 |
NEW YORK, May 28, 2025 /PRNewswire/ -- Hurley, the global apparel and lifestyle brand, and Travis Barker, the world-renowned drummer and producer, just lit the fuse on the most exciting collab of 2025! Get ready, because this isn't your average surf brand capsule—it's the counterculture spirit of Southern California.
As both the first brand ambassador and the creative force behind the capsule collection, Barker's distinct influence is woven throughout every element of the limited-edition drop and innovative campaign. The collection includes tees and sweatshirts adorned with camo print, skull motifs, old English graphics, checker print, and more; while classic chino pants, shorts, and overalls evoke Barker's wardrobe staples. Punk-inspired surf and swim featuring Hurley's award-winning boardshort technology, as well as accessories including sunglasses, footwear, and headwear round out the collection.
An artist who needs no introduction, Barker's connection with the Hurley brand spans decades and is rooted in a shared history of the Southern California pop-punk and surf scenes. When Blink-182 was blowing up stages on Warped Tour in the early 2000s, Travis wasn't just wearing Hurley tees—he was living the California cool lifestyle that defined the era (and style) of the time. Now, over twenty years later, Hurley and Travis are making it official with the Hurley x Travis Barker collection.
"This collaboration is special for us as it showcases the synergy between the spirit and excitement of Hurley in its early days with who we are now as an internationally established brand with the power to do something really loud and exciting," says Joey Gabbay, CEO at Bluestar Alliance, Hurley's parent company. "Hurley has always believed that music and art are the common threads that bring us all together and having a legendary artist like Travis create custom designs and fits based on his own personal style sealed the deal for us. We strive for authenticity in everything we do, and this collaboration is a perfect symbol of that dedication."
Shot at his recording studio and on the streets of California, the campaign captures the synergy and chemistry between Hurley and Barker. Photographed among the musical instruments that Barker has used to become the force he is today, mixed with his personal collectibles including cars, bikes, and motorcycles, these details highlight Barker's storied career and rebellious personal style while emphasizing the enthusiasm both Barker and Hurley share for creativity and innovation.
"This collection represents everything I love about the lifestyle I've carved out for myself," says Barker. "It's tattooed and poetic, chaotic and precise—a beautiful contradiction that just works. It's made for people like me, the punk kids, the surf community and the people who can't help but create. I love the freedom I was given with this process and believe that really comes through in the product and designs."
The Hurley x Travis Barker Collection is now available globally at hurley.com and select retailers with prices ranging from $50 - $125. For more information, visit https://www.hurley.com/ or follow Hurley on Facebook, Instagram, TikTok,Threads, and X.
For media inquiries for Hurley, please contact:
Caesarine Novello
cnovello@bluestarall.com
For media inquiries for Travis Barker, please contact:
Jenni Weinman
Weinman@thecurrentco.com
ABOUT HURLEY
Born from water, Hurley was founded in Huntington Beach in 1999 on the principle of empowering and fueling the voice of the next generation. Through the lens of inclusion, Hurley has partnered with the world's best musicians, surfers, skateboarders, and more, growing into a global youth culture brand with roots sunk deep in beach lifestyle. Disruptive innovation is our unique blend of style and performance, and has Hurley sitting as the global benchmark for performance both in and out of the water. The world of Hurley can be found on www.Hurley.com, and our Facebook, X, TikTok, Threads and Instagram are where our journeys are logged.
ABOUT TRAVIS BARKER
Travis Barker is an American musician and producer who has sold millions of records with his bands blink-182, Transplants, +44, and as a solo artist. Known to be one of the greatest drummers of all time, Barker has established himself as a uniquely versatile drummer, producer, and collaborator across multiple music genres including hip-hop, alternative rock, pop, dance, and country.
ABOUT BLUESTAR ALLIANCE, LLC
Founded by Joseph Gabbay and Ralph Gindi in 2006, Bluestar Alliance is a global brand management company that owns, manages, and markets a portfolio of premium fashion, lifestyle, and consumer brands. The portfolio spans a range of luxury and contemporary brands, with over $10 billion in global retail sales. Bluestar Alliance's network of domestic and international partners offers the opportunity to take niche and established brands and grow them into worldwide lifestyle brands. The company manages a portfolio of over 500 licensees and a growing branded retail platform of over 500 stores throughout North America, Europe, Australia, South America, Asia, the United Arab Emirates, the Middle East, and India.
