Double the Days, Millions of Deals: Amazon Announces Prime Day Event from July 8 to July 11, Offering Members More Time to Shop and Save

SEATTLE--(BUSINESS WIRE)--Jun 17, 2025--

Amazon (NASDAQ: AMZN) today announced 96-hours of savings this Prime Day from July 8 at 12:01 a.m. PDT through July 11. With the summer shopping event returning, for the first time for 4 days, Prime members have double the time to shop millions of deals with savings on pantry staples and snacks for summer gatherings to home improvement must-haves, back-to-school supplies, health and personal care finds, family-favorite toys, bestselling books, pet essentials, and even premium and luxury splurges. New this year, Amazon introduces Today's Big Deals —themed daily deal drops featuring some of the most exciting deals of the event, exclusive to Prime members. Members can enjoy deep discounts across top brands like Samsung, Kiehl’s, and Levi’s. These special offers launch daily at midnight PDT and remain available for a limited time while supplies last. Members can also check back frequently to discover incredible savings with deals dropping as often as every five minutes during select periods throughout the event.

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"New this year, we're offering exclusive deals including fuel discounts for summer travel, alongside some of our lowest prices of the year from top brands. We're also excited about our enhanced Prime for Young Adults membership, giving 18–24-year-olds the ability to enjoy new exclusive perks like 5% cash back for a limited time, plus new shopping features that make discovering personalized savings easier than ever," said Jamil Ghani, vice president of Amazon Prime. "Prime Day is about celebrating our members by providing them with exceptional savings and convenient delivery, and now is an excellent time to save."

Stock Up Early on School and College Essentials

Amazon's Back to School and Off to College Shops make it easy for students, parents, and teachers to find everything they need for the upcoming school year. This Prime Day, Prime members can find school tech starting at $15 and save up to 40% off school supplies, plus exclusive savings on top categories like laptops, fashion, home, beauty, and books. Visit amazon.com/backtoschool and amazon.com/offtocollege to discover top products and begin shopping. Starting now, Prime members can also take advantage of early deals on Amazon Essentials and Amazon Basics, including back to school styles starting at $10, and $20 off a $100+ purchase of curated "Build Your Dorm" essentials.

Not a Prime Member Yet?

Join now to unlock millions of exclusive deals! Customers can become a Prime member or start a free trial at amazon.com/primeday to participate in this summer’s hottest shopping event, and enjoy free delivery along with all the money-saving benefits Prime has to offer. Young adults ages 18-24 can experience the newly relaunched Prime for Young Adults, with a six-month $0 trial at amazon.com/youngadult. Prime for Young Adults membership is an essential for college-bound students offering all the savings, convenience, and entertainment of a regular Prime membership at just 50% of the standard cost—$7.49/month or $69 a year. With new perks like everyday and limited time 5% cash back, young adults can save even more on laptops, dorm furnishings, and everyday necessities beyond Prime Day deals. Members can stack additional savings by using the Prime Card for maximum value as they prepare for campus life.

Don’t Wait: Early Deals Start Now

Prime members can unlock incredible savings weeks before Prime Day begins. From home tech upgrades and wardrobe refreshes to groceries and household essentials, these early offers deliver exceptional value ahead of the main event. Plus, members can find additional savings including:

It's Going to Be a Big Deal

LeBron James stars in Amazon's new Prime Day ad campaign, imagining how Prime Day deals can help him figure out 'What's Next' in his legendary career. Just as he daydreams about becoming a barber, a chef, or a lounge singer in the global campaign, Prime members can also shop whatever they're into with millions of exclusive deals, including deals from LeBron's brand The Shop Men’s Grooming Line, available on Amazon. The excitement of this campaign builds with a star-studded lineup—leading up to and throughout Prime Day—featuring deals on highly-rated 4+ star products, including hundreds of favorites from creators, alongside show-stopping deals from celebrity-created brands like Lemme, INBLOOM, and The Honest Company.

Track the Best Prime Day Deals for You with Alexa+

Alexa+ is a next-generation personal assistant, and can help U.S. Prime members find deals this Prime Day. More than one million customers in the U.S now have access to Alexa+, and can ask Alexa+ for personalized deal recommendations, to help track deals on items in your cart or on your wish list, and to proactively notify you when an item drops into your preferred price range so you never miss a deal.

Discover New Ways to Shop

Prime members can use Amazon’s generative AI-powered shopping features to find exactly what they’re looking for at an exceptional price. Get ready to maximize your savings:

Ahead of Prime Day, add items to your Lists to quickly see which products are on deal, or use Buy Again to find deals on items you purchase frequently.

Shop Prime Day Deals Around the World

Prime Day will kick off on July 8 in Australia, Austria, Belgium, Canada, Colombia, France, Germany, Italy, Ireland, Japan, Luxembourg, the Netherlands, Poland, Portugal, Singapore, Spain, Sweden, Turkey, the U.S., and the UK. Prime members in Brazil, Egypt, India, Mexico, Saudi Arabia, and the United Arab Emirates can shop Prime Day deals later this summer.

About Prime

Prime is savings, convenience, entertainment, and shopping innovation all-in-one membership. More than 200 million paid Prime members around the world enjoy access to Amazon’s enormous selection, exceptional value, and fast delivery. In the U.S., we offer more than 300 million items with free Prime shipping, including tens of millions of the most popular products available with Same Day or One-Day Delivery. Anyone can join Prime for $14.99 per month or $139 per year, or start a free 30-day trial if eligible at amazon.com/prime. Additionally, young adults can try Prime for Young Adults with a six-month $0 trial at amazon.com/youngadult, then pay a discounted rate of $7.49 per month or $69 per year for a membership. Qualifying government assistance recipients and income-verified customers can get Prime Access for $6.99 per month at amazon.com/getprimeaccess. For more information about Prime, including discounted memberships, visit aboutamazon.com/prime.

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.

Prime Day July 8-11

NEW YORK (AP) — Aaron Judge turned to the Bleacher Creatures during their first-inning Roll Call at the New York Yankees' home opener Friday, bent a knee and flexed with both arms in honor of Brett Gardner.

“Still hoping he gets a chance to come back here and share his knowledge with the boys a little bit,” Judge said after his go-ahead, two-run homer in the first inning started the Yankees to an 8-2 win over the Miami Marlins. “He was a big part of this team, his long tenure here as a Yankee, so I always like paying him a little credit. He's tuned into the game and watching.”

Gardner spent his entire big league career with the Yankees from 2008-21, and Judge made his major league debut with New York in 2016. Judge started flexing for Roll Call when playing center field, Gardner's old position. Judge roomed with Gardner in 2017.

“He was a leader. He was a professional. He was a prankster. He was everything that you look for in a guy to lead the team,” Judge said, speaking slowly and choosing his words carefully. “He took me in at a young age when I first got here and he treated me just like everybody else and showed me respect. He taught me a lot of things. It kind of teaches you how to lead a clubhouse. He had a big influence on me not only on the field but inside this clubhouse, just the way he played the game and the way he held everybody to a standard. Very few guys are made like Brett Gardner.”

Gardner has been in the Yankees' thoughts even more since March 2024, when his youngest son died at age 14 during a family vacation in Costa Rica. Authorities determined carbon monoxide poisoning was the cause of death.

Judge, the team captain, wanted the Yankees to arrive in style after opening 5-1 on their West Coast trip.

“That's Cap, again, setting the tone,” said Ben Rice, who homered and drove in three runs. “Sent us a text late last night saying: `Hey, suits tomorrow.' So everybody was fired up and we were happy to continue that momentum out on the field.”

Trent Grisham reached leading off with the first of 11 walks by Marlins pitchers and Judge drove a slider into the left-field seats against Eury Pérez for a 2-1 lead.

Judge, who had three RBIs, hit a record 20 first-inning home runs last year, when he finished with 53. Three of Judge’s five hits this season have been home runs.

Coming off his third AL MVP award and first batting title, Judge is off to a slow start with a .185 average.

He gave his teammates a scare in the second inning when he was hit below the right wrist by a 98.9 mph fastball from Pérez, one pitch after Grisham's bases-loaded walk.

“I’ve broken my wrist like that, so that’s always the main concern,” Judge said.

Judge missed 45 games after he was hit by a pitch from Kansas City’s Jakob Junis on July 26, 2018.

“Felt like he was probably OK but I tend to jump up a little quicker when it’s to him," Yankees manager Aaron Boone said.

AP MLB: https://apnews.com/mlb

New York Yankees' Aaron Judge (99) hits a two-run home run during the first inning of the Yankees' home-opener baseball game against the Miami Marlins, Friday, April 3, 2026, in New York. (AP Photo/Yuki Iwamura)

New York Yankees right fielder Aaron Judge (99) walks back to dugout during the fifth inning of a home-opener baseball game against the Miami Marlins, Friday, April 3, 2026, in New York. (AP Photo/Yuki Iwamura)

New York Yankees' Aaron Judge (99) successfully steals second base during the eighth inning of a home-opener baseball game against the Miami Marlins, Friday, April 3, 2026, in New York. (AP Photo/Yuki Iwamura)

New York Yankees outfielders Cody Bellinger (35), Trent Grisham (12) and Aaron Judge (99) embrace each other after wining a home-opener baseball game against the Miami Marlins, Friday, April 3, 2026, in New York. (AP Photo/Yuki Iwamura)

New York Yankees' Aaron Judge (99) celebrates after hitting a two-run home run during the first inning of the Yankees' home-opener baseball game against the Miami Marlins, Friday, April 3, 2026, in New York. (AP Photo/Yuki Iwamura)