NEW YORK--(BUSINESS WIRE)--Jun 10, 2025--
Today Universal Ads, which enables brands of any size to create, buy, and measure ads across premium video, introduced a first-of-its-kind TV Business Partner Program that presents advertisers with cutting-edge, hand-picked creative and measurement solutions to strengthen their media buys across inventory available via Universal Ads. This is TV’s first program that will allow brands, especially those new to the TV ecosystem, to access tools to build, test, and launch TV commercials while linking their campaigns to measurable business outcomes. The program launch partners include Canva, Fairing, Haus, INCRMNTAL, Measured, Prescient AI, Spaceback, Triple Whale, Waymark and WorkMagic with more to come.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250610711491/en/
As Universal Ads builds its role as a single access point to a wide range of premium TV publishers, the Business Partners Program gives brands access to high-impact creative and measurement partners. The program is designed to give third-party developers, and future platform partners the ability to work with Universal Ads advertisers on solutions that are tailored to drive success across premium video. This program will allow advertisers of all skills and sizes to move as quickly as they can with social media advertising, while also reaching audiences at scale, on TV — the biggest screen in the room.
For instance, if a brand is ready to start their TV advertising journey but creating a commercial is stalling them, they will be able to leverage the creative capabilities from partners like Canva and Waymark and others to easily and swiftly build and test TV-ready commercials or modify existing creative to reach new audiences.
“Canva’s creative capabilities will make it easier for Universal Ads advertisers to produce on-brand content that captivates audiences and scales effortlessly across channels,” says Anwar Haneef, GM and Head of Ecosystem at Canva. “Our shared goal is to help brands break through on TV and beyond with seamless, high-impact creative. We're excited to help brands show up with confidence — across the TV landscape and every platform where their audiences are.”
Then, once a company has their creative running across the premium video inventory available on Universal Ads, they can access measurement solutions to prove the significant business outcomes their campaigns are driving. With insights into brand lift, incrementality, conversions, and sales available through trusted partners like Haus or INCRMNTAL, Universal Ads is demonstrating how TV ads can impact a business’s bottom line.
"Haus was founded with a clear mission: to democratize access to world-class causal inference tools," says Olivia Kory, Haus Chief Strategy Officer. "Our partnership with Universal Ads reflects that mission — they're making TV advertising more accessible than ever, and together, we're demonstrating how experimentation can power better decisions across premium video. With incrementality testing, advertisers can get a clear sense of exactly what's driving the business on view-based channels and beyond."
“We’ve repeatedly said Universal Ads is about making TV advertising as easy as social media advertising,” said Greg Lieber, Head of Product Partnerships at Universal Ads. “In order to do so, we are giving brands, including those that are emerging and/or new to TV, access to what they need to succeed across the Universal Ads platform. From premium content at scale to now an ecosystem of best-in-class, curated solutions, advertisers can easily build and execute the most informed and impactful ad campaigns.”
At launch, the Universal Ads Business Partners Program includes creative and measurement partners, and it will expand to include more categories. Currently, Universal Ads includes programming from more than 15 major publishers including A+E, AMC Networks, DIRECTV, Estrella MediaCo, Fox Corporation, Fuse Media, LG Ad Solutions, NBCUniversal, Paramount, Roku, Scripps, Spectrum Reach, TelevisaUnivision, Vizio, Warner Bros. Discovery, and Xumo, with more to come.
In addition to the Business Partners Program, Universal Ads has rolled out a variety of initiatives and partnerships to support its mission of making TV advertising as easy as social media advertising. In May, Universal Ads launched the $5 million-dollar Incrementality Fund to help online merchants grow their businesses through TV advertising. Universal Ads also partnered with Ramp, a financial operations platform designed to save businesses time and money, to offer TV advertising access to Ramp’s 30,000+ customers through the Universal Ads platform.
To learn more about the Universal Ads Business Partners Program please go to UniversalAds.com/partners.
About Universal Ads
Universal Ads enables any brand, of any size, to seamlessly make and buy commercials across premium video reaching new qualified audiences at scale. Universal Ads combines premium and brand-safe video content directly from the most influential media companies with the ease and familiarity of social ad buying. It is your one-stop shop for high-quality video ads delivering unmatched scale. Universal Ads is a part of the Comcast Corporation, a global media and technology company that connects people to moments and experiences that matter.
Universal Ads introduces a first-of-its-kind TV Business Partner Program featuring creative and measurement solutions.
MANCHESTER, England (AP) — Manchester City and Aston Villa kept the pressure on Premier League leader Arsenal with wins on Sunday.
Nottingham Forest pulled further away from the relegation zone with a 3-0 victory against Tottenham and Sunderland beat Newcastle 1-0 in the Tyne-Wear derby after an own-goal from Nick Woltemade.