Photo - https://mma.prnasia.com/media2/2678192/Hurley_x_Travis_Barker.jpg?p=medium600
Logo - https://mma.prnasia.com/media2/2551817/Hurley_Logo.jpg?p=medium600
NEW YORK, May 28, 2025 /PRNewswire/ -- Hurley, the global apparel and lifestyle brand, and Travis Barker, the world-renowned drummer and producer, just lit the fuse on the most exciting collab of 2025! Get ready, because this isn't your average surf brand capsule—it's the counterculture spirit of Southern California.
As both the first brand ambassador and the creative force behind the capsule collection, Barker's distinct influence is woven throughout every element of the limited-edition drop and innovative campaign. The collection includes tees and sweatshirts adorned with camo print, skull motifs, old English graphics, checker print, and more; while classic chino pants, shorts, and overalls evoke Barker's wardrobe staples. Punk-inspired surf and swim featuring Hurley's award-winning boardshort technology, as well as accessories including sunglasses, footwear, and headwear round out the collection.
An artist who needs no introduction, Barker's connection with the Hurley brand spans decades and is rooted in a shared history of the Southern California pop-punk and surf scenes. When Blink-182 was blowing up stages on Warped Tour in the early 2000s, Travis wasn't just wearing Hurley tees—he was living the California cool lifestyle that defined the era (and style) of the time. Now, over twenty years later, Hurley and Travis are making it official with the Hurley x Travis Barker collection.
"This collaboration is special for us as it showcases the synergy between the spirit and excitement of Hurley in its early days with who we are now as an internationally established brand with the power to do something really loud and exciting," says Joey Gabbay, CEO at Bluestar Alliance, Hurley's parent company. "Hurley has always believed that music and art are the common threads that bring us all together and having a legendary artist like Travis create custom designs and fits based on his own personal style sealed the deal for us. We strive for authenticity in everything we do, and this collaboration is a perfect symbol of that dedication."
Shot at his recording studio and on the streets of California, the campaign captures the synergy and chemistry between Hurley and Barker. Photographed among the musical instruments that Barker has used to become the force he is today, mixed with his personal collectibles including cars, bikes, and motorcycles, these details highlight Barker's storied career and rebellious personal style while emphasizing the enthusiasm both Barker and Hurley share for creativity and innovation.
"This collection represents everything I love about the lifestyle I've carved out for myself," says Barker. "It's tattooed and poetic, chaotic and precise—a beautiful contradiction that just works. It's made for people like me, the punk kids, the surf community and the people who can't help but create. I love the freedom I was given with this process and believe that really comes through in the product and designs."
The Hurley x Travis Barker Collection is now available globally at hurley.com and select retailers with prices ranging from $50 - $125. For more information, visit https://www.hurley.com/ or follow Hurley on Facebook, Instagram, TikTok,Threads, and X.
For media inquiries for Hurley, please contact:
Caesarine Novello
cnovello@bluestarall.com
For media inquiries for Travis Barker, please contact:
Jenni Weinman
Weinman@thecurrentco.com
ABOUT HURLEY
Born from water, Hurley was founded in Huntington Beach in 1999 on the principle of empowering and fueling the voice of the next generation. Through the lens of inclusion, Hurley has partnered with the world's best musicians, surfers, skateboarders, and more, growing into a global youth culture brand with roots sunk deep in beach lifestyle. Disruptive innovation is our unique blend of style and performance, and has Hurley sitting as the global benchmark for performance both in and out of the water. The world of Hurley can be found on www.Hurley.com, and our Facebook, X, TikTok, Threads and Instagram are where our journeys are logged.
ABOUT TRAVIS BARKER
Travis Barker is an American musician and producer who has sold millions of records with his bands blink-182, Transplants, +44, and as a solo artist. Known to be one of the greatest drummers of all time, Barker has established himself as a uniquely versatile drummer, producer, and collaborator across multiple music genres including hip-hop, alternative rock, pop, dance, and country.
ABOUT BLUESTAR ALLIANCE, LLC
Founded by Joseph Gabbay and Ralph Gindi in 2006, Bluestar Alliance is a global brand management company that owns, manages, and markets a portfolio of premium fashion, lifestyle, and consumer brands. The portfolio spans a range of luxury and contemporary brands, with over $10 billion in global retail sales. Bluestar Alliance's network of domestic and international partners offers the opportunity to take niche and established brands and grow them into worldwide lifestyle brands. The company manages a portfolio of over 500 licensees and a growing branded retail platform of over 500 stores throughout North America, Europe, Australia, South America, Asia, the United Arab Emirates, the Middle East, and India.
