Snowflake and Acxiom Announce Plans to Transform AI-Powered Marketing for Brands and Agencies

No-Headquarters/BOZEMAN, Mont. & NEW YORK--(BUSINESS WIRE)--Jun 16, 2025--

Snowflake (NYSE: SNOW), the AI Data Cloud company, and Acxiom®, the connected data and technology foundation of Interpublic Group of Companies, Inc. (NYSE: IPG), today announced a strategic initiative to build and deliver a modern, AI-powered marketing data infrastructure that will fundamentally transform how brands leverage AI for marketing. This collaboration will enable IPG to bring its proprietary data, identity, and collaboration tools directly into brands’ Snowflake environments.

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With operations in over 100 countries, IPG will make these capabilities available to brands at a global scale, helping modernize outdated data practices by delivering a first-of-its-kind, secure and transparent AI-powered marketing foundation built natively in the cloud. As part of this transformation, Acxiom will also modernize its products, solutions, and client environments with Snowflake, enabling brands to maximize the power of their first-party data in the cloud.

This collaboration unlocks a new era of marketing capabilities for brands. By bringing IPG’s advanced technologies—including Acxiom’s comprehensive suite of data and identity solutions and IPG’s collaborative Interact platform—directly into their Snowflake environments, brands gain unprecedented visibility and control over their data flow across applications, agencies, and platforms. With Snowflake’s built-in privacy and security features, this direct integration eliminates the need to move first-party data. It empowers brands with real-time insights, precise audience segmentation, and improved personalization, while also modernizing their data and technology stacks with composable architectures and AI.

"IPG and Acxiom are redefining how brands leverage data and AI by building on Snowflake's secure, unified platform,” said Denise Persson, Chief Marketing Officer, Snowflake. “Our AI Data Cloud provides the robust foundation necessary to bring IPG’s innovative vision for a modern, AI-driven marketing ecosystem to life, enabling seamless collaboration and the deployment of advanced AI capabilities for their clients."

“Every marketer and business leader wants speed, flexibility, and meaningful results from their data and martech investments,” said Jarrod Martin, Global CEO of Acxiom. “By partnering with Snowflake, we’re eliminating data silos that previously prevented marketers from achieving truly integrated customer views and real-time personalization.”

Breaking the Black Box: Marketing's Transparent Future

This initiative unlocks capabilities previously impossible to deliver at scale:

Building on these powerful integrations and Acxiom’s role in the Snowflake Partner Network (SPN), IPG is signifying a deep and ongoing commitment to delivering comprehensive, data-driven marketing solutions powered by Snowflake. This will allow IPG early access to Snowflake's latest innovations, allowing for continuous advancement of technical capabilities on the platform.

Real-World Impact: Transforming Client Outcomes

This alliance is already delivering measurable results across industries:

For additional details on the IPG-Snowflake partnership, visit https://www.acxiom.com/snowflake-partnership/.

About Snowflake

Snowflake is the platform for the AI era, making it easy for enterprises to innovate faster and get more value from data. More than 11,000 companies around the globe, including hundreds of the world’s largest, use Snowflake’s AI Data Cloud to build, use and share data, applications and AI. With Snowflake, data and AI are transformative for everyone. Learn more at snowflake.com (NYSE: SNOW).

About Acxiom

Acxiom puts data to work, solving complex challenges for the world’s leading brands and agencies. As the connected data and technology foundation of the Interpublic Group of Companies, Inc. (IPG), Acxiom unifies, connects, and prepares data for AI-driven marketing and decision-making, maximizing technology investments. As leaders in data ethics and governance, Acxiom brings a privacy-first approach to serving clients globally, with locations in the U.S., UK, Germany, China, Poland, and Mexico. Connect with Acxiom on LinkedIn and discover more at Acxiom.com.

Snowflake and Acxiom Announce Plans to Transform AI-Powered Marketing for Brands and Agencies

EDMONTON, Alberta (AP) — Ilya Sorokin made 35 saves for his NHL-leading fifth shutout of the season, Anthony Duclair scored the game's only goal in the third period on the power play and the New York Islanders edged the Edmonton Oilers 1-0 on Thursday night.

Duclair broke the deadlock with 6:18 remaining in the third period after Calum Ritchie sent a backhand pass to him. Mathew Barzal also assisted on the goal, giving him 500 career points in his 576th game over 10 NHL seasons.

Leon Draisaitl — whose tripping penalty put the Islanders on the power play for their goal — nearly tied it with just over 30 seconds left, but his shot in close hit off the far post to the right of Sorokin.

Connor McDavid, who would've had an assist if Draisaitl's shot went in, had his 20-game points streak end. He joined Wayne Gretzky and Paul Coffey as the only three players in Oilers franchise history to have a points streak of at least 20 games.

It was the 27th career shutout for Sorokin, extending his franchise record. It was the Islanders' first shutout in Edmonton since Billy Smith also stopped 35 shots in New York's 2-0 victory in Game 1 of the 1983 Stanley Cup Final.

The Islanders, who have won four of six overall, had lost their last six games in Edmonton, dating to 2017. They were 1-12-0 against the Oilers in Edmonton since the 2007-08 season.

Connor Ingram made 17 saves for the Oilers, who have dropped three of their last four.

Islanders: Play at Calgary on Saturday.

Oilers: Play at Vancouver on Saturday night.

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AP NHL: https://www.apnews.com/NHL

New York Islanders' Matthew Schaefer (48) takes a shot on net against the Edmonton Oilers during the first period of an NHL hockey game in Edmonton, Alberta, Thursday, Jan. 15, 2026. (Timothy Matwey/The Canadian Press via AP)

Edmonton Oilers goalie Connor Ingram (39) makes a save against New York Islanders' Kyle MacLean (32) during the first period of an NHL hockey game in Edmonton, Alberta, Thursday, Jan. 15, 2026. (Timothy Matwey/The Canadian Press via AP)

New York Islanders' Anthony Duclair (11) celebrates with his teammates at the bench after a goal against the Edmonton Oilers during the third period of an NHL hockey game in Edmonton, Alberta, Thursday, Jan. 15, 2026. (Timothy Matwey/The Canadian Press via AP)

New York Islanders' Ilya Sorokin (30) makes a save the against Edmonton Oilers during the third period of an NHL hockey game in Edmonton, Alberta, Thursday, Jan. 15, 2026. (Timothy Matwey/The Canadian Press via AP)

New York Islanders' Calum Ritchie (64) checks Edmonton Oilers' Curtis Lazar (20) in front of Islanders' goalie Ilya Sorokin (30) during the second period of an NHL hockey game in Edmonton, Alberta, Thursday, Jan. 15, 2026. (Timothy Matwey/The Canadian Press via AP)