NEW YORK--(BUSINESS WIRE)--Jun 2, 2025--
Braze (Nasdaq: BRZE), the leading customer engagement platform that empowers brands to Be Absolutely Engaging™, today announced the successful completion of its previously announced acquisition of OfferFit, an AI decisioning company.
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After years of productive partnership as separate companies, Braze and OfferFit are moving quickly to deepen the integration of OfferFit's multi-agent decisioning engine into Braze's Customer Engagement Platform, all while accelerating OfferFit’s growth and reach by leveraging Braze's global scale. Supplementing Braze's real-time, cross-channel Customer Engagement Platform with OfferFit's highly customizable modern reinforcement learning engine allows brands to benefit from complementary frontier technologies in automation and machine learning, to transform customer relationships and deliver mutual value to both their consumers and their business.
This acquisition builds on Braze's previously announced development of a native AI agent codenamed Project Catalyst, which is designed to help brands personalize and optimize experiences with highly relevant journeys and content at scale, and is available now (in limited beta).
“With the formal introduction of OfferFit by Braze into our already robust product suite, I am thrilled to deliver marketers a full spectrum of machine learning capabilities built with leading edge generative AI and reinforcement learning technology,” said Bill Magnuson, Cofounder and CEO of Braze. “We're excited to see BrazeAI™ elevate the strategic role of marketers as they leave behind the drudgework of campaign creation and ascend to being a maestro of experience, optimizing each moment of the customer journey to further their brand and business goals by delivering valuable experiences that resonate with their consumers' needs and desires. With the acquisition complete, I look forward to leveraging the complementary skills, products, and services that both Braze and OfferFit bring to the table and am extremely excited to be officially welcoming them to Braze.”
“OfferFit and Braze complement each other perfectly: Companies will be able to use the power of our cutting edge AI decisioning system, tightly integrated into the leading customer engagement platform on the market,” said George Khachatryan, Cofounder and CEO of OfferFit.
Learn more about how Braze and OfferFit’s complementary products have been successfully driving positive results for their customers, such as Kayo Sports, here.
About OfferFit
OfferFit’s AI Decisioning Engine is a next-generation approach to personalization in CRM marketing. The old ways of personalization use a combination of propensity models, segments, manual A/B tests, and rules. OfferFit by Braze AI decisioning agents make 1:1 decisions on the optimal way to market to each individual customer. OfferFit works with top brands in telecom, energy, retail, travel, streaming video, and financial services, among others. Current customers include Brinks Home, Canadian Tire, Chime, Foxtel Group, LATAM Airlines, MetLife, Pizza Express, Trainline, Wyndham Hotels, and Yelp. OfferFit was founded by Victor Kostyuk and George Khachatryan and is headquartered in Boston with team members around the world. The company was acquired by Braze in Q2 FY 2026. Learn more at offerfit.ai.
About Braze
Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty. The company has been recognized as a 2024 U.S. News & World Report Best Companies to Work For, 2024 Best Small & Medium Workplaces in Europe by Great Place to Work®, 2024 Fortune Best Workplaces for Women™ by Great Place to Work® and was named a Leader by Gartner® in the 2024 Magic Quadrant™ for Multichannel Marketing Hubs and a Strong Performer in The Forrester Wave™: Email Marketing Service Providers, Q3 2024. Braze is headquartered in New York with 15 offices across AMER, LATAM, EMEA and APAC. Learn more at braze.com.
Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to, statements regarding the expected benefits from acquisition of OfferFit by Braze, and the expected performance and capabilities of its products resulting therefrom. These forward-looking statements are based on the current assumptions, expectations and beliefs of Braze, and are subject to substantial risks, uncertainties and changes in circumstances that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. These risks include, among others, the extent to which we achieve anticipated financial targets; the impact of management and organizational changes on OfferFit’s business; the impact on OfferFit employees and our ability to retain key personnel; our effectiveness in integrating the OfferFit platform and operations with our business; and our ability to realize our broader strategic and operating objectives. Further information on potential factors that could affect Braze results are included in Braze’s Quarterly Report on Form 10-K for the fiscal year ended January 31, 2025, filed with the U.S. Securities and Exchange Commission on March 31, 2025, and the other public filings of Braze with the U.S. Securities and Exchange Commission. The forward-looking statements included in this press release represent the views of Braze only as of the date of this press release, and Braze assumes no obligation, and does not intend to update these forward-looking statements, except as required by law.
Braze Completes Acquisition of OfferFit
YANGON, Myanmar (AP) — Myanmar began a second round of voting Sunday in its first general election since the military takeover five years ago.
Voting expanded to additional townships including some areas affected by the civil war between the military government and its armed opponents.
Critics say the polls organized by the military government are neither free nor fair and are an effort by the military to legitimize its rule after seizing power from the elected government of Aung San Suu Kyi in February 2021.
Tom Andrews, a special rapporteur working with the U.N. human rights office, urged the international community Thursday to reject what he called a “sham election,” saying the first round exposed coercion, violence and political exclusion.
“You cannot have a free, fair or credible election when thousands of political prisoners are behind bars, credible opposition parties have been dissolved, journalists are muzzled, and fundamental freedoms are crushed,” Andrews said.
