PARIS, June 8, 2025 /PRNewswire/ -- In a bold step to advance inclusive growth and engage the younger generation, Haier, the world's No.1 brand in major appliances, officially launched the Haier Fans Cup in Paris, marking a strategic moment in evolving global sports marketing vision of Haier.
Held during the world-renowned Roland-Garros (French Open) fortnight, the Haier Fans Cup brought together promising under-14 tennis players across France for a day of spirited competition and cultural celebration. More than a youth tournament, the initiative showcased Haier's vision of using sport as a bridge across generations, geographies, and shared aspirations.
The event culminated in an exclusive opportunity for the winners to meet former WTA Number one champion Ana Ivanovic at Haier Roland-Garros fans village, to inspire dreams and connect young athletes with global icons.
A Strategic Sponsorship Anchored in Purpose
Co-hosted by Haier and Open Stade Français, the Haier Fans Cup builds on the legacy of one of France's most esteemed junior tennis tournaments. Established in 1983 and part of the ITF Junior Circuit, Open Stade Français has long served as a competitive and developmental platform for emerging tennis talent.
The partnership empowers young athletes from diverse backgrounds by providing ranking opportunities, cultural exchange, and personal growth. The collaboration reflects a growing emphasis among global brands on creating lasting social impact through youth-focused initiatives.
ESG in Action: Turning Purpose into Tangible Impact
The Haier Fans Cup is grounded in the belief that sport can serve as a bridge, linking individuals to communities and nurturing shared aspirations across generations. This philosophy aligns with the broader ESG vision of Haier, where sport becomes a tool for inclusive development rather than a mere branding opportunity.
In Europe, Haier steps beyond business to champion social and environmental causes. At Milan's Relay Marathon, Haier Europe was one of the top fundraisers of the event and has provided support to the expansion of the two Spazi Donna centers in Milan, ensuring a safer and better future for women facing difficult situations.
On the environmental front, Haier Europe has focused on waste reduction and circular economy practices. In 2025, its manufacturing hub in EskiÅŸehir, Turkey, achieved a recycling rate of 99% and received the Zero Waste to Landfill certification under the DIN SPEC 91436 Standard. Across the region, Haier Europe has achieved an average waste recycling rate of 98%, a result that underlines its operational commitment to sustainability. To encourage and support the circular economy and the culture of recycling and reuse, Haier partnered with Esosport, a benefit corporation that operates in waste management, by providing its employees the opportunity to drop off their old shoes and tennis balls. These shoes and tennis balls will then become new playgrounds for children and tracks for athletes.
The brand's social engagement also extends to the workplace. In 2025, Haier Europe was recognized as a Top Employer in the UK & Ireland and received the "Company for Generation Z" award, organized by Radar Academy, a testament to its commitment to fostering an inclusive and empowering workplace.
At its core, Haier believes that sports serve as a vital bridge, linking individuals to society and the environment. This philosophy is deeply embedded in Haier brand DNA, where ESG are not add-ons but integral forces driving every step beyond the game.
Sports and Purpose: Building Meaningful Connections
Haier's long-term engagement in global sports reflects a strategic approach to brand-building. It focuses on cultural relevance, community impact, and sustainable growth.
Through partnerships in tennis, basketball, marathons, and emerging areas such as esports, Haier uses sport not just as a communication channel, but as a platform to promote innovation, youth empowerment, and responsible development.
Haier's sports strategy transcends visibility. From eco-conscious appliances at international events to inclusive youth tournaments like the Haier Fans Cup, each effort contributes to broader ESG goals, positioning sport as a vehicle for inclusion, wellbeing, and environmental awareness.
Looking Ahead: Building a Legacy of Inspiration and Growth
Moving forward, Haier aims to deepen its role at the intersection of sport, innovation, and social value. By investing in platforms that champion perseverance, equity, and long-term progress, the brand seeks to cultivate a presence that is both globally admired and socially impactful.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Beyond the Game: Haier Vision for Youth and Sustainability
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CHICAGO, Jan. 13, 2026 /PRNewswire/ -- NVISAGE Technologies, a U.S.-based leader in next-generation golf technology, will showcase its full portfolio of golf launch monitors at PGA Show 2026, the industry's most influential golf trade event. The exhibition will take place from January 21–23, 2026, in Orlando, Florida, where attendees can explore NVISAGE's innovative golf technology at booth 1515.
Founded in 2023 and headquartered in Illinois, NVISAGE Technologies has quickly established itself as a trusted name in indoor and outdoor golf solutions. The company's mission is to make advanced swing analytics more accessible to golfers of all experience levels. Each NVISAGE product is built on precision engineering and user-friendly design, providing reliable data that empowers players to improve their game with confidence.
At this year's PGA Show, NVISAGE will unveil its complete lineup of launch monitors—ranging from entry-level options to advanced models for professionals—alongside its powerful golf analytics software, MURLIE. Every device is designed and manufactured in-house, ensuring uncompromising quality and consistency. NVISAGE's launch monitors deliver instant, high-accuracy feedback through integrated processing systems, removing the need for external computers or complex setups.
Exhibit Highlights:
- N1 Launch Monitor: An affordable, overhead model featuring a 16" x 20" hitting zone and dual-camera system. Lightweight and easy to install, the N1 is perfect for beginners or golfers seeking a simple yet reliable solution for home or indoor use.
