During the 27th Shanghai International Film Festival (SIFF), moviegoers can enjoy benefits such as dining discounts and merchandise exchanges by presenting their ticket stubs, as more than 200 cinemas across Shanghai partner with commercial hubs to fuel the consumer economy during the 10-day event.
Over 40 special screening cinemas and 200 general release cinemas collaborated with major commercial districts throughout Shanghai to establish a movie-centric consumption ecosystem that integrates dining, shopping, and entertainment during the film festival.
Moviegoers can enjoy discounts at designated brand merchants and parking benefits by presenting their movie ticket stubs.
"There are many popular spots, and I'll probably check out the ones near my home. We can enjoy some cost-effective meals and shopping," said Mr. Liu, a moviegoer.
The cinemas also introduced programs for moviegoers to participate in prize draws and exchange film festival merchandise, including festival-branded items, cinema self-made seals, badges, and transparent cards, by using their ticket stubs.
"We have selected shops with extended evening operating hours to cater to moviegoers who may need late-night snacks after the last screenings, especially following the three-hour films that start showing at 20:40," said Luo Jiajie, marketing manager of Shanghai Tianshan Cinema.
Meanwhile, some e-commerce platforms are providing SIFF moviegoers with exclusive dining vouchers, introducing "Watch Films and Dine in Shanghai" food maps, and certain restaurants are offering film-hopping specials for time-pressed moviegoers.
The 27th SIFF, running from June 13 to 22, features over 400 domestic and international films screened throughout Shanghai.
Moviegoers enjoy perks outside the cinema during Shanghai Int'l Film Festival
Visiting Chinese Foreign Minister Wang Yi said Saturday China is willing to work with Lesotho to strengthen exchanges on governance experience, enhance coordination in multilateral affairs, and advance the China-Lesotho strategic partnership.
Wang, also a member of the Political Bureau of the Communist Party of China Central Committee, made the remarks when meeting with Lesotho Prime Minister Sam Matekane in the capital of Lesotho.
During the meeting, Wang congratulated Lesotho on the 60th anniversary of its independence this year, and spoke highly of Lesotho government's efforts to prioritize economic development and steer the African country onto a path of sustainable growth. Since the Beijing Summit of the Forum on China-Africa Cooperation (FOCAC) in 2024, the two sides have advanced cooperation under the 10 partnership action plans unveiled at the summit, successfully implementing a number of key projects to effectively promote Lesotho's development and revitalization, Wang said.
China stands ready to work with Lesotho to strengthen exchanges on governance experience, enhance coordination in multilateral affairs, and push for greater development of the China-Lesotho strategic partnership, he added.
Calling on the two sides to firmly support each other, Wang said that China will accelerate the implementation of its zero-tariff policy for African countries, including Lesotho, expand bilateral trade, investment and industrial cooperation, facilitate broader access of Lesotho's specialty products to the Chinese market, and continue to support Lesotho's national development.
China will continue to stand firmly with African countries, uphold justice for the Global South, including Lesotho, oppose unilateralism and acts of bullying, and work together to build a community with a shared future for humanity, Wang said.
On his part, Matekane said during the meeting that Lesotho cherishes its friendship with China and the strategic partnership between the two countries, and expressed gratitude for China's valuable support for the development of African countries, including Lesotho.
Lesotho firmly adheres to the one-China principle and resolutely supports China in safeguarding its core interests, he said, noting that his country stands ready to strengthen strategic mutual trust with China, expand people-to-people exchanges, jointly implement the outcomes of the FOCAC Beijing Summit, and deepen cooperation in areas such as infrastructure, manufacturing and energy.
Matekane stressed that China's zero-tariff policy for African products will inject new impetus into Lesotho's development. He also expressed Lesotho's willingness to strengthen solidarity and cooperation with China on multilateral platforms such as BRICS to jointly address global challenges.
On the same day, Wang also held talks with Lejone Mpotjoana, minister of foreign affairs and international relations of Lesotho.
China, Lesotho to strengthen exchanges, advance cooperation
China, Lesotho to strengthen exchanges, advance cooperation
