PARIS and LOS ANGELES, June 12, 2025 /PRNewswire/ -- As the global XR industry prepares for a packed summer of innovation, optical technology company OPTIX is set to intensively showcase its advanced AR and VR optics solutions at three major industry exhibitions in June: AWE USA in Long Beach, California, Viva Technology in Paris, France, and Laser World of Photonics in Munich, Germany.
This presence builds on OPTIX's strong momentum from CES 2025 earlier this year and is part of a growing effort by the company to deliver high-performance, scalable optics to XR hardware manufacturers worldwide.
OPTIX Steps into the Global Stage
Since emerging from stealth less than three years ago, OPTIX has steadily expanded its capabilities and product lineup, securing USD $15 million in funding, developing its own laboratory and production processes, and launching advanced optical modules for both AR glasses and VR headsets.
This June, OPTIX is highlighting its two flagship products:
The company's presence at such events marks an effort to further its engagement with consumer tech companies and enterprise users across both North America and Europe, as it aims to deepen its role in the regions' supply chains for next-generation immersive technology.
What's New?
For VR, OPTIX's proprietary eye-tracking and foveated rendering solutions are designed to reduce GPU demand while maintaining 8K high visual fidelity, offering increased efficiency for mobile and tethered VR applications.
For AR, the latest version of the company's latest 2D EPIC 50 AR waveguide module delivers higher efficiency with 7,000 nits peak brightness, superior contrast, and production-readiness, as the company moves closer to its goal of enabling mass-market smart glasses.
US + EU Focus Reflects OPTIX's Global Vision
Despite the fact that AWE, Viva Technology, and Laser World of Photonics are held in different continents within the same month, OPTIX's presence at such events highlights the company's strategic intent to engage both North American and European XR markets at once.
In the US, the optics firm is targeting conversations with ODMs/OEMs focused on:
In Europe, OPTIX is aiming to position itself as a reliable, scalable optics partner for both headset companies and enterprises, navigating an increasingly complex global supply chain. This comes as recent shifts in trade dynamics have prompted some EU-based immersive tech companies to diversify their supplier base, or at least reevaluate dependencies on established US-aligned vendors.
This broader global strategy from the company complements recent optics industry trends, where hardware decisions are becoming increasingly influenced by geopolitical dynamics and supply chain reliability.
"We're seeing increased interest from European XR hardware builders looking for agile, optics-focused partners who have solid optics backgrounds and can adapt quickly to shifting market dynamics. Our goal is to be a dependable technical collaborator with a long-term commitment to the region," said Kristen Wang, Co-founder and Head of Corporate Development at OPTIX.
"Europe is a strategically important market for us—not just commercially, but in terms of building lasting relationships with companies that value performance, transparency, and sustained product evolution," added Wang. "In the AI era, today's so-called 'AI glasses' will inevitably transition to AR glasses. For VR, the competitive landscape shows accelerating differentiation in pancake solutions among vendors. As immersive tech adoption grows across the region, we will continue to deliver world-class optics performance that leads the global market."
Forward Momentum and Long-Term Vision
Looking ahead, OPTIX has signaled that it is not just iterating on existing modules but also actively researching and developing advanced optics technologies.
The company stated that its goal is simple: deliver exceptional optics that balance cutting-edge performance with manufacturability at scale. For more information on OPTIX, click here.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
OPTIX Expands Global Reach with AR/VR Optical Advancements
100 Years of DEKRA: Safety in a Changing World
STUTTGART, Germany, July 12, 2025 /PRNewswire/ -- On June 30, 2025, DEKRA celebrated its 100th anniversary – with a clear focus on the future. What began in 1925 with voluntary vehicle inspections is now a global expert organization for safety, sustainability, and digital trust. On its centennial, DEKRA reaffirms its commitment to tackling the major challenges of our time – in line with its anniversary motto: "Securing the Future."
DEKRA was founded on June 30, 1925, in Berlin as the "Deutscher Kraftfahrzeug-Überwachungs-Verein" (German Motor Vehicle Inspection Association) – at a time when the automobile was beginning to reshape the world. Its mission: voluntary technical inspections to bring safety to a new era of mobility. A century later, this initiative has evolved into a global expert organization with 48,000 employees in around 60 countries – all pursuing one clear goal: enabling safety and trust in a changing world.
What began in 1925 with vehicle inspections has grown into a comprehensive portfolio across mobility, industry, environment, and digital technologies. DEKRA tests both physical and digital products, processes, and systems. "Safety is not static – it evolves with the world we live in," says CEO Stan Zurkiewicz. "Our task is to help shape key areas of transformation – mobility, digitalization, artificial intelligence, and sustainability – with expertise, responsibility, and foresight."
