CHICAGO & NORTHVILLE, Mich.--(BUSINESS WIRE)--May 30, 2025--
HAAS Alert, a company with the largest commercially deployed vehicle-to-everything (V2X) safety network powered by its Safety Cloud digital alerting platform, and Mitsubishi Electric Automotive America, Inc. (“MEAA”), a consistently dependable supplier that creates high-quality in-car systems for major OEMs around the world, are thrilled to announce their collaboration on a strategic partnership that will lead the way in the next generation of in-vehicle experience.
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MEAA announced its latest in-cabin monitoring system, FLEXConnect™, at the 2025 Consumer Electronics Show (CES), showcasing its ability to leverage real-time vehicle data to enhance driver safety and personalization. FLEXConnect™ now integrates with Safety Cloud to provide an extra level of protection for drivers using MEAA in-vehicle monitoring systems.
“Safety is at the core of FLEXConnect™,” said Mohammad Horani, Director of Advanced Development at MEAA. “That makes Safety Cloud digital alerting a natural fit to the FLEXConnect™ experience.”
Safety Cloud delivers real-time safety notifications from emergency vehicles, work zones, tow trucks, and other active road hazards to millions of drivers every day. This technology, which is embedded in compatible Chrysler, Dodge, Jeep, Ram, and Volkswagen vehicles, as well as Apple Maps and Waze navigation apps, improves roadway safety by instantly alerting drivers to approaching and nearby emergency and public works vehicles, making it easier and safer to perform public and emergency services.
The integration between Safety Cloud and FLEXConnect™ will allow drivers to receive alerts through an in-vehicle information system of nearby roadway hazards. This joint solution will even go a step beyond digital alerting. When the vehicle is alerted that the driver is in an emergency situation, FLEXConnect™ will notify and inform other nearby drivers via Safety Cloud that there is a disabled vehicle ahead.
“HAAS Alert is thrilled to enter into this partnership with Mitsubishi Electric,” said Hussein Zaarour, Vice President of Business Development - Connected Vehicles at HAAS Alert. “Mitsubishi Electric’s focus on automotive innovation and safety is in perfect lockstep with HAAS Alert’s mission to make vehicles and roads safer and smarter.”
About HAAS Alert
HAAS Alert's mission is to build lifesaving mobility solutions that make vehicles and roads safer and smarter. Their vision is a connected, collision-free world where everyone gets home safely. HAAS Alert makes roads and communities safer by delivering digital alerts from emergency response, municipal and private fleets, work zones, and connected infrastructure to nearby drivers through its vehicle communication platform.
For more information, visit https://www.haasalert.com.
About Mitsubishi Electric Automotive America
MEAA is a consistently dependable supplier that creates high-quality in-car systems for major OEMs around the world. Known for our innovative components, we leverage our deep technology expertise to deliver autonomous-ready and ADAS solutions, premium audio systems, high-definition displays, and powertrain electronics for standard, EV, and hybrid vehicles. Our innovation culture and operational excellence, which extends far beyond automotive, makes us uniquely poised to help automakers navigate the future of mobility. MEAA has had a North American presence since 1979 and currently operates in 50 locations.
For more information, visit https://www.meaa-mea.com/.
HAAS Alert and Mitsubishi Electric Automotive America, Inc. announced a strategic partnership to lead the next generation of in-vehicle experience. MEAA’s latest in-cabin monitoring system, FLEXConnect™, now integrates HAAS Alert’s Safety Cloud digital alerting platform to provide drivers with an extra level of protection.
