BOSTON--(BUSINESS WIRE)--May 28, 2025--
Snowplow, the leader in customer data infrastructure, today announced the launch of Snowplow Signals, a real-time customer intelligence system that enables companies to build and deploy AI-powered customer experiences much faster. Signals provides applications with access to deep, real-time, trustworthy customer context — making it easier to hyper-personalize user journeys and equip AI agents to overcome the “cold start problem” and drive more relevant interactions.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250528190036/en/
Long trusted by data teams at leading digital-first companies, Snowplow is now expanding its platform to support product, engineering, and data science teams building customer-facing AI-powered applications — such as personalization engines, adaptive UIs, and agentic applications like AI copilots and chatbots.
“By infusing real-time behavioral context into an application's memory, Signals transforms one-off customer interactions into deeply personalized, proactive experiences that drive measurable lift in customer engagement, conversion, and lifetime value,” said Todd Boes, Chief Product Officer at Snowplow. “We’re proud to partner with leading brands as they harness Signals to deliver the next generation of customer-intelligent applications.”
The Missing Link Between AI and Real-Time Customer Context
As organizations race to embed AI into their products, many hit a common set of roadblocks: they struggle to reliably identify who each user is in real-time, understand their current behavior, anticipate their needs, and serve deeply personalized experiences accordingly.
Existing data infrastructure often forces a trade-off — real-time speed without deep, trustworthy data, or deep, trustworthy data that is too slow to act on. Signals eliminates this compromise by providing extensible infrastructure for computing, retrieving, and acting on rich, well-governed customer data — both in-session and across historical context.
Snowplow Signals includes three core capabilities:
Built for Digital Product and Engineering Teams
Snowplow Signals is designed for teams building AI-powered products that want to deliver different experiences to different customers through the use of personalization and recommendation models and AI agents to drive revenue growth.
What sets Snowplow Signals apart:
“Snowplow Signals provides our product and engineering teams with the real-time customer intelligence infrastructure they need to build adaptive, AI-powered experiences into our FindMyPast product,” said Anup Purewal, Chief Data Officer at DC Thomson, a design partner for the release. “With Signals, we can advance beyond static searches and singular actions to offer a genealogy experience that truly reflects the hobby — guiding each user’s unique journey through our vast archives by proactively surfacing relevant content and suggesting next steps in real time. It’s a game-changer for hyper-personalizing each user’s deeply unique and personal experience.”
Deliver AI-Powered Experiences with Trusted Customer Data Infrastructure
Built on Snowplow’s industry-leading real-time data pipeline and streaming engine, Signals ensures high-quality, consistent data across stream and warehouse — and delivers millisecond lookups with governance built in.
The new product offering runs natively in Snowplow customers’ clouds and will support deployments on AWS, Azure, and GCP, with compatibility for Snowflake, Databricks, and BigQuery. Customers benefit from robust governance, built-in security, and full transparency across their end-to-end customer data operations.
Snowplow Signals marks a strategic expansion beyond data engineering to become foundational infrastructure for real-time, AI-driven digital experiences. As more companies move to productize AI, Signals positions Snowplow at the core of this transformation, unlocking new growth across product, engineering, and data science teams.
Availability
Snowplow Signals is currently available to select design partners, with general availability in Q3 2025. To learn more or request a custom demo, visit snowplow.io/signals.
Snowplow is the global leader in customer data infrastructure for AI, enabling every organization to transform raw behavioral data into governed, high-fidelity fuel for AI-powered applications — including advanced analytics, real-time personalization engines, and AI agents. Digital-first companies like Strava, HelloFresh, Auto Trader, Burberry, and DPG Media use Snowplow to collect and process event-level data in real time, delivering it securely to their warehouse, lake, or stream, and integrate deep customer context into their applications. Thousands of companies rely on Snowplow to uncover customer insights, predict customer behaviors, hyper-personalize customer experiences, and detect fraud in real time. Learn more: www.snowplow.io.
Todd Boes, Chief Product Officer at Snowplow, announces the launch of Snowplow Signals — a new real-time customer intelligence infrastructure for AI-powered applications.
MAUMERE, Indonesia (AP) — A powerful magnitude 7.7 earthquake struck off the coast of Indonesia early Saturday, killing at least 20 people, collapsing buildings and homes as well as causing panic in a region prone to deadly quakes. Authorities said six people were injured, and two others were missing after a landslide triggered by the quake.
Authorities issued a tsunami warning and urged coastal residents to move to higher ground, but later lifted the warning when Indonesia’s Meteorology, Climatology and Geophysics Agency said monitoring showed no significant sea-level changes that would pose a threat to coastal communities.
The U.S. Geological Survey said the quake hit Indonesia's Flores region with a depth of 10 kilometers at 5:58 a.m. local time. Its epicenter was 68 km (42 miles) north-northwest of the city of Ende in East Nusa Tenggara province. The initial quake was followed by several aftershocks.
The head of the Maumere Search and Rescue Agency, Fathur Rahman, said rescuers have recovered at least 20 bodies in the three devastated regencies of Sikka, West Manggarai, and East Manggarai, including eight bodies that were pulled from a landslide in the village of Reok in Manggarai. Six people were rushed to nearby hospitals with severe injuries.
