Zhapu road in Shanghai, a shooting location of She's Got No Name, the opening film for the 27th Shanghai International Film Festival, has become a highly sought-after tourism destination for visitors to the city.
The century-old street has drawn tourists and film enthusiasts to view and take photos of its well-preserved architecture retaining the charms in the 1940s.
During the film festival, which runs from June 13-22 in Shanghai, visitors who present a ticket stub of the opening film can enjoy discounts at businesses along Zhapu Road.
The core setting of the opening film is located at the junction of Zhapu Road and Haining Road in Shanghai's Hongkou District -- an area famed for its cultural heritage, including the famous Victory Cinema which was rebranded from its initial name Hollywood Grand Theater after the liberation of Shanghai in 1949.
The film's production injected vitality into Zhapu Road's ongoing revitalization.
Before filming, the road was restored by the production team based on its original archival blueprints, allowing this century-old street to authentically reflect the era depicted in the film.
Several major settings were preserved after shooting wrapped up, including a life-size replica café converted from a trolleybus, which has since become a popular attraction for visitors.
It is reported that Hongkou District, where the filming locations are situated, will be further upgraded in the near future. By blending its historical heritage with cinematic features, the district is expected to harness new cultural-tourism fusion momentum to boost its tourism economy.
Popular film turns street in Shanghai into trendy travel destination
