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NEW YORK, May 28, 2025 /PRNewswire/ -- Hurley, the global apparel and lifestyle brand, and Travis Barker, the world-renowned drummer and producer, just lit the fuse on the most exciting collab of 2025! Get ready, because this isn't your average surf brand capsule—it's the counterculture spirit of Southern California.
As both the first brand ambassador and the creative force behind the capsule collection, Barker's distinct influence is woven throughout every element of the limited-edition drop and innovative campaign. The collection includes tees and sweatshirts adorned with camo print, skull motifs, old English graphics, checker print, and more; while classic chino pants, shorts, and overalls evoke Barker's wardrobe staples. Punk-inspired surf and swim featuring Hurley's award-winning boardshort technology, as well as accessories including sunglasses, footwear, and headwear round out the collection.
An artist who needs no introduction, Barker's connection with the Hurley brand spans decades and is rooted in a shared history of the Southern California pop-punk and surf scenes. When Blink-182 was blowing up stages on Warped Tour in the early 2000s, Travis wasn't just wearing Hurley tees—he was living the California cool lifestyle that defined the era (and style) of the time. Now, over twenty years later, Hurley and Travis are making it official with the Hurley x Travis Barker collection.
"This collaboration is special for us as it showcases the synergy between the spirit and excitement of Hurley in its early days with who we are now as an internationally established brand with the power to do something really loud and exciting," says Joey Gabbay, CEO at Bluestar Alliance, Hurley's parent company. "Hurley has always believed that music and art are the common threads that bring us all together and having a legendary artist like Travis create custom designs and fits based on his own personal style sealed the deal for us. We strive for authenticity in everything we do, and this collaboration is a perfect symbol of that dedication."
Shot at his recording studio and on the streets of California, the campaign captures the synergy and chemistry between Hurley and Barker. Photographed among the musical instruments that Barker has used to become the force he is today, mixed with his personal collectibles including cars, bikes, and motorcycles, these details highlight Barker's storied career and rebellious personal style while emphasizing the enthusiasm both Barker and Hurley share for creativity and innovation.
"This collection represents everything I love about the lifestyle I've carved out for myself," says Barker. "It's tattooed and poetic, chaotic and precise—a beautiful contradiction that just works. It's made for people like me, the punk kids, the surf community and the people who can't help but create. I love the freedom I was given with this process and believe that really comes through in the product and designs."
The Hurley x Travis Barker Collection is now available globally at hurley.com and select retailers with prices ranging from $50 - $125. For more information, visit https://www.hurley.com/ or follow Hurley on Facebook, Instagram, TikTok,Threads, and X.
For media inquiries for Hurley, please contact:
Caesarine Novello
cnovello@bluestarall.com
For media inquiries for Travis Barker, please contact:
Jenni Weinman
Weinman@thecurrentco.com
ABOUT HURLEY
Born from water, Hurley was founded in Huntington Beach in 1999 on the principle of empowering and fueling the voice of the next generation. Through the lens of inclusion, Hurley has partnered with the world's best musicians, surfers, skateboarders, and more, growing into a global youth culture brand with roots sunk deep in beach lifestyle. Disruptive innovation is our unique blend of style and performance, and has Hurley sitting as the global benchmark for performance both in and out of the water. The world of Hurley can be found on www.Hurley.com, and our Facebook, X, TikTok, Threads and Instagram are where our journeys are logged.
ABOUT TRAVIS BARKER
Travis Barker is an American musician and producer who has sold millions of records with his bands blink-182, Transplants, +44, and as a solo artist. Known to be one of the greatest drummers of all time, Barker has established himself as a uniquely versatile drummer, producer, and collaborator across multiple music genres including hip-hop, alternative rock, pop, dance, and country.
ABOUT BLUESTAR ALLIANCE, LLC
Founded by Joseph Gabbay and Ralph Gindi in 2006, Bluestar Alliance is a global brand management company that owns, manages, and markets a portfolio of premium fashion, lifestyle, and consumer brands. The portfolio spans a range of luxury and contemporary brands, with over $10 billion in global retail sales. Bluestar Alliance's network of domestic and international partners offers the opportunity to take niche and established brands and grow them into worldwide lifestyle brands. The company manages a portfolio of over 500 licensees and a growing branded retail platform of over 500 stores throughout North America, Europe, Australia, South America, Asia, the United Arab Emirates, the Middle East, and India.
