The signing ceremony of the strategic cooperation framework agreement between the Ministry of Natural Resources and China Media Group (CMG) and the launch ceremony of a series of TV programs under the theme of "Nature China" were held in Beijing on Friday.
Under the agreement, the CMG and the Ministry of Natural Resources will establish a strategic relationship of cooperation in the fields of themed publicity activities, media integration, and international communication.
Efforts will be made to give full play to each other's advantages to create a series of integrated media programs and carry out publicity and knowledge popularization activities on natural resources, with the purpose of telling the beautiful Chinese story of harmonious coexistence between man and nature, and showcasing China's achievements and experience in natural resource management and ecological civilization advancement to audience at home and abroad.
The "Nature China" includes series of TV programs focusing respectively on building a strong maritime country, protecting farmland, making breakthroughs in mineral exploration, and ecological protection and restoration achievements.
The programs combine the use of 5G telecommunication and 8K ultra-high-definition technologies and robot dogs for the first time to capture a large amount of precious footage, realizing the simultaneous advancement of scientific research and footage recording. This marks a key step for the CMG to make a stride towards ultra-high-definition production and intelligent shooting. The first program, which focuses on China's efforts to develop the marine economy and build a strong maritime country in the new era, is slated to be aired on CMG's TV channel, mobile app and website on Sunday, coinciding with the 17th World Oceans Day and the 18th National Oceans Awareness Day.
Chinese state broadcaster holds launch ceremony of ecological civilization-themed TV programs
