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Omdia: Flexible AMOLED Displays Power 57% of Global Smartphone Shipments

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Omdia: Flexible AMOLED Displays Power 57% of Global Smartphone Shipments
News

News

Omdia: Flexible AMOLED Displays Power 57% of Global Smartphone Shipments

2025-06-12 20:32 Last Updated At:20:42

LONDON--(BUSINESS WIRE)--Jun 12, 2025--

Flexible AMOLED displays are fast becoming the dominant display technology in smartphones, according to Omdia’s latest Smartphone Model Market Tracker. In Q1 2025, AMOLED-equipped smartphones accounted for 63% of total global shipments in the first quarter, up from 57% in the same period last year. In contrast, LCD-based smartphones dropped to 37%, continuing their steady decline.

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The surge in AMOLED adoption is being driven primarily by flexible AMOLED panels with Chinese panel makers expanding production at pace. Omdia’s Smartphone Display Supply Chain Database shows that AMOLED panel shipments from Chinese manufacturers reached 364 million units last year - an increase of more than 120 million units compared to 2023.

Apple and Samsung continue to lead in AMOLED adoption, with Apple reaching 100% and Samsung 84% in Q1 2025. Apple phased out all LCD-based models by the end of 2024 with the iPhone SE (3rd generation) being the last one. While Chinese smartphone vendors are steadily increasing their AMOLED adoption, their overall AMOLED penetration rate remains below 50%, largely due to the continued focus on lower-priced models.

Smartphone shipments featuring flexible AMOLED displays reached 151 million units in Q1 2025, representing a 15% year-on-year (YoY) growth. This category, which includes foldable display, has maintained consistent annual growth in the mid-20% range over the past three years. Full-year shipments rose to 566 million units in 2024, up from 442 million units in 2023.

Meanwhile, rigid AMOLED displays are rapidly losing ground. Shipments fell by 1% YoY in Q1 2025 to just 36 million units, with Samsung accounting for most of this volume. Previously adopted by vendors such as Oppo, vivo, and Xiaomi for mid-range offerings, rigid AMOLEDs have largely been phased out as manufactures pivot toward flexible AMOLEDs, driven by expanding supply and more competitive pricing from Chinese panel suppliers.

The growing availability of AMOLED panels has also enabled the technology to reach more affordable price tiers. The average selling price (ASP) of AMOLED smartphones dropped to $510 in Q1 2025. While LCD panels still dominate the ultra-low-end segment under $100 due to their lower cost, AMOLED adoption is accelerating in smartphones priced below $200.

“AMOLED is now firmly establishing itself as the mainstream display technology in smartphones,” said Jusy Hong, Senior Research Manager at Omdia. “Omdia expects AMOLED’s share of global smartphone shipments to exceed 60% this year, with total shipments projected to exceed 750 million units by the end of 2025.”

ABOUT OMDIA

Omdia, part of Informa TechTarget, Inc. (Nasdaq: TTGT), is a technology research and advisory group. Our deep knowledge of tech markets combined with our actionable insights empower organizations to make smart growth decisions.

Smartphone Shipment Share by Display Technology

Smartphone Shipment Share by Display Technology

U.S. forces have boarded another oil tanker in the Caribbean Sea. The announcement was made Friday by the U.S. military. The Trump administration has been targeting sanctioned tankers traveling to and from Venezuela.

The pre-dawn action was carried out by U.S. Marines and Navy, taking part in the monthslong buildup of forces in the Caribbean, according to U.S. Southern Command, which declared “there is no safe haven for criminals” as it announced the seizure of the vessel called the Olina.

Navy officials couldn’t immediately provide details about whether the Coast Guard was part of the force that took control of the vessel as has been the case in the previous seizures. A spokesperson for the U.S. Coast Guard said there was no immediate comment on the seizure.

The Olina is the fifth tanker that has been seized by U.S. forces as part of a broader effort by Trump’s administration to control the distribution of Venezuela’s oil products globally following the U.S. ouster of President Nicolás Maduro in a surprise nighttime raid.

The latest:

Richard Grenell, president of the Kennedy Center, says a documentary film about first lady Melania Trump will make its premiere later this month, posting a trailer on X.

As the Trumps prepared to return to the White House last year, Amazon Prime Video announced a year ago that it had obtained exclusive licensing rights for a streaming and theatrical release directed by Brett Ratner.

Melania Trump also released a self-titled memoir in late 2024.

Some artists have canceled scheduled Kennedy Center performances after a newly installed board voted to add President Donald Trump’s to the facility, prompting Grenell to accuse the performers of making their decisions because of politics.

