Staples Brings Back the Iconic Easy Button for its 20th Anniversary

FRAMINGHAM, Mass.--(BUSINESS WIRE)--May 28, 2025--

In celebration of the Easy Button’s 20th anniversary, Staples is bringing back the beloved icon — a move that transcends nostalgia. First introduced in 2005, the Easy Button and its unforgettable catchphrase, “That was easy,” quickly became a pop culture hit, with millions of buttons sold and a lasting place in offices, classrooms, and internet memes alike.

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Now, it returns as a symbol of how Staples has evolved to meet the needs of today’s customers and the realities of modern life. Because, let’s face it, life isn’t easy. From juggling new ways of working to navigating the growing demands at home and on the job, educators, parents, and businesses of every size are balancing more than ever. That’s why “easy” still matters and why Staples is more committed than ever to simplifying life for its customers.

“The Easy Button stood for more than convenience. It represented how Staples took the stress out of getting things done,” said Marshall Warkentin, President, Staples U.S. Retail. “Twenty years later, that promise still holds true — just in more meaningful ways. We now support customers with a breadth of services and solutions, from print and marketing to tech support, shipping, travel, returns, and more.”

“We are thrilled to bring back the Easy Button as a reflection of everything Staples and Staples Business stands for, from supporting school districts, to serving the nation’s leading healthcare systems, and partnering with Fortune 500 companies,” added Michele Parzianello, Chief Sales Officer, Staples Business. “Our expertise extends far beyond office supplies – from janitorial products and breakroom snacks to technology accessories and waiting room furniture.”

The Easy Button returns with a new advertising campaign designed to shift perceptions around the breadth of Staples’ and Staples Business’ expertise. The work features bold creative across out-of-home, digital, social, radio, and streaming platforms, quite literally opening the iconic red button to reveal how far the brand has evolved. At the center of it all, the Easy Button, aka E.B., is stepping out of the store aisles and into your social feeds, bringing a fresh, witty voice to today’s conversations about work. From productivity tips to sharp takes on LinkedIn, E.B. offers a playful perspective on the realities of modern work.

“This campaign is more than a cultural comeback, it’s a bold reintroduction of the Easy Button and what it represents for consumers and businesses in 2025,” said Amy Steel Vanden-Eykel, Chief Marketing Officer, Staples. “Staples has evolved as a business and as a brand, and we’re excited to share how our team of experts today is making work and life easier than ever before. Through this clever, humorous campaign, we’re personifying “E.B.” the Easy Button and putting him back into the spotlight in fresh, relevant ways that will resonate with today’s customers.”

Looking for an E.B. of your own? Staples is offering an exclusive promotion: get a FREE Staples Easy Button with any $50 purchase in-store or online ( offer valid May 28–June 7, 2025, while supplies last¹).

Learn more: https://www.staples.com/thatwaseasy

About Staples
For nearly 40 years, Staples has been a trusted leader in delivering end-to-end workplace solutions for consumers and businesses of all sizes across a broad range of industries. The company provides a comprehensive portfolio of products, strategic solutions, and services including print and marketing, shipping, technology, and travel. Its specialized assortment includes high-quality office supplies, janitorial products, technology, furniture, and breakroom essentials, all supported by best-in-class supply chain capabilities and a dedicated team of experts committed to making the workday easier. Headquartered near Boston, Massachusetts, Staples operates throughout North America via direct B2B sales, e-commerce, and more than 900 retail stores. To learn more, visit your local U.S. Staples store, download the Staples app, explore Staples.com or StaplesBusiness.com, or follow @Staples on social media.

1 This offer is available both in retail locations and online. Expires 6/7/25. Valid on item no. 606396 only. Must have Staples® app to redeem in store or add coupon to cart to redeem online. Limit 1. Exclusions apply. While supplies last. See Staples® app for details.

That was easy

Staples Shopping Bags

Staples Delivery Truck

Easy Button, aka E.B.

Easy is back.

Powerball drew the winning lottery numbers Monday night for a record 46th time since its last jackpot was claimed, as a string of failed sweepstakes ballooned the top prize to $1.6 billion.

