CANNES, France--(BUSINESS WIRE)--Jun 16, 2025--
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“Generative AI interfaces are becoming the go-to tools for how customers discover, engage and make purchase decisions, across every stage of their journey,” said Loni Stark, vice president of strategy and product, Adobe Experience Cloud. “With Adobe LLM Optimizer, we are enabling brands to confidently navigate this new landscape, ensuring they stand out and win in the moments that matter.”
A new generation of consumers are already seeing value in having conversational experiences with their favorite brands: Insights from Adobe Analytics show a 3,500% increase* in traffic to U.S. retail sites from generative AI sources in May 2025 (from July 2024)—and a 3,200% increase to travel sites—as consumers looked for purchase guidance, inspiration and available promotions.
Adobe LLM Optimizer enables brands to:
LLM Optimizer is built to support existing workflows across SEO leads, content strategists, digital marketers and web publishers, ensuring insights and recommendations on AI-driven traffic are accessible across an organization. The application also supports enterprise-ready frameworks such as Agent-to-Agent (A2A) and Model Context Protocol (MCP), providing a seamless path to integrate LLM Optimizer with third-party solutions and agency partners.
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* Adobe Analytics insights are based on direct transactions online, showing the impact of generative AI on the digital economy. The retail insights, for instance, are based on analysis of more than 1 trillion visits to U.S. retail sites, a greater volume of data than is available to any other technology company or research organization.
Adobe LLM Optimizer Empowers Businesses to Drive Brand Visibility as Consumers Embrace AI-Powered Browsers and Chat Services
Adobe LLM Optimizer Empowers Businesses to Drive Brand Visibility as Consumers Embrace AI-Powered Browsers and Chat Services
LONDON (AP) — Britain's Conservative Party, which governed the country from 2010 until it suffered its worst-ever electoral defeat two years ago, was plunged into fresh turmoil Thursday after its leader sacked the man widely seen as her greatest rival for apparently plotting to defect from the party.
Conservative leader Kemi Badenoch said in a video and statement on X that she sacked the party's justice spokesperson Robert Jenrick due to “irrefutable evidence that he was plotting in secret to defect" in a way that was “designed to be as damaging as possible” to the party.
Badenoch also ejected Jenrick from the party's ranks in Parliament and suspended his party membership.
“The British public are tired of political psychodrama and so am I,” she said. “They saw too much of it in the last government, they’re seeing too much of it in this government. I will not repeat those mistakes.”
Though Badenoch did not specify which party Jenrick was planning to switch to, Nigel Farage, leader of the hard-right Reform UK party, said he had “of course” had conversations with him.
In the past 12 months, the Conservatives have suffered a string of defections to Reform UK, including some former Cabinet ministers.
Farage said in a press briefing in Edinburgh, the Scottish capital, that coincided with Badenoch's statement that, “hand on heart,” he wasn't about to present Jenrick as the latest Conservative to defect to Reform, an upstart, anti-immigration party.
“I’ll give him a ring this afternoon,” he said. “I might even buy him a pint, you never know.”
The Conservatives are fighting not just the Labour government to their left, but Reform UK to the right. Reform has topped opinion polls for months, trounced the Conservatives in last May’s local elections and has welcomed a stream of defecting Tory members and officials.
Jenrick, who has continued to attract speculation about leadership ambitions despite being beaten in 2024, has appeared more open than Badenoch to the prospect of some sort of deal between the Conservatives and Reform in the run-up to next general election, which has to take place by 2029.
Jenrick has yet to respond to the news of his sacking.
The Conservatives remain the official opposition to Prime Minister Keir Starmer's Labour.
Badenoch, a small-state, low-tax advocate, has shifted the Conservatives to the right, announcing policies similar to those of U.S. President Donald Trump, including a promise to deport 150,000 unauthorized immigrants a year.
Her poor poll ratings and lackluster performance in Parliament had stirred speculation that she could be ousted long before the next election.
However, she has been making a better impression in Parliament in recent weeks in a way that appears to have cemented her position as leader.
The party is no stranger to turmoil, having gone through six leaders in the space of 10 years, five of them serving as prime minister. Widespread anger at the way the Conservatives were governing Britain led to their defeat at the general election in July 2024, when they lost around two-thirds of their lawmakers, their worst performance since the party was created nearly 200 years ago.
Reform Party leader Nigel Farage addresses protesters outside the Iranian embassy, in London, Monday, Jan. 12, 2026. (Yui Mok/PA via AP)
Kemi Badenoch with Robert Jenrick before being announced as the new Conservative Party leader following the vote by party members at 8 Northumberland Avenue in central London, Nov. 3, 2024. (Stefan Rousseau/PA via AP)
