LONDON (AP) — To be clear, Coco Gauff didn't bring up the word “star” during a recent interview with The Associated Press; the reporter did. So as Gauff began to answer a question about balancing her life as a professional athlete with her off-court interests, she caught herself repeating that term.
“I definitely didn’t know how it would look like,” she began with a smile, “before I got to be, I guess, a star — feels weird to call myself that — but I definitely did want to expand outside of tennis. Always. Since I was young.”
She still is young, by just about any measure, and she is a really good tennis player — Gauff owns the Grand Slam titles and No. 2 ranking to prove it as she heads into Wimbledon, which begins Monday — but the 21-year-old American is also more than that.
Someone unafraid to express her opinions about societal issues. Someone who connects with fans via social media. Someone who is the highest-paid female athlete in any sport, topping $30 million last year, according to Sportico.com, with less than a third of that from prize money and most via deals with companies such as UPS, New Balance, Rolex and Barilla. Someone who recently launched her own management firm.
And someone who wants to succeed in the business world long after she no longer swings a racket on tour.
“It's definitely something that I want to start to step up for post-career. Kind of start building that process, which is why I wanted to do it early. Because I didn’t want to feel like I was playing catch-up at the end of my career,” said Gauff, who will face Dayana Yastremska in the first round at the All England Club on Tuesday.
“On the business side of things, it doesn’t come as natural as tennis feels. I’m still learning, and I have a lot to learn about," Gauff said. "I’ve debated different things and what paths I wanted to take when it came to just stimulating my brain outside of the court, because I always knew that once I finished high school that I needed to put my brain into something else.”
In a campaign announced this week by UPS, which first partnered with Gauff in 2023 before she won that year's U.S. Open, she connects with business coach Emma Grede — known for working with Kim Kardashian on Skims, and with Khloe Kardashian on Good American — to offer mentoring to three small-business owners.
“Coco plays a key role in helping us connect with those younger Gen-Z business owners — emerging or younger entrepreneurs,” