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XREAL Unveils 'Project Aura' at Google I/O — An Optical See-Through XR Device for Android XR

Business

XREAL Unveils 'Project Aura' at Google I/O — An Optical See-Through XR Device for Android XR
Business

Business

XREAL Unveils 'Project Aura' at Google I/O — An Optical See-Through XR Device for Android XR

2025-05-21 01:45 Last Updated At:02:05

MOUNTAIN VIEW, Calif., May 21, 2025 /PRNewswire/ -- XREAL today announced a strategic partnership with Google to expand the ecosystem of spatial computing devices built on Android XR. As part of this collaboration, XREAL unveiled Project Aura at the Google I/O developer conference — XREAL's next-generation extended reality (XR) device designed specifically for the Android XR platform.

Project Aura is the second official device announced for Android XR and marks a major milestone for the platform: the introduction of an optical see-through (OST) XR device. A lightweight and tethered, cinematic, and Gemini AI-powered device, Project Aura brings a large field-of-view experience to the Android XR family — setting a new standard for immersive, wearable computing.

This collaboration also includes Qualcomm Technologies, Inc., bringing together leading innovation across hardware, silicon, and software to build the next wave of XR experiences. Project Aura uses XREAL's proven track record in lightweight XR hardware, the Android XR software stack, and Qualcomm Technologies' Snapdragon® XR chipsets optimized for spatial computing.

"Google is thrilled to welcome XREAL to the Android XR family and to build great XR experiences on Project Aura," said Shahram Izadi, General Manager and Vice President of XR at Google. "Android XR is the first Android platform built in the Gemini era, and it will support a rich ecosystem of immersive devices, both Virtual see-through (VST) and Optical see-through (OST). By combining our platform with XREAL's leadership in portable XR hardware, we're expanding spatial experiences to OST form-factors that are truly intuitive and accessible, representing a pivotal moment in our ecosystem."

"At XREAL, we've always pushed the boundaries of what XR hardware can do — combining performance, comfort, and design into something people can wear every day," said Chi Xu, Co-founder and CEO of XREAL. "Partnering with Google on Android XR takes this vision to the next level. Project Aura reflects the power of this collaboration — merging a robust platform with advanced chipsets and our expertise in optical systems. We believe this is a breakthrough moment for real-world XR."

"Qualcomm Technologies is excited to have Snapdragon play a significant role in XREAL's new Android XR solution," said Ziad Asghar, Senior Vice President and General Manager of XR at Qualcomm Technologies, Inc. "This collaboration marks a significant step forward in the expansion of the Android XR ecosystem. Working with XREAL, Snapdragon allows amazing immersive experiences to come to life in a unique optical see-through product. We are thrilled to see immersive experiences coming to more verticals opening up new possibilities for both consumers and developers."

The unveiling of Project Aura marks a call-to-action for developers. XREAL, Google, and Qualcomm Technologies invite the developer community to begin envisioning new applications and use cases for this next generation of XR. Developers already building for headsets on the platform will be able to easily bring their apps to Project Aura.

While Project Aura makes its public debut today, further details will be announced at Augmented World Expo (AWE) in June 2025, and later this year.

To learn more about Project Aura and stay updated, please visit: xreal.com/aura.

About XREAL

XREAL is a global leader in augmented reality, creating lightweight AR glasses and spatial computing platforms that blend the digital and physical worlds. Known for its XREAL Air series and Nebula interface, the company is expanding into enterprise and AI-powered experiences — backed by collaborations with Google, Qualcomm Technologies, and a global developer ecosystem.

For Media

Contact: Ralph.Jodice@XREAL.com or press@google.com

Snapdragon is a trademark or registered trademark of Qualcomm Incorporated. Snapdragon is a product of Qualcomm Technologies, Inc. and/or its subsidiaries. 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

XREAL Unveils 'Project Aura' at Google I/O — An Optical See-Through XR Device for Android XR

XREAL Unveils 'Project Aura' at Google I/O — An Optical See-Through XR Device for Android XR

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IDC Report: Huawei Ranks No.1 in Global Wrist-Worn Market in Q1

2025-06-14 22:43 Last Updated At:23:05

H u awei wearable devices Surpassed 200 Million Cumulative Shipments

SHENZHEN, China, June 14, 2025 /PRNewswire/ -- According to the latest IDC Worldwide Quarterly Wearable Device Tracker data, Huawei ascended to the top position in the global wrist-worn device market in Q1 2025, while maintaining robust growth momentum and retaining its leadership in shipment volume within China. Additionally, as of 5 June 2025, Huawei's cumulative global wearable shipments have exceeded 200 million units.

