SHANGHAI, June 20, 2025 /PRNewswire/ -- Following its appearances at GITEX Dubai in October 2024, MWC Barcelona in March 2025, and GITEX Asia in April, iFLYTEK, China's leading intelligent speech and AI company, continues its global outreach by unveiling a comprehensive portfolio of AI-powered products and solutions at MWC Shanghai 2025. As one of the most influential tech exhibitions in Asia's connected ecosystem, MWC Shanghai provides a pivotal platform for iFLYTEK to demonstrate its technological advancements and strategic alignment with global digital transformation.
At the core of iFLYTEK's exhibition is its comprehensive suite of multilingual communication solutions offered in multiple formats. A highlight is the new generation iFLYTEK Dual-Screen Translator 2.0, scheduled for global release in August. Engineered with industry-leading noise-cancellation technology and powered by iFLYTEK's proprietary Spark real-time voice interpretation model, the device ensures exceptional translation accuracy, even in high-noise settings. Supporting live interpretation in 42 languages and image translation in 34, it integrates a 16MP high-resolution camera for instant visual recognition, making it especially suited for multilingual conferences or business presentations.
As cross-border communication intensifies across regions like Southeast Asia and the Middle East—home to emerging event hubs such as Singapore, Dubai, Bangkok, and Kuala Lumpur, the iFLYREC Multilingual Simultaneous Interpreting System, also exhibited in the event, provides event organizers a reliable solution that ensures smooth and efficient communication in multilingual settings. The system enables real-time transcription, translation, and subtitles in 13 languages, including Chinese, English, Arabic, and Thai, while supporting both hybrid and remote multilingual interactions.
Other featured innovations include the iFLYTEK Offline Voice Recorder S8, the Spark LLM-powered edition of the iFLYTEK Smart Recorder 702, and the iFLYTEK AINOTE Air 2—an advanced AI-assisted digital notepad that supports transcription in 15 languages and translation in ten. The AINOTE Air 2 has gained strong traction in markets across Asia and the Middle East, establishing itself as a standout product in multilingual productivity solutions.
As the digital landscape in regions like Southeast Asia and the Middle East evolves rapidly, businesses in these regions require robust, secure, and flexible AI solutions that can seamlessly integrate into their operations. This explains the popularity of iFLYTEK's Spark LLM All-in-One solution during the event. The solution offers a fully autonomous, secure, and scalable AI system, making it an ideal option for businesses that need some plug-and-play system combining pre-optimized hardware and software for instant deployment in office environments.
Through its participation at MWC Shanghai, iFLYTEK reinforces its commitment to AI-powered innovation and the continued expansion of its global footprint. Building on its core strengths in intelligent voice and foundational AI technologies, the brand sets to develop more industry-tailored AI solutions. With a focus on scalability and cross-sector integration, iFLYTEK will continue to introduce an expanded portfolio of products, supporting the evolving needs of international markets and deepening its role as a trusted technology partner worldwide.
For more information, please visit https://www.iflytek.com/en/index.html .
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iFLYTEK Showcases AI-Powered Product Ecosystem at MWC Shanghai 2025, Marking Continued Global Expansion
― Searches for Niigata, host destination of FUJI ROCK FESTIVAL, on the rise for Japanese travelers, highlighting growing interest for "music event travel" ―
SINGAPORE, June 25, 2026 /PRNewswire/ -- Agoda Company Pte. Ltd. (Headquarters: Singapore; CEO: Omri Morgenshtern), which operates the digital travel platform Agoda, has revealed a rise in travel interest for Japanese travelers linked to major music festivals taking place across Japan in summer 2026, based on the platform's accommodation search data.
According to Agoda's data, accommodation searches from Japanese travelers have increased for popular summer music festival host destinations. Niigata, the host destination of FUJI ROCK FESTIVAL '26, recorded the highest growth in travel interest with domestic searches up 114% year-on-year. The increase indicates growing interest for "music festival travel," where Japanese travelers choose destinations and plan out itineraries motivated by upcoming music events.
