WX Brands Launches ‘Here By Chance,’ Wine Made for Life's Spontaneous Moments

News

WX Brands Launches ‘Here By Chance,’ Wine Made for Life's Spontaneous Moments

2025-06-24 17:01 Last Updated At：17:11

NOVATO, Calif.--(BUSINESS WIRE)--Jun 24, 2025--

WX Brands is proud to announce the launch of Here By Chance, a brand that celebrates spontaneity and serendipity while delivering exceptional quality. Here By Chance toasts to life’s unplanned moments with its inaugural item, an award-winning Paso Robles Cabernet Sauvignon.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250624121164/en/

In addition to quality, today's premium wine shoppers crave an emotional connection with the brands they support. Here By Chance was created for this new generation through its celebration of unplanned moments and spontaneous occasions. According to the US Bureau of Labor Statistics, Americans have on average four hours per day for leisure activities and of those four hours, only 30 mins per day for socializing. Here By Chance encourages people to make the most of these rare opportunities for connection, believing that serendipitous moments and spontaneous experiences bring us together and lead to meaningful discoveries. One such example is Paso Robles' origin story – a region unintentionally stumbled upon by Spanish explorers.

"Here by Chance represents an exciting evolution in the WX Brands portfolio," says Patrick Cramb, Vice President of Marketing at WX Brands. "We've identified a shift in buying behavior where wine selection is driven by brand connection and storytelling just as much as the varietal and region. It’s exciting to have created a powerful narrative that resonates with today's consumers – we’re able to deliver both the emotional appeal that drives purchase decisions and incredible quality in the bottle.”

The wine is crafted by award-winning Central Coast winemaker, Kip Lorenzetti, who has spent his career honing his talents in the region. His credentials include serving as lead winemaker for Chronic Cellars, known for its iconic Paso wines with bold character.

"After more than a decade crafting wines throughout the Central Coast region, I've learned that great Cabernet Sauvignon is about balance, vibrancy, and a sense of adventure," says Lorenzetti. “Here By Chance is made for wine drinkers who appreciate bold, expressive flavors and are always ready for the next unexpected adventure."

Data confirms that Paso Robles continues to captivate both consumers and the wine industry alike. Nestled in the heart of California’s Central Coast, the region has grown from just 50 wineries to over 200 in the last 25 years, making it California's fastest-growing American Viticultural Area (AVA). The terroir, characterized by a Mediterranean climate, produces world-renowned Cabernet Sauvignon due to its mineral-rich soils, hot days, and cool nights that allow for longer growing seasons.

The inaugural 2022 vintage has captivating notes of cassis and cedar along with the classic Paso Robles “dust”. Every sip is textured with bold tannins, providing structure, a lush mouthfeel, and a luxurious finish. Here By Chance is rolling out onto shelves nationwide this summer with a suggested retail price of $24.99. For more information on Here By Chance, visit herebychancewines.com and follow along on Instagram at @herebychancewines.

About WX Brands:

Established in 1999, WX Brands offers a unique portfolio of wine brands that are sold both domestically and globally. WX Brands also develops exclusive wine brands for retailers around the world. Products are sourced from 14 countries and sold in 20 countries resulting in over 4 million cases sold worldwide. In February 2019, Wine Business Monthly named WX Brands #18 among the Top 50 US wine companies.

Video captures Minneapolis immigration arrest in a city on edge after shooting of Renee Good

MINNEAPOLIS (AP) — Federal agents carrying out immigration arrests in Minnesota's Twin Cities region already shaken by the fatal shooting of a woman rammed the door of one home Sunday and pushed their way inside, part of what the Department of Homeland Security has called its largest enforcement operation ever.

In a dramatic scene similar to those playing out across Minneapolis, agents captured a man in the home just minutes after pepper spraying protesters outside who had confronted the heavily armed federal agents. Along the residential street, protesters honked car horns, banged on drums and blew whistles in attempts to disrupt the operation.

Video of the clash taken by The Associated Press showed some agents pushing back protesters while a distraught woman later emerged from the house with a document that federal agents presented to arrest the man. Signed by an immigration officer, the document — unlike a warrant signed by a judge — does not authorize forced entry into a private residence. A warrant signed by an immigration officer only authorizes arrest in a public area.

Immigrant advocacy groups have conducted extensive “know-your-rights” campaigns urging people not to open their doors unless agents have a court order signed by a judge.

But within minutes of ramming the door in a neighborhood filled with single-family homes, the handcuffed man was led away.

More than 2,000 immigration arrests have been made in Minnesota since the enforcement operation began at the beginning of December, said Homeland Security spokesperson Tricia McLaughlin.

Homeland Security Secretary Kristi Noem told Fox News on Sunday that the administration would send additional federal agents to Minnesota to protect immigration officers and continue enforcement.

The Twin Cities — the latest target in President Donald Trump’s immigration enforcement campaign — is bracing for what is next after 37-year-old Renee Good was shot and killed by an immigration officer on Wednesday.

“We’re seeing a lot of immigration enforcement across Minneapolis and across the state, federal agents just swarming around our neighborhoods,” said Jason Chavez, a Minneapolis city councilmember. “They’ve definitely been out here.”

Chavez, the son of Mexican immigrants who represents an area with a growing immigrant population, said he is closely monitoring information from chat groups about where residents are seeing agents operating.

People holding whistles positioned themselves in freezing temperatures on street corners Sunday in the neighborhood where Good was killed, watching for any signs of federal agents.

More than 20,000 people have taken part in a variety of trainings to become “observers” of enforcement activities in Minnesota since the 2024 election, said Luis Argueta, a spokesperson for Unidos MN, a local human rights organization .

“It’s a role that people choose to take on voluntarily, because they choose to look out for their neighbors,” Argueta said.

The protests have been largely peaceful, but residents remained anxious. On Monday, Minneapolis public schools will start offering remote learning for the next month in response to concerns that children might feel unsafe venturing out while tensions remain high.

Many schools closed last week after Good’s shooting and the upheaval that followed.

While the enforcement activity continues, two of the state’s leading Democrats said that the investigation into Good's shooting death should not be overseen solely by the federal government.

Minneapolis Mayor Jacob Frey and U.S. Sen. Tina Smith said in separate interviews Sunday that state authorities should be included in the investigation because the federal government has already made clear what it believes happened.

“How can we trust the federal government to do an objective, unbiased investigation, without prejudice, when at the beginning of that investigation they have already announced exactly what they saw — what they think happened," Smith said on ABC’s "This Week."

The Trump administration has defended the officer who shot Good in her car, saying he was protecting himself and fellow agents and that Good had “weaponized” her vehicle.

Todd Lyons, acting director of U.S. Immigration and Customs Enforcement, defended the officer on Fox News Channel’s “The Sunday Briefing.”

"That law enforcement officer had milliseconds, if not short time to make a decision to save his life and his other fellow agents,” he said.

Lyons also said the administration’s enforcement operations in Minnesota wouldn't be needed “if local jurisdictions worked with us to turn over these criminally illegal aliens once they are already considered a public safety threat by the locals.”

The killing of Good by an ICE officer and the shooting of two people by federal agents in Portland, Oregon, led to dozens of protests in cities across the country over the weekend, including New York, Los Angeles, Washington D.C. and Oakland, California.

Contributing were Associated Press journalists Giovanna Dell’Orto in Minneapolis; Thomas Strong in Washington; Bill Barrow in Atlanta; Christopher Weber in Los Angeles; and John Seewer in Toledo, Ohio.