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HONG KONG, June 26, 2025 /PRNewswire/ -- LUYUAN Group (02451.HK), a leading name in the two-wheeler industry, has announced a comprehensive upgrade to its brand strategy, focusing on user orientation and technological innovation. By 2025, the company plans to further expand its brands, LUYUAN and LYVA, into international markets, especially in Southeast Asia, South Asia, and Latin America. The strategic move also includes smart design and eco-friendly concepts to penetrate the electric bicycle markets in Europe and North America, fulfilling the mission of delivering high-quality manufacturing and innovation worldwide.
With 28 years of experience in the two-wheeler sector, LUYUAN's products are now available in over 80 countries and regions, achieving comprehensive application across various scenarios. This strategic upgrade introduces the new "Active Mobility Solutions for All Scenarios," reflecting LUYUAN's deep understanding of modern users' growing demand for smart and convenient products, rather than just expanding product lines. Through an integrated product portfolio and ecosystem service system, LUYUAN aims to provide users with a holistic and multi-dimensional mobility experience.
LUYUAN and LYVA Brands
- LUYUAN: Positioned as an everyday mobility partner, LUYUAN features advanced technologies such as a liquid-cooled power system, a battery digital care system, and an intelligent connectivity system. The S95, a key model, exemplifies these innovations.
- LYVA: Focused on high-end intelligent series, LYVA integrates cutting-edge technologies like liquid-cooled mid-drive motors and AI-driven controls.
Ni Boyuan, Vice President of LUYUAN Group, stated, "We are at a new starting point, where future competition will revolve around scenario coverage capabilities, technological penetration rates, and the completeness of service ecosystems."
LUYUAN is redefining two-wheeled electric vehicles from "consumables" to "durables." The company has developed a liquid-cooled motor with aviation-grade insulation that achieves a cooling reduction of 38°C, significantly extending motor lifespans. In 2022, LUYUAN's liquid-cooled motor successfully challenged continuous operation for 624 hours, setting a Guinness World Record. Furthermore, with IPX8 waterproof sealing technology, LUYUAN ensures that moisture is kept out, preventing rust and guaranteeing a 10-year warranty for consumers.
Technological Advancements
LUYUAN continues to innovate its three-electric system:
- Motor: The liquid cooling system has been further enhanced with graphene heat-dissipating coatings and tri-cooling technology, improving efficiency and durability.
- Battery: The introduction of a " Battery Digital Care System," featuring smart temperature control chips, optimizes charging efficiency and prevents battery swelling.
- Electrics: Utilizing six-in-one solid-state encapsulation technology, LUYUAN integrates multiple protective features to extend the lifespan of electrical components.
With over 3.5 million two-wheeled electric vehicles sold in 2024, LUYUAN achieved significant milestones and was recognized as one of China's 500 Most Valuable Brands, valued at 10.635 billion RMB. The company is now poised to establish an operational center in Europe, with senior executives set to evaluate the European e-bike market in July. As a pioneer in durable technology, LUYUAN is dedicated to leading the way in active mobility solutions, driving the industry toward a new era of "technology-led, value-driven" growth. For more information, please visit https://www.luyuangroup.com/
Contact: media@luyuan.cn
Photo - https://mma.prnasia.com/media2/2720006/luyuan_brand.jpg?p=medium600
Logo - https://mma.prnasia.com/media2/2719994/_Logo.jpg?p=medium600
HONG KONG, June 26, 2025 /PRNewswire/ -- LUYUAN Group (02451.HK), a leading name in the two-wheeler industry, has announced a comprehensive upgrade to its brand strategy, focusing on user orientation and technological innovation. By 2025, the company plans to further expand its brands, LUYUAN and LYVA, into international markets, especially in Southeast Asia, South Asia, and Latin America. The strategic move also includes smart design and eco-friendly concepts to penetrate the electric bicycle markets in Europe and North America, fulfilling the mission of delivering high-quality manufacturing and innovation worldwide.
With 28 years of experience in the two-wheeler sector, LUYUAN's products are now available in over 80 countries and regions, achieving comprehensive application across various scenarios. This strategic upgrade introduces the new "Active Mobility Solutions for All Scenarios," reflecting LUYUAN's deep understanding of modern users' growing demand for smart and convenient products, rather than just expanding product lines. Through an integrated product portfolio and ecosystem service system, LUYUAN aims to provide users with a holistic and multi-dimensional mobility experience.
LUYUAN and LYVA Brands
- LUYUAN: Positioned as an everyday mobility partner, LUYUAN features advanced technologies such as a liquid-cooled power system, a battery digital care system, and an intelligent connectivity system. The S95, a key model, exemplifies these innovations.
- LYVA: Focused on high-end intelligent series, LYVA integrates cutting-edge technologies like liquid-cooled mid-drive motors and AI-driven controls.