Five Product Series Catering to Global Users' Diverse Scenario Needs

Huawei wearables integrate fashionable design, professional and comprehensive sports and health features, and efficient, practical smart experiences. Tailored to different user needs, Huawei has developed five product series to fulfil the diverse scenario requirements of all user groups—spanning smart living, scientific exercise, and health management.

The HUAWEI WATCH Series incorporates cutting-edge smart technology, featuring standalone calling capabilities and smart vehicle control functions to enable an efficient, intelligent lifestyle. The newly launched HUAWEI WATCH 5 delivers enhanced intelligence, efficiency and convenience. Equipped with the innovative multi-sensing X-TAP technology, it unlocks new dimensions in health monitoring and tactile interaction. The HUAWEI WATCH FIT Series fulfils lightweight wear needs through its slim design and extensive sports functions, allowing users to fully enjoy daily life. Meanwhile, the HUAWEI WATCH GT Series combines exceptional battery life with fashionable aesthetics and professional sports health features, serving as a comprehensive wrist-worn fitness coach.

For users who push boundaries and challenge extremes, the HUAWEI WATCH Ultimate Series delivers ultimate reliability with its rugged construction, advanced sports modes including 100-metre professional diving and outdoor expedition features, as well as advanced golf course mode, to bring cater to users' needs.

Additionally, addressing hypertension management challenges, Huawei innovatively broke through wrist-based blood pressure technology to launch the HUAWEI WATCH D Series. Through its breakthrough 24-hour dynamic blood pressure monitoring function, it helps users measure and manage blood pressure anytime, anywhere, integrating professional-grade blood pressure health guardianship into daily life.

Technological Innovation Driving Breakthroughs in Sports Health Technology

Behind the satisfaction of users' sports health management needs lies Huawei wearables' continuous innovation investment. Huawei has established three Health Labs globally, leveraging capabilities from over ten Huawei research institutes to relentlessly explore the frontiers of sports health technology.

In 2024, Huawei launched its new digital health & fitness paradigm—TruSense System—achieving higher accuracy and speed in vital sign data monitoring. In 2025, the TruSense System was upgraded again, fusing the advantages of fingertip and wrist detection to deliver a fuller, more accurate, and faster health monitoring experience, including 10-second fingertip blood oxygen readings and an increase in micro-body measurement indicators to 17 items.

In the field of blood pressure management, Huawei pioneered the launch of the HUAWEI WATCH D, a wrist-based blood pressure monitor that obtained Class II medical device registration certification in China.  Now this innovation included in the "Chinese Guidelines for the Prevention and Treatment of Hypertension (2024 revision)".

As of now, Huawei wearable devices have obtained 7 domestic medical certifications and medical device certificates in 13 overseas countries/regions, with nearly 1000 patent applications in the smart wearables field.

Huawei has collaborated with over 160 global professional institutions, conducted 300+ health research projects, and attracted over 17 million users to participate in health studies.

Active Rings: Where Huawei and Users Unite to build Sports Health Lifestyles

Huawei accompanies global users to build sports health lifestyles together. In September 2023, Huawei initiated the "Light Up Your Rings" campaign, which has seen over 6 million global users participate, lighting up rings over 300 million times. In 2025, the fully upgraded "Active Rings" initiative was introduced, inspiring global users to move joyfully anytime, anywhere with Huawei wearables.

The Active Rings campaign has already been held in Germany, Spain, and China, and beyond, where consumers jointly enjoyed active moments. It will progressively launch in APAC, Latin America, the Middle East, and other regions in the future.

Photo - https://mma.prnasia.com/media2/2708541/HUAWEI_WATCH_5.jpg?p=medium600

Photo - https://mma.prnasia.com/media2/2708543/1.jpg?p=medium600

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

IDC Report: Huawei Ranks No.1 in Global Wrist-Worn Market in Q1

IDC Report: Huawei Ranks No.1 in Global Wrist-Worn Market in Q1

IDC Report: Huawei Ranks No.1 in Global Wrist-Worn Market in Q1

IDC Report: Huawei Ranks No.1 in Global Wrist-Worn Market in Q1

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