SAN JOSE, Calif.--(BUSINESS WIRE)--Jun 17, 2025--
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The Firefly app empowers creators to generate assets across different media types and explore with different AI models from a single destination with unmatched creative control, iterate and collaborate on concepts and seamlessly deliver them into production. For example, creators can generate an image in the style or composition of an uploaded reference image using Style Reference and Structure Reference, edit assets by expanding images and using a brush to remove objects or paint in new ones with Generative Expand, Generative Remove and Generative Fill, experiment with different variations of their creation by mixing and matching models and transform generated images into a video – all without leaving Firefly. They can generate images based on a 3D scene with Scene to Image (beta), generate fully editable vector-based artwork and design templates with simple text prompts written in everyday language and create text effects – and later this month they’ll be able to generate avatars and sound effects from text prompts and sync audio and video clips using the sound of their voice.
“Creators continue to impress us with the breadth and artistry of the images, videos, graphics and designs they’re dreaming up in the Firefly app using models from both Adobe and our partners,” said Ely Greenfield, Senior Vice President and Chief Technology Officer. “Our goal with Firefly is to deliver creators the most comprehensive destination on web and mobile to access the best generative models from across the industry, in a single integrated experience from ideation to generation and editing.”
New Firefly Mobile App Now Available on iOS and Android
With Firefly mobile, creators have the freedom to easily generate images and videos from anywhere using text prompts ( Text to Image, Text to Video ), transform images into videos ( Image to Video ), add or remove objects like people or unsightly road signs from their work ( Generative Fill) and extend the size of an image while filling in new areas with AI-generated content ( Generative Expand). Creators can explore concepts with Adobe’s Firefly family of generative AI models, OpenAI’s image generation and Google’s Imagen 3 and 4 and Veo 2 and 3. Content created in Firefly is automatically synced with their Creative Cloud account, making it easy to start a project on the mobile app and continue on the web or in desktop apps like Adobe Photoshop and Adobe Premiere Pro.
Firefly adds to Adobe’s growing ecosystem of mobile apps, which includes Photoshop, Lightroom and Adobe Express. Drawing upon the same underlying technology that powers Adobe’s world-class desktop apps, these apps let creators produce pro-caliber content on the go that’s ready for use in social content, presentations, printed assets and more.
Firefly Boards: AI-First Moodboarding Advances Collaborative Ideation for Creative Teams
Firefly Boards, available in public beta, is an entirely new way for creative teams to explore ideas and collaborate on hundreds of concepts at the same time using multiple forms of media. With the addition of video to Firefly Boards’ AI-powered moodboarding surface, creative professionals can now remix uploaded video clips and generate new video footage using Adobe’s commercially safe Firefly Video Model or with Google’s Veo 3, Luma AI’s Ray2 and Pika 2.2 text-to-video.
In addition to generating images using Firefly models and partners’ models, creative teams can also use AI capabilities in Firefly Boards to make iterative edits to images from conversational text prompts using Black Forest Labs’ Flux.1 Kontext and OpenAI’s image generation capabilities.
Unmatched Creative Flexibility with Firefly’s Expanding Ecosystem of Generative AI Models
Adobe has expanded its Firefly generative AI ecosystem by integrating models from new partners, including Ideogram, Luma AI, Pika and Runway, alongside existing models from OpenAI, Google and Black Forest Labs – providing creators with unprecedented flexibility to explore diverse aesthetic styles and media types. Models from new partners are launching first in Firefly Boards and will soon be accessible across the Firefly app.
In April, Adobe brought OpenAI’s image generation, Google’s Imagen 3 and Veo 2 and Black Forest Labs’ Flux 1.1 Pro into its ecosystem. With today’s additions, creators now have the flexibility to also choose from Flux.1 Kontext by Black Forest Labs, Ideogram 3.0 by Ideogram, Ray2 by Luma AI, 2.2 text-to-video from Pika, and Gen-4 Image by Runway, and Google’s latest Imagen 4 and Veo 3 models. These models are available alongside Adobe’s comprehensive family of Firefly models for images, videos, audio and vectors.
AI Transparency and Creative Rights with Content Credentials
Firefly Momentum
Pricing and Availability
The Firefly web and mobile apps and all its latest features are also available as part of the Creative Cloud Pro plan.
About Adobe
© 2025 Adobe. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe in the United States and/or other countries. All other trademarks are the property of their respective owners.
Adobe Firefly Revolutionizes Creative Ideation with New Mobile App, Multimedia Moodboarding and Expanded AI Models
SYDNEY (AP) — Two gunmen attacked a Hannukah celebration on a Sydney beach Sunday, killing at least 11 people in what Australian Prime Minister Anthony Albanese called an act of antisemitism and terrorism.
The massacre at one of Australia’s most popular and iconic beaches followed a wave of antisemitic attacks that have roiled the country over the past year, although the authorities didn’t suggest those episodes and Sunday’s shooting were connected. It is the deadliest shooting for almost three decades in a country with strict gun control laws.
One gunman was fatally shot by police and the second, who was arrested, was in critical condition, authorities said. Police said one of the gunmen was known to the security services, but that there had been no specific threat.
At least 29 people were confirmed wounded, including two police officers, said Mal Lanyon, the police commissioner for New South Wales state, where Sydney is located.
Police said officers were examining a number of suspicious items, including several improvised explosive devices found in one of the suspect’s cars.
“This attack was designed to target Sydney's Jewish community,” the state's premier, Chris Minns, said. The massacre was declared a terrorist attack due to the event targeted and weapons used, Lanyon said.
Hundreds had gathered for the Chanukah by the Sea event celebrating the start of the eight-day Hanukkah festival.
