The China Association of Automobile Manufacturers (CAAM) issued an initiative on Saturday, urging domestic new energy vehicle (NEV) producers to maintain a fair competitive order and avoid disorderly price wars.
NEVs, as a prime example of China’s new quality productive forces, are fueling the rapid transformation and advancement of the automotive sector. Ensuring the industry's healthy growth is vital, CAAM said in a statement posted on its official WeChat account.
The association calls on all companies to strictly follow fair competition principles and operate in accordance with laws and regulations. It stresses that leading firms should not stifle other businesses or infringe on their legitimate rights in order to achieve market monopolization, as outlined in the statement.
The statement further emphasizes that, aside from legally lowering prices to clear inventory, companies should avoid selling products below cost or using deceptive advertising that misleads consumers, as these practices disrupt market order and harm the core interests of both the industry and its customers.
CAAM urges all companies to perform self-inspections and make corrections in line with relevant national laws and regulations.
In recent years, China’s NEV industry has developed rapidly, with new energy vehicle sales accounting for over 40 percent of new car sales.
The industry is showing a steady and positive trend, with sustained market vitality, the statement noted. However, it also highlighted that, for some time, declining industry profitability, driven primarily by rat-race competition primarily in form of disorderly "price wars," has been a significant factor in the sector's challenges.
Since May 23, a certain automaker initiated significant price cuts, prompting multiple companies to follow suit, sparking fears of a new round of "price war," the CAAM statement said.
The statement calls on the entire industry to work together to maintain a fair competitive order and promote the healthy, sustainable development of the sector.
Regarding the latest initiative from the Chinese auto industry self-regulatory body, the Ministry of Industry and Information Technology (MIIT), voiced strong support, pledging stricter oversight to curb cutthroat competition.
Measures include strengthening market supervision against unfair practices, enhancing quality inspections to ensure product consistency and encouraging innovation-driven cost reductions rather than price slashing.
Price wars benefit no one -- they erode profitability, stifle research and development efforts, and undermine industry growth, an MIIT official said. The MIIT urge firms to compete on technology and service quality instead.
Auto industry association urges fair competition, opposes ‘price war’
