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RAINBOWCO Upgrades Global Brand Strategy, Strengthening GENMA's Leadership in High-End Equipment

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RAINBOWCO Upgrades Global Brand Strategy, Strengthening GENMA's Leadership in High-End Equipment
Business

Business

RAINBOWCO Upgrades Global Brand Strategy, Strengthening GENMA's Leadership in High-End Equipment

2025-06-10 18:35 Last Updated At:18:55

NANTONG, China, June 10, 2025 /PRNewswire/ -- RAINBOWCO (SZ002483), a global leader in high-end equipment manufacturing, announced a significant brand strategy upgrade. Effective from September 1, 2025, the GENMA-KALMAR joint brand will unify under GENMA, aligning with global trends toward market consolidation in high-end equipment.

This strategic consolidation aims to create a clearer global brand identity for GENMA and enhance synergies with the KOCH brand. RAINBOWCO's portfolio includes three core brands:

  • GENMA, delivers high-end equipment globally, offering five key solutions: shipyard/material yard/workshop lifting solutions; marine & offshore engineering lifting solutions; bulk material handing solutions; terminal cranes; and multi-functional high-efficiency material handler.
  • GENMA-KALMAR, a joint brand with Finnish sustainable material handling leader KALMAR, specializing in RTG, RMG and STS for global container ports. The brand will transition to GENMA this September.
  • KOCH, a renowned provider of bulk material handling solutions with an 80-year legacy, was acquired by RAINBOWCO in 2019. Its capabilities expanded further in 2023 with the integration of FLSmidth's bulk material and mining equipment divisions, transforming KOCH into a comprehensive solutions provider spanning the entire bulk material handling value chain.

Susan Zha, General Manager of the Terminal Container Handling Solution SBU, emphasized that this brand upgrade is crucial for future operations. She stated, "This transition reflects our commitment to better management for our brand operations, and we have high hopes that the consistency in product technology standards, supply chain systems, and service frameworks, position us for greater success in the market."

The upgrade follows RAINBOWCO's strategic acquisition of KALMAR's heavy crane business in 2022, which integrated a core team to bolster GENMA-KALMAR's technical capabilities and global operational reach. This initiative has already yielded significant successes, key achievements include 40 RTGs for Damietta and 50 RTGs for Marsa Maroc.

Martin Wu, CEO of RAINBOWCO, reiterated the company's focus on high-end equipment. He noted, "At RAINBOWCO, we are dedicated to high-end equipment, and as we expand our manufacturing and assembly bases, aiming to better serve our customers worldwide."

Founded in 2003, RAINBOWCO has established five production bases and employs over 3,600 people worldwide. Its annual revenue for 2024 has surpassed $1 billion. The brand invites global partners to join them at the TOC Europe 2025 exhibition during 17-19 June 2025, where they will showcase the latest advancements at their booth GENMA SOLUTIONS_J18. Learn more: https://www.genmasolutions.com/ 

Photo - https://mma.prnasia.com/media2/2693863/0522.jpg?p=medium600

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

RAINBOWCO Upgrades Global Brand Strategy, Strengthening GENMA's Leadership in High-End Equipment

RAINBOWCO Upgrades Global Brand Strategy, Strengthening GENMA's Leadership in High-End Equipment

Welcoming the Year of the Horse in Bali's leading luxury family resort.

BALI, Indonesia, Jan. 12, 2026 /PRNewswire/ -- The Ritz-Carlton, Bali invites guests to embrace the auspicious spirit of the Lunar New Year with a curated collection of festive dining experiences designed to unite families in an atmosphere of warmth, celebration, and refined indulgence. This year's highlights include a sumptuous Lunar New Year's Eve Dinner and an elegant Lunar New Year Afternoon Tea, each thoughtfully crafted to honor cherished traditions while elevating the holiday with contemporary flair.

