Amazon Verified Partner Delivers 99% Customer Growth for Retail Brands, Including Global Electronics Giant and Leading K-Beauty Companies
SEOUL, South Korea and SEATTLE, June 13, 2025 /PRNewswire/ -- PulseAd, the AI-powered retail media platform, today announced its US market entry with Seattle operations. The move targets the rapidly growing $280 billion retail advertising market, where PulseAd's technology has already delivered 99% increases in new customer acquisition for retail brands.
Strategic Market Entry Targets Retail Media Boom
Founded in March 2024, PulseAd has established its US headquarters in Seattle to capitalize on the retail media explosion reshaping digital advertising. With retail media generating over $150 billion in 2024 and projected to reach $280 billion by 2027, PulseAd's timing addresses the critical need for sophisticated campaign optimization tools.
"We're entering the North American market with technology that has demonstrated measurable results during the most competitive shopping periods," said David Yun, CEO of PulseAd. "Our Seattle presence enables us to work directly with US retailers as retail media becomes the third major wave in digital advertising, following search and social."
Proven Results Challenge Industry Giants
PulseAd's clients, including a global electronics giant and prominent K-Beauty brands expanding into North American markets, have achieved performance improvements that exceed industry benchmarks:
- 99% increase in new customer acquisition
- 61% increase in repeat customer purchases
- 1,500% increase in sales during Amazon Prime Day through strategic traffic acquisition and keyword optimization
- 23% increase in overall brand repurchase rates
These results position PulseAd's AI-first approach as a direct challenge to billion-dollar US AdTech giants retrofitting AI capabilities into legacy platforms.
AI-First Platform Disrupts Traditional AdTech
PulseAd differentiates itself through a comprehensive managed service approach that redesigns campaign management from the ground up. Unlike traditional agencies managing campaigns manually or existing platforms requiring extensive in-house expertise, PulseAd directly manages campaigns using AI-driven processes built specifically for retail media optimization.
"Most US players are either traditional agencies without technology depth or legacy platforms adding AI features to existing infrastructure," explained Yun. "We've architected our entire platform around AI from day one, similar to how Tesla built electric vehicles from scratch rather than converting combustion engines."
The platform integrates Amazon, Google, Meta, and TikTok, allowing retailers to manage and compare performance across all channels in one unified dashboard—critical as brands increasingly use external media to drive marketplace sales.
Leadership Team and Technology Expansion
PulseAd's leadership combines proven e-commerce and advertising technology expertise. CEO David Yun previously managed $1.3 billion in annual GMV at a major e-commerce platform(Kakao) and served as APAC Sales Director for a Silicon Valley advertising platform. CTO Kyle Choi brings engineering expertise in scalable data infrastructure, while COO Jay Kim contributes advertising operations experience from Google and other major AdTech companies.
Building on existing integrations, PulseAd plans to add support for major US platforms including Walmart, Target, and Instacart during the second half of 2025. The company is also developing "Pulsy", an AI assistant tool for campaign optimization and performance analysis.
Capturing Massive Market Opportunity
The US e-commerce advertising market represents unprecedented opportunity, with retail media as the fastest-growing segment. Amazon alone generates over $50 billion in annual advertising revenue, while platforms including Walmart and Target rapidly scale their advertising offerings with double-digit growth rates.
"Retail media provides superior attribution and ROI measurement compared to traditional digital channels," said Yun. "Brands are shifting significant budgets from search and social to retail media because they can directly measure sales impact rather than just engagement metrics."
PulseAd's expansion follows a systematic approach: the company will connect with major North American platforms beginning during the second half of 2025, focusing on maximizing advertising performance through AI-driven optimization and transforming marketer workflow efficiency.
About PulseAd
PulseAd provides AI-powered e-commerce advertising solutions as a retail media platform. As an Amazon Verified Partner and the first Korean company to achieve this status, PulseAd helps retailers optimize advertising performance across multiple platforms, serving brands in beauty, electronics, lifestyle, and consumer goods categories.