He said rescuers were still searching for two villagers believed to be buried under tons of mud that tumbled down from the surrounding hills in a landslide triggered by the quake.
East Nusa Tenggara Police Chief Rudi Darmoko said the earthquake caused severe damage and collapsed buildings. He said power outages in cities and villages have hampered the flow of information and complicated search and rescue efforts.
“We are continuing to collect reports of damage and casualties, but there are communication disruptions,” Darmoko said. He said that landslides in Ende regency triggered by the earthquake also cut off the Trans-Flores highway, a roughly 700-kilometer (435-mile) paved mountain road spanning Flores Island, from Labuan Bajo to Larantuka.
Footage on local television showed patients at several hospitals being evacuated from buildings as a precaution following the quake. Hospital staff moved equipment outdoors, including beds, IV stands and oxygen cylinders, and set up temporary treatment areas to adapt to emergency conditions.
The National Disaster Management Agency deployed a helicopter to assist with logistics and support emergency response operations, including possible evacuations if needed, the agency said in a statement.
The air support is considered crucial given East Nusa Tenggara’s geography, which consists of numerous islands and presents significant transportation and access challenges.
It said about 2,000 villagers in Nagekeo regency fled their homes to temporary shelters.
The quake was felt across much of Flores island with initial reports indicating heavy damage.
Yohanna Embu, a resident of Sikka regency, said a number of buildings were damaged by the strong shaking and panicked people ran to higher ground.
“Many buildings here were damaged ... I saw that the waiting room at the port terminal in Maumere had collapsed,” she said.
Students at St. Peter Major Seminary in Sikka who were attending morning Mass fled in panic when the roof of an assembly hall collapsed, said the Rev. Guidelbertus Tanga, rector of the seminary, which is known locally as Ritapiret Seminary on the predominantly Catholic island of Flores.
“Our students and nuns ran out in panic beneath a collapsing roof,” Tanga said. “At least one priest suffered a broken leg after jumping from the second floor of a building during the quake.”
The quake also reportedly caused panic in Labuan Bajo, a gateway town to eastern Indonesia’s Komodo National Park, one of the country’s best-known attractions. Damage was also reported in Bima, a city in neighboring West Nusa Tenggara province, and in some parts of southern Sulawesi island.
Indonesian authorities initially issued a tsunami warning for parts of East Nusa Tenggara, West Nusa Tenggara, South Sulawesi and Southeast Sulawesi provinces, and urged residents to stay away from beaches and riverbanks. The agency located the shallow undersea quake near Flores island.
Indonesia, a vast archipelago of more than 17,000 islands, is prone to earthquakes and volcanic activity because of its location on the “Ring of Fire,” an arc of volcanoes and fault lines in the Pacific Basin.
A powerful earthquake caused a tsunami in 1992 that killed about 2,500 people on Flores, part of a group of islands in the eastern half of Indonesia.
In 2018, a magnitude 7.5 quake spawned a large localized tsunami that wiped out coastal areas, while liquefaction caused by the shaking turned entire neighborhoods into rivers of sludge in the eastern Indonesian city of Palu, on the Palu-Koro Fault. The disaster killed more than 4,400 people.
In 2010, a 10-foot (three-meter) wave struck the Mentawai Islands, off the western coast of Sumatra in Indonesia, just minutes after a massive offshore earthquake. More than 400 people were killed and hundreds of homes were destroyed.
In December 2004, a massive magnitude 9.1 earthquake off Sumatra in western Indonesia triggered a tsunami that killed 230,000 people in a dozen countries.
Associated Press writers Niniek Karmini and Edna Tarigan in Jakarta, Indonesia, contributed to this report.
People evacuate to higher ground following an earthquake in East Manggarai, East Nusa Tenggara province, Indonesia, Saturday, Aug. 15, 2026. (AP Photo/Muhammad Nur)
People examine the damage to a house following an earthquake in East Manggarai, East Nusa Tenggara province, Indonesia, Saturday, Aug. 15, 2026. (AP Photo/Kurniawan)
In this photo released by the Indonesian National Search and Rescue Agency (BASARNAS), rescuers attempt to clear debris at building damaged by an earthquake in Maumere, East Nusa Tenggara Province, Indonesia, Saturday, Aug. 15, 2026. (BASARNAS via AP)
In this photo released by the Indonesian National Search and Rescue Agency (BASARNAS), rescuers inspect a damaged building following an earthquake in Maumere, East Nusa Tenggara Province, Indonesia, Saturday, Aug. 15, 2026. (BASARNAS via AP)
In this photo released by the Indonesian National Search and Rescue Agency (BASARNAS), rescuers search for victims at a damaged building following an earthquake in Maumere, East Nusa Tenggara Province, Indonesia, Saturday, Aug. 15, 2026. (BASARNAS via AP)
A building is seen damaged following an earthquake in East Manggarai, East Nusa Tenggara province, Indonesia, Saturday, Aug. 15, 2026. (AP Photo/Kurniawan)
A man examines the damage to a building following an earthquake in East Manggarai, East Nusa Tenggara province, Indonesia, Saturday, Aug. 15, 2026. (AP Photo/Kurniawan)
