BANGKOK--(BUSINESS WIRE)--Jun 24, 2025--
On June 19, 2025, KKV, a global trendy retail brand, opened a new store at Fashion Island Shopping Mall in Bangkok. On the opening day, KKV's unique spatial aesthetics, featuring a bright yellow container-style exterior and color-coded shelving for different product categories, combined with lively and fun performances, attracted hundreds of consumers to form long queues for check-in photos, demonstrating the brand's overwhelming popularity. Since entering the Thai market in October 2024, KKV has advanced its localized expansion at a rapid pace — having opened over 10 stores in key cities including Bangkok, Nakhon Ratchasima, and Hat Yai within less than a year. The brand has announced plans to continue investing in Thailand's core commercial districts and launch more new stores in 2025.
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KK Group also owns The Colorist (beauty product concept store) and X11 (trendy toy concept store). Its vision "Live without Boundaries" drives a global presence spanning 1,000+ stores in six countries. As the core brand, KKV embraces the philosophy of "exploring 100 lifestyles," offering over 20,000 SKUs across eight categories, including trendy toys, home goods, daily essentials, cosmetics, and more, while actively exploring additional product possibilities.
Partnering with Local Giants to Unlock Thailand ' s Generation Z Market
As a key move in KKV's Southeast Asia strategy, the Thai market has demonstrated strong momentum since its expansion. So far, KKV has formed deep partnerships with top Thai commercial real estate groups such as Central Group, The Mall Group, and LH Mall&Hotel, securing locations in prime commercial districts of core cities like Bangkok and Hat Yai. Leveraging the partners' local operational expertise and customer flow advantages, KKV has rapidly connected with Thailand's young consumer group.
Recognizing Thai youth's enthusiasm for idol culture, KKV invited celebrities and KOLs as brand guests during its opening events. These promotional tactics generated strong fan participation, with vibrant on-site interactions that highlighted the powerful synergy between celebrity effects and Thai youth's passion for trendy experiences.
At the same time, KKV's brand positioning and diverse product offerings align perfectly with the threefold consumption preferences of Thai youth: "freshness," "social appeal," and "cost-effectiveness." This makes KKV a go-to choice among the local Gen Z consumers.
Committed to Thailand, Advancing Market Strategy
Thailand's youth-driven population and rising consumption trends are fueling KKV's long-term growth. According to Kadence (2025), Gen Z makes up 20% of Thailand's population, with fashion retail and experiential spending growing at 5.2% YoY — way faster than the market average.
"The vibrant youth market and open-minded consumer culture in Thailand give us strong confidence in our long-term prospects," said Rojen Wu, Chief Operating Officer of KK Group's international projects. "KK has always believed that the essence of trendy retail lies in resonating with lifestyles. We want KKV to be more than just a shopping destination for young people — it should be a hub where they express themselves and explore diverse ways of living."
The rapid expansion of KKV in Thailand not only provides critical support for the brand's global strategy but also ignites innovative vitality in the local retail market. Industry insiders believe that by accurately tapping into youth consumption trends and deepening cooperation with leading local commercial groups, KKV will continue to lead the development and transformation of Thailand's trendy retail market.
Customers are lining up in front of KKV stores
WASHINGTON (AP) — A day after the audacious U.S. military operation in Venezuela, President Donald Trump on Sunday renewed his calls for an American takeover of the Danish territory of Greenland for the sake of U.S. security interests, while his top diplomat declared the communist government in Cuba is “in a lot of trouble.”
The comments from Trump and Secretary of State Marco Rubio after the ouster of Venezuela's Nicolás Maduro underscore that the U.S. administration is serious about taking a more expansive role in the Western Hemisphere.
With thinly veiled threats, Trump is rattling hemispheric friends and foes alike, spurring a pointed question around the globe: Who's next?
“It’s so strategic right now. Greenland is covered with Russian and Chinese ships all over the place," Trump told reporters as he flew back to Washington from his home in Florida. "We need Greenland from the standpoint of national security, and Denmark is not going to be able to do it.”
Asked during an interview with The Atlantic earlier on Sunday what the U.S.-military action in Venezuela could portend for Greenland, Trump replied: “They are going to have to view it themselves. I really don’t know.”
Trump, in his administration's National Security Strategy published last month, laid out restoring “American preeminence in the Western Hemisphere” as a central guidepost for his second go-around in the White House.