Arsenal had extended its lead at the top of the standings to five points with a 2-1 win against Wolves on Saturday. But a day later its closest rivals both responded with victories - second-place City winning 3-0 at Crystal Palace and Villa, in third, twice coming back to beat West Ham 3-2 at the London Stadium.
City is two points behind Arsenal and Villa is a point further back.
Beaten by Palace in the FA Cup final last season, City exacted some revenge to take all three points at Selhurst Park.
“They are so strong. Every time we play against them it’s so difficult," City manager Pep Guardiola said. “Still, we are not top, but we are learning and after what happened we will be closer in the future.”
Erling Haaland scored his 101st Premier League goal to put City in front late in the first half and he got his second of the match with an 89th-minute penalty. The Norwegian has 36 goals in 27 appearances for club and country in another remarkable scoring season. He is the league's leading scorer with 17 goals.
Phil Foden got City's other goal in between Haaland's double.
Morgan Rogers scored twice in the second half to extend Aston Villa's winning run to nine-straight games in all competitions and keep Unai Emery's team on the heels of Arsenal and City.
Villa has lost just one of its last 13 games in the league and won 10 of its last 11, but twice had to come from behind at relegation fighting West Ham.
“We feel unstoppable, but we are making it difficult for ourselves," Rogers said. "The battle and resilience we have means we know we can get back into it against a good team.
“We want to keep this going, it’s about being confident and I’m feeling good.”
Mateus Fernandes scored the fastest goal in England's top flight this season when putting the home team 1-0 up after just 29 seconds. But Konstantinos Mavropanos' own-goal leveled the game eight minutes later.
Jarrod Bowen then gave West Ham the lead at halftime with his second goal in as many games in the 24th.
Rogers leveled the game again five minutes after the break and struck the winner in the 79th.
The pressure is mounting on Tottenham coach Thomas Frank, who was left infuriated after a latest loss.
Spurs have won just one of their last seven games in the league and face defending champion Liverpool at home next week.
“It’s hugely annoying, (I'm) burning inside," said Frank. “I had such a good feeling going into this game, then we deliver this performance, which is not good enough.”
Two goals from Callum Hudson-Odoi at the City Ground put Frank's team on course for another defeat - a sixth in the league this season. Ibrahim Sangare completed a miserable day for the visitors, but a joyous one for Forest, which is five points clear of the relegation zone after being re-energized since the appointment of Sean Dyche as coach in October.
Forest has won six of its last eight under Dyche, including four in the league.
Woltemade endured an agonizing first Tyne-Wear derby since joining Newcastle after his own-goal handed victory to Sunderland at the Stadium of Light.
The Germany striker has impressed since his club record $93 million move from Stuttgart in August. But he made himself a hero to Newcastle's fiercest rival Sunderland when heading past Aaron Ramsdale a minute into second half.
To make matters worse, Woltemade was barely a threat at the other end - registering one shot before being replaced by Yoane Wissa in the 75th.
“Derbies are there to be won, it doesn’t matter how," Sunderland captain Granit Xhaka said.
Sunderland is up to seventh in the standings — level on points with Liverpool.
"This team deserves respect, because where we are is what we deserve,” said Xhaka.
Dominic Calvert-Lewin scored for the fourth straight game as Leeds came back again to draw 1-1 with Brentford.
Relegation-fighting Leeds also extended its unbeaten run to three games.
After the dramatic 3-3 draw with Liverpool last week, Daniel Farke's team salvaged another point after going behind at Brentford to Jordan Henderson's goal in the 70th.
Calvert-Lewin's scoring streak has been key to Leeds' recent run and after goals against City, Chelsea and Liverpool, he headed in the equalizer in the 82nd.
Leeds is three points above the relegation zone.
James Robson is at https://x.com/jamesalanrobson
AP soccer: https://apnews.com/hub/soccer
Leeds United's Dominic Calvert-Lewin celebrates scoring their side's first goal of the game, during the English Premier League soccer match between Brentford and Leeds United, at the Gtech Community Stadium, in London, Sunday, Dec. 14, 2025. (Steven Paston/PA via AP)
Nottingham Forest's Callum Hudson-Odoi celebrates scoring their side's second goal during their English Premier League soccer match in Nottingham, Sunday, Dec. 14, 2025. (Martin Rickett/PA via AP)
Newcastle United's Nick Woltemade scores Sunderland's first goal of the game, via an own goal during their English Premier League soccer match in Sunderland, England, Sunday, Dec. 14, 2025. (Steve Welsh/PA via AP)
Aston Villa's Morgan Rogers celebrates after scoring his side's second goal during the English Premier League soccer match between West Ham United and Aston Villa in London, England, Sunday, Dec. 14, 2025. (Jonathan Brady/PA via AP)
Manchester City's Erling Haaland celebrates after scoring his side's third goal during the English Premier League soccer match between Crystal Palace and Manchester City in London, Sunday, Dec.14, 2025. (AP Photo/Kin Cheung)