Photo - https://mma.prnasia.com/media2/2678192/Hurley_x_Travis_Barker.jpg?p=medium600
Logo - https://mma.prnasia.com/media2/2551817/Hurley_Logo.jpg?p=medium600
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
HURLEY UNVEILS FIRST-EVER GLOBAL BRAND AMBASSADOR CAMPAIGN FEATURING TRAVIS BARKER
|
The National University Centre for Digestive Health heralds a new era of care through quicker cross-referrals to surgical specialties, strengthened community partnerships and patient-friendly treatment delivery
SINGAPORE, Jan. 16, 2026 /PRNewswire/ -- Digestive health is central to overall well-being, influencing nutrition, immunity, and quality of life. Yet common conditions, such as ulcers, liver disease, and colorectal disorders, often go undetected until they lead to serious complications. To address this, the National University Hospital (NUH) has officially opened the National University Centre for Digestive Health (NUCD), a facility dedicated to early detection, advanced treatment, and seamless patient care for digestive diseases.
Since its concept launch in 2024, NUCD has focused on consolidating NUH's digestive health services under one roof to provide greater convenience for patients. Its reach extends beyond NUH, serving as a referral hub for complex cases from other hospitals within the National University Health System, including Ng Teng Fong General Hospital and Alexandra Hospital, ensuring patients receive specialised care when needed.
With its official opening, the Centre is strengthening the entire care pathway by accelerating access from initial digestive consultation to surgical expertise in Upper Gastrointestinal, Hepatobiliary and Pancreatic, and Colorectal, so patients can see the right specialists on the same day. This streamlined approach reduces waiting times, minimises repeated visits, and enables faster treatment decisions for better outcomes.
Strengthening prevention: From community collaborations to clinical excellence
NUCD has contributed significantly to the clinical validation and implementation of the Fibrosis-4 (FIB-4) score and fibroscan to screen for liver fibrosis, or scarring of the liver, in high-risk patients with fatty liver and other chronic liver diseases[1]. Since September 2022, a chronic liver disease screening programme for high-risk individuals has been launched in partnership with National University Polyclinics and General Practitioners (GP) clinics. Through consultations and routine health assessments done at these clinics, asymptomatic individuals identified as potentially high-risk are referred to NUCD for comprehensive screening. To date, the Centre has screened more than 12,000 high-risk patients, facilitating earlier detection and interventions. With continuing medical education and engagement, NUCD continues to expand this network to enhance preventive care for liver health.
Another key focus of the Centre is improving the detection of colorectal cancer, often called a 'silent killer' because symptoms usually appear only in later stages. According to the Singapore Cancer Registry Annual Report 2022[2], colorectal cancer is the second most common cancer and the second leading cause of cancer-related deaths locally. To tackle this, the Centre is improving colonoscopy quality by increasing the Adenoma Detection Rate (ADR), a measure of how often doctors detect and remove precancerous polyps during the procedure.
Studies[3] show that every 1 per cent increase in ADR lowers colorectal cancer risk by 3 per cent, making these improvements a vital step in prevention. Put simply, a higher ADR means that more polyps are removed early, reducing cancer risk. New initiatives such as AI-enabled and image-enhanced colonoscopy, an automated ADR calculation system, and a dashboard displaying critical quality indicators for endoscopists have helped boost ADR at NUCD from 33.5 per cent in 2022 to 42.4 per cent in 2025, well above the American Society for Gastrointestinal Endoscopy guideline of at least 25 per cent[4].
Making IBD care more convenient and precise
Established in 2016, the Inflammatory Bowel Disease (IBD) Centre of Excellence is now a cornerstone of NUCD, delivering advanced care across all ages - from paediatric to adult patients. Among its key innovations is the home administration of intravenous biologics, reducing the need for frequent hospital visits and improving convenience.
Others include point-of-care intestinal ultrasound, which enables real-time, non-invasive assessment during clinic consultations, and a translational precision medicine programme that personalises treatment and provides access to clinical trials and novel therapies, such as faecal microbiota transplantation. The IBD Centre of Excellence also aims to play a leading role in regional education, having hosted IBD training programmes for over 100 healthcare professionals from ASEAN countries in the past five years.