Trump has also pointed to the 19th century Monroe Doctrine, which rejects European colonialism, as well as the Roosevelt Corollary — a justification invoked by the U.S. in supporting Panama’s secession from Colombia, which helped secure the Panama Canal Zone for the U.S. — as he's made his case for an assertive approach to American neighbors and beyond.
Trump has even quipped that some now refer to the fifth U.S. president's foundational document as the “Don-roe Doctrine.”
Saturday's dead-of-night operation by U.S. forces in Caracas and Trump’s comments on Sunday heightened concerns in Denmark, which has jurisdiction over the vast mineral-rich island of Greenland.
Danish Prime Minister Mette Frederiksen in a statement that Trump has "no right to annex" the territory. She also reminded Trump that Denmark already provides the United States, a fellow member of NATO, broad access to Greenland through existing security agreements.
“I would therefore strongly urge the U.S. to stop threatening a historically close ally and another country and people who have made it very clear that they are not for sale,” Frederiksen said.
Denmark on Sunday also signed onto a European Union statement underscoring that “the right of the Venezuelan people to determine their future must be respected” as Trump has vowed to “run” Venezuela and pressed the acting president, Delcy Rodriguez, to get in line.
Trump on Sunday mocked Denmark’s efforts at boosting Greenland’s national security posture, saying the Danes have added “one more dog sled” to the Arctic territory’s arsenal.
Greenlanders and Danes were further rankled by a social media post following the raid by a former Trump administration official turned podcaster, Katie Miller. The post shows an illustrated map of Greenland in the colors of the Stars and Stripes accompanied by the caption: “SOON."
“And yes, we expect full respect for the territorial integrity of the Kingdom of Denmark,” Amb. Jesper Møller Sørensen, Denmark's chief envoy to Washington, said in a post responding to Miller, who is married to Trump's influential deputy chief of staff Stephen Miller.
During his presidential transition and in the early months of his return to the White House, Trump repeatedly called for U.S. jurisdiction over Greenland, and has pointedly not ruled out military force to take control of the mineral-rich, strategically located Arctic island that belongs to an ally.
The issue had largely drifted out of the headlines in recent months. Then Trump put the spotlight back on Greenland less than two weeks ago when he said he would appoint Republican Gov. Jeff Landry as his special envoy to Greenland.
The Louisiana governor said in his volunteer position he would help Trump “make Greenland a part of the U.S.”
Meanwhile, concern simmered in Cuba, one of Venezuela’s most important allies and trading partners, as Rubio issued a new stern warning to the Cuban government. U.S.-Cuba relations have been hostile since the 1959 Cuban revolution.
Rubio, in an appearance on NBC's “Meet the Press,” said Cuban officials were with Maduro in Venezuela ahead of his capture.
“It was Cubans that guarded Maduro,” Rubio said. “He was not guarded by Venezuelan bodyguards. He had Cuban bodyguards.” The secretary of state added that Cuban bodyguards were also in charge of “internal intelligence” in Maduro’s government, including “who spies on who inside, to make sure there are no traitors.”
Trump said that “a lot” of Cuban guards tasked with protecting Maduro were killed in the operation. The Cuban government said in a statement read on state television on Sunday evening that 32 officers were killed in the U.S. military operation.
Trump also said that the Cuban economy, battered by years of a U.S. embargo, is in tatters and will slide further now with the ouster of Maduro, who provided the Caribbean island subsidized oil.
“It's going down,” Trump said of Cuba. “It's going down for the count.”
Cuban authorities called a rally in support of Venezuela’s government and railed against the U.S. military operation, writing in a statement: “All the nations of the region must remain alert, because the threat hangs over all of us.”
Rubio, a former Florida senator and son of Cuban immigrants, has long maintained Cuba is a dictatorship repressing its people.
“This is the Western Hemisphere. This is where we live — and we’re not going to allow the Western Hemisphere to be a base of operation for adversaries, competitors, and rivals of the United States," Rubio said.
Cubans like 55-year-old biochemical laboratory worker Bárbara Rodríguez were following developments in Venezuela. She said she worried about what she described as an “aggression against a sovereign state.”
“It can happen in any country, it can happen right here. We have always been in the crosshairs,” Rodríguez said.
AP writers Andrea Rodriguez in Havana, Cuba, and Darlene Superville traveling aboard Air Force One contributed reporting.
In this photo released by the White House, President Donald Trump monitors U.S. military operations in Venezuela, with Secretary of State Marco Rubio at Mar-a-Lago in Palm Beach, Fla., Saturday, Jan. 3, 2026. (Molly Riley/The White House via AP)