Ni Boyuan, Vice President of LUYUAN Group, stated, "We are at a new starting point, where future competition will revolve around scenario coverage capabilities, technological penetration rates, and the completeness of service ecosystems."
LUYUAN is redefining two-wheeled electric vehicles from "consumables" to "durables." The company has developed a liquid-cooled motor with aviation-grade insulation that achieves a cooling reduction of 38°C, significantly extending motor lifespans. In 2022, LUYUAN's liquid-cooled motor successfully challenged continuous operation for 624 hours, setting a Guinness World Record. Furthermore, with IPX8 waterproof sealing technology, LUYUAN ensures that moisture is kept out, preventing rust and guaranteeing a 10-year warranty for consumers.
Technological Advancements
LUYUAN continues to innovate its three-electric system:
- Motor: The liquid cooling system has been further enhanced with graphene heat-dissipating coatings and tri-cooling technology, improving efficiency and durability.
- Battery: The introduction of a " Battery Digital Care System," featuring smart temperature control chips, optimizes charging efficiency and prevents battery swelling.
- Electrics: Utilizing six-in-one solid-state encapsulation technology, LUYUAN integrates multiple protective features to extend the lifespan of electrical components.
With over 3.5 million two-wheeled electric vehicles sold in 2024, LUYUAN achieved significant milestones and was recognized as one of China's 500 Most Valuable Brands, valued at 10.635 billion RMB. The company is now poised to establish an operational center in Europe, with senior executives set to evaluate the European e-bike market in July. As a pioneer in durable technology, LUYUAN is dedicated to leading the way in active mobility solutions, driving the industry toward a new era of "technology-led, value-driven" growth. For more information, please visit https://www.luyuangroup.com/
Contact: media@luyuan.cn
Photo - https://mma.prnasia.com/media2/2720006/luyuan_brand.jpg?p=medium600
Logo - https://mma.prnasia.com/media2/2719994/_Logo.jpg?p=medium600
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
LUYUAN Group Upgrades International Brand Strategy to Advance Active Mobility Solutions for All Scenarios
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- Executive Chair Chung emphasizes customer-focused transformation and ecosystem strengthening to navigate evolving market dynamics and lead new industry standards
- Presents strategic priorities, including agile decision-making, ecosystem competitiveness, and bold collaboration with diverse partners
- Executives discuss AI internalization, digital transformation strategies, and business growth initiatives during candid roundtable with global employees
SEOUL, South Korea, Jan. 5, 2026 /PRNewswire/ -- Hyundai Motor Group (The Group) today shared its 2026 strategic vision with global employees, with Executive Chair Euisun Chung presenting priorities focused on continuous customer-focused transformation, strengthened ecosystem competitiveness, and AI-driven innovation to navigate evolving market dynamics and lead new industry standards.
During his new year remarks, Executive Chair Chung presented five key strategic priorities — customer-focused evolution, agile decision-making, ecosystem competitiveness, bold collaboration, and leading new industry standards — to navigate the evolving global landscape.
Driving Transformation Through Customer Focus
Executive Chair Chung opened by expressing gratitude to employees and customers, acknowledging 2025's unprecedented business environment changes while thanking employees for their exceptional performance and customers for their continued trust. He noted that 2026 will bring both headwinds and opportunities as the global business landscape continues to evolve rapidly.
Chung emphasized continuous transformation driven by customer insights. "When conditions get tough and competition fierce, our greatest strength will be our ability to continuously evolve by staying close to our customers," he said.
Specifically, he encouraged employees to take a moment and assess some fundamental questions: "Did we thoroughly reflect customers' perspectives in our products? Did we ever compromise in the process of planning or development? Can we confidently speak of our quality in front of customers? Through these questions, we can look back upon ourselves squarely and strive for progress, thereby keeping ourselves resilient against any challenges," he said.
Agile Decision-Making Through Direct Engagement
Executive Chair Chung welcomed transformation in work methods and leadership. "Leaders must step out into the field, engage directly with people, and understand the essence of situations firsthand," he said.
He emphasized the importance of speed and clarity in organizational operations. "Above all, what matters most is fast and clear communication, and agile decision-making that is free from formality. Let us work more efficiently," he said, highlighting that by fresh thinking of its approaches, the Group can continue to achieve innovation.
Building Competitive Advantage Through Ecosystem Strength
Executive Chair Chung reinforced the importance of ecosystem strength, noting that Group businesses such as vehicle and humanoid robot manufacturing each involve tens of thousands of components, requiring exceptional performance and quality across the entire production chain.
"The strength of our supply ecosystem directly amplifies our competitive advantage. Sustainable growth is possible only when the whole ecosystem stays healthy," he said.
Bold Collaboration for AI-Driven Transformation
Executive Chair Chung emphasized that as AI technology rapidly develops and competitive dynamics shift, the global manufacturing industry is undergoing a major transition. He highlighted the need to advance through bold collaboration with diverse partners in navigating this AI-driven transformation.
