unlock measurable growth and drive stronger results. With this goal in mind, hotels are embracing tailored integration across several key areas to better serve their guests.
In marketing and outreach, properties are leveraging culture-specific content and adapting their materials to reflect local trends. Notably, around 60% of hotels targeting markets such as Singapore, Japan, South Korea and more as top source markets utilize local media channels and popular digital platforms to reach guests more effectively. In addition, approximately six in ten properties present booking details and prices in the guest's preferred language and currency for their top markets, often supported by online translation tools. A similar proportion offer online payment options in local currency, enhancing convenience and trust for international travelers.
"Localization isn't just a trend. It's a strategic imperative for hoteliers looking to thrive in Asia's dynamic tourism market." said Andrew Smith, Senior Vice President of Supply at Agoda. "To truly deliver measurable business results, hotels must approach tailoring strategies holistically, viewing language, payment systems, design and marketing as interconnected elements of the entire guest's journey. It demands a shift in mindset from standardization to segmentation, and from mass communication to genuine cultural resonance."
Asia has rapidly become the world's fastest-growing travel hub, now accounting for nearly 28% of global international arrivals, up from just 9% in 2022, according to the International Air Transport Associatio. With Asians projected to drive half of all global air passenger growth over the next 15 years, and the region's middle class expanding at an unprecedented rate, the opportunities and challenges for the hospitality sector are profound. In this dynamic environment, understanding and responding to the evolving expectations of travellers is more critical than ever. By analyzing the latest market trends and guest behaviors, Agoda calls on hoteliers and accommodation partners identify how tailored, localized strategies can unlock growth, enhance guest satisfaction, and secure long-term competitiveness in Asia's vibrant tourism landscape.
Download the full report here, "Tailored to Win: How Hotels are Using Localization to Capture Asia's Tourism Boom."
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Agoda Insights Reveal Business Impact of Localization Across Asia's Rapidly Growing Tourism Sector
