QINGDAO, China, May 20, 2025 /PRNewswire/ -- Haier, a global leader in household appliances, today officially announces a strategic partnership with KEF, the world-renowned audio technology brand. Haier and KEF will jointly engineer the audio systems for Haier's latest Mini LED and QLED TV models, including the Haier TV M96, M92, M80 and S90 series. These models[1] will be launched throughout 2025, covering key markets such as India, Pakistan, Bangladesh, Indonesia, Malaysia, the Philippines, Thailand, Vietnam, Spain, Saudi Arabia and Egypt. Together, Haier and KEF will deliver an unparalleled home entertainment experience to consumers around the world.
Under this exciting partnership, the sound systems of these Mini LED and QLED TV series are co-designed by Haier and KEF, and have been meticulously tuned by the same KEF engineering team responsible for their flagship loudspeakers, including Blade and The Reference. Leveraging KEF's over 60 years of acoustic engineering expertise, these Haier TV models seamlessly integrate high-end audio experiences, making it more accessible and convenient for home entertainment scenarios.
The Haier M96 series of 4K QD-Mini LED TVs, the flagship model for 2025, made its debut at the 2025 Australian Open earlier this year. Its enhanced visual and audio capabilities captivated millions of tennis enthusiasts at Melbourne Park and central Melbourne through Haier TV's fan engagement booths and activities. Benefiting from KEF's expert tuning, the M96 series boasts a 2.2.2-channel audio system for the 75-inch and 85-inch models, and an impressive 6.2.2-channel system for the 100-inch model, delivering a truly high-fidelity audio experience, right in the living room.
The Haier M80 series of 4K Mini LED TVs, which officially launched in India in April, is scheduled to roll out across key markets in the coming months. Co-engineered with KEF, the Haier TV M80 series delivers clear highs, rich mids, and deep, elastic bass through its 2.1-channel speaker system. Available in multiple sizes—85, 75, 65, and 55 inches—the M80 series caters to a variety of home entertainment needs.
"We are honored to partner with KEF on a global scale," said Junguang Liu, Vice President of Haier Smart Home, General Manager of Audio-Visual BU. "This collaboration seamlessly merges our smart home expertise with KEF's renowned audio technology, delivering an immersive and high-quality sound experience. Together, we are bringing next-level home entertainment to our consumers worldwide."
Grace Lo, president and head of global marketing at KEF, commented: "We are delighted with our partnership with Haier TV. By combining KEF's acoustic technology with Haier TV's innovative capabilities in the field of home appliances, we are poised to provide users with a new immersive audio-visual experience with their latest TVs. We look forward to collaborating on more breakthrough audio-visual products together in the near future."
This partnership marks the beginning of a shared journey. Both Haier and KEF are dedicated to elevating home entertainment and delivering unparalleled experiences. As a result of this innovative collaboration, consumers can anticipate more Haier TV products featuring KEF co-engineered audio in the near future.
| [1] The availability of specific models in certain markets may be subject to change. |
[1] The availability of specific models in certain markets may be subject to change.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Haier and KEF Announce Global Partnership to Co-Engineer Immersive Audio for Haier Smart TVs
Haier and KEF Announce Global Partnership to Co-Engineer Immersive Audio for Haier Smart TVs
TAIPEI, Jan. 12, 2026 /PRNewswire/ -- The Game-Fi world welcomes a bold new contender as CJC Race officially launches worldwide, revolutionizing the blockchain gaming landscape with its immersive horse racing experience and dynamic Play-to-Earn economy.
Built on the Arbitrum blockchain, CJC Race blends strategic gameplay with real-world earning potential, offering players a chance to become digital stable owners, compete in high-stakes tournaments, and earn stablecoin rewards. With its motto "skills meet strategy, rewards meet reality" the game invites both newcomers and seasoned Game-Fi enthusiasts to dive into a new era of strategic Game-Fi horse racing ecosystem.
Strategic Racing Meets Real-World Value
At the heart of CJC Race, it is a competitive simulation where players collect NFT Horses, Jockeys, and Items to build their ultimate racing teams. Success hinges on tactical decisions—matching horses to track types and distances, optimizing team synergy, and mastering diverse formats like:
Champion Stakes: Monthly prize pool starting at 30,000 USDT, exclusive to Tycoon Club members.
League Challenges: Distance-based races with 18,000 USDT in seasonal rewards. (Opens when the number of members reaches 511.)
Grand Master Cups: Open tournaments with payouts up to 150x the entry fee.
PvP Battles: 24/7 racing with customizable stakes and prize splits.
Farm: Passive income opportunities up to 15 USDT/month.
Day Spa: Additional profit opportunities by bidding for management rights to the Day Spa.
All in-game earnings can be exchanged for USDT, turning gameplay into stable and tangible financial returns.
Tycoon Club: Where Ownership Meets Opportunity
CJC Race introduces the Tycoon Club, a groundbreaking economic model that rewards community growth. Every NFT mystery box purchase earns membership points, grants access to exclusive races and a share of the platform's expanding prize pool. As the member base grows, so do the rewards—automatically distributed in USDT to loyal members.
"Our ecosystem is designed to reward strategic play, community participation, and long-term commitment," said a CJC Race spokesperson. "As our racing community expands, the ecosystem's value grows, and our earliest, most loyal supporters deserve to share in that success. We're committed to creating a sustainable Game-Fi platform where players control their racing experience and earn consistent income—bringing the Play-to-Earn vision to life. This is Game-Fi done right."
Massive Prize Pools and Future Guild Wars
To celebrate its global launch, CJC Race will debut with an initial monthly prize pool at 60,000 USDT, scaling with player participation. Upcoming updates will introduce a Guild system, adding another 30,000 USDT in monthly rewards and fostering team-based competition.
Whether you're a crypto investor seeking stable returns or a gamer chasing glory, CJC Race offers a thrilling new frontier in Web3 gaming.
Join the Race Today
The Information may be changed without notice and is not guaranteed to be complete, correct, timely, current, or up to date. Like any printed materials, the Information may become out-of-date. CJC Race undertakes no obligation to update any Information on the Sites; provided, however, that CJC Race may update the Information at any time without notice in CJC Race's sole and absolute discretion. CJC Race reserves the right to make alterations or deletions to the Information at any time without notice. The information is provided for general purposes only. This content is for informational purposes only and should not be construed as financial advice. CJC Race accepts no responsibility for any actions taken based on this content or for any consequences resulting from its use.
All rights are reserved by CJC Race.
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** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
CJC Race Launches Global Game-Fi Horse Racing Platform With Real USDT Rewards
