BOSTON--(BUSINESS WIRE)--May 28, 2025--
Snowplow, the leader in customer data infrastructure, today announced the launch of Snowplow Signals, a real-time customer intelligence system that enables companies to build and deploy AI-powered customer experiences much faster. Signals provides applications with access to deep, real-time, trustworthy customer context — making it easier to hyper-personalize user journeys and equip AI agents to overcome the “cold start problem” and drive more relevant interactions.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250528190036/en/
Long trusted by data teams at leading digital-first companies, Snowplow is now expanding its platform to support product, engineering, and data science teams building customer-facing AI-powered applications — such as personalization engines, adaptive UIs, and agentic applications like AI copilots and chatbots.
“By infusing real-time behavioral context into an application's memory, Signals transforms one-off customer interactions into deeply personalized, proactive experiences that drive measurable lift in customer engagement, conversion, and lifetime value,” said Todd Boes, Chief Product Officer at Snowplow. “We’re proud to partner with leading brands as they harness Signals to deliver the next generation of customer-intelligent applications.”
The Missing Link Between AI and Real-Time Customer Context
As organizations race to embed AI into their products, many hit a common set of roadblocks: they struggle to reliably identify who each user is in real-time, understand their current behavior, anticipate their needs, and serve deeply personalized experiences accordingly.
Existing data infrastructure often forces a trade-off — real-time speed without deep, trustworthy data, or deep, trustworthy data that is too slow to act on. Signals eliminates this compromise by providing extensible infrastructure for computing, retrieving, and acting on rich, well-governed customer data — both in-session and across historical context.
Snowplow Signals includes three core capabilities:
Built for Digital Product and Engineering Teams
Snowplow Signals is designed for teams building AI-powered products that want to deliver different experiences to different customers through the use of personalization and recommendation models and AI agents to drive revenue growth.
What sets Snowplow Signals apart:
“Snowplow Signals provides our product and engineering teams with the real-time customer intelligence infrastructure they need to build adaptive, AI-powered experiences into our FindMyPast product,” said Anup Purewal, Chief Data Officer at DC Thomson, a design partner for the release. “With Signals, we can advance beyond static searches and singular actions to offer a genealogy experience that truly reflects the hobby — guiding each user’s unique journey through our vast archives by proactively surfacing relevant content and suggesting next steps in real time. It’s a game-changer for hyper-personalizing each user’s deeply unique and personal experience.”
Deliver AI-Powered Experiences with Trusted Customer Data Infrastructure
Built on Snowplow’s industry-leading real-time data pipeline and streaming engine, Signals ensures high-quality, consistent data across stream and warehouse — and delivers millisecond lookups with governance built in.
The new product offering runs natively in Snowplow customers’ clouds and will support deployments on AWS, Azure, and GCP, with compatibility for Snowflake, Databricks, and BigQuery. Customers benefit from robust governance, built-in security, and full transparency across their end-to-end customer data operations.
Snowplow Signals marks a strategic expansion beyond data engineering to become foundational infrastructure for real-time, AI-driven digital experiences. As more companies move to productize AI, Signals positions Snowplow at the core of this transformation, unlocking new growth across product, engineering, and data science teams.
Availability
Snowplow Signals is currently available to select design partners, with general availability in Q3 2025. To learn more or request a custom demo, visit snowplow.io/signals.
Snowplow is the global leader in customer data infrastructure for AI, enabling every organization to transform raw behavioral data into governed, high-fidelity fuel for AI-powered applications — including advanced analytics, real-time personalization engines, and AI agents. Digital-first companies like Strava, HelloFresh, Auto Trader, Burberry, and DPG Media use Snowplow to collect and process event-level data in real time, delivering it securely to their warehouse, lake, or stream, and integrate deep customer context into their applications. Thousands of companies rely on Snowplow to uncover customer insights, predict customer behaviors, hyper-personalize customer experiences, and detect fraud in real time. Learn more: www.snowplow.io.
Todd Boes, Chief Product Officer at Snowplow, announces the launch of Snowplow Signals — a new real-time customer intelligence infrastructure for AI-powered applications.
ROME (AP) — The researchers in Ireland looked at their computer screen, marveling at a medieval book tracked down in a Roman library. They flipped through its digitized pages and found their sought-after treasure: the oldest surviving English poem.
“We were extremely surprised. We were speechless. We couldn’t believe our eyes when we first saw that,” Elisabetta Magnanti, a visiting research fellow at Trinity College Dublin's school of English, told The Associated Press.
What's more, she said, the poem was within the main body of Latin text: "It was extraordinary.”
Composed in Old English by a Northumbrian agricultural worker in the 7th century, "Caedmon’s Hymn" appears within some copies of the “Ecclesiastical History of the English People,” written in Latin by a monk and saint known as the Venerable Bede. His history is one of the most widely reproduced texts from the Middle Ages, with almost 200 manuscripts, according to Magnanti's colleague Mark Faulkner, an associate professor of medieval literature at Trinity.
He considers Caedmon’s poem to be the start of English literature.
The manuscript he and Magnanti found is one of the oldest, dating from the 9th century. Two earlier copies contain the poem in Old English, but as afterthoughts — translated from Latin and scrawled into the margin by later scribes or appended but not within the text's main body, according to the researchers.
The discovery sheds light on the English language's wide diffusion, long before what was previously understood, Faulkner said in Rome, where the duo had traveled to view the text in person for the first time.
“Prior to the discovery of the Rome manuscript, the earliest one was from the early 12th century. So this is three centuries earlier than that. And so it attests to the importance that was already being attached to the English in the early 9th century,” Faulkner said.
And it's something of a miracle they uncovered it at all.
Caedmon is said to have composed the poem while working at Whitby Abbey in North Yorkshire, after guests at a feast began reciting poems, Faulkner said.
“Embarrassed that he didn’t know anything suitable, Caedmon left the feast and went to bed," he said. "A figure then appeared to him in his dreams telling him to sing about creation, which Caedmon miraculously did, producing the nine-line hymn."
Some 1,400 years later, this copy of his poem resurfaced in Rome’s main public library — but not before crossing the Atlantic Ocean at least twice and changing hands even more times.
Monks transcribed this copy of Bede's history in the scriptorium of the Benedictine abbey of Nonantola, one of the most important transcription centers during the Middle Ages, located near modern-day Modena in northern Italy, according to Valentina Longo, curator of medieval and modern manuscripts at Rome's National Central Library.
In the 17th century, as the abbey's importance declined, its vast collection of manuscripts was shifted to another abbey in Rome, then moved to the Vatican and finally on to a small church.
Along the way, some of the texts went missing, only to emerge in the early 19th century in the possession of famous international collectors, Longo said.
This copy of Bede's history went to renowned English antiquarian Thomas Phillipps. He fell on hard times, selling off bits and pieces of his collection, and Swiss bibliophile Martin Bodmer secured the book. From there, somehow, it arrived in New York City, in the trove of Austrian-born rare bookseller H.P. Kraus during the 20th century.
Italy's culture ministry was scouring the world for the Nonantola abbey's missing manuscripts, snapping them up in auctions and from collectors around the world. It bought the copy of Bede's history from Kraus in 1972, Longo said, and since then the illustrious text has remained in Rome's library — but received scant notice.
Enter Magnanti, who had spent over four years studying Bede’s history and was compiling a catalog of extant copies.
“I knew that the book was listed in the library’s catalog, so I was almost certain that the book was, in fact, still here," she said. “I realized that, because of the very complex history of this book, no big scholar had really looked at it. So it had been virtually unstudied."
She emailed the library, which confirmed the book was in its stacks. Three months later, she received digital images of the entire manuscript.
Now we must praise the guardian of the heavenly kingdom,
the might of the creator and his intention,
the work of the father of glory, in that he of each wonder,
eternal lord, established the beginning.
He first created the earth for men,
heaven as a roof, the holy creator,
then the middle earth, the guardian of mankind,
the eternal lord, afterwards created
for men on earth, the almighty lord.
The library has digitized the entire Nonantolan collection and it is freely accessible through the website, Longo said.
It's part of a massive project by the library to make thousands of rare books and manuscripts available to researchers around the world, according to Andrea Cappa, the library's head of manuscripts and the rare books reading room.
“The discovery made by the experts of Trinity College is just one starting point, a single manuscript that might pave the way for countless other discoveries, in countless other fields, through international cooperation like this,” Cappa said.
The 8th-century manuscript copy of the Venerable Bede's Ecclesiastical History of the English People, containing a rare, long-lost copy of Caedmon's Hymn — the first poem ever written down in Old English — is seen at Rome's National Library, Thursday, May 8, 2026. (AP Photo/Andrea Rosa)
A rare, long-lost copy of Caedmon's Hymn — the first poem ever written down in Old English — is visible in the five lines above the final line of a page from an 8th-century manuscript copy of the Venerable Bede's Ecclesiastical History of the English People, at Rome's National Library, Thursday, May 8, 2026. (AP Photo/Andrea Rosa)
From left, Elisabetta Magnanti, Mark Faulkner of Dublin's Trinity College, Andrea Cappa and Valentina Longo of Rome's National Central Library examine a manuscript containing a rare, long-lost copy of Caedmon's Hymn — the first poem ever written down in Old English — at Rome's National Library, Thursday, May 8, 2026. (AP Photo/Andrea Rosa)
From left, Elisabetta Magnanti and Mark Faulkner from Dublin's Trinity College and Valentina Longo of Rome's National Central Library look at a manuscript containing a rare, long-lost copy of Caedmon's Hymn, the first poem ever to be written down in Old English, at Rome's National Library, Thursday, May 8, 2026. (AP Photo/Andrea Rosa)
A rare, long-lost copy of Caedmon's Hymn — the first poem ever written down in Old English — is visible in the five lines above the final line of the left page from an 8th-century manuscript copy of the Venerable Bede's Ecclesiastical History of the English People, at Rome's National Library, Thursday, May 8, 2026. (AP Photo/Andrea Rosa)null
