LOS ANGELES--(BUSINESS WIRE)--Jun 2, 2025--
KB Home (NYSE: KBH), one of the largest and most trusted homebuilders in the U.S., today announced the findings of its second annual survey, which the company conducted to gauge Americans’ sentiments about homeownership and support their homebuying aspirations. New data released found that most Americans still believe that homeownership is an important milestone (83%), but an even greater number feel anxious (89%) about affordability and the homebuying process.
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June is National Homeownership Month, a time dedicated to recognizing the importance of owning a home and the opportunities it can create for individuals and families. To mark the occasion, KB Home is sharing survey insights and hosting Homebuying 101 events across the country focused on helping more people feel informed and empowered in their homebuying journey. During these free, in-person workshops, KB Home experts will cover topics like the benefits of owning versus renting, the advantages of new construction and how to navigate the homebuying process, including the financing of a new home.
“This year’s survey shows that the dream of owning a home is still very real, even if many people are unsure how to get there,” said Rob McGibney, President and Chief Operating Officer of KB Home. “At KB Home, we’re helping to bridge that gap by offering new, high-quality homes that are affordably priced and personalized to fit each buyer’s lifestyle. These are the things Americans tell us they value most, and delivering on them is part of our commitment to making homeownership more attainable for more people.”
The national survey was conducted in April 2025 by The Harris Poll. Here is what Americans had to say:
Americans Still Aspire to Own a Home and Are Clear About What Matters
Affordability Is a Real Concern — and So Is Knowing When and How to Buy
The Need for Education Is Clear
“At KB Home, helping our customers achieve their lifelong dream of buying a home — the largest purchase many people ever make — is a privilege that we take seriously,” said McGibney. “Whether it’s selecting the perfect floor plan, understanding financing options or choosing design features, our goal is to guide buyers through the journey with confidence. This year’s survey reinforces just how important that support is, especially when so many are feeling uncertain about the homebuying process.”
To learn more about how KB Home is supporting homebuyers during National Homeownership Month and beyond and to find a nearby Homebuying 101 event, visit kbhome.com/nationalhomeownershipmonth.
For more information on KB Home, call 888-KB-HOMES or visit kbhome.com.
About KB Home
KB Home is one of the largest and most trusted homebuilders in the U.S. We operate in 49 markets, have built nearly 700,000 quality homes in our more than 65-year history, and are honored to be the #1 customer-ranked national homebuilder based on third-party buyer surveys. What sets KB Home apart is our focus on building strong, personal relationships with every customer and creating an exceptional experience that offers our homebuyers the ability to personalize their home based on what they value at a price they can afford. As the industry leader in sustainability, KB Home has achieved one of the highest residential energy-efficiency ratings and delivered more ENERGY STAR® certified homes than any other builder, helping to lower the total cost of homeownership. For more information, visit kbhome.com.
About the Survey
This survey was conducted online within the U.S., April 1–3, 2025, among 2,081 adults (aged 18 and over) by The Harris Poll on behalf of KB Home via its Harris On Demand omnibus product. The sampling precision of Harris online polls is measured by using a Bayesian credible interval. For this study, the sample data is accurate to within +/-2.5 percentage points using a 95% confidence level. Complete survey methodology, including weighting variables and subgroup sample sizes, is available upon request.
KB Home unveils findings from its second annual survey and expands its mission to educate and empower future homebuyers during National Homeownership Month and beyond.
