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The City of Alvin and W Land Development Unveil Preservation Creek

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The City of Alvin and W Land Development Unveil Preservation Creek
News

News

The City of Alvin and W Land Development Unveil Preservation Creek

2025-05-24 04:16 Last Updated At:04:21

ALVIN, Texas--(BUSINESS WIRE)--May 23, 2025--

The City of Alvin in partnership with W Land Development, a residential real estate development pioneer, officially broke ground on Preservation Creek —a 2,900-acre master-planned community poised to shape the next generation of growth along the west-end of Alvin in the new economic initiative zone called Austin Bayou District.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250523680163/en/

“Preservation Creek, and ultimately, the Austin Bayou District, reflects our shared commitment to preserving the natural beauty of our region while opening new doors for families, businesses, and opportunity,” said Gabe Adame, City of Alvin Mayor. “We are proud to partner with W Land Development to bring this vision to life in the heart of our proud and historic city.”

The City of Alvin’s Austin Bayou District is the flagship project for the city’s economic growth initiatives and the groundbreaking marks the first phase in a sweeping westward expansion that is designating more than 14,000 acres of new residential and commercial opportunities in this fast-growing segment of Houston. With the support and forward-looking resolve of the Alvin City Council, this long anticipated project is launching with incredible momentum.

Preservation Creek will offer single family homes with a Texas-chic style, using a mix of masonry and stone exterior elevations to create a consistent street scape that enhances the community’s appeal. Builder partners that will be a part of the community include Smith Douglas Homes, K. Hovnanian, Imagination Homes, New Home Co., Kendall Homes and Brightland Homes.

“Preservation Creek is more than a neighborhood—it’s a promise,” said Lisa Clark, Senior Consultant for W Land Development. “A promise that growth can be thoughtful. That open skies, tree-lined paths, and backyard barbecues still matter. That this little corner of Texas can grow and feel like home. We’re proud to lead the effort and are thankful to have the trust from the City of Alvin.”

Located off Highway 288, Preservation Creek utilizes the natural green belt to its environmental advantage along the Austin Bayou and features more than 1,100 acres of protected parks, trails, waterways, and green space.

Thanks to the tireless advocacy of the Alvin City Council and their work to nurture the Austin Bayou District, this region is poised to become one of the most vibrant, connected, and enduring places to live in Southeast Texas.

About W Land Development

W Land Development is a vertically integrated residential real estate development firm focused on the acquisition, planning, and execution of high-quality residential communities throughout Texas. The firm manages every phase of the development process from strategic land planning and MUD district creation to platting, permitting, infrastructure construction, and community amenity delivery. W Land also oversees builder relations, marketing efforts, and Realtor engagement to ensure long-term community success and market relevance.

By targeting locations with optimal access to major employment centers, strong school districts, and sought-after amenities, W Land creates purpose-driven neighborhoods designed to meet the evolving needs of today’s families and to deliver lasting value to investors and stakeholders.

Learn more at www.wlanddevelopment.com.

To learn more about Preservation Creek visit www.preservationcreek.com.

From left to right: Paul Horn, Former Alvin Mayor; Tim Haas, Star State Land; Jim Russ, EHRA; Lisa Clark, W Land Development; Gabe Adame, City of Alvin Mayor; Kent Milson, Meta Planning & Design

From left to right: Paul Horn, Former Alvin Mayor; Tim Haas, Star State Land; Jim Russ, EHRA; Lisa Clark, W Land Development; Gabe Adame, City of Alvin Mayor; Kent Milson, Meta Planning & Design

NEW YORK--(BUSINESS WIRE)--Jan 12, 2026--

Today, a leading global wedding technology platform The Knot Worldwide (TKWW), announced the appointment of Michael Pickrum as Chief Financial Officer. With more than 25 years of experience in strategic finance, operations, and business development within the media and technology industries, Pickrum will oversee TKWW’s global finance organization. Pickrum joins TKWW at an exciting moment as the company celebrates its 30-year anniversary and continues to grow and scale with a focus on product innovation.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260112910392/en/

Pickrum joins TKWW from Maximum Effort, the media, marketing, and investment company co-founded by Ryan Reynolds, where he served as Chief Financial Officer. Before this, he held the roles of COO and CFO at ExecOnline, Inc., a B2B online leadership development company. Pickrum spent over 17 years at BET/Viacom, where he served as EVP and CFO starting in 2007. Prior to that, he was COO of BET Interactive. He earned his master's and bachelor's degrees in engineering from Stanford University and his MBA from The Wharton School.

“I am thrilled to be joining TKWW at such an important time in the company’s journey,” said Michael Pickrum, CFO, TKWW. “There is incredible power in celebrations and I am looking forward to working with the exceptional team at TKWW to further enable our millions of couples and 900,000 small business owners around the world to celebrate life’s most meaningful moments.”

“Michael is a world-class financial and operations leader with an impressive track record of driving strategic growth and operational excellence across media and technology companies,” said Raina Moskowitz, CEO, TKWW. “As we continue to grow and scale with a focus on product innovation, Michael’s deep expertise in strategic planning, analysis, and capital allocation will be critical to our ongoing success. We are thrilled to have him join our team and help guide TKWW through our next phase of growth.”

Pickrum is based in New York, NY and reports to TKWW Chief Executive Officer Raina Moskowitz.

About The Knot Worldwide
Across North America, Europe, Latin America, and Asia, The Knot Worldwide champions the power of celebration. The company’s global family of brands provides best-in-class products, services, and content to take celebration planning from inspiration to action. Through its wedding brands, including The Knot, WeddingWire, Bodas.net, Hitched.co.uk, Mariages.net, Matrimonio.com, and others, the company offers an extensive database of hundreds of thousands of wedding professionals to assist couples in organizing the happiest day of their lives. We have a brand for every kind of celebration—from booking a birthday party, to planning a wedding, to preparing to become a parent, and every moment in between.

Michael Pickrum, courtesy of The Knot Worldwide

Michael Pickrum, courtesy of The Knot Worldwide

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