HANGZHOU, China--(BUSINESS WIRE)--Jun 5, 2025--
The four-day 2025 Malaysia IBE (International Beauty Expo) concluded successfully in Kuala Lumpur. This year’s event brought together over 400 international brands and attracted more than 16,000 professional buyers, forming a robust business network spanning 28 countries.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250605387288/en/
As a leader in China’s medical aesthetics going global, Yumeiren stood out at the expo with its integrated approach to life cosmetology, medical cosmetology, and greater health. The company invited Southeast Asian partners to join its service network—marking a strategic step in its global growth and advancing the international presence of China’s medical cosmetology.
From its founding in 1993 to its global debut in Kuala Lumpur, Yumeiren has spent 33 years shaping the sustained growth of a Chinese medical beauty brand. This is not merely business expansion—it is an industry evolution that has weathered economic cycles, embraced technological shifts, and bridged cultural divides.
Under the leadership of President Yu Wenhong, Yumeiren built its foundation from the ground up, uniting lifestyle beauty and medical cosmetology into the Artistic Facial Shaping platform. With passion, vision, and professionalism, she guided the company into a new era of precision development—continuously enhancing service systems, integrating multidisciplinary health management, and expanding into the broader wellness space. Through strategic integration and innovation, Yumeiren launched its Forever Young Healthcare System, using science to slow aging and empowering individuals to take control of their health and longevity.
Even before the expo began, numerous Malaysian organizations actively reached out to Yumeiren seeking collaboration. In response, President Yu Wenhong and her team arrived in Kuala Lumpur early to evaluate potential partners and begin training local doctors—ensuring seamless integration of Chinese aesthetic standards with Malaysian medical practices and establishing Yumeiren as part of the local ecosystem.
During the expo, Yumeiren's booth drew large crowds. The team shared the company’s growth story and brand strengths, deepening attendees’ understanding and reinforcing confidence in the brand, while clearly communicating partnership expectations and value.
With over 30 years of experience, Yumeiren has built a solid operational and brand framework that ensures reliability—earning lasting trust from clients and attracting an increasing number of committed partners.
The success of this expo showcased Yumeiren’s strengths and highlighted strong interest from global markets. Committed to delivering professional service, Yumeiren will continue bringing health, youth, and beauty to the world.
Yumeiren International Group Shines at Malaysia's IBE
RHO, Italy (AP) — No ice is colder and harder than speedskating ice. The precision it takes has meant that Olympic speedskaters have never competed for gold on a temporary indoor rink – until the 2026 Milan Cortina Winter Games.
In the pursuit of maximum glide and minimum friction, Olympic officials brought on ice master Mark Messer, a veteran of six previous Olympic speedskating tracks and the ice technician in charge of the Olympic Oval in Calgary, Canada — one of the fastest tracks in the world with over 300 records.
Messer has been putting that experience to work one thin layer of ice at a time since the end of October at the new Speed Skating Stadium, built inside adjacent trade fair halls in the city of Rho just north of Milan.
“It’s one of the biggest challenges I’ve had in icemaking,’’ Messer said during an interview less than two weeks into the process.
If Goldilocks were a speedskater, hockey ice would be medium hard, for fast puck movement and sharp turns. Figure skating ice would be softer, allowing push off for jumps and so the ice doesn’t shatter on landing. Curling ice is the softest and warmest of all, for controlled sliding.
For speedskating ice to be just right, it must be hard, cold and clean. And very, very smooth.
“The blades are so sharp, that if there is some dirt, the blade will lose the edge,’’ Messer said, and the skater will lose speed.
Speedskater Enrico Fabris, who won two Olympic golds in Turin in 2006, has traded in his skates to be deputy sports manager at the speedskating venue in Rho. For him, perfect ice means the conditions are the same for all skaters — and then if it's fast ice, so much the better.
"It's more of a pleasure to skate on this ice,'' he said.
Messer’s first Olympics were in Calgary in 1988 — the first time speedskating was held indoors. “That gave us some advantages because we didn’t have to worry about the weather, wind blowing or rain,’’ he said. Now he is upping the challenge by becoming the first ice master to build a temporary rink for the Olympics.
Before Messer arrived in Italy, workers spent weeks setting up insulation to level the floor and then a network of pipes and rubber tubes that carry glycol — an antifreeze — that is brought down to minus 7 or minus 8 degrees Celsius (17.6 to 19.4 degrees Fahrenheit) to make the ice.
Water is run through a purification system — but it can’t be too pure, or the ice that forms will be too brittle. Just the right amount of impurities “holds the ice together,’’ Messer said.
The first layers of water are applied slowly, with a spray nozzle; after the ice reaches a few centimeters it is painted white — a full day’s work — and the stripes are added to make lanes.
“The first one takes about 45 minutes. And then as soon as it freezes, we go back and do it again, and again and again. So we do it hundreds of times,’’ Messer said.
As the ice gets thicker, and is more stable, workers apply subsequent layers of water with hoses. Messer attaches his hose to hockey sticks for easier spreading.
What must absolutely be avoided is dirt, dust or frost — all of which can cause friction for the skaters, slowing them down. The goal is that when the skaters push “they can go as far as possible with the least amount of effort,’’ Messer said.
The Zamboni ice resurfacing machine plays a key role in keeping the track clean, cutting off a layer and spraying water to make a new surface.
One challenge is gauging how quickly the water from the resurfacing machine freezes in the temporary rink.
Another is getting the ice to the right thickness so that the Zamboni, weighing in at six tons, doesn’t shift the insulation, rubber tubing or ice itself.
“When you drive that out, if there’s anything moving it will move. We don’t want that,’’ Messer said.
The rink got its first big test on Nov. 29-30 during a Junior World Cup event. In a permanent rink, test events are usually held a year before the Olympics, leaving more time for adjustments. “We have a very small window to learn,’’ Messer acknowledged.
Dutch speedskater Kayo Vos, who won the men’s neo-senior 1,000 meters, said the ice was a little soft — but Messer didn’t seem too concerned.
“We went very modest to start, now we can start to change the temperatures and try to make it faster and still maintain it as a safe ice,’’ he said.
Fine-tuning the air temperature and humidity and ice temperature must be done methodically — taking into account that there will be 6,000 spectators in the venue for each event. The next real test will be on Jan. 31, when the Olympians take to the ice for their first training session.
“Eighty percent of the work is done but the hardest part is the last 20 percent, where we have to try to find the values and the way of running the equipment so all the skaters get the same conditions and all the skaters get the best conditions,’’ Messer said.
AP Winter Olympics: https://apnews.com/hub/milan-cortina-2026-winter-olympics
Serpentines are set on the ice of the stadium where speed skating discipline of the Milan Cortina 2026 Winter Olympics will take place, in Rho, outskirt of Milan, Tuesday, Nov. 11, 2025. (AP Photo/Luca Bruno)
Ice Master Mark Messer poses in the stadium where speed skating discipline of the Milan Cortina 2026 Winter Olympics will take place, in Rho, outskirt of Milan, Tuesday, Nov. 11, 2025. (AP Photo/Luca Bruno)
Workers clean the ice surface during a peed skating Junior World Cup and Olympic test event, in Rho, near Milan, Italy, Saturday, Nov. 29, 2025. (AP Photo/Luca Bruno)
Ice Master Mark Messer poses in the stadium where speed skating discipline of the Milan Cortina 2026 Winter Olympics will take place, in Rho, outskirt of Milan, Tuesday, Nov. 11, 2025. (AP Photo/Luca Bruno)
Ice Master Mark Messer poses in the stadium where speed skating discipline of the Milan Cortina 2026 Winter Olympics will take place, in Rho, outskirt of Milan, Tuesday, Nov. 11, 2025. (AP Photo/Luca Bruno)