Photo - https://mma.prnasia.com/media2/2678192/Hurley_x_Travis_Barker.jpg?p=medium600
Logo - https://mma.prnasia.com/media2/2551817/Hurley_Logo.jpg?p=medium600
NEW YORK, May 28, 2025 /PRNewswire/ -- Hurley, the global apparel and lifestyle brand, and Travis Barker, the world-renowned drummer and producer, just lit the fuse on the most exciting collab of 2025! Get ready, because this isn't your average surf brand capsule—it's the counterculture spirit of Southern California.
As both the first brand ambassador and the creative force behind the capsule collection, Barker's distinct influence is woven throughout every element of the limited-edition drop and innovative campaign. The collection includes tees and sweatshirts adorned with camo print, skull motifs, old English graphics, checker print, and more; while classic chino pants, shorts, and overalls evoke Barker's wardrobe staples. Punk-inspired surf and swim featuring Hurley's award-winning boardshort technology, as well as accessories including sunglasses, footwear, and headwear round out the collection.
An artist who needs no introduction, Barker's connection with the Hurley brand spans decades and is rooted in a shared history of the Southern California pop-punk and surf scenes. When Blink-182 was blowing up stages on Warped Tour in the early 2000s, Travis wasn't just wearing Hurley tees—he was living the California cool lifestyle that defined the era (and style) of the time. Now, over twenty years later, Hurley and Travis are making it official with the Hurley x Travis Barker collection.
"This collaboration is special for us as it showcases the synergy between the spirit and excitement of Hurley in its early days with who we are now as an internationally established brand with the power to do something really loud and exciting," says Joey Gabbay, CEO at Bluestar Alliance, Hurley's parent company. "Hurley has always believed that music and art are the common threads that bring us all together and having a legendary artist like Travis create custom designs and fits based on his own personal style sealed the deal for us. We strive for authenticity in everything we do, and this collaboration is a perfect symbol of that dedication."
Shot at his recording studio and on the streets of California, the campaign captures the synergy and chemistry between Hurley and Barker. Photographed among the musical instruments that Barker has used to become the force he is today, mixed with his personal collectibles including cars, bikes, and motorcycles, these details highlight Barker's storied career and rebellious personal style while emphasizing the enthusiasm both Barker and Hurley share for creativity and innovation.
"This collection represents everything I love about the lifestyle I've carved out for myself," says Barker. "It's tattooed and poetic, chaotic and precise—a beautiful contradiction that just works. It's made for people like me, the punk kids, the surf community and the people who can't help but create. I love the freedom I was given with this process and believe that really comes through in the product and designs."
The Hurley x Travis Barker Collection is now available globally at hurley.com and select retailers with prices ranging from $50 - $125. For more information, visit https://www.hurley.com/ or follow Hurley on Facebook, Instagram, TikTok,Threads, and X.
For media inquiries for Hurley, please contact:
Caesarine Novello
cnovello@bluestarall.com
For media inquiries for Travis Barker, please contact:
Jenni Weinman
Weinman@thecurrentco.com
ABOUT HURLEY
Born from water, Hurley was founded in Huntington Beach in 1999 on the principle of empowering and fueling the voice of the next generation. Through the lens of inclusion, Hurley has partnered with the world's best musicians, surfers, skateboarders, and more, growing into a global youth culture brand with roots sunk deep in beach lifestyle. Disruptive innovation is our unique blend of style and performance, and has Hurley sitting as the global benchmark for performance both in and out of the water. The world of Hurley can be found on www.Hurley.com, and our Facebook, X, TikTok, Threads and Instagram are where our journeys are logged.
ABOUT TRAVIS BARKER
Travis Barker is an American musician and producer who has sold millions of records with his bands blink-182, Transplants, +44, and as a solo artist. Known to be one of the greatest drummers of all time, Barker has established himself as a uniquely versatile drummer, producer, and collaborator across multiple music genres including hip-hop, alternative rock, pop, dance, and country.
ABOUT BLUESTAR ALLIANCE, LLC
Founded by Joseph Gabbay and Ralph Gindi in 2006, Bluestar Alliance is a global brand management company that owns, manages, and markets a portfolio of premium fashion, lifestyle, and consumer brands. The portfolio spans a range of luxury and contemporary brands, with over $10 billion in global retail sales. Bluestar Alliance's network of domestic and international partners offers the opportunity to take niche and established brands and grow them into worldwide lifestyle brands. The company manages a portfolio of over 500 licensees and a growing branded retail platform of over 500 stores throughout North America, Europe, Australia, South America, Asia, the United Arab Emirates, the Middle East, and India.
