LAS VEGAS--(BUSINESS WIRE)--Jun 16, 2025--
JD Sports is pushing youth culture forward across the globe, now linking the energy of the Las Vegas Strip to its worldwide network of flagship stores opening on Saturday 14 June, marking a major moment in JD’s US growth and connection strategy.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250616245535/en/
Aaliyah Nye at the new JD store on Las Vegas Boulevard
The launch of JD’s near-29,000 sq ft store brings the brand’s signature retail experience and curated product mix from the world’s most influential sportswear brands, linking global style to JD’s iconic retail locations around the world.
The opening of a new flagship on Las Vegas Boulevard marked JD’s third in the US and its continued connection to global youth culture in the most influential cities across the US. As of 3 May 2025, there were 339 JD stores across North America (including Canada).
John Hall, Managing Director for JD North America, said:“Las Vegas is known for delivering next-level experiences, making it the perfect location for JD’s next US flagship. We’re bringing our customers a retail experience that can’t be found anywhere else in the market, serving up the freshest and most desirable product from the biggest names in sports fashion. With our new store on the Las Vegas Boulevard, we’re building on growing momentum across North America to bring customers iconic experiences as we continue to propel youth culture forward, on every corner of the world.”
The new flagship brings JD’s best-in-class omnichannel offering to life, blending physical and digital to reflect the unstoppable energy of youth and JD’s Forever Forward mission. It features one of the most elaborate digital design capabilities of any JD location, allowing for fully immersive storytelling that elevates the customer experience from the moment they enter the store. Shoppers can expect:
JD touched down on the Vegas strip with an opening weekend where culture came out heavy to show up and show out.
After early deals this month, JD’s also turning it up with exclusive STATUS promotions for the Las Vegas launch. With ‘Slot Sweepstakes’, new and existing members who spend a minimum of $100 at any Las Vegas location will be entered to win one of three prizes:
About JD Sports Fashion Plc
Founded in 1981, the JD Group (‘JD’) is a leading global omnichannel retailer of Sports Fashion brands. JD provides customers with the latest sports fashion through working with established and new brands to deliver products that our customers most want, across both footwear and apparel. The vision of JD is to inspire the emerging generation of consumers through a connection to the universal culture of sport, music and fashion. JD focuses on four strategic pillars: JD Brand First, first priority, first in the world; leveraging Complementary Concepts to support JD Group global expansion; moving Beyond Physical Retail by building the right infrastructure and creating a lifestyle ecosystem of relevant products and services; and doing the best for its People, Partners and Communities. JD is a constituent of the FTSE 100 index and had 4,871 stores worldwide at 3 May 2025.
JD Lands on Las Vegas Strip in Key Moment for US Growth Strategy