"The launch of NUCD marks a significant step forward in how we care for patients with digestive conditions," said Adj A/Prof Lee Guan Huei, Centre Director, National University Centre for Digestive Health. "By bringing together advanced diagnostics, specialist expertise, and cutting-edge technology, we aim to deliver care that is faster, more precise, and patient-focused. At the same time, we are driving research into new detection methods and innovative therapies, such as blood-based diagnostic tools that reduce the need for invasive procedures while maintaining accuracy. Our goal is simple - to detect problems early, treat them well, and help our patients live healthier lives." Adj A/Prof Lee is also Head and Senior Consultant, Division of Gastroenterology and Hepatology, Department of Medicine, NUH.
About the National University Hospital (NUH)
The National University Hospital (NUH) is Singapore's leading university hospital. While the hospital at Kent Ridge first received its patients on 24 June 1985, our legacy started from 1905, the date of the founding of what is today the NUS Yong Loo Lin School of Medicine. NUH is the principal teaching hospital of the medical school.
Our unique identity as a university hospital is a key attraction for healthcare professionals who aspire to do more than practise tertiary medical care. We offer an environment where research and teaching are an integral part of medicine, and continue to shape medicine and transform care for the community we care for.
We are an academic medical centre with over 1,200 beds, serving more than one million patients a year with over 50 medical, surgical and dental specialties. NUH is the only public and not-for-profit hospital in Singapore to provide trusted care for adults, women and children under one roof, including the only paediatric kidney and liver transplant programme in the country.
The NUH is a key member of the National University Health System (NUHS), one of three public healthcare clusters in Singapore. For more information, visit www.nuh.com.sg
Follow us on
Facebook | Instagram | LinkedIn | TikTok | YouTube
| [1] Chew NWS, Ng CH, Chan KE, et al. FIB-4 Predicts MACE and Cardiovascular Mortality in Patients With Nonalcoholic Fatty Liver Disease. Can J Cardiol 2022 Nov;38(11):1779-1780. |
| [2] Singapore Cancer Registry Annual Report 2022, September 2024, https://www.nrdo.gov.sg/publications/cancer |
| [3] Corley DA, Levin TR, Doubeni CA.Adenoma detection rate and risk of colorectal cancer and death. N Engl J Med. 2014;370:2541. |
| [4] Song YM, Han KS, Kim BC, Hong CW, Kim B, Kim MC, Jin MJ, Sohn DK. Analysis of adenoma detection rate of colonoscopy among trainees. Ann Coloproctol. 2024 Dec;40(6):548-554. doi: 10.3393/ac.2023.00199.0028. Epub 2024 Aug 28. PMID: 39191316; PMCID: PMC11701454. |
The National University Centre for Digestive Health heralds a new era of care through quicker cross-referrals to surgical specialties, strengthened community partnerships and patient-friendly treatment delivery
SINGAPORE, Jan. 16, 2026 /PRNewswire/ -- Digestive health is central to overall well-being, influencing nutrition, immunity, and quality of life. Yet common conditions, such as ulcers, liver disease, and colorectal disorders, often go undetected until they lead to serious complications. To address this, the National University Hospital (NUH) has officially opened the National University Centre for Digestive Health (NUCD), a facility dedicated to early detection, advanced treatment, and seamless patient care for digestive diseases.
Since its concept launch in 2024, NUCD has focused on consolidating NUH's digestive health services under one roof to provide greater convenience for patients. Its reach extends beyond NUH, serving as a referral hub for complex cases from other hospitals within the National University Health System, including Ng Teng Fong General Hospital and Alexandra Hospital, ensuring patients receive specialised care when needed.
With its official opening, the Centre is strengthening the entire care pathway by accelerating access from initial digestive consultation to surgical expertise in Upper Gastrointestinal, Hepatobiliary and Pancreatic, and Colorectal, so patients can see the right specialists on the same day. This streamlined approach reduces waiting times, minimises repeated visits, and enables faster treatment decisions for better outcomes.
Strengthening prevention: From community collaborations to clinical excellence
NUCD has contributed significantly to the clinical validation and implementation of the Fibrosis-4 (FIB-4) score and fibroscan to screen for liver fibrosis, or scarring of the liver, in high-risk patients with fatty liver and other chronic liver diseases[1]. Since September 2022, a chronic liver disease screening programme for high-risk individuals has been launched in partnership with National University Polyclinics and General Practitioners (GP) clinics. Through consultations and routine health assessments done at these clinics, asymptomatic individuals identified as potentially high-risk are referred to NUCD for comprehensive screening. To date, the Centre has screened more than 12,000 high-risk patients, facilitating earlier detection and interventions. With continuing medical education and engagement, NUCD continues to expand this network to enhance preventive care for liver health.