"Looking at the automotive market alone, we've entered an era where core product competitiveness is determined by AI capabilities," he noted. Chung emphasized that Hyundai Motor Group is rapidly building capabilities to compete at the highest level, leveraging world-class product design and manufacturing expertise, plus valuable data from manufacturing sites and user experiences.
He shared his strong belief in the Group's competitiveness in the physical AI field and how this will continue to grow to serve customers. "We possess world-class capabilities in the design and manufacturing of physical products. If we envision a bigger future and boldly expand collaboration with various partners to broaden the industrial ecosystem, I am confident we will deliver greater value to customers," he said.
More information about Hyundai Motor Group can be found at: http://www.hyundaimotorgroup.com or Newsroom: Media Hub by Hyundai, Kia Global Media Center (kianewscenter.com), Genesis Newsroom
- Executive Chair Chung emphasizes customer-focused transformation and ecosystem strengthening to navigate evolving market dynamics and lead new industry standards
- Presents strategic priorities, including agile decision-making, ecosystem competitiveness, and bold collaboration with diverse partners
- Executives discuss AI internalization, digital transformation strategies, and business growth initiatives during candid roundtable with global employees
SEOUL, South Korea, Jan. 5, 2026 /PRNewswire/ -- Hyundai Motor Group (The Group) today shared its 2026 strategic vision with global employees, with Executive Chair Euisun Chung presenting priorities focused on continuous customer-focused transformation, strengthened ecosystem competitiveness, and AI-driven innovation to navigate evolving market dynamics and lead new industry standards.
During his new year remarks, Executive Chair Chung presented five key strategic priorities — customer-focused evolution, agile decision-making, ecosystem competitiveness, bold collaboration, and leading new industry standards — to navigate the evolving global landscape.
Driving Transformation Through Customer Focus
Executive Chair Chung opened by expressing gratitude to employees and customers, acknowledging 2025's unprecedented business environment changes while thanking employees for their exceptional performance and customers for their continued trust. He noted that 2026 will bring both headwinds and opportunities as the global business landscape continues to evolve rapidly.
Chung emphasized continuous transformation driven by customer insights. "When conditions get tough and competition fierce, our greatest strength will be our ability to continuously evolve by staying close to our customers," he said.
Specifically, he encouraged employees to take a moment and assess some fundamental questions: "Did we thoroughly reflect customers' perspectives in our products? Did we ever compromise in the process of planning or development? Can we confidently speak of our quality in front of customers? Through these questions, we can look back upon ourselves squarely and strive for progress, thereby keeping ourselves resilient against any challenges," he said.
Agile Decision-Making Through Direct Engagement
Executive Chair Chung welcomed transformation in work methods and leadership. "Leaders must step out into the field, engage directly with people, and understand the essence of situations firsthand," he said.
He emphasized the importance of speed and clarity in organizational operations. "Above all, what matters most is fast and clear communication, and agile decision-making that is free from formality. Let us work more efficiently," he said, highlighting that by fresh thinking of its approaches, the Group can continue to achieve innovation.
Building Competitive Advantage Through Ecosystem Strength
Executive Chair Chung reinforced the importance of ecosystem strength, noting that Group businesses such as vehicle and humanoid robot manufacturing each involve tens of thousands of components, requiring exceptional performance and quality across the entire production chain.
"The strength of our supply ecosystem directly amplifies our competitive advantage. Sustainable growth is possible only when the whole ecosystem stays healthy," he said.
Bold Collaboration for AI-Driven Transformation
Executive Chair Chung emphasized that as AI technology rapidly develops and competitive dynamics shift, the global manufacturing industry is undergoing a major transition. He highlighted the need to advance through bold collaboration with diverse partners in navigating this AI-driven transformation.
"Looking at the automotive market alone, we've entered an era where core product competitiveness is determined by AI capabilities," he noted. Chung emphasized that Hyundai Motor Group is rapidly building capabilities to compete at the highest level, leveraging world-class product design and manufacturing expertise, plus valuable data from manufacturing sites and user experiences.
He shared his strong belief in the Group's competitiveness in the physical AI field and how this will continue to grow to serve customers. "We possess world-class capabilities in the design and manufacturing of physical products. If we envision a bigger future and boldly expand collaboration with various partners to broaden the industrial ecosystem, I am confident we will deliver greater value to customers," he said.
More information about Hyundai Motor Group can be found at: http://www.hyundaimotorgroup.com or Newsroom: Media Hub by Hyundai, Kia Global Media Center (kianewscenter.com), Genesis Newsroom
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Hyundai Motor Group Executive Chair Chung Presents 2026 Vision: Customer-Focused Transformation and AI-Driven Ecosystem Collaboration