Shaping Germany – Expanding Globally
DEKRA's history is marked by constant progress. When periodic vehicle inspections became mandatory in Germany in 1951, DEKRA played a key role in their implementation. The 1960s and 1970s brought a focus on education and research, including the founding of DEKRA Akademie (1974), the Research and Development department (1968), and Accident Research (1978) – the latter with the aim of learning from data.
After German reunification, DEKRA took over responsibilities from the former East German vehicle authority and built a comprehensive inspection network in the new federal states. Shortly thereafter, the company entered international markets, including France, Spain, China, and the United States. Since then, DEKRA has pursued a globally focused strategy – while maintaining strong roots in its home market of Germany.
New Fields – Same Mission: Safety in Transition
Starting in the mid-2000s, DEKRA systematically expanded its competencies in industrial inspection, infrastructure, and environmental technologies – with the founding of DEKRA Industrial GmbH as a major milestone.
In 2017, the acquisition of the Lausitzring racetrack in Brandenburg, Germany, marked an important step toward future mobility. Together with the neighboring DEKRA Technology Center, it now forms Europe's largest independent test center for automated and connected driving – a symbol of mobility transformation and the safe, responsible implementation of new technologies. Today, DEKRA's scope ranges from AI validation and cybersecurity to hydrogen safety and sustainability certifications. The common thread remains: building trust where transformation happens.
Testing Expertise for Tomorrow's World
"Digitalization, connected systems, and artificial intelligence are increasingly shaping our everyday lives – at home, on the road, and in the workplace. To fully harness their potential and drive innovation, we must understand their risks and manage them effectively. Only then can we truly trust them," says Petra Finke, Chief Digitalization Officer at DEKRA. "Safety is the foundation for that trust. That's why we've developed an integrated testing approach that combines functional safety, cybersecurity, and AI validation."
DEKRA bundles these services under the term Digital Trust Services. This means the organization doesn't just assess whether software or systems function properly and pose no danger to users – it also examines whether they are resilient against cyberattacks, transparent in their decision-making logic, and ethically sound in their use of AI. "At DEKRA, we view digitalization not only from a technical angle but also strategically – as a driver for more efficient processes, intelligently connected data, and new, trustworthy services, both internally and externally," Finke adds.
Global Growth with Focus – People at the Center
DEKRA is also expanding its geographical footprint in future-relevant markets. "We are making targeted investments in regions where transformation is tangible – in Asia, North America, and Europe," says Peter Laursen, Chief Operating Officer for DEKRA's global regions. "These are the places where new technologies, new industries, and new safety requirements are emerging. And we want to help shape that future – not just respond to it." At the same time, DEKRA's operational backbone – such as vehicle inspection, industrial inspection, product testing, and audits – remains central. "These are our core services, where we also see great growth potential," Laursen continues.
However, sustainable growth in new markets requires more than technology – it needs people who understand and drive change. "The future is not decided by technology alone – but by people who use it responsibly," emphasizes Chief Financial Officer and Head of Human Resources Wolfgang Linsenmaier. "That's why we are consistently investing in employee development, strengthening leadership, and fostering digital skills at all levels." DEKRA is also modernizing internal structures – with clearer career paths, more efficient systems, and a globally connected HR approach. The goal: a learning, values-based organization with strong customer focus.
UNICEF Partnership: Securing Water Means Securing the Future
As part of its centennial, DEKRA is also breaking new ground in social responsibility – through a partnership with UNICEF for the Water Security for All initiative. Together, the two organizations are implementing programs to provide access to clean drinking water in regions highly affected by climate change – including solar-powered water pumps, technical training centers, and modern groundwater treatment. "Water is essential for life – and increasingly scarce," says CEO Zurkiewicz. "Our partnership with UNICEF demonstrates what 'Securing the Future' means to us: the future begins with responsibility – for products and systems, but above all, for people."
The centennial is being celebrated in Berlin, DEKRA's founding location, with partners from business, politics, and society.
About DEKRA
For 100 years, DEKRA has been a trusted name in safety. Founded in 1925 with the original goal of improving road safety through vehicle inspections, DEKRA has grown to become the world's largest independent, non-listed expert organization in the field of testing, inspection, and certification. Today, as a global partner, the company supports its customers with comprehensive services and solutions to drive safety and sustainability forward—fully aligned with DEKRA's anniversary motto, "Securing the Future." In 2024, DEKRA generated revenue of 4.3 billion euros. Around 48,000 employees are providing qualified and independent expert services in approximately 60 countries across five continents. DEKRA holds a Platinum rating from EcoVadis, placing it among the top 1% of the world's most sustainable companies.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Expert Organization Celebrates Centennial