Mexico President Claudia Sheinbaum says that she has asked her foreign affairs secretary to reach out directly to U.S. Secretary of State Marco Rubio or Trump regarding comments by the American leader that the U.S. cold begin ground attacks against drug cartels.

In a wide-ranging interview with Fox News aired Thursday night, Trump said, “We’ve knocked out 97% of the drugs coming in by water and we are going to start now hitting land, with regard to the cartels. The cartels are running Mexico. It’s very sad to watch.”

As she has on previous occasions, Sheinbaum downplayed the remarks, saying “it is part of his way of communicating.” She said she asked her Foreign Affairs Secretary Juan Ramón de la Fuente to strengthen coordination with the U.S.

Sheinbaum has repeatedly rebuffed Trump’s offer to send U.S. troops after Mexican drug cartels. She emphasizes that there will be no violation of Mexico’s sovereignty, but the two governments will continue to collaborate closely.

Analysts do not see a U.S. incursion in Mexico as a real possibility, in part because Sheinbaum’s administration has been doing nearly everything Trump has asked and Mexico is a critical trade partner.

Trump says he wants to secure $100 billion to remake Venezuela’s oil infrastructure, a lofty goal going into a 2:30 meeting on Friday with executives from leading oil companies. His plan rides on oil producers being comfortable in making commitments in a country plagued by instability, inflation and uncertainty.

The president has said that the U.S. will control distribution worldwide of Venezuela’s oil and will share some of the proceeds with the country’s population from accounts that it controls.

“At least 100 Billion Dollars will be invested by BIG OIL, all of whom I will be meeting with today at The White House,” Trump said Friday in a pre-dawn social media post.

Trump is banking on the idea that he can tap more of Venezuela’s petroleum reserves to keep oil prices and gasoline costs low.

At a time when many Americans are concerned about affordability, the incursion in Venezuela melds Trump’s assertive use of presidential powers with an optical spectacle meant to convince Americans that he can bring down energy prices.

Trump is expected to meet with oil executives at the White House on Friday.

He hopes to secure $100 billion in investments to revive Venezuela’s oil industry. The goal rides on the executives’ comfort with investing in a country facing instability and inflation.

Since a U.S. military raid captured former Venezuelan leader Nicolás Maduro on Saturday, Trump has said there’s a new opportunity to use the country’s oil to keep gasoline prices low.

The full list of executives invited to the meeting has not been disclosed, but Chevron, ExxonMobil and ConocoPhillips are expected to attend.

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The Trump administration has cited concerns about fraud in the programs designed to help low-income families and their children. California, Colorado, Minnesota, Illinois and New York states filed the lawsuit Thursday in the U.S. District Court for the Southern District of New York.

The lawsuit asks the courts to order the administration to release the funds. The attorneys general have called the funding freeze an unconstitutional abuse of power.

Iran’s judiciary chief has vowed decisive punishment for protesters, signaling a coming crackdown against demonstrations.

Iranian state television reported the comments from Gholamhossein Mohseni-Ejei on Friday. They came after Supreme Leader Ayatollah Ali Khamenei criticized Trump’s support for the protesters, calling Trump’s hands “stained with the blood of Iranians.”

The government has shut down the internet and is blocking international calls. State media has labeled the demonstrators as “terrorists.”

The protests began over Iran’s struggling economy and have become a significant challenge to the government. Violence has killed at least 50 people, and more than 2,270 have been detained.

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“There’s something down, deep psychologically with the voters that they want, maybe a check or something. I don’t know what it is, exactly,” he said.

He said that one would expect that after winning an election and having “a great, successful presidency, it would be an automatic win, but it’s never been a win.”

Hiring likely remained subdued last month as many companies have sought to avoid expanding their workforces, though the job gains may be enough to bring down the unemployment rate.

December’s jobs report, to be released Friday, is likely to show that employers added a modest 55,000 jobs, economists forecast. That figure would be below November’s 64,000 but an improvement after the economy lost jobs in October. The unemployment rate is expected to slip to 4.5%, according to data provider FactSet, from a four-year high of 4.6% in November.

The figures will be closely watched on Wall Street and in Washington because they will be the first clean readings on the labor market in three months. The government didn’t issue a report in October because of the six-week government shutdown, and November’s data was distorted by the closure, which lasted until Nov. 12.

FILE - President Donald Trump dances as he walks off stage after speaking to House Republican lawmakers during their annual policy retreat, Tuesday, Jan. 6, 2026, in Washington. (AP Photo/Evan Vucci, File)

FILE - President Donald Trump dances as he walks off stage after speaking to House Republican lawmakers during their annual policy retreat, Tuesday, Jan. 6, 2026, in Washington. (AP Photo/Evan Vucci, File)

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