BREA, Calif., May 28, 2025 /PRNewswire/ -- A new wave of art toy culture has arrived in the U.S. with the opening of a next-generation designer toy concept store at 1065 Brea Mall, Store #2022A, Brea, California. Just weeks after the first concept store debuted near Beijing's Birds Nest National Stadium, this marks the brand's first location in North America, signaling the start of a global movement.
The store reimagines the traditional retail experience by fusing artistic expression and advanced technology assistance. From interactive installations to AI-assisted design, visitors are invited into a world where creativity and innovation meet. "This isn't just about collecting," said Qevin Leung, Head of Global Business Development. "It's about introducing new ideas to how people engage with art toys—through collaborative experiences, storytelling, and community."
Spearheaded by a team of industry pioneers, many of whom come from leading collectible companies, the brand draws on deep expertise and a forward-thinking approach to create emotionally resonant, tech-enhanced products. With a foundation rooted in artistic collaboration and boundary-breaking design, the California location offers a glimpse into the future of collectibles culture.
This U.S. store opening marks a key step in the brand's international expansion strategy and reinforces its mission to reshape the global designer toy landscape.
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Dreame Mart Opens First U.S. Store, Bringing a New Era of Art Toys to Los Angeles
Vehicle-mounted multi-camera system and modular creator setups underscore SmallRig's shift toward integrated production workflows.
LAS VEGAS, April 29, 2026 /PRNewswire/ -- At NAB Show 2026, SmallRig showcased a range of scenario-driven imaging solutions, including an off-road vehicle-mounted multi-camera solution designed for dynamic outdoor production environments. The solution, equipped with multiple action cameras, demonstrated multi-angle capture, stability in challenging environments, and quick deployment capabilities for field-based productions.
SmallRig's booth at NAB Show 2026 was designed around key production scenarios, such as outdoor filmmaking, multi-camera workflows, and mobile content creation, integrating equipment directly into real-world production environments. This setup allowed visitors to interact with the solutions in ways that mirrored their own creative workflows.
The booth featured six key zones: Off-Road Vehicle, Camera Cart, Tripod, DreamRig Customization, Battery & Lighting, and Creator Service Station. These areas showcased various content creation scenarios, from professional filmmaking and outdoor adventures to vlogging and live streaming, with highlights including DJI Osmo Pocket 4 ecosystem accessories, the RF 20C Portable LED Video Light, TRIBEX Monopod, and Camera Cart.
The DJI Osmo Pocket 4 solution, with integrated power, audio, control, and versatile mounting options, supported multi-camera setups, outdoor filming, and live streaming, offering creators a balance of portability and creative flexibility.
SmallRig also introduced a "Creator Service Station" at its booth, offering on-site services such as device charging, gear lending, and hands-on product demonstrations. The initiative also provided a platform for direct feedback from creators, allowing SmallRig to better understand user needs and inform future product development.
This strategy is part of SmallRig's broader co-creation model, which integrates User Co-Design collaborations, the DreamRig customization program, and industry Co-Creation initiatives. By adopting this approach, SmallRig ensures that the real-world needs of creators are embedded directly into the product development cycle, creating a continuous loop from concept to iteration.
To date, SmallRig has collaborated with over 1,700 creators worldwide to develop more than 2,700 co-created products, backed by an agile supply chain that accelerates product development and deployment.
As the industry evolves, creators are increasingly operating in multi-setup, multi-scenario environments, where tools are combined to meet diverse production needs. SmallRig's presence at NAB Show 2026 reinforces this shift, emphasizing workflow-based solutions rather than individual products, and demonstrating how multiple tools can work in harmony within a unified production system.
About SmallRig
Founded in 2013, SmallRig is a global provider of imaging solutions, offering a comprehensive ecosystem of camera, mobile accessories, lighting, power, and audio products. Initially focused on camera mounting, SmallRig has expanded into a brand known for its versatile and compatible product ecosystem, supporting creators in over 160 countries worldwide.
For more information, visit: www.smallrig.com
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SmallRig Brings Scenario-Based Imaging Solutions at NAB Show 2026
SmallRig Brings Scenario-Based Imaging Solutions at NAB Show 2026