The Lunar New Year's Eve Dinner at Senses presents a vibrant culinary celebration overlooking the resort's beautifully manicured garden. Guests are welcomed to savor an abundant buffet featuring freshly steamed dim sum, golden spring rolls, decadent roast duck, fragrant wok-fried specialties, and symbolic dishes representing prosperity, longevity, and good fortune. Complemented by live carving stations and traditional festive desserts, this memorable evening invites families to gather in the spirit of unity and abundance. Available on 16 February 2026 from 6 p.m. to 10:30 p.m., priced at IDR 1,000,000++ per person.

For those seeking a more leisurely celebration, the Lunar New Year Afternoon Tea offers a refined experience inspired by timeless Asian traditions. Guests can indulge in handcrafted sweet and savory delights, including mandarin orange cake, crispy vegetable money bags symbolizing good fortune, dried fruits, plums, and other festive treats. Paired with premium loose-leaf teas and enjoyed against panoramic ocean views, this elevated experience sets the tone for meaningful moments shared with loved ones. Available from 15–20 February 2026, priced at IDR 1,100,000++ for two people.

"We are delighted to welcome guests to The Ritz-Carlton, Bali for this meaningful celebration of the Lunar New Year," said Go Kondo, General Manager of The Ritz-Carlton, Bali. "Our culinary teams have thoughtfully crafted experiences that honor cherished traditions while showcasing the richness of Asian flavors."

For more information, please visit the website at ritzcarltonbali.com or email rc.dpssw.restaurant.reservation@ritzcarlton.com.

About The Ritz-Carlton, Bali

Built on a sprawling 12.7 hectares white beach front and elevated cliff top settings, The Ritz-Carlton, Bali feature 313 oceanfront suites and villas, enjoying the unobstructed view of the Indian Ocean and the resort's lush garden. Completing the experiences, a glass elevator connects the cliff and the beach-front, five restaurants and bars, The Ritz-Carlton Ballroom and meeting facilities, a wedding chapel, as well as The Ritz-Carlton Spa. Ladies and gentlemen at The Ritz-Carlton, Bali is proudly presents the timeless charms of Indo-Balinese hospitality.

About The Ritz-Carlton Hotel Company, LLC

Delivering the Gold Standard in service in coveted destinations around the world, The Ritz-Carlton Hotel Company, LLC currently operates more than 120 hotels in over 35 countries and territories. From iconic urban destinations to stretches of paradise in untouched corners of the earth, The Ritz-Carlton offers the opportunity for true discovery and transformative escapes that stay with guests long after they depart. Committed to thoughtful innovation, The Ritz-Carlton encompasses two groundbreaking brand extensions, Ritz-Carlton Reserve and The Ritz-Carlton Yacht Collection. Ritz-Carlton Reserve is a collection of rare estates set apart from the world, where personalized care and cultural immersion are paramount. The Ritz-Carlton Yacht Collection translates the brand's legendary service and hospitality for sea, reimagining the ultra-luxury cruising category. For more information or reservations, visit the company website at www.ritzcarlton.com, for the latest company updates, visit news.marriott.com and to join the live conversation, use #RCMemories and follow along on Facebook, X, and Instagram. The Ritz-Carlton Hotel Company, L.L.C. is a wholly-owned subsidiary of Marriott International, Inc. (NASDAQ:MAR). The Ritz-Carlton is proud to participate in Marriott Bonvoy®, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments and unparalleled benefits including complimentary nights and Elite status recognition. To enroll for free or for more information about the program, visit marriottbonvoy.com. The Ritz-Carlton is committed to supporting the destinations where it operates through Community Footprints, the company's social and environmental responsibility program.

Welcoming the Year of the Horse in Bali's leading luxury family resort.

BALI, Indonesia, Jan. 12, 2026 /PRNewswire/ -- The Ritz-Carlton, Bali invites guests to embrace the auspicious spirit of the Lunar New Year with a curated collection of festive dining experiences designed to unite families in an atmosphere of warmth, celebration, and refined indulgence. This year's highlights include a sumptuous Lunar New Year's Eve Dinner and an elegant Lunar New Year Afternoon Tea, each thoughtfully crafted to honor cherished traditions while elevating the holiday with contemporary flair.

