Snowflake and Acxiom Announce Plans to Transform AI-Powered Marketing for Brands and Agencies

No-Headquarters/BOZEMAN, Mont. & NEW YORK--(BUSINESS WIRE)--Jun 16, 2025--

Snowflake (NYSE: SNOW), the AI Data Cloud company, and Acxiom®, the connected data and technology foundation of Interpublic Group of Companies, Inc. (NYSE: IPG), today announced a strategic initiative to build and deliver a modern, AI-powered marketing data infrastructure that will fundamentally transform how brands leverage AI for marketing. This collaboration will enable IPG to bring its proprietary data, identity, and collaboration tools directly into brands’ Snowflake environments.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250616947395/en/

With operations in over 100 countries, IPG will make these capabilities available to brands at a global scale, helping modernize outdated data practices by delivering a first-of-its-kind, secure and transparent AI-powered marketing foundation built natively in the cloud. As part of this transformation, Acxiom will also modernize its products, solutions, and client environments with Snowflake, enabling brands to maximize the power of their first-party data in the cloud.

This collaboration unlocks a new era of marketing capabilities for brands. By bringing IPG’s advanced technologies—including Acxiom’s comprehensive suite of data and identity solutions and IPG’s collaborative Interact platform—directly into their Snowflake environments, brands gain unprecedented visibility and control over their data flow across applications, agencies, and platforms. With Snowflake’s built-in privacy and security features, this direct integration eliminates the need to move first-party data. It empowers brands with real-time insights, precise audience segmentation, and improved personalization, while also modernizing their data and technology stacks with composable architectures and AI.

"IPG and Acxiom are redefining how brands leverage data and AI by building on Snowflake's secure, unified platform,” said Denise Persson, Chief Marketing Officer, Snowflake. “Our AI Data Cloud provides the robust foundation necessary to bring IPG’s innovative vision for a modern, AI-driven marketing ecosystem to life, enabling seamless collaboration and the deployment of advanced AI capabilities for their clients."

“Every marketer and business leader wants speed, flexibility, and meaningful results from their data and martech investments,” said Jarrod Martin, Global CEO of Acxiom. “By partnering with Snowflake, we’re eliminating data silos that previously prevented marketers from achieving truly integrated customer views and real-time personalization.”

Breaking the Black Box: Marketing's Transparent Future

This initiative unlocks capabilities previously impossible to deliver at scale:

Building on these powerful integrations and Acxiom’s role in the Snowflake Partner Network (SPN), IPG is signifying a deep and ongoing commitment to delivering comprehensive, data-driven marketing solutions powered by Snowflake. This will allow IPG early access to Snowflake's latest innovations, allowing for continuous advancement of technical capabilities on the platform.

Real-World Impact: Transforming Client Outcomes

This alliance is already delivering measurable results across industries:

For additional details on the IPG-Snowflake partnership, visit https://www.acxiom.com/snowflake-partnership/.

About Snowflake

Snowflake is the platform for the AI era, making it easy for enterprises to innovate faster and get more value from data. More than 11,000 companies around the globe, including hundreds of the world’s largest, use Snowflake’s AI Data Cloud to build, use and share data, applications and AI. With Snowflake, data and AI are transformative for everyone. Learn more at snowflake.com (NYSE: SNOW).

About Acxiom

Acxiom puts data to work, solving complex challenges for the world’s leading brands and agencies. As the connected data and technology foundation of the Interpublic Group of Companies, Inc. (IPG), Acxiom unifies, connects, and prepares data for AI-driven marketing and decision-making, maximizing technology investments. As leaders in data ethics and governance, Acxiom brings a privacy-first approach to serving clients globally, with locations in the U.S., UK, Germany, China, Poland, and Mexico. Connect with Acxiom on LinkedIn and discover more at Acxiom.com.

Snowflake and Acxiom Announce Plans to Transform AI-Powered Marketing for Brands and Agencies

MILAN (AP) — A guard at a construction site near a 2026 Winter Olympic venue in the mountain resort of Cortina d'Ampezzo died during a frigid overnight shift, authorities confirmed on Saturday.

Italy’s Infrastructure Minister Matteo Salvini called for a full investigation into the circumstances of the 55-year-old worker’s death.

Italian media reported that the death occurred on Thursday while the worker was on duty at a construction site near Cortina’s ice arena. Temperatures that night plunged to minus 12 degrees Celsius (10.4 degrees Fahrenheit.)

Milan Cortina organizers said that the worker died of a heart attack.

“The information we have is that it was a death by natural cause, it was a heart attack. And we are investigating,” Andrea Varnier, CEO of the Fondazione Milano Cortina 2026, told reporters at a test event at the new hockey arena in Milan.

“All the documentation that we have was in order. And we are waiting for the investigation to understand what the specific cause was. At the moment, the information we have from the emergency services is it was a death caused by natural causes ... while he was on site," Varnier said.

The Milan Cortina Winter Olympics are scheduled for Feb. 6-22.

The construction site was not one overseen by Simico, the governmental company responsible for Olympic infrastructure, the company said in a statement expressing its condolences.

Cortina city officials said they were “deeply saddened and troubled by the death.’’

Cortina will host curling, sliding and women’s Alpine skiing.

Andrea Varnier, CEO Fondazione Milano Cortina 2026 talks to reporters at the Santa Giulia Ice Hockey Arena, in Milan, where Ice Hockey discipline of the Milan Cortina 2026 Winter Olympics will take place, in Milan, Italy, Sunday, Jan. 11, 2026. (AP Photo/Luca Bruno)

FILE - People take photos in front of the Milan Cortina Winter Olympics and Paralympics rings, in Cortina D'Ampezzo, Thursday, Nov. 20, 2025. (AP Photo/Andrew Medichini, File)