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NEW YORK, June 26, 2025 /PRNewswire/ -- Just four days after its official launch on Amazon U.S., COSRX's Peptide-132 Ultra Perfect Hair Bonding Treatment has already claimed the top spot as the #1 New Release in the Deep Hair Conditioners category, marking a breakout moment for the brand's first-ever foray into haircare.
The surge in demand signals a strong reception from U.S. beauty consumers - particularly those looking for science-led and bond-repairing hair solutions they can trust.
"To see this kind of response in just four days is both exciting and humbling," said a COSRX spokesperson. "We're proud to see that our customers - both longtime fans and new ones - are embracing this next chapter of COSRX, and that they're seeing real results, fast."
What's Behind the Buzz?
The standout formula at the center of the Amazon success is the Ultra Perfect Hair Bonding Treatment, a rich, deeply reparative mask designed to restore brittle, damaged, and over-processed hair from the inside out. Like the rest of the line, it's powered by PEPTIDE-132 - a patented tripeptide developed by COSRX to repair keratin structure at the molecular level. The treatment has already earned glowing reviews on Amazon for its lightweight feel, frizz control, and salon-quality softness.
Key Benefits That Have Users Coming Back
- Intensive Bond Repair: Targets split ends and breakage with patented PEPTIDE-132
- Protein Replenishment: Packed with low-molecular collagen, 18 amino acids & keratin
- Sleek, Silky Finish: Seals the cuticle for long-lasting shine and smoothness, perfect for the Glass Hair, Hair Botox and Hair Salon at Home trend that is popular all-over social media
- Scalp-Safe Formula: pH-balanced, dermatologist-tested, and gentle on sensitive skin
- Fast Results: Visible improvement in softness, shine, and manageability from first use
Part of the Breakthrough Peptide-132 Haircare Collection
The treatment is part of the broader Peptide-132 Haircare Collection, which also includes:
- Ultra Perfect Hair Bonding Shampoo: Gently removes buildup while delivering intensive bond repair. It purifies the scalp, calms irritation, and leaves hair soft, clean, and manageable.
- Ultra Perfect Hair Bonding Oil Serum: Lightweight yet powerful, this serum locks in hydration, reduces frizz, and enhances shine without greasiness. It restores damaged ends and protects against environmental stressors.
All three products are powered by PEPTIDE-132 (Tripeptide-132 HCl), a first-of-its-kind peptide designed using 3D laser scanning and molecular modeling to mimic keratin's structure and deliver deep repair with precision.
Already a Fan Favorite
Just days into launch, the treatment has been added to thousands of carts and rising on wish lists - a strong sign that consumers are responding not only to performance, but also to the COSRX philosophy: skin-first science applied to scalp and hair.
Whether it's dry, color-damaged, or heat-stressed hair, users are praising the line for making professional-level results feel accessible, gentle, and fast-acting.
About COSRX
With its powerful yet affordable skincare solutions, COSRX has quickly become one of America's favorite skincare brands. Using a minimal number of highly effective ingredients in concentrated doses, COSRX products deliver visible results by treating the skin with only the essentials it needs. Find its best-selling skincare solutions at retailers nationwide, including Amazon, ULTA, Revolve, Dermstore, Nordstrom, Target and https://www.cosrx.com. COSRX is also on Instagram + TikTok.
NEW YORK, June 26, 2025 /PRNewswire/ -- Just four days after its official launch on Amazon U.S., COSRX's Peptide-132 Ultra Perfect Hair Bonding Treatment has already claimed the top spot as the #1 New Release in the Deep Hair Conditioners category, marking a breakout moment for the brand's first-ever foray into haircare.
The surge in demand signals a strong reception from U.S. beauty consumers - particularly those looking for science-led and bond-repairing hair solutions they can trust.
"To see this kind of response in just four days is both exciting and humbling," said a COSRX spokesperson. "We're proud to see that our customers - both longtime fans and new ones - are embracing this next chapter of COSRX, and that they're seeing real results, fast."
What's Behind the Buzz?
The standout formula at the center of the Amazon success is the Ultra Perfect Hair Bonding Treatment, a rich, deeply reparative mask designed to restore brittle, damaged, and over-processed hair from the inside out. Like the rest of the line, it's powered by PEPTIDE-132 - a patented tripeptide developed by COSRX to repair keratin structure at the molecular level. The treatment has already earned glowing reviews on Amazon for its lightweight feel, frizz control, and salon-quality softness.
Key Benefits That Have Users Coming Back
- Intensive Bond Repair: Targets split ends and breakage with patented PEPTIDE-132
- Protein Replenishment: Packed with low-molecular collagen, 18 amino acids & keratin
- Sleek, Silky Finish: Seals the cuticle for long-lasting shine and smoothness, perfect for the Glass Hair, Hair Botox and Hair Salon at Home trend that is popular all-over social media
- Scalp-Safe Formula: pH-balanced, dermatologist-tested, and gentle on sensitive skin
- Fast Results: Visible improvement in softness, shine, and manageability from first use
Part of the Breakthrough Peptide-132 Haircare Collection
The treatment is part of the broader Peptide-132 Haircare Collection, which also includes:
- Ultra Perfect Hair Bonding Shampoo: Gently removes buildup while delivering intensive bond repair. It purifies the scalp, calms irritation, and leaves hair soft, clean, and manageable.
- Ultra Perfect Hair Bonding Oil Serum: Lightweight yet powerful, this serum locks in hydration, reduces frizz, and enhances shine without greasiness. It restores damaged ends and protects against environmental stressors.
All three products are powered by PEPTIDE-132 (Tripeptide-132 HCl), a first-of-its-kind peptide designed using 3D laser scanning and molecular modeling to mimic keratin's structure and deliver deep repair with precision.
Already a Fan Favorite
Just days into launch, the treatment has been added to thousands of carts and rising on wish lists - a strong sign that consumers are responding not only to performance, but also to the COSRX philosophy: skin-first science applied to scalp and hair.
Whether it's dry, color-damaged, or heat-stressed hair, users are praising the line for making professional-level results feel accessible, gentle, and fast-acting.
About COSRX
With its powerful yet affordable skincare solutions, COSRX has quickly become one of America's favorite skincare brands. Using a minimal number of highly effective ingredients in concentrated doses, COSRX products deliver visible results by treating the skin with only the essentials it needs. Find its best-selling skincare solutions at retailers nationwide, including Amazon, ULTA, Revolve, Dermstore, Nordstrom, Target and https://www.cosrx.com. COSRX is also on Instagram + TikTok.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
COSRX's Peptide-132 Hair Treatment Becomes Amazon's #1 New Release in Just 4 Days
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As AI adoption accelerates and technology change cycles continue to compress, many CIOs are finding that traditional leadership models can no longer keep pace with the demands of a technology-first enterprise. While organisations invest heavily in new tools and platforms, leadership capability has emerged as a critical constraint on execution, decision-making, and team performance. At Info-Tech LIVE 2026 in Brisbane, taking place March 17 and 18 at W Brisbane, Info-Tech Research Group will focus its Adaptive IT Leadership sessions on helping IT leaders evolve how they lead, develop talent, and make decisions in an exponential era.
SYDNEY, Jan. 16, 2026 /PRNewswire/ -- Info-Tech Research Group, a leader in IT research and advisory, has announced that Adaptive IT Leadership will be a core focus at Info-Tech LIVE 2026 in Brisbane, taking place March 17 and 18 at W Brisbane. Returning to Brisbane for its second consecutive year, the APAC edition of Info-Tech LIVE brings together CIOs, senior IT executives, and technology leaders for a hands-on, research-driven conference designed to help leaders translate strategy into execution.
The Adaptive IT Leadership track addresses the growing reality that leadership itself must evolve at the same speed as technology. With AI reshaping how work gets done and expectations of IT continuing to rise, CIOs are increasingly expected to lead organisational change, develop talent continuously, and make high-impact decisions in real time. These sessions at Info-Tech LIVE 2026 in Brisbane focus on building leadership capabilities that extend beyond traditional people management to include financial command, workforce adaptability, and the orchestration of human and machine capability.
"Technology is advancing faster than leadership practices are evolving, and that gap is becoming a serious risk for organisations," says George Khreish, Managing Partner at Info-Tech Research Group, APAC. "Adaptive IT Leadership is about equipping CIOs to lead at the pace of change by developing their teams faster, making decisions with confidence, and operating as true organisational leaders in an AI-shaped world."
Featured Sessions at Info-Tech LIVE 2026 in Brisbane
The Adaptive IT Leadership sessions translate strategic research into applied leadership practices, giving CIOs and senior IT leaders concrete models, frameworks, and approaches they can apply in their organisations. Sessions are designed to address leadership execution across talent development, decision-making, financial discipline, and workforce adaptability. These featured sessions include:
- The Race to Develop Talent: The Hidden Speed Limit on IT's Ambition
This session introduces the AI-Human Flywheel, a practical model for scaling capability across automation, augmentation, agent integration, and human adaptability. The session reframes the talent challenge as a race to develop skills continuously across both people and machines. - Adaptive IT Leadership in Action: Redefine Leadership Strategies for Rapid Change
Focusing on the limitations of traditional leadership models, this session explores the leadership shifts required to navigate complexity, advise the organisation effectively, and lead through constant technological evolution. - Run IT by the Numbers: How to Inject Real Meaning Into the Decisions You Make
Emphasising financial and data discipline, this session highlights the role of IT financial management in strengthening the credibility of decisions and organisational trust. - IT Learning and Development: Build an Adaptive Training Plan for Your Team
Centred on targeted upskilling and continuous learning, this session explores how organisations can strengthen functional capability and sustain workforce adaptability over time.
Designed for CIOs and senior IT executives, Info-Tech LIVE events emphasise applied learning through research-backed frameworks, peer discussion, and direct engagement with Info-Tech analysts. The 2026 Brisbane event delivers a region-specific experience for APAC leaders while drawing on global research and best practices.
Additional agenda tracks, sessions, and speaker announcements will be released in the coming weeks. For more information about the event, please visit the Info-Tech LIVE 2026 in Brisbane page.
Media Passes for Info-Tech LIVE 2026 in Brisbane
Media professionals, including journalists, podcasters, and influencers, are invited to attend Info-Tech LIVE 2026 in Brisbane to gain exclusive access to research, content, and interviews with industry leaders and analysts for their audiences.
Media professionals can apply for complimentary in-person passes by contacting pr@infotech.com.
About Info-Tech Research Group
Info-Tech Research Group is one of the world's leading and fastest-growing research and advisory firms, serving over 30,000 IT, HR, and marketing professionals around the globe. As a trusted product and service leader, the company delivers unbiased, highly relevant research and industry-leading advisory support to help leaders make strategic, timely, and well-informed decisions. For nearly 30 years, Info-Tech has partnered closely with teams to provide everything they need, from actionable tools to expert guidance, ensuring they deliver measurable results for their organisations.
To learn more about Info-Tech's HR research and advisory services, visit McLean & Company, and for data-driven software buying insights and vendor evaluations, visit the firm's SoftwareReviews platform.
Media professionals can register for unrestricted access to research across IT, HR, and software, and hundreds of industry analysts through the firm's Media Insiders program. To gain access, contact pr@infotech.com.
For information about Info-Tech Research Group or to access the latest research, visit infotech.com and connect via LinkedIn and X.
Media Contact: Sufyan Al-Hassan, PR Director, Info-Tech Research Group, salhassan@infotech.com, +1 (888) 670-8889 x2418
Photo - https://mma.prnasia.com/media2/2863201/Info_Tech_Research_Group_CIOs_Face_an_Accelerating_Gap_as_Adapti.jpg?p=medium600
Logo - https://mma.prnasia.com/media2/2863200/Info_Tech_Research_Group_CIOs_Face_an_Accelerating_Gap_as_Adapti.jpg?p=medium600
As AI adoption accelerates and technology change cycles continue to compress, many CIOs are finding that traditional leadership models can no longer keep pace with the demands of a technology-first enterprise. While organisations invest heavily in new tools and platforms, leadership capability has emerged as a critical constraint on execution, decision-making, and team performance. At Info-Tech LIVE 2026 in Brisbane, taking place March 17 and 18 at W Brisbane, Info-Tech Research Group will focus its Adaptive IT Leadership sessions on helping IT leaders evolve how they lead, develop talent, and make decisions in an exponential era.
SYDNEY, Jan. 16, 2026 /PRNewswire/ -- Info-Tech Research Group, a leader in IT research and advisory, has announced that Adaptive IT Leadership will be a core focus at Info-Tech LIVE 2026 in Brisbane, taking place March 17 and 18 at W Brisbane. Returning to Brisbane for its second consecutive year, the APAC edition of Info-Tech LIVE brings together CIOs, senior IT executives, and technology leaders for a hands-on, research-driven conference designed to help leaders translate strategy into execution.
The Adaptive IT Leadership track addresses the growing reality that leadership itself must evolve at the same speed as technology. With AI reshaping how work gets done and expectations of IT continuing to rise, CIOs are increasingly expected to lead organisational change, develop talent continuously, and make high-impact decisions in real time. These sessions at Info-Tech LIVE 2026 in Brisbane focus on building leadership capabilities that extend beyond traditional people management to include financial command, workforce adaptability, and the orchestration of human and machine capability.
"Technology is advancing faster than leadership practices are evolving, and that gap is becoming a serious risk for organisations," says George Khreish, Managing Partner at Info-Tech Research Group, APAC. "Adaptive IT Leadership is about equipping CIOs to lead at the pace of change by developing their teams faster, making decisions with confidence, and operating as true organisational leaders in an AI-shaped world."
Featured Sessions at Info-Tech LIVE 2026 in Brisbane
The Adaptive IT Leadership sessions translate strategic research into applied leadership practices, giving CIOs and senior IT leaders concrete models, frameworks, and approaches they can apply in their organisations. Sessions are designed to address leadership execution across talent development, decision-making, financial discipline, and workforce adaptability. These featured sessions include:
- The Race to Develop Talent: The Hidden Speed Limit on IT's Ambition
This session introduces the AI-Human Flywheel, a practical model for scaling capability across automation, augmentation, agent integration, and human adaptability. The session reframes the talent challenge as a race to develop skills continuously across both people and machines. - Adaptive IT Leadership in Action: Redefine Leadership Strategies for Rapid Change
Focusing on the limitations of traditional leadership models, this session explores the leadership shifts required to navigate complexity, advise the organisation effectively, and lead through constant technological evolution. - Run IT by the Numbers: How to Inject Real Meaning Into the Decisions You Make
Emphasising financial and data discipline, this session highlights the role of IT financial management in strengthening the credibility of decisions and organisational trust. - IT Learning and Development: Build an Adaptive Training Plan for Your Team
Centred on targeted upskilling and continuous learning, this session explores how organisations can strengthen functional capability and sustain workforce adaptability over time.
Designed for CIOs and senior IT executives, Info-Tech LIVE events emphasise applied learning through research-backed frameworks, peer discussion, and direct engagement with Info-Tech analysts. The 2026 Brisbane event delivers a region-specific experience for APAC leaders while drawing on global research and best practices.
Additional agenda tracks, sessions, and speaker announcements will be released in the coming weeks. For more information about the event, please visit the Info-Tech LIVE 2026 in Brisbane page.
Media Passes for Info-Tech LIVE 2026 in Brisbane
Media professionals, including journalists, podcasters, and influencers, are invited to attend Info-Tech LIVE 2026 in Brisbane to gain exclusive access to research, content, and interviews with industry leaders and analysts for their audiences.
Media professionals can apply for complimentary in-person passes by contacting pr@infotech.com.
About Info-Tech Research Group
Info-Tech Research Group is one of the world's leading and fastest-growing research and advisory firms, serving over 30,000 IT, HR, and marketing professionals around the globe. As a trusted product and service leader, the company delivers unbiased, highly relevant research and industry-leading advisory support to help leaders make strategic, timely, and well-informed decisions. For nearly 30 years, Info-Tech has partnered closely with teams to provide everything they need, from actionable tools to expert guidance, ensuring they deliver measurable results for their organisations.
To learn more about Info-Tech's HR research and advisory services, visit McLean & Company, and for data-driven software buying insights and vendor evaluations, visit the firm's SoftwareReviews platform.
Media professionals can register for unrestricted access to research across IT, HR, and software, and hundreds of industry analysts through the firm's Media Insiders program. To gain access, contact pr@infotech.com.
For information about Info-Tech Research Group or to access the latest research, visit infotech.com and connect via LinkedIn and X.
Media Contact: Sufyan Al-Hassan, PR Director, Info-Tech Research Group, salhassan@infotech.com, +1 (888) 670-8889 x2418
Photo - https://mma.prnasia.com/media2/2863201/Info_Tech_Research_Group_CIOs_Face_an_Accelerating_Gap_as_Adapti.jpg?p=medium600
Logo - https://mma.prnasia.com/media2/2863200/Info_Tech_Research_Group_CIOs_Face_an_Accelerating_Gap_as_Adapti.jpg?p=medium600
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
CIOs Face an Accelerating Gap as Adaptive IT Leadership in the Spotlight at Info-Tech LIVE 2026 in Brisbane
