BANGKOK, June 13, 2025 /PRNewswire/ -- Ultimate Game Co., Ltd., a premier Thai-based online game publisher, has unveiled a bold strategic investment exceeding 100 million Baht to solidify its footprint in Southeast Asia's rapidly expanding mobile gaming sector. The initiative underscores the company's commitment to delivering high-quality MMORPG content and driving sustainable regional growth.
Mr. Attachet Chaichanasongkram, CEO and Co-Founder of Ultimate Game, shared the company's vision for 2025: "At Ultimate Game, we are dedicated to offering premium MMORPG mobile games that align with the preferences of Southeast Asian gamers—over 82% of whom prefer mobile gaming, with 65% favoring the MMORPG genre. With more than 15 years of industry experience and the support of global partners like Google, we are confident in our ability to deliver engaging, data-driven content tailored to the region's evolving demands."
The company continues to build on the success of its hit title LUNA ORIGIN, while preparing for the launch of several new titles in 2025. The sizable investment will be directed toward marketing and operations across Southeast Asia, with a target of attracting over 1.25 million players during the launch window.
To support this expansion, Ultimate Game has significantly scaled its multilingual Customer Service operations—including Thai, English, and Bahasa Indonesia—by integrating advanced support technologies and prioritizing exceptional player experience.
"Our long-term ambition is to become a publicly listed company within five years," Mr. Attachet added. "We aim to be a top-tier mobile game provider across Southeast Asia, with at least two major game launches planned for next year alone."
Mr. Kodchawara Vanichayapron, Chief Marketing Officer and Co-Founder, outlined the company's go-to-market strategy: "Our 2025 marketing roadmap focuses on penetrating the Southeast Asian market by engaging three core gamer segments: Hardcore MMORPG enthusiasts, casual mobile users, and esports-driven competitive players. We are aligning game content and community strategies with localized trends and mobile-first behaviors in Thailand and beyond."
The mobile gaming industry in Southeast Asia is projected to grow at an average annual rate of 7.41% between 2025 and 2033, with Thailand expected to see consistent growth of 7–10% per year. Therefore, Ultimate Game is implementing a comprehensive Localization strategy—customizing content and user experiences to meet the specific needs of each market. This is supported by a data-driven Digital Marketing approach, utilizing advanced analytics tools in collaboration with global partners such as Google and Soul M Game to precisely target key demographics. The company prioritizes games with strong IPs, stable infrastructures, and high potential for long-term community engagement, while also leveraging technologies like the Unity Engine, AI, and Big Data to optimize both development and marketing performance.
In 2025, Ultimate Game aims to increase downloads and active user numbers by 20–30%, focusing on brand awareness, community engagement, experiential campaigns, and especially the new MORPGs.
Stay informed at: www.ultimategame.net
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
ULTIMATE GAME COMMITS OVER 100 MILLION BAHT TO ADVANCE THAI GAMING INDUSTRY AND EXPAND ACROSS SOUTHEAST ASIA
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On her first day as ECW Director, Maysa Jalbout visits Lebanon to reaffirm ECW's commitment to the country's children, announce new emergency funding and mobilise urgent international support.
BEIRUT, April 2, 2026 /PRNewswire/ -- Education Cannot Wait (ECW) today reaffirmed their strong partnership with Lebanon's Ministry of Education and Higher Education (MEHE) to protect the right to education for children impacted by the rapidly escalating crisis in Lebanon.
During her first official mission as Director of ECW, Maysa Jalbout met with H.E. Minister Rima Karami, alongside the Inter-Agency Support Group (IASG) Education Sector co-leads UNICEF and Save the Children and civil society partners, to assess urgent needs and coordinate a swift, collective response to the crisis.
Lebanon is facing a severe humanitarian situation, with over one million people displaced and more than 250,000 children across the public school system experiencing disruption to their education. This latest escalation compounds years of overlapping crises including– economic collapse, the Beirut port explosion and the current escalation of regional conflict.
As part of this joint effort, ECW is launching an immediate emergency response that will focus on the areas most affected by the escalation of hostilities, ensuring safe access to learning, psychosocial support and protection services for the most vulnerable children.
In parallel, ECW will initiate the development of a new multi-year investment, expected to begin within the next six months, aimed at strengthening the resilience of Lebanon's education system and supporting sustainable learning outcomes.
Together, these investments are expected to reach more than 150,000 crisis-affected children and adolescents, prioritising those most at risk of exclusion.
"Education Cannot Wait – the global fund for education in crises – stands with the children of Lebanon. Education during crises is essential to children's mental health, protection and future. With our partners, we will do everything we can to help 150,000 children resume their learning," said Maysa Jalbout, Director of ECW. "The needs are far greater than any single actor can meet. While many donors continue providing multi-year support for children's access to quality and inclusive education in Lebanon, the gaps remain significant and require urgent additional support to reach all children."
H.E. Minister Rima Karami underscored the urgency of the moment and the need for a new way of working.
"Lebanon has carried the weight of successive crises for over many decades and today we are once again called to protect our children and our future. This crisis is not only creating new needs – it is threatening the very stability that the Lebanese people have sacrificed so much to maintain. We must act collectively, and we must act differently. Our partnership with Education Cannot Wait reflects this commitment, and we call on the international community to stand with us in scaling this effort," said the Minister of Education and Higher Education.
The new ECW-supported response will be guided by the following key priorities:
- Localisation and national ownership, with a strong commitment to channelling significant resources through local actors and partners.
- Equity and inclusion, ensuring equitable access to education for all children, with a particular focus on girls, children with disabilities and those most marginalised.
- Learning continuity and quality, supporting both immediate access and improved learning outcomes over time.
- Well-being and protection, integrating mental health and psychosocial support into education responses.
- Flexibility and adaptability, enabling rapid adjustment to evolving needs on the ground.
The initiative also presents a critical opportunity for additional partners to step forward. ECW and MEHE are calling on donor governments, philanthropic organisations, and the private sector to match and scale this effort, ensuring that the response meets the full scope of needs.
Notes to Editors
- ECW's investments to date in Lebanon total US$25.8 million, reaching 826,000 crisis-affected children and adolescents with access to safe, inclusive and quality education – including those displaced by the escalating regional conflict.
- B-roll and high-resolution photos are available here.
ABOUT EDUCATION CANNOT WAIT
Education Cannot Wait (ECW) is the global fund for education in crises. The Fund provides rapid, flexible funding to locally led education responses that protect learning for refugee, internally displaced and other children, while strengthening systems to sustain learning and resilience in fragile and conflict-affected contexts. ECW works with governments, public and private funders, UN agencies, civil society organisations, and other humanitarian and development aid actors so that no child is left behind.
As global crises intensify and the education financing gap widens, ECW calls on public and private sector partners to scale up investments so millions more crisis-affected girls and boys can learn and rebuild their futures.
Additional information available at: www.educationcannotwait.org
For press inquiries:
Estefanía Jiménez: esjimenez@un-ecw.org
On her first day as ECW Director, Maysa Jalbout visits Lebanon to reaffirm ECW's commitment to the country's children, announce new emergency funding and mobilise urgent international support.
BEIRUT, April 2, 2026 /PRNewswire/ -- Education Cannot Wait (ECW) today reaffirmed their strong partnership with Lebanon's Ministry of Education and Higher Education (MEHE) to protect the right to education for children impacted by the rapidly escalating crisis in Lebanon.
During her first official mission as Director of ECW, Maysa Jalbout met with H.E. Minister Rima Karami, alongside the Inter-Agency Support Group (IASG) Education Sector co-leads UNICEF and Save the Children and civil society partners, to assess urgent needs and coordinate a swift, collective response to the crisis.
Lebanon is facing a severe humanitarian situation, with over one million people displaced and more than 250,000 children across the public school system experiencing disruption to their education. This latest escalation compounds years of overlapping crises including– economic collapse, the Beirut port explosion and the current escalation of regional conflict.
As part of this joint effort, ECW is launching an immediate emergency response that will focus on the areas most affected by the escalation of hostilities, ensuring safe access to learning, psychosocial support and protection services for the most vulnerable children.
In parallel, ECW will initiate the development of a new multi-year investment, expected to begin within the next six months, aimed at strengthening the resilience of Lebanon's education system and supporting sustainable learning outcomes.
Together, these investments are expected to reach more than 150,000 crisis-affected children and adolescents, prioritising those most at risk of exclusion.
"Education Cannot Wait – the global fund for education in crises – stands with the children of Lebanon. Education during crises is essential to children's mental health, protection and future. With our partners, we will do everything we can to help 150,000 children resume their learning," said Maysa Jalbout, Director of ECW. "The needs are far greater than any single actor can meet. While many donors continue providing multi-year support for children's access to quality and inclusive education in Lebanon, the gaps remain significant and require urgent additional support to reach all children."
H.E. Minister Rima Karami underscored the urgency of the moment and the need for a new way of working.
"Lebanon has carried the weight of successive crises for over many decades and today we are once again called to protect our children and our future. This crisis is not only creating new needs – it is threatening the very stability that the Lebanese people have sacrificed so much to maintain. We must act collectively, and we must act differently. Our partnership with Education Cannot Wait reflects this commitment, and we call on the international community to stand with us in scaling this effort," said the Minister of Education and Higher Education.
The new ECW-supported response will be guided by the following key priorities:
- Localisation and national ownership, with a strong commitment to channelling significant resources through local actors and partners.
- Equity and inclusion, ensuring equitable access to education for all children, with a particular focus on girls, children with disabilities and those most marginalised.
- Learning continuity and quality, supporting both immediate access and improved learning outcomes over time.
- Well-being and protection, integrating mental health and psychosocial support into education responses.
- Flexibility and adaptability, enabling rapid adjustment to evolving needs on the ground.
The initiative also presents a critical opportunity for additional partners to step forward. ECW and MEHE are calling on donor governments, philanthropic organisations, and the private sector to match and scale this effort, ensuring that the response meets the full scope of needs.
Notes to Editors
- ECW's investments to date in Lebanon total US$25.8 million, reaching 826,000 crisis-affected children and adolescents with access to safe, inclusive and quality education – including those displaced by the escalating regional conflict.
- B-roll and high-resolution photos are available here.
ABOUT EDUCATION CANNOT WAIT
Education Cannot Wait (ECW) is the global fund for education in crises. The Fund provides rapid, flexible funding to locally led education responses that protect learning for refugee, internally displaced and other children, while strengthening systems to sustain learning and resilience in fragile and conflict-affected contexts. ECW works with governments, public and private funders, UN agencies, civil society organisations, and other humanitarian and development aid actors so that no child is left behind.
As global crises intensify and the education financing gap widens, ECW calls on public and private sector partners to scale up investments so millions more crisis-affected girls and boys can learn and rebuild their futures.
Additional information available at: www.educationcannotwait.org
For press inquiries:
Estefanía Jiménez: esjimenez@un-ecw.org
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Education Cannot Wait Launches Urgent Support to Protect Learning for Crisis-Affected Children in Lebanon