The data is based on accommodation searches made by Japanese travelers 90 days before the event date for check-ins starting one day before the event, compared to 2 weeks prior to the event date.
- Niigata, Host Destination of FUJI ROCK FESTIVAL '26, Sees Growing Domestic Travel Interest
Niigata, where FUJI ROCK FESTIVAL '26 will be held, recorded the highest growth in domestic travel interest among summer festival destinations. This increase reflects FUJI ROCK's enduring appeal as one of Japan's most iconic outdoor summer music festivals, as well as the distinctive appeal of Niigata as a travel destination. Held in the Naeba area of Yuzawa, FUJI ROCK is closely associated with its open-air setting, mountain scenery, and immersive atmosphere surrounded by nature. This unique environment allows festivalgoers to enjoy music in a setting that feels different from everyday urban life.
Beyond the festival itself, the surrounding Naeba and Yuzawa areas also offer a wide range of travel experiences, including hot springs, local food culture, scenic landscapes, and resort-style stays. For travelers looking to make the most of their summer trip, Niigata offers a natural extension of the festival experience, where live music, nature, relaxation, and local culture can be enjoyed together. This combination may be encouraging more domestic travelers to consider FUJI ROCK not only as a music event, but also as a reason to plan an overnight getaway in the region.
- Experience-Led "Music Festival Travel" Interest Expands Across Japan
The growth in domestic travel interset seen in Niigata also points to a shift in how travelers are engaging with music events. Rather than viewing festivals and concerts as standalone activities, more travelers appear to be using them as anchors for broader travel plans, combining event attendance with overnight stays, dining, sightseeing, and local experiences in the host destination.
This trend is not limited to regional festival destinations. In large cities such as Tokyo and Osaka, travelers can combine summer music festivals with urban attractions, shopping, dining, and cultural experiences. In leisure-oriented destinations such as Okinawa, music events can also serve as a trigger for travelers to plan longer, more experience-led stays. Reflecting this growing interest in music-driven travel, Agoda reports that accommodation searches increased across other major music festival host destinations in Japan this summer:
- SUMMER SONIC 2026 TOKYO — Tokyo: Domestic searches +29% year-on-year
- MasterPeace 2026 — Okinawa Main Island: Domestic searches +25% year-on-year
- NUMBER SHOT 2026 — Fukuoka: Domestic searches +15% year-on-year
- SUMMER SONIC 2026 OSAKA — Osaka: Domestic searches +11% year-on-year
These results suggest that "music festival travel" is continuing to gain momentum across Japan. From nature-led festival destinations such as Niigata and Okinawa, to major cities and travel hubs such as Tokyo and Osaka, music festivals are increasingly becoming a catalyst for travelers to rediscover destinations through local culture, dining, sightseeing, and stay experiences.
Tadashi Ikai, Senior Country Director, Agoda International Japan, shared, "Music festivals are increasingly becoming a travel purpose in their own right, extending beyond simple event attendance. In recent years, we have seen the rise of "festival travel," where travelers incorporate accommodation, sightseeing, local dining and other destination experiences into their festival trips. Agoda's latest search data shows growth in travel interest across both regional destinations such as Niigata and Okinawa, as well as major host cities including Tokyo, Osaka and Fukuoka. This suggests that music events are increasingly inspiring travelers to explore destinations across Japan, whether through regional getaways or city-based festival trips. At Agoda, we remain committed to offering a wide range of accommodation options and travel products, helping travelers enjoy not only the event itself, but also the unique stay experiences each destination has to offer."
Through Agoda's platform, travelers can seamlessly search and book more than 6 million holiday properties, over 130,000 flight routes, and more than 300,000 activities. Travelers can also easily discover great-value accommodation deals through the Agoda mobile app and official website, Agoda.com.
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Agoda Reveals Rising Travel Interest Ahead of Japan's 2026 Summer Music Festival Season