The numbers selected were 3, 18, 36, 41, 54 and the Powerball 7.

So far, it's the 5th-largest jackpot in U.S. history after more than three months without a Powerball winner. The game's long odds created a massive windfall that has enticed people to splurge on $2 tickets ahead of the live drawing at 10:59 p.m. ET Monday night.

Lottery officials made the odds tougher in 2015 to create these humongous jackpots and draw more attention, while also making it easier to win smaller prizes.

Experts say it’s a sign the lottery is operating exactly as designed, and that no one should really expect to match all six numbers and make a killing. Still, somebody will likely win at some point, and many players are hoping to be that lucky winner.

“Everybody wants to be a millionaire,” said Saqi Anwer, an Atlanta gas station manager who sold $800 worth of tickets on Saturday.

Monday's estimated $1.6 billion jackpot has a cash value of $735.3 million.

That means a winner can choose to be paid the whole amount through an annuity, with an immediate payment and then annual payments over 29 years that increase by 5% each time. Winners almost always opt for the up-front cash value, however both eye-popping figures are before taxes.

The last time someone won the Powerball top prize was on Sept. 6, when players in Missouri and Texas won $1.787 billion — the second-highest jackpot in U.S. history.

Matt Strawn, who chairs the Powerball Product Group, said in an interview that nothing special predated back-to-back billion-dollar jackpots this year other than the odds of the game. Still, he said it would be magical for a winning ticket to be cashed in during the holidays.

“Imagine if someone is giving the gift of a winning Powerball ticket away, whether it’s in a stocking or a thank-you note to your mail carrier,” Strawn said.

Monday’s potential bounty now tops the existing 5th-biggest jackpot of a $1.586 billion drawn on Jan. 13, 2016.

Four other jackpots, all from the past three years, have bested the current prize. The biggest U.S. jackpot ever was $2.04 billion back in 2022.

That lotto winner bought the ticket at a Los Angeles-area gas station and opted for a lump-sum payment of $997.6 million.

In Atlanta on Sunday, players were lining up to get their tickets ahead of Monday's drawing.

“My wife encourages me to buy a ticket because she wants to go on a big trip and she wants to do something good in society,” Bob Wehner said outside a car wash. “And she thought, ‘Well, we can do both if we win, for crying out loud!’”

Ronan Farrell, a middle schooler, speculated about buying an Xbox and a Lamborghini if his family won.

“With an Xbox controller as well,” he added.

The odds of winning Monday’s jackpot are 1 in 292.2 million, according to Powerball. Before the switch a decade ago, the odds were 1 in 175 million. Players now have a 1 in 24.9 chance overall of winning some kind of prize.

Tim Chartier, a Davidson College math professor, said he's never bought a lottery ticket despite knowing those odds inside and out.

“Picking a winning lottery ticket is equivalent to selecting one marked dollar bill from a stack 19 miles high — roughly the height of more than 115 Statues of Liberty,” or 30 kilometers, Chartier said.

“If you have the funds and you enjoy dreaming about a billionaire life, enjoy the ride. Of course, you could win,” Chartier said. “But when the numbers don’t fall your way, recognize that the odds were never in your favor — and that the twinkle of possibility is what made the journey worth the almost-certain letdown.”

Associated Press videojournalist Emilie Megnien in Atlanta contributed to this report.

Olivia Diaz is a corps member for The Associated Press/Report for America Statehouse News Initiative. Report for America is a nonprofit national service program that places journalists in local newsrooms to report on undercovered issues.

A billboard advertising the Powerball lottery is displayed, Monday, Dec. 22, 2025, in Portland, Ore. (AP Photo/Jenny Kane)

A customer fills out a Powerball lottery ticket at a convenience store in Mundelein, Ill., Monday, Dec. 15, 2025. (AP Photo/Nam Y. Huh)

A Powerball play slip is seen at a store Wednesday, Dec. 17, 2025, in Nashville, Tenn. (AP Photo/George Walker IV)