Snowplow Unveils Signals: Real-Time Customer Intelligence Infrastructure for AI-Powered Products

BOSTON--(BUSINESS WIRE)--May 28, 2025--

Snowplow, the leader in customer data infrastructure, today announced the launch of Snowplow Signals, a real-time customer intelligence system that enables companies to build and deploy AI-powered customer experiences much faster. Signals provides applications with access to deep, real-time, trustworthy customer context — making it easier to hyper-personalize user journeys and equip AI agents to overcome the “cold start problem” and drive more relevant interactions.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250528190036/en/

Long trusted by data teams at leading digital-first companies, Snowplow is now expanding its platform to support product, engineering, and data science teams building customer-facing AI-powered applications — such as personalization engines, adaptive UIs, and agentic applications like AI copilots and chatbots.

“By infusing real-time behavioral context into an application's memory, Signals transforms one-off customer interactions into deeply personalized, proactive experiences that drive measurable lift in customer engagement, conversion, and lifetime value,” said Todd Boes, Chief Product Officer at Snowplow. “We’re proud to partner with leading brands as they harness Signals to deliver the next generation of customer-intelligent applications.”

The Missing Link Between AI and Real-Time Customer Context

As organizations race to embed AI into their products, many hit a common set of roadblocks: they struggle to reliably identify who each user is in real-time, understand their current behavior, anticipate their needs, and serve deeply personalized experiences accordingly.

Existing data infrastructure often forces a trade-off — real-time speed without deep, trustworthy data, or deep, trustworthy data that is too slow to act on. Signals eliminates this compromise by providing extensible infrastructure for computing, retrieving, and acting on rich, well-governed customer data — both in-session and across historical context.

Snowplow Signals includes three core capabilities:

Built for Digital Product and Engineering Teams

Snowplow Signals is designed for teams building AI-powered products that want to deliver different experiences to different customers through the use of personalization and recommendation models and AI agents to drive revenue growth.

What sets Snowplow Signals apart:

“Snowplow Signals provides our product and engineering teams with the real-time customer intelligence infrastructure they need to build adaptive, AI-powered experiences into our FindMyPast product,” said Anup Purewal, Chief Data Officer at DC Thomson, a design partner for the release. “With Signals, we can advance beyond static searches and singular actions to offer a genealogy experience that truly reflects the hobby — guiding each user’s unique journey through our vast archives by proactively surfacing relevant content and suggesting next steps in real time. It’s a game-changer for hyper-personalizing each user’s deeply unique and personal experience.”

Deliver AI-Powered Experiences with Trusted Customer Data Infrastructure

Built on Snowplow’s industry-leading real-time data pipeline and streaming engine, Signals ensures high-quality, consistent data across stream and warehouse — and delivers millisecond lookups with governance built in.

The new product offering runs natively in Snowplow customers’ clouds and will support deployments on AWS, Azure, and GCP, with compatibility for Snowflake, Databricks, and BigQuery. Customers benefit from robust governance, built-in security, and full transparency across their end-to-end customer data operations.

Snowplow Signals marks a strategic expansion beyond data engineering to become foundational infrastructure for real-time, AI-driven digital experiences. As more companies move to productize AI, Signals positions Snowplow at the core of this transformation, unlocking new growth across product, engineering, and data science teams.

Availability

Snowplow Signals is currently available to select design partners, with general availability in Q3 2025. To learn more or request a custom demo, visit snowplow.io/signals.

Snowplow is the global leader in customer data infrastructure for AI, enabling every organization to transform raw behavioral data into governed, high-fidelity fuel for AI-powered applications — including advanced analytics, real-time personalization engines, and AI agents. Digital-first companies like Strava, HelloFresh, Auto Trader, Burberry, and DPG Media use Snowplow to collect and process event-level data in real time, delivering it securely to their warehouse, lake, or stream, and integrate deep customer context into their applications. Thousands of companies rely on Snowplow to uncover customer insights, predict customer behaviors, hyper-personalize customer experiences, and detect fraud in real time. Learn more: www.snowplow.io.

Todd Boes, Chief Product Officer at Snowplow, announces the launch of Snowplow Signals — a new real-time customer intelligence infrastructure for AI-powered applications.