According to the Assistance Association for Political Prisoners, which keeps detailed tallies of arrests and casualties linked to the conflict, more than 22,000 people are detained for political offenses, and more than 7,600 civilians have been killed by security forces since 2021.
The army’s takeover triggered widespread peaceful protests that soon erupted into armed resistance, and the country slipped into a civil war.
A new Election Protection Law imposes harsh penalties and restrictions for virtually all public criticism of the polls. The authorities have charged more than 330 people under new electoral law for leafleting or online activity over the past few months.
Opposition organizations and ethnic armed groups had previously vowed to disrupt the electoral process.
On Sunday, attacks targeting polling stations and government buildings were reported in at least four of the 100 townships holding polls, with two administrative officials killed, independent online media, including Myanmar Now, reported.
Polling stations opened at 6 a.m. in 100 townships across the country, including parts of Sagaing, Magway, Mandalay, Bago and Tanintharyi regions, as well as Mon, Shan, Kachin, Kayah and Kayin states. Many of those areas have recently seen clashes or remain under heightened security, underscoring the risks surrounding the vote.
The election is being held in three phases due to armed conflicts. The first round took place Dec. 28 in 102 of the country’s total 330 townships. A final round is scheduled for Jan. 25, though 65 townships will not take part because of fighting.
Myanmar has a two-house national legislature, totaling 664 seats. The party with a combined parliamentary majority can select the new president, who can name a Cabinet and form a new government. The military automatically receives 25% of seats in each house under the constitution.
Maj. Gen. Zaw Min Tun, the military government's spokesperson, told journalists on Sunday that the two houses of parliament will be convened in March, and the new government will take up its duties in April.
On Sunday, people in Yangon and Mandalay, the two largest cities, cast their ballots in high schools, government buildings and religious buildings.
At more than 10 polling stations visited by Associated Press journalists, voter numbers ranged from about 150 at the busiest site to just a few at others, appearing lower than during the 2020 election when long lines were common.
The military government said there were more than 24 million eligible voters, about 35% fewer than in 2020. The government called the turnout a success, claiming ballots were cast by more than 6 million people, about 52% of the more than 11 million eligible voters in the election's first phase.
Myo Aung, a chief minister of the Mandalay region, said more people turned out Sunday than in the first phase.
Maung Maung Naing, who voted in Mandalay’s Mahar Aung Myay township, said he wanted a government that will benefit the people.
“I only like a government that can make everything better for livelihoods and social welfare,” he said.
Sandar Min, an independent candidate from Yangon’s Latha township, said she decided to contest the election despite criticism because she wants to work with the government for the good of the country. She hopes the vote will bring change that reduces suffering.
“We want the country to be nonviolent. We do not accept violence as part of the change of the country,” Sandar Min said after casting a vote. “We care deeply about the people of this country.”
While more than 4,800 candidates from 57 parties are competing for seats in national and regional legislatures, only six parties are competing nationwide.
The first phase left the military-backed Union Solidarity and Development Party, or USDP, in a dominant position, winning nearly 90% of the contested seats in the first phase in the lower house. It also won a majority of seats in regional legislatures.
Suu Kyi, Myanmar’s 80-year-old former leader, and her party aren’t participating in the polls. She is serving a 27-year prison term on charges widely viewed as spurious and politically motivated. Her party, the National League for Democracy, was dissolved in 2023, after refusing to register under new military rules.
Other parties also refused to register or declined to run under conditions they deem unfair, while opposition groups have called for a voter boycott.
An official of the Union Election Commission counts ballots at a polling station during the second phase of general election in Mandalay, central Myanmar, Sunday, Jan. 11, 2026. (AP Photo/Aung Shine Oo)
An official of the Union Election Commission shows a slip as they count ballots at a polling station during the second phase of general election in Yangon, Myanmar, Sunday, Jan. 11, 2026. (AP Photo/Thein Zaw)
A voter casts ballot at a polling station during the second phase of general election Sunday, Jan. 11, 2026, in Yangon, Myanmar. (AP Photo/Thein Zaw)
A voter casts ballot at a polling station during the second phase of general election in Mandalay, central Myanmar, Sunday, Jan. 11, 2026. (AP Photo/Aung Shine Oo)
A voter shows his finger, marked with ink to indicate he voted, at a polling station during the second phase of general election in Mandalay, central Myanmar, Sunday, Jan. 11, 2026. (AP Photo/Aung Shine Oo)
Sandar Min, an individual candidate for an election and former parliament member from ousted leader Aung San Suu Kyi's National League for Democracy (NLD) party, shows off her finger marked with ink indicating she voted at a polling station during the second phase of general election Sunday, Jan. 11, 2026, in Yangon, Myanmar. (AP Photo/Thein Zaw)
Voters wait for a polling station to open during the second phase of general election in Mandalay, central Myanmar, Sunday, Jan. 11, 2026. (AP Photo/Aung Shine Oo)
Buddhist monks walk past a polling station opened at a monastery one day before the second phase of the general election in Yangon, Myanmar, Saturday, Jan. 10, 2026. (AP Photo/Thein Zaw)
An official of the Union Election Commission checks a sample slip from an electronic voting machine as they prepare to set up a polling station opened at a monastery one day before the second phase of the general election in Yangon, Myanmar, Saturday, Jan. 10, 2026. (AP Photo/Thein Zaw)