Chabad, an Orthodox Jewish movement that runs scores of centers around the world that are popular with Jewish travelers and sponsors large public events during major Jewish holidays, identified one of the dead as Rabbi Eli Schlanger, assistant rabbi at Chabad of Bondi and a key organizer of the event.
Video footage filmed by onlookers appeared to show two gunmen with long guns firing from a footbridge leading to the beach. One dramatic clip broadcast on Australian television showed a man appearing to tackle and disarm one of the gunmen, before pointing the man’s weapon at him, then setting the gun on the ground.
Minns called the man a “genuine hero.”
Police said emergency services were called to Campbell Parade in Bondi about 6.45 p.m. responding to reports of shots being fired.
Lachlan Moran, 32, from Melbourne, told The Associated Press he was waiting for his family nearby when he heard shots. He dropped the beer he was carrying for his brother and ran.
“You heard a few pops, and I freaked out and ran away. ... I started sprinting. I just had that intuition. I sprinted as quickly as I could," Moran said. He said he heard shooting off and on for about five minutes.
“Everyone just dropped all their possessions and everything and were running and people were crying and it was just horrible," Moran said.
The violence erupted at the end of a hot summer day when thousands had flocked to the beach.
“It was the most perfect day and then this happened,” said local resident Catherine Merchant.
“Everyone was just running and there were bullets and there were so many of them and we were really scared,” she told Australia’s ABC News.
Albanese told reporters in the Australian capital, Canberra, that he was “devastated” by the massacre.
“This is a targeted attack on Jewish Australians on the first day of Hanukkah, which should be a day of joy, a celebration of faith. An act of evil, antisemitism, terrorism that has struck the heart of our nation,” Albanese said.
“Amidst this vile act of violence and hate will emerge a moment of national unity where Australians across the board will embrace their fellow Australians of Jewish faith,” he said.
World leaders expressed condolences. Indian Prime Minister Narendra Modi condemned the “ghastly terrorist attack” and offered his condolences to the families who lost their loved ones.
British Prime Minister Keir Starmer said he was being updated on the “appalling attack.” Police in London said they would step up security at Jewish sites.
U.S. Secretary of State Marco Rubio said in a post on X that “The United States strongly condemns the terrorist attack in Australia targeting a Jewish celebration. Antisemitism has no place in this world.”
Australia, a country of 28 million people, is home to about 117,000 Jews, according to official figures. Antisemitic incidents, including assaults, vandalism, threats and intimidation, surged more than threefold in the country during the year after Hamas attacked Israel on Oct. 7, 2023, and Israel launched a war on Hamas in Gaza in response, the government's Special Envoy to Combat Antisemitism Jillian Segal reported in July.
Throughout last summer, the country was rocked by spate of antisemitic attacks in Sydney and Melbourne. Synagogues and cars were torched, businesses and homes graffitied and Jews attacked in those cities, where 85% of the nation’s Jewish population live.
Albanese in August blamed Iran for two of the attacks and cut diplomatic ties to Tehran. The authorities didn't make such claims about Sunday's massacre.
Israel urged Australia's government to address crimes targeting Jews.
“The heart of the entire nation of Israel misses a beat at this very moment,” Israeli President Isaac Herzog said. “We repeat our alerts time and time again to the Australian government to seek action and fight against the enormous wave of antisemitism which is plaguing Australian society.”
Mass shootings in Australia are extremely rare. A 1996 massacre in the Tasmanian town of Port Arthur, where a lone gunman killed 35 people, prompted the government to drastically tighten gun laws and made it much more difficult for Australians to acquire firearms.
Significant mass shootings this century included two murder-suicides with death tolls of five people in 2014, and seven in 2018, in which gunmen killed their own families and themselves.
In 2022, six people were killed in a shootout between police and Christian extremists at a rural property in Queensland state.
McGuirk reported from Melbourne, Australia, and Graham-McLay from Wellington, New Zealand. Associated Press writer Melanie Lidman in Tel Aviv, Israel, contributed to this report.
A small Christmas tree is at the center of an abandoned holiday picnic at Bondi Beach after a reported shooting in Sydney, Sunday, Dec. 14, 2025. (AP Photo/Mark Baker)
Bystanders stay where police cordon off an area at Bondi Beach after a reported shooting in Sydney, Sunday, Dec. 14, 2025. (AP Photo/Mark Baker)
Emergency workers transport a person on a stretcher after a reported shooting at Bondi Beach in Sydney, Sunday, Dec. 14, 2025. (AP Photo/Mark Baker)
Emergency workers standby at Bondi Beach after a reported shooting in Sydney, Sunday, Dec. 14, 2025. (AP Photo/Mark Baker)
Emergency workers transport a person on a stretcher after a reported shooting at Bondi Beach in Sydney, Sunday, Dec. 14, 2025. (AP Photo/Mark Baker)
Emergency workers transport a person on a stretcher after a reported shooting at Bondi Beach in Sydney, Sunday, Dec. 14, 2025. (AP Photo/Mark Baker)
Emergency workers transport a person on a stretcher after a reported shooting at Bondi Beach in Sydney, Sunday, Dec. 14, 2025. (AP Photo/Mark Baker)
Emergency workers transport a person on a stretcher after a reported shooting at Bondi Beach in Sydney, Sunday, Dec. 14, 2025. (AP Photo/Mark Baker)
Emergency workers transport a person on a stretcher after a reported shooting at Bondi Beach in Sydney, Sunday, Dec. 14, 2025. (AP Photo/Mark Baker)
Emergency workers transport a person on a stretcher after a reported shooting at Bondi Beach, in Sydney, Sunday, Dec. 14, 2025. (AP Photo/Mark Baker)