For more information, visit https://pulsead.io
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
AI-Powered Retail Media Platform PulseAd Enters $280B US Market with Seattle Operations
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- Executive Chair Chung emphasizes customer-focused transformation and ecosystem strengthening to navigate evolving market dynamics and lead new industry standards
- Presents strategic priorities, including agile decision-making, ecosystem competitiveness, and bold collaboration with diverse partners
- Executives discuss AI internalization, digital transformation strategies, and business growth initiatives during candid roundtable with global employees
SEOUL, South Korea, Jan. 5, 2026 /PRNewswire/ -- Hyundai Motor Group (The Group) today shared its 2026 strategic vision with global employees, with Executive Chair Euisun Chung presenting priorities focused on continuous customer-focused transformation, strengthened ecosystem competitiveness, and AI-driven innovation to navigate evolving market dynamics and lead new industry standards.
During his new year remarks, Executive Chair Chung presented five key strategic priorities — customer-focused evolution, agile decision-making, ecosystem competitiveness, bold collaboration, and leading new industry standards — to navigate the evolving global landscape.
Driving Transformation Through Customer Focus
Executive Chair Chung opened by expressing gratitude to employees and customers, acknowledging 2025's unprecedented business environment changes while thanking employees for their exceptional performance and customers for their continued trust. He noted that 2026 will bring both headwinds and opportunities as the global business landscape continues to evolve rapidly.
Chung emphasized continuous transformation driven by customer insights. "When conditions get tough and competition fierce, our greatest strength will be our ability to continuously evolve by staying close to our customers," he said.
Specifically, he encouraged employees to take a moment and assess some fundamental questions: "Did we thoroughly reflect customers' perspectives in our products? Did we ever compromise in the process of planning or development? Can we confidently speak of our quality in front of customers? Through these questions, we can look back upon ourselves squarely and strive for progress, thereby keeping ourselves resilient against any challenges," he said.
Agile Decision-Making Through Direct Engagement
Executive Chair Chung welcomed transformation in work methods and leadership. "Leaders must step out into the field, engage directly with people, and understand the essence of situations firsthand," he said.
He emphasized the importance of speed and clarity in organizational operations. "Above all, what matters most is fast and clear communication, and agile decision-making that is free from formality. Let us work more efficiently," he said, highlighting that by fresh thinking of its approaches, the Group can continue to achieve innovation.
Building Competitive Advantage Through Ecosystem Strength
Executive Chair Chung reinforced the importance of ecosystem strength, noting that Group businesses such as vehicle and humanoid robot manufacturing each involve tens of thousands of components, requiring exceptional performance and quality across the entire production chain.
"The strength of our supply ecosystem directly amplifies our competitive advantage. Sustainable growth is possible only when the whole ecosystem stays healthy," he said.
Bold Collaboration for AI-Driven Transformation
Executive Chair Chung emphasized that as AI technology rapidly develops and competitive dynamics shift, the global manufacturing industry is undergoing a major transition. He highlighted the need to advance through bold collaboration with diverse partners in navigating this AI-driven transformation.
"Looking at the automotive market alone, we've entered an era where core product competitiveness is determined by AI capabilities," he noted. Chung emphasized that Hyundai Motor Group is rapidly building capabilities to compete at the highest level, leveraging world-class product design and manufacturing expertise, plus valuable data from manufacturing sites and user experiences.
He shared his strong belief in the Group's competitiveness in the physical AI field and how this will continue to grow to serve customers. "We possess world-class capabilities in the design and manufacturing of physical products. If we envision a bigger future and boldly expand collaboration with various partners to broaden the industrial ecosystem, I am confident we will deliver greater value to customers," he said.