Photo - https://mma.prnasia.com/media2/2678192/Hurley_x_Travis_Barker.jpg?p=medium600
Logo - https://mma.prnasia.com/media2/2551817/Hurley_Logo.jpg?p=medium600
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
HURLEY UNVEILS FIRST-EVER GLOBAL BRAND AMBASSADOR CAMPAIGN FEATURING TRAVIS BARKER
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VICTORIA, Seychelles, April 1, 2026 /PRNewswire/ -- Global crypto trading platform BYDFi will mark its 6th anniversary with a month-long celebration beginning on April 1, 2026, highlighting BYDFi's evolution into an all-in-one crypto trading platform built on a CEX + DEX dual-engine model. Over six years, BYDFi has strengthened infrastructure, user safeguards, and market access, reinforcing an operating foundation built for reliability.
A Month-Long Celebration for BYDFi's 6th Anniversary
Beginning on April 1, 2026, BYDFi's anniversary program will feature rewards of more than $1,000,000 USDT.
BYDFi's anniversary campaign will center on three major events: Warm-Up Tasks, covering onboarding, first trades, fiat purchase rewards, referrals, and community participation; Shoot to Win, a football-themed lucky-draw experience; and the Futures Golden Ball Cup, a two-round futures trading competition.
Together, these three events give both new and existing users more ways to join BYDFi's 6th anniversary while reflecting BYDFi's broader journey over the past six years.
For more event details, please visit the official website: BYDFi 6th Anniversary.
BYDFi's Evolution: From Core Trading to Broader Market Access
Over the past six years, BYDFi has grown into a global crypto trading platform serving more than 1 million users across 190+ countries and regions. Since launch, BYDFi has broadened product offerings, strengthened user safeguards, and expanded across both centralized and onchain trading.
Recent milestones shaped BYDFi's growth:
- July 2025: BYDFi supported tokenized U.S. equities through xStocks.
- August 2025: BYDFi entered a multi-year partnership with Newcastle United.
- August 2025: BYDFi launched BYDFi Card.
- February 2026: BYDFi launched TradFi trading on Web and App, extending access to stocks, gold, and silver.
- March 2026: BYDFi integrated perpetual futures market data into TradingView.
Global Presence, Industry Recognition, and the Reliability Behind the Platform
From June 2025 through March 2026, BYDFi built visibility across Asia and Europe through appearances in Seoul, Bali, Lisbon, Hong Kong, Bucharest, and Warsaw, strengthening industry connections and reinforcing BYDFi's long-term market commitment.
Over the same period, BYDFi received the following industry recognitions:
- Trusted Exchange Award at the TrustFinance Performance Awards
- Outstanding Crypto Trading Platform at the FinanceFeeds Awards
- BeInCrypto recognition in the Best Centralized Exchange (CEX) category
- Best All-in-One Crypto Trading Platform at Crypto Expo Europe 2026
- Best Global Crypto Trading Platform at Next Block Expo 2026
Behind this progress is the operating foundation BYDFi continues to build around reliability. BYDFi holds MSB registrations in the U.S. and Canada and is a member of South Korea's CODE VASP Alliance. BYDFi also maintains 100%+ Proof of Reserves with periodic public reporting and reinforces this transparency with an 800 BTC Protection Fund. Together with 24/7 multilingual support and timely official-channel responses, these measures reflect a user-first standard built for clarity, protection, and trust.
Looking Ahead: Building the Next Chapter of BYDFi
BYDFi is entering the next stage with a continued focus on product strength, user protection, and long-term trust. Michael, Co-Founder and CEO of BYDFi, shares:
"Six years is an important milestone for BYDFi, but what matters more is what BYDFi continues to build from here. Users expect consistency, clear standards, and continuous improvement as needs evolve."
He further adds, "For BYDFi, the next chapter is about strengthening the fundamentals: better infrastructure, stronger user protections, broader market access, and a trading experience designed to be practical, stable, and trusted over the long term."
About BYDFi
Established in 2020, BYDFi is a global crypto trading platform that combines the power of a centralized exchange (CEX) with an integrated onchain trading module. Recognized by Forbes as one of the Best Crypto Exchanges In Canada For 2026, BYDFi offers intuitive, low-fee trading across Spot and Perpetual Contracts to Copy Trading, and Automated Crypto Trading Bots, empowering both new and experienced traders to navigate digital assets with confidence.
BYDFi is dedicated to delivering a world-class crypto trading experience for every user.
BUIDL Your Dream Finance.
Twitter( X ) | LinkedIn | Telegram | YouTube | TikTok | How to Buy on BYDFi
VICTORIA, Seychelles, April 1, 2026 /PRNewswire/ -- Global crypto trading platform BYDFi will mark its 6th anniversary with a month-long celebration beginning on April 1, 2026, highlighting BYDFi's evolution into an all-in-one crypto trading platform built on a CEX + DEX dual-engine model. Over six years, BYDFi has strengthened infrastructure, user safeguards, and market access, reinforcing an operating foundation built for reliability.
A Month-Long Celebration for BYDFi's 6th Anniversary
Beginning on April 1, 2026, BYDFi's anniversary program will feature rewards of more than $1,000,000 USDT.
BYDFi's anniversary campaign will center on three major events: Warm-Up Tasks, covering onboarding, first trades, fiat purchase rewards, referrals, and community participation; Shoot to Win, a football-themed lucky-draw experience; and the Futures Golden Ball Cup, a two-round futures trading competition.
Together, these three events give both new and existing users more ways to join BYDFi's 6th anniversary while reflecting BYDFi's broader journey over the past six years.
For more event details, please visit the official website: BYDFi 6th Anniversary.
BYDFi's Evolution: From Core Trading to Broader Market Access
Over the past six years, BYDFi has grown into a global crypto trading platform serving more than 1 million users across 190+ countries and regions. Since launch, BYDFi has broadened product offerings, strengthened user safeguards, and expanded across both centralized and onchain trading.
Recent milestones shaped BYDFi's growth:
- July 2025: BYDFi supported tokenized U.S. equities through xStocks.
- August 2025: BYDFi entered a multi-year partnership with Newcastle United.
- August 2025: BYDFi launched BYDFi Card.
- February 2026: BYDFi launched TradFi trading on Web and App, extending access to stocks, gold, and silver.
- March 2026: BYDFi integrated perpetual futures market data into TradingView.
Global Presence, Industry Recognition, and the Reliability Behind the Platform
From June 2025 through March 2026, BYDFi built visibility across Asia and Europe through appearances in Seoul, Bali, Lisbon, Hong Kong, Bucharest, and Warsaw, strengthening industry connections and reinforcing BYDFi's long-term market commitment.
Over the same period, BYDFi received the following industry recognitions:
Behind this progress is the operating foundation BYDFi continues to build around reliability. BYDFi holds MSB registrations in the U.S. and Canada and is a member of South Korea's CODE VASP Alliance. BYDFi also maintains 100%+ Proof of Reserves with periodic public reporting and reinforces this transparency with an 800 BTC Protection Fund. Together with 24/7 multilingual support and timely official-channel responses, these measures reflect a user-first standard built for clarity, protection, and trust.
Looking Ahead: Building the Next Chapter of BYDFi
BYDFi is entering the next stage with a continued focus on product strength, user protection, and long-term trust. Michael, Co-Founder and CEO of BYDFi, shares:
"Six years is an important milestone for BYDFi, but what matters more is what BYDFi continues to build from here. Users expect consistency, clear standards, and continuous improvement as needs evolve."
He further adds, "For BYDFi, the next chapter is about strengthening the fundamentals: better infrastructure, stronger user protections, broader market access, and a trading experience designed to be practical, stable, and trusted over the long term."
About BYDFi
Established in 2020, BYDFi is a global crypto trading platform that combines the power of a centralized exchange (CEX) with an integrated onchain trading module. Recognized by Forbes as one of the Best Crypto Exchanges In Canada For 2026, BYDFi offers intuitive, low-fee trading across Spot and Perpetual Contracts to Copy Trading, and Automated Crypto Trading Bots, empowering both new and experienced traders to navigate digital assets with confidence.
BYDFi is dedicated to delivering a world-class crypto trading experience for every user.
BUIDL Your Dream Finance.
Twitter( X ) | LinkedIn | Telegram | YouTube | TikTok | How to Buy on BYDFi
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
BYDFi Marks 6th Anniversary with Month-Long Celebration, Built for Reliability
BYDFi Marks 6th Anniversary with Month-Long Celebration, Built for Reliability