The Lunar New Year's Eve Dinner at Senses presents a vibrant culinary celebration overlooking the resort's beautifully manicured garden. Guests are welcomed to savor an abundant buffet featuring freshly steamed dim sum, golden spring rolls, decadent roast duck, fragrant wok-fried specialties, and symbolic dishes representing prosperity, longevity, and good fortune. Complemented by live carving stations and traditional festive desserts, this memorable evening invites families to gather in the spirit of unity and abundance. Available on 16 February 2026 from 6 p.m. to 10:30 p.m., priced at IDR 1,000,000++ per person.

For those seeking a more leisurely celebration, the Lunar New Year Afternoon Tea offers a refined experience inspired by timeless Asian traditions. Guests can indulge in handcrafted sweet and savory delights, including mandarin orange cake, crispy vegetable money bags symbolizing good fortune, dried fruits, plums, and other festive treats. Paired with premium loose-leaf teas and enjoyed against panoramic ocean views, this elevated experience sets the tone for meaningful moments shared with loved ones. Available from 15–20 February 2026, priced at IDR 1,100,000++ for two people.

"We are delighted to welcome guests to The Ritz-Carlton, Bali for this meaningful celebration of the Lunar New Year," said Go Kondo, General Manager of The Ritz-Carlton, Bali. "Our culinary teams have thoughtfully crafted experiences that honor cherished traditions while showcasing the richness of Asian flavors."

For more information, please visit the website at ritzcarltonbali.com or email rc.dpssw.restaurant.reservation@ritzcarlton.com.

About The Ritz-Carlton, Bali

Built on a sprawling 12.7 hectares white beach front and elevated cliff top settings, The Ritz-Carlton, Bali feature 313 oceanfront suites and villas, enjoying the unobstructed view of the Indian Ocean and the resort's lush garden. Completing the experiences, a glass elevator connects the cliff and the beach-front, five restaurants and bars, The Ritz-Carlton Ballroom and meeting facilities, a wedding chapel, as well as The Ritz-Carlton Spa. Ladies and gentlemen at The Ritz-Carlton, Bali is proudly presents the timeless charms of Indo-Balinese hospitality.

About The Ritz-Carlton Hotel Company, LLC

Delivering the Gold Standard in service in coveted destinations around the world, The Ritz-Carlton Hotel Company, LLC currently operates more than 120 hotels in over 35 countries and territories. From iconic urban destinations to stretches of paradise in untouched corners of the earth, The Ritz-Carlton offers the opportunity for true discovery and transformative escapes that stay with guests long after they depart. Committed to thoughtful innovation, The Ritz-Carlton encompasses two groundbreaking brand extensions, Ritz-Carlton Reserve and The Ritz-Carlton Yacht Collection. Ritz-Carlton Reserve is a collection of rare estates set apart from the world, where personalized care and cultural immersion are paramount. The Ritz-Carlton Yacht Collection translates the brand's legendary service and hospitality for sea, reimagining the ultra-luxury cruising category. For more information or reservations, visit the company website at www.ritzcarlton.com, for the latest company updates, visit news.marriott.com and to join the live conversation, use #RCMemories and follow along on Facebook, X, and Instagram. The Ritz-Carlton Hotel Company, L.L.C. is a wholly-owned subsidiary of Marriott International, Inc. (NASDAQ:MAR). The Ritz-Carlton is proud to participate in Marriott Bonvoy®, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments and unparalleled benefits including complimentary nights and Elite status recognition. To enroll for free or for more information about the program, visit marriottbonvoy.com. The Ritz-Carlton is committed to supporting the destinations where it operates through Community Footprints, the company's social and environmental responsibility program.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Celebrate Prosperity and Togetherness at The Ritz-Carlton, Bali

Celebrate Prosperity and Togetherness at The Ritz-Carlton, Bali

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