Another key focus of the Centre is improving the detection of colorectal cancer, often called a 'silent killer' because symptoms usually appear only in later stages. According to the Singapore Cancer Registry Annual Report 2022[2], colorectal cancer is the second most common cancer and the second leading cause of cancer-related deaths locally. To tackle this, the Centre is improving colonoscopy quality by increasing the Adenoma Detection Rate (ADR), a measure of how often doctors detect and remove precancerous polyps during the procedure.
Studies[3] show that every 1 per cent increase in ADR lowers colorectal cancer risk by 3 per cent, making these improvements a vital step in prevention. Put simply, a higher ADR means that more polyps are removed early, reducing cancer risk. New initiatives such as AI-enabled and image-enhanced colonoscopy, an automated ADR calculation system, and a dashboard displaying critical quality indicators for endoscopists have helped boost ADR at NUCD from 33.5 per cent in 2022 to 42.4 per cent in 2025, well above the American Society for Gastrointestinal Endoscopy guideline of at least 25 per cent[4].
Making IBD care more convenient and precise
Established in 2016, the Inflammatory Bowel Disease (IBD) Centre of Excellence is now a cornerstone of NUCD, delivering advanced care across all ages - from paediatric to adult patients. Among its key innovations is the home administration of intravenous biologics, reducing the need for frequent hospital visits and improving convenience.
Others include point-of-care intestinal ultrasound, which enables real-time, non-invasive assessment during clinic consultations, and a translational precision medicine programme that personalises treatment and provides access to clinical trials and novel therapies, such as faecal microbiota transplantation. The IBD Centre of Excellence also aims to play a leading role in regional education, having hosted IBD training programmes for over 100 healthcare professionals from ASEAN countries in the past five years.
"The launch of NUCD marks a significant step forward in how we care for patients with digestive conditions," said Adj A/Prof Lee Guan Huei, Centre Director, National University Centre for Digestive Health. "By bringing together advanced diagnostics, specialist expertise, and cutting-edge technology, we aim to deliver care that is faster, more precise, and patient-focused. At the same time, we are driving research into new detection methods and innovative therapies, such as blood-based diagnostic tools that reduce the need for invasive procedures while maintaining accuracy. Our goal is simple - to detect problems early, treat them well, and help our patients live healthier lives." Adj A/Prof Lee is also Head and Senior Consultant, Division of Gastroenterology and Hepatology, Department of Medicine, NUH.
About the National University Hospital (NUH)
The National University Hospital (NUH) is Singapore's leading university hospital. While the hospital at Kent Ridge first received its patients on 24 June 1985, our legacy started from 1905, the date of the founding of what is today the NUS Yong Loo Lin School of Medicine. NUH is the principal teaching hospital of the medical school.
Our unique identity as a university hospital is a key attraction for healthcare professionals who aspire to do more than practise tertiary medical care. We offer an environment where research and teaching are an integral part of medicine, and continue to shape medicine and transform care for the community we care for.
We are an academic medical centre with over 1,200 beds, serving more than one million patients a year with over 50 medical, surgical and dental specialties. NUH is the only public and not-for-profit hospital in Singapore to provide trusted care for adults, women and children under one roof, including the only paediatric kidney and liver transplant programme in the country.
The NUH is a key member of the National University Health System (NUHS), one of three public healthcare clusters in Singapore. For more information, visit www.nuh.com.sg
Follow us on
Facebook | Instagram | LinkedIn | TikTok | YouTube
[1] Chew NWS, Ng CH, Chan KE, et al. FIB-4 Predicts MACE and Cardiovascular Mortality in Patients With Nonalcoholic Fatty Liver Disease. Can J Cardiol 2022 Nov;38(11):1779-1780.
[2] Singapore Cancer Registry Annual Report 2022, September 2024, https://www.nrdo.gov.sg/publications/cancer
[3] Corley DA, Levin TR, Doubeni CA.Adenoma detection rate and risk of colorectal cancer and death. N Engl J Med. 2014;370:2541.
[4] Song YM, Han KS, Kim BC, Hong CW, Kim B, Kim MC, Jin MJ, Sohn DK. Analysis of adenoma detection rate of colonoscopy among trainees. Ann Coloproctol. 2024 Dec;40(6):548-554. doi: 10.3393/ac.2023.00199.0028. Epub 2024 Aug 28. PMID: 39191316; PMCID: PMC11701454.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
NUH INAUGURATES NEW CENTRE TO ADVANCE PREDICTIVE AND ACCESSIBLE CARE FOR DIGESTIVE HEALTH