LONDON (AP) — Ukrainian President Volodymyr Zelenskyy arrived in London on Tuesday for talks with U.K. Prime Minister Keir Starmer, the British government said, as European countries look to keep international attention on Russia’s invasion of Ukraine while the unfolding Iran war engages world leaders.

Starmer’s office said that NATO Secretary-General Mark Rutte will also join the meeting at 10 Downing St. to discuss peacemaking efforts in Ukraine and “the need to maintain sanctions pressure on Russia.”

The meeting comes days after the U.S. temporarily waived some Russian oil sanctions in a bid to ease pressure on global supplies triggered by the war in the Middle East, which was sparked by the joint U.S.-Israeli strikes on Iran starting on Feb. 28.

Zelenskyy criticized Washington’s move to ease sanctions, saying it would provide a windfall for Moscow to keep up its attacks on Ukraine.

U.S. President Donald Trump says he wants to secure a peace deal that ends Europe’s biggest conflict since World War II and has rattled the continent’s leaders, who reckon that Russia could pose a credible security threat to the European Union by the end of the decade.

But U.S.-brokered talks between delegations from Moscow and Kyiv, which so far have yielded no significant progress on key issues, have lost momentum amid the Middle East conflict.

At the same time, Trump has spurned Zelenskyy’s offer of help for the United States and its Persian Gulf partners in fighting Iranian drones. Ukraine has become one of the world’s leading producers of high-tech, battle-tested drone interceptors.

British officials say that Russia and Iran are collaborating on drone technology and tactics in the Middle East. Drone combat experts from the U.K. and Ukraine have been sent to the region to help Iran’s neighbors repel its drone attacks.

Starmer’s office said the U.K. and Ukraine will sign a deal combining “Ukraine’s expertise and the U.K.’s industrial base to manufacture and supply drones and innovative capabilities.” Britain is also funding an “AI Center of Excellence” in conjunction with the Ukrainian Ministry of Defense.

Zelenskyy, announcing his arrival in London on X, said his priorities are “more security and opportunities for Ukraine.”

Starmer said in a statement that “drones, electronic warfare and rapid battlefield innovation are now central to national and economic security, and that has only been further magnified by the conflict in the Middle East.”

“By deepening our defense partnerships, we are strengthening Ukraine’s ability to defend itself from Russia’s brutal, ongoing attacks, while ensuring the U.K. and our allies are better prepared to meet the threats of the future.”

Russia's Defense Ministry said Tuesday that its air defenses intercepted and destroyed 206 Ukrainian drones overnight over Russian regions, the annexed Crimean Peninsula and the Azov Sea. A total of 40 intercepted drones were flying toward Moscow, the ministry said.

Asked about an increase in Ukrainian drone attacks on Moscow over the past few days, Kremlin spokesman Dmitry Peskov said that authorities in Kyiv were “continuing absolutely futile resistance" against Russia's invasion.

Zelenskyy said late Monday that counterattacks by Ukrainian forces at eastern and southern points along the front line have wrecked Moscow's plans for a March offensive.

His comments couldn't be independently verified, but the Institute for the Study of War, a Washington-based think tank, said Monday that Ukrainian counterattacks “are likely constraining” some Russian offensive operations.

Ukraine’s air force said that Russia launched 178 long-range drones of various types across the country overnight starting late Monday, with 154 of them either intercepted or jammed while 22 more struck their targets.

In the southern Ukraine city of Zaporizhzhia, a Russian strike damaged a terminal of Ukraine’s biggest private delivery company, Nova Poshta, the company said on Telegram. Eight people were wounded, according to Ivan Fedorov, the head of the regional military administration.

Illia Novikov contributed to this report from Kyiv, Ukraine.

Follow AP’s coverage of the war in Ukraine at https://apnews.com/hub/russia-ukraine

A post office storehouse ruined by Russia's missile in Zaporizhzhia, Ukraine, Tuesday, March 17, 2026. (AP Photo/Kateryna Klochko)

Sappers examine the site of a Russian missile strike which hit a post office storehouse in Zaporizhzhia, Ukraine, Tuesday, March 17, 2026. (AP Photo/Kateryna Klochko)

Sappers examine the site of a Russian missile strike which hit a post office storehouse in Zaporizhzhia, Ukraine, Tuesday, March 17, 2026. (AP Photo/Kateryna Klochko)