Double the Days, Millions of Deals: Amazon Announces Prime Day Event from July 8 to July 11, Offering Members More Time to Shop and Save

SEATTLE--(BUSINESS WIRE)--Jun 17, 2025--

Amazon (NASDAQ: AMZN) today announced 96-hours of savings this Prime Day from July 8 at 12:01 a.m. PDT through July 11. With the summer shopping event returning, for the first time for 4 days, Prime members have double the time to shop millions of deals with savings on pantry staples and snacks for summer gatherings to home improvement must-haves, back-to-school supplies, health and personal care finds, family-favorite toys, bestselling books, pet essentials, and even premium and luxury splurges. New this year, Amazon introduces Today's Big Deals —themed daily deal drops featuring some of the most exciting deals of the event, exclusive to Prime members. Members can enjoy deep discounts across top brands like Samsung, Kiehl’s, and Levi’s. These special offers launch daily at midnight PDT and remain available for a limited time while supplies last. Members can also check back frequently to discover incredible savings with deals dropping as often as every five minutes during select periods throughout the event.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250616132928/en/

"New this year, we're offering exclusive deals including fuel discounts for summer travel, alongside some of our lowest prices of the year from top brands. We're also excited about our enhanced Prime for Young Adults membership, giving 18–24-year-olds the ability to enjoy new exclusive perks like 5% cash back for a limited time, plus new shopping features that make discovering personalized savings easier than ever," said Jamil Ghani, vice president of Amazon Prime. "Prime Day is about celebrating our members by providing them with exceptional savings and convenient delivery, and now is an excellent time to save."

Stock Up Early on School and College Essentials

Amazon's Back to School and Off to College Shops make it easy for students, parents, and teachers to find everything they need for the upcoming school year. This Prime Day, Prime members can find school tech starting at $15 and save up to 40% off school supplies, plus exclusive savings on top categories like laptops, fashion, home, beauty, and books. Visit amazon.com/backtoschool and amazon.com/offtocollege to discover top products and begin shopping. Starting now, Prime members can also take advantage of early deals on Amazon Essentials and Amazon Basics, including back to school styles starting at $10, and $20 off a $100+ purchase of curated "Build Your Dorm" essentials.

Not a Prime Member Yet?

Join now to unlock millions of exclusive deals! Customers can become a Prime member or start a free trial at amazon.com/primeday to participate in this summer’s hottest shopping event, and enjoy free delivery along with all the money-saving benefits Prime has to offer. Young adults ages 18-24 can experience the newly relaunched Prime for Young Adults, with a six-month $0 trial at amazon.com/youngadult. Prime for Young Adults membership is an essential for college-bound students offering all the savings, convenience, and entertainment of a regular Prime membership at just 50% of the standard cost—$7.49/month or $69 a year. With new perks like everyday and limited time 5% cash back, young adults can save even more on laptops, dorm furnishings, and everyday necessities beyond Prime Day deals. Members can stack additional savings by using the Prime Card for maximum value as they prepare for campus life.

Don’t Wait: Early Deals Start Now

Prime members can unlock incredible savings weeks before Prime Day begins. From home tech upgrades and wardrobe refreshes to groceries and household essentials, these early offers deliver exceptional value ahead of the main event. Plus, members can find additional savings including:

It's Going to Be a Big Deal

LeBron James stars in Amazon's new Prime Day ad campaign, imagining how Prime Day deals can help him figure out 'What's Next' in his legendary career. Just as he daydreams about becoming a barber, a chef, or a lounge singer in the global campaign, Prime members can also shop whatever they're into with millions of exclusive deals, including deals from LeBron's brand The Shop Men’s Grooming Line, available on Amazon. The excitement of this campaign builds with a star-studded lineup—leading up to and throughout Prime Day—featuring deals on highly-rated 4+ star products, including hundreds of favorites from creators, alongside show-stopping deals from celebrity-created brands like Lemme, INBLOOM, and The Honest Company.

Track the Best Prime Day Deals for You with Alexa+

Alexa+ is a next-generation personal assistant, and can help U.S. Prime members find deals this Prime Day. More than one million customers in the U.S now have access to Alexa+, and can ask Alexa+ for personalized deal recommendations, to help track deals on items in your cart or on your wish list, and to proactively notify you when an item drops into your preferred price range so you never miss a deal.

Discover New Ways to Shop

Prime members can use Amazon’s generative AI-powered shopping features to find exactly what they’re looking for at an exceptional price. Get ready to maximize your savings:

Ahead of Prime Day, add items to your Lists to quickly see which products are on deal, or use Buy Again to find deals on items you purchase frequently.

Shop Prime Day Deals Around the World

Prime Day will kick off on July 8 in Australia, Austria, Belgium, Canada, Colombia, France, Germany, Italy, Ireland, Japan, Luxembourg, the Netherlands, Poland, Portugal, Singapore, Spain, Sweden, Turkey, the U.S., and the UK. Prime members in Brazil, Egypt, India, Mexico, Saudi Arabia, and the United Arab Emirates can shop Prime Day deals later this summer.

About Prime

Prime is savings, convenience, entertainment, and shopping innovation all-in-one membership. More than 200 million paid Prime members around the world enjoy access to Amazon’s enormous selection, exceptional value, and fast delivery. In the U.S., we offer more than 300 million items with free Prime shipping, including tens of millions of the most popular products available with Same Day or One-Day Delivery. Anyone can join Prime for $14.99 per month or $139 per year, or start a free 30-day trial if eligible at amazon.com/prime. Additionally, young adults can try Prime for Young Adults with a six-month $0 trial at amazon.com/youngadult, then pay a discounted rate of $7.49 per month or $69 per year for a membership. Qualifying government assistance recipients and income-verified customers can get Prime Access for $6.99 per month at amazon.com/getprimeaccess. For more information about Prime, including discounted memberships, visit aboutamazon.com/prime.

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.

Prime Day July 8-11

NEW YORK (AP) — Reviving a campaign pledge, President Donald Trump wants a one-year, 10% cap on credit card interest rates, a move that could save Americans tens of billions of dollars but drew immediate opposition from an industry that has been in his corner.

Trump was not clear in his social media post Friday night whether a cap might take effect through executive action or legislation, though one Republican senator said he had spoken with the president and would work on a bill with his “full support.” Trump said he hoped it would be in place Jan. 20, one year after he took office.

Strong opposition is certain from Wall Street in addition to the credit card companies, which donated heavily to his 2024 campaign and have supported Trump's second-term agenda. Banks are making the argument that such a plan would most hurt poor people, at a time of economic concern, by curtailing or eliminating credit lines, driving them to high-cost alternatives like payday loans or pawnshops.

“We will no longer let the American Public be ripped off by Credit Card Companies that are charging Interest Rates of 20 to 30%,” Trump wrote on his Truth Social platform.

Researchers who studied Trump’s campaign pledge after it was first announced found that Americans would save roughly $100 billion in interest a year if credit card rates were capped at 10%. The same researchers found that while the credit card industry would take a major hit, it would still be profitable, although credit card rewards and other perks might be scaled back.

About 195 million people in the United States had credit cards in 2024 and were assessed $160 billion in interest charges, the Consumer Financial Protection Bureau says. Americans are now carrying more credit card debt than ever, to the tune of about $1.23 trillion, according to figures from the New York Federal Reserve for the third quarter last year.

Further, Americans are paying, on average, between 19.65% and 21.5% in interest on credit cards according to the Federal Reserve and other industry tracking sources. That has come down in the past year as the central bank lowered benchmark rates, but is near the highs since federal regulators started tracking credit card rates in the mid-1990s. That’s significantly higher than a decade ago, when the average credit card interest rate was roughly 12%.

The Republican administration has proved particularly friendly until now to the credit card industry.

Capital One got little resistance from the White House when it finalized its purchase and merger with Discover Financial in early 2025, a deal that created the nation’s largest credit card company. The Consumer Financial Protection Bureau, which is largely tasked with going after credit card companies for alleged wrongdoing, has been largely nonfunctional since Trump took office.

In a joint statement, the banking industry was opposed to Trump's proposal.

“If enacted, this cap would only drive consumers toward less regulated, more costly alternatives," the American Bankers Association and allied groups said.

Bank lobbyists have long argued that lowering interest rates on their credit card products would require the banks to lend less to high-risk borrowers. When Congress enacted a cap on the fee that stores pay large banks when customers use a debit card, banks responded by removing all rewards and perks from those cards. Debit card rewards only recently have trickled back into consumers' hands. For example, United Airlines now has a debit card that gives miles with purchases.

The U.S. already places interest rate caps on some financial products and for some demographics. The Military Lending Act makes it illegal to charge active-duty service members more than 36% for any financial product. The national regulator for credit unions has capped interest rates on credit union credit cards at 18%.

Credit card companies earn three streams of revenue from their products: fees charged to merchants, fees charged to customers and the interest charged on balances. The argument from some researchers and left-leaning policymakers is that the banks earn enough revenue from merchants to keep them profitable if interest rates were capped.

"A 10% credit card interest cap would save Americans $100 billion a year without causing massive account closures, as banks claim. That’s because the few large banks that dominate the credit card market are making absolutely massive profits on customers at all income levels," said Brian Shearer, director of competition and regulatory policy at the Vanderbilt Policy Accelerator, who wrote the research on the industry's impact of Trump's proposal last year.

There are some historic examples that interest rate caps do cut off the less creditworthy to financial products because banks are not able to price risk correctly. Arkansas has a strictly enforced interest rate cap of 17% and evidence points to the poor and less creditworthy being cut out of consumer credit markets in the state. Shearer's research showed that an interest rate cap of 10% would likely result in banks lending less to those with credit scores below 600.

The White House did not respond to questions about how the president seeks to cap the rate or whether he has spoken with credit card companies about the idea.

Sen. Roger Marshall, R-Kan., who said he talked with Trump on Friday night, said the effort is meant to “lower costs for American families and to reign in greedy credit card companies who have been ripping off hardworking Americans for too long."

Legislation in both the House and the Senate would do what Trump is seeking.

Sens. Bernie Sanders, I-Vt., and Josh Hawley, R-Mo., released a plan in February that would immediately cap interest rates at 10% for five years, hoping to use Trump’s campaign promise to build momentum for their measure.

Hours before Trump's post, Sanders said that the president, rather than working to cap interest rates, had taken steps to deregulate big banks that allowed them to charge much higher credit card fees.

Reps. Alexandria Ocasio-Cortez, D-N.Y., and Anna Paulina Luna, R-Fla., have proposed similar legislation. Ocasio-Cortez is a frequent political target of Trump, while Luna is a close ally of the president.

Seung Min Kim reported from West Palm Beach, Fla.

President Donald Trump arrives on Air Force One at Palm Beach International Airport, Friday, Jan. 9, 2025, in West Palm Beach, Fla. (AP Photo/Julia Demaree Nikhinson)

FILE - Visa and Mastercard credit cards are shown in Buffalo Grove, Ill., Feb. 8, 2024. (AP Photo/Nam Y. Huh, File)