CPOPwave events, hosted by China Media Group (CMG), was officially launched in Hangzhou City of east China's Zhejiang Province on Wednesday, featuring some of the most influential Chinese intellectual properties (IPs) from novels, films, games, animations, and designer toys.
More than just a buzzword, CPOP, short for Chinese pop culture, encapsulates the explosive growth of China's creative content in recent years. From epic science fiction films like "The Wandering Earth" to genre-defining games such as "Honor of Kings" and "Black Myth: Wukong," Chinese IPs are not just going viral in China -- they're captivating global audiences.
The CPOPwave events aim to explore new pathways for this expanding cultural influence through innovative formats such as group exhibitions, IP release nights, and global tours.
As a highlight of the CPOPwave series, the Chinese Pop Culture IP Release Night, was held on Wednesday evening, showcasing the innovative vitality and global influence of contemporary Chinese pop culture.
The night featured thematic discussions and artistic performances, with representatives from successful Chinese pop culture IPs that have made significant international strides in recent years coming together for the event.
"China's cultural creation industry is emerging strongly, and as industry practitioners, we believe that CPOPwave is a meaningful initiative for industry development, society, and the dissemination and inheritance of Chinese culture," said Lu Dazhen, vice president of Kayou Animation - one of the most influential brands in China's pan-entertainment industry.
A special program covering the Chinese Pop Culture IP Release Night will be broadcast on June 5 on CMG's new media platforms, offering an in-depth look at the event and exclusive insights into the successful stories of Chinese cultural IPs.
China Media Group events help Chinese pop culture IPs explore global pathways
