CANNES, France--(BUSINESS WIRE)--Jun 16, 2025--
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“Generative AI interfaces are becoming the go-to tools for how customers discover, engage and make purchase decisions, across every stage of their journey,” said Loni Stark, vice president of strategy and product, Adobe Experience Cloud. “With Adobe LLM Optimizer, we are enabling brands to confidently navigate this new landscape, ensuring they stand out and win in the moments that matter.”
A new generation of consumers are already seeing value in having conversational experiences with their favorite brands: Insights from Adobe Analytics show a 3,500% increase* in traffic to U.S. retail sites from generative AI sources in May 2025 (from July 2024)—and a 3,200% increase to travel sites—as consumers looked for purchase guidance, inspiration and available promotions.
Adobe LLM Optimizer enables brands to:
LLM Optimizer is built to support existing workflows across SEO leads, content strategists, digital marketers and web publishers, ensuring insights and recommendations on AI-driven traffic are accessible across an organization. The application also supports enterprise-ready frameworks such as Agent-to-Agent (A2A) and Model Context Protocol (MCP), providing a seamless path to integrate LLM Optimizer with third-party solutions and agency partners.
Adobe at Cannes Lions
About Adobe
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.
© 2025 Adobe. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe in the United States and/or other countries. All other trademarks are the property of their respective owners.
* Adobe Analytics insights are based on direct transactions online, showing the impact of generative AI on the digital economy. The retail insights, for instance, are based on analysis of more than 1 trillion visits to U.S. retail sites, a greater volume of data than is available to any other technology company or research organization.
Adobe LLM Optimizer Empowers Businesses to Drive Brand Visibility as Consumers Embrace AI-Powered Browsers and Chat Services
Adobe LLM Optimizer Empowers Businesses to Drive Brand Visibility as Consumers Embrace AI-Powered Browsers and Chat Services
NEW YORK (AP) — Matvei Michkov had a goal and two assists and the Philadelphia Flyers beat the New York Islanders 4-1 on Friday night to move within one point of the Islanders for third place in the Metropolitan Division.
Travis Sanheim and Alex Bump had a goal and an assist each and Owen Tippett also scored for Philadelphia. Dan Vladar finished with 20 saves. The Columbus Blue Jackets are also tied with the Flyers with 88 points.
Jean-Gabriel Pageau scored for New York and Ilya Sorokin made 17 saves in his 10th straight appearance, but the Islanders lost their third straight in a tightly contested Eastern Conference playoff race.
Michkov fired a shot from behind the goal line off Sorokin’s pad early in the second period to give the Flyers a 3-0 lead.
Tippett opened the scoring, completing a forehand-backhand move off a pass from Sanheim with less than seven minutes remaining in the first period.
Bump extended the Flyers’ lead to two goals when he caught Sorokin out of position and sent a wrist shot just inside the post.
Pageau scored off a feed from Mathew Barzal with less than five minutes remaining in the second period to pull New York within 3-1.
Sanheim scored midway through the third period to restore Philadelphia’s three-goal lead and put the game out of reach.
Simon Holmstrom returned to the Islanders’ lineup after missing the previous game against the Buffalo Sabres with an upper-body injury. Anthony Duclair was a healthy scratch.
Flyers: Host the Boston Bruins on Sunday.
Islanders: Visit the Carolina Hurricanes on Saturday.
This story has been changed throughout to correct final score to 4-1.
AP NHL: https://apnews.com/hub/nhl
Philadelphia Flyers' Tyson Foerster (71) deke pastNew York Islanders' Adam Pelech (3) during the first period of an NHL hockey game Friday, April 3, 2026, in Elmont, N.Y. (AP Photo/Frank Franklin II)
Philadelphia Flyers' Sean Couturier (14) defends New York Islanders' Mathew Barzal (13) during the second period of an NHL hockey game Friday, April 3, 2026, in Elmont, N.Y. (AP Photo/Frank Franklin II)
New York Islanders' Jean-Gabriel Pageau, left, celebrates after scoring a goal as Philadelphia Flyers' Noah Juulsen (47) reacts during the second period of an NHL hockey game Friday, April 3, 2026, in Elmont, N.Y. (AP Photo/Frank Franklin II)
Philadelphia Flyers goaltender Dan Vladar (80) protects the net during the second period of an NHL hockey game against the New York Islanders Friday, April 3, 2026, in Elmont, N.Y. (AP Photo/Frank Franklin II)
Philadelphia Flyers' Matvei Michkov (39) skates past New York Islanders goaltender Ilya Sorokin (30) after scoring a goal during the second period of an NHL hockey game Friday, April 3, 2026, in Elmont, N.Y. (AP Photo/Frank Franklin II)