- N2 Launch Monitor: A high-end overhead model tailored for professional training. With a 32" x 24" hitting zone and triple-camera system, the N2 delivers precise ball, club, and flight data. It offers comprehensive analytics for serious players looking to refine their performance.
- NEO-E Launch Monitor: Built for golfers who value portability, the NEO-E is ideal for both indoors and outdoors. The device is IP65-rated for water and dust resistance, ensuring durability in any environment. Its five-hour battery life and integrated processing make it a dependable companion for practice sessions on the move.
- NEO-T Launch Monitor: Designed for coaching environments and driving ranges, the NEO-T is a floor-mounted system with a 16" x 16" hitting zone. A 10.1" touchscreen display provides quick access to data and controls, offering a streamlined experience for instructors and players alike.
- NEO-i Launch Monitor: The newest addition to the NVISAGE family, the NEO-i is an entry-level floor model created for young players and beginners. Compact, intuitive, and affordable, it provides essential ball, club, and swing data to help new golfers build confidence and technique.
- MURLIE Software: Compatible with all NVISAGE devices, MURLIE serves as the core software platform for swing analysis and simulation. It features four modes—Shot Analysis, Driving Range, Putting, and Record Mode—and supports up to four user profiles. MURLIE also integrates seamlessly with popular third-party software such as E6 Connect and GSPro.
Recognized as the premier global event for the golf industry, the PGA Show brings together thousands of golf professionals, brands, and enthusiasts from around the world. NVISAGE Technologies' participation highlights its continued commitment to innovation, precision, and accessibility—bringing cutting-edge golf technology to players everywhere, from beginners to seasoned pros.
About NVISAGE Technologies
At NVISAGE Technologies, we value simplicity and precision. Our technology-driven entertainment solutions prioritize an intuitive experience and pave the way for a new era of accessible and high-quality indoor and outdoor golf, ensuring that enthusiasts can enjoy the sport they love with unparalleled convenience and innovation. For more information, please visit nvisagetech.com.
CHICAGO, Jan. 13, 2026 /PRNewswire/ -- NVISAGE Technologies, a U.S.-based leader in next-generation golf technology, will showcase its full portfolio of golf launch monitors at PGA Show 2026, the industry's most influential golf trade event. The exhibition will take place from January 21–23, 2026, in Orlando, Florida, where attendees can explore NVISAGE's innovative golf technology at booth 1515.
Founded in 2023 and headquartered in Illinois, NVISAGE Technologies has quickly established itself as a trusted name in indoor and outdoor golf solutions. The company's mission is to make advanced swing analytics more accessible to golfers of all experience levels. Each NVISAGE product is built on precision engineering and user-friendly design, providing reliable data that empowers players to improve their game with confidence.
At this year's PGA Show, NVISAGE will unveil its complete lineup of launch monitors—ranging from entry-level options to advanced models for professionals—alongside its powerful golf analytics software, MURLIE. Every device is designed and manufactured in-house, ensuring uncompromising quality and consistency. NVISAGE's launch monitors deliver instant, high-accuracy feedback through integrated processing systems, removing the need for external computers or complex setups.
Exhibit Highlights:
- N1 Launch Monitor: An affordable, overhead model featuring a 16" x 20" hitting zone and dual-camera system. Lightweight and easy to install, the N1 is perfect for beginners or golfers seeking a simple yet reliable solution for home or indoor use.
- N2 Launch Monitor: A high-end overhead model tailored for professional training. With a 32" x 24" hitting zone and triple-camera system, the N2 delivers precise ball, club, and flight data. It offers comprehensive analytics for serious players looking to refine their performance.
- NEO-E Launch Monitor: Built for golfers who value portability, the NEO-E is ideal for both indoors and outdoors. The device is IP65-rated for water and dust resistance, ensuring durability in any environment. Its five-hour battery life and integrated processing make it a dependable companion for practice sessions on the move.
- NEO-T Launch Monitor: Designed for coaching environments and driving ranges, the NEO-T is a floor-mounted system with a 16" x 16" hitting zone. A 10.1" touchscreen display provides quick access to data and controls, offering a streamlined experience for instructors and players alike.
- NEO-i Launch Monitor: The newest addition to the NVISAGE family, the NEO-i is an entry-level floor model created for young players and beginners. Compact, intuitive, and affordable, it provides essential ball, club, and swing data to help new golfers build confidence and technique.
- MURLIE Software: Compatible with all NVISAGE devices, MURLIE serves as the core software platform for swing analysis and simulation. It features four modes—Shot Analysis, Driving Range, Putting, and Record Mode—and supports up to four user profiles. MURLIE also integrates seamlessly with popular third-party software such as E6 Connect and GSPro.
Recognized as the premier global event for the golf industry, the PGA Show brings together thousands of golf professionals, brands, and enthusiasts from around the world. NVISAGE Technologies' participation highlights its continued commitment to innovation, precision, and accessibility—bringing cutting-edge golf technology to players everywhere, from beginners to seasoned pros.
About NVISAGE Technologies
At NVISAGE Technologies, we value simplicity and precision. Our technology-driven entertainment solutions prioritize an intuitive experience and pave the way for a new era of accessible and high-quality indoor and outdoor golf, ensuring that enthusiasts can enjoy the sport they love with unparalleled convenience and innovation. For more information, please visit nvisagetech.com.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
NVISAGE Technologies to Present Complete Golf Launch Monitor Lineup at PGA Show 2026