More information about Hyundai Motor Group can be found at: http://www.hyundaimotorgroup.com or Newsroom: Media Hub by Hyundai, Kia Global Media Center (kianewscenter.com), Genesis Newsroom
- Executive Chair Chung emphasizes customer-focused transformation and ecosystem strengthening to navigate evolving market dynamics and lead new industry standards
- Presents strategic priorities, including agile decision-making, ecosystem competitiveness, and bold collaboration with diverse partners
- Executives discuss AI internalization, digital transformation strategies, and business growth initiatives during candid roundtable with global employees
SEOUL, South Korea, Jan. 5, 2026 /PRNewswire/ -- Hyundai Motor Group (The Group) today shared its 2026 strategic vision with global employees, with Executive Chair Euisun Chung presenting priorities focused on continuous customer-focused transformation, strengthened ecosystem competitiveness, and AI-driven innovation to navigate evolving market dynamics and lead new industry standards.
During his new year remarks, Executive Chair Chung presented five key strategic priorities — customer-focused evolution, agile decision-making, ecosystem competitiveness, bold collaboration, and leading new industry standards — to navigate the evolving global landscape.
Driving Transformation Through Customer Focus
Executive Chair Chung opened by expressing gratitude to employees and customers, acknowledging 2025's unprecedented business environment changes while thanking employees for their exceptional performance and customers for their continued trust. He noted that 2026 will bring both headwinds and opportunities as the global business landscape continues to evolve rapidly.
Chung emphasized continuous transformation driven by customer insights. "When conditions get tough and competition fierce, our greatest strength will be our ability to continuously evolve by staying close to our customers," he said.
Specifically, he encouraged employees to take a moment and assess some fundamental questions: "Did we thoroughly reflect customers' perspectives in our products? Did we ever compromise in the process of planning or development? Can we confidently speak of our quality in front of customers? Through these questions, we can look back upon ourselves squarely and strive for progress, thereby keeping ourselves resilient against any challenges," he said.
Agile Decision-Making Through Direct Engagement
Executive Chair Chung welcomed transformation in work methods and leadership. "Leaders must step out into the field, engage directly with people, and understand the essence of situations firsthand," he said.
He emphasized the importance of speed and clarity in organizational operations. "Above all, what matters most is fast and clear communication, and agile decision-making that is free from formality. Let us work more efficiently," he said, highlighting that by fresh thinking of its approaches, the Group can continue to achieve innovation.
Building Competitive Advantage Through Ecosystem Strength
Executive Chair Chung reinforced the importance of ecosystem strength, noting that Group businesses such as vehicle and humanoid robot manufacturing each involve tens of thousands of components, requiring exceptional performance and quality across the entire production chain.
"The strength of our supply ecosystem directly amplifies our competitive advantage. Sustainable growth is possible only when the whole ecosystem stays healthy," he said.
Bold Collaboration for AI-Driven Transformation
Executive Chair Chung emphasized that as AI technology rapidly develops and competitive dynamics shift, the global manufacturing industry is undergoing a major transition. He highlighted the need to advance through bold collaboration with diverse partners in navigating this AI-driven transformation.
"Looking at the automotive market alone, we've entered an era where core product competitiveness is determined by AI capabilities," he noted. Chung emphasized that Hyundai Motor Group is rapidly building capabilities to compete at the highest level, leveraging world-class product design and manufacturing expertise, plus valuable data from manufacturing sites and user experiences.
He shared his strong belief in the Group's competitiveness in the physical AI field and how this will continue to grow to serve customers. "We possess world-class capabilities in the design and manufacturing of physical products. If we envision a bigger future and boldly expand collaboration with various partners to broaden the industrial ecosystem, I am confident we will deliver greater value to customers," he said.
More information about Hyundai Motor Group can be found at: http://www.hyundaimotorgroup.com or Newsroom: Media Hub by Hyundai, Kia Global Media Center (kianewscenter.com), Genesis Newsroom
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Hyundai Motor Group Executive Chair Chung Presents 2026 Vision: Customer-Focused Transformation and AI-Driven Ecosystem Collaboration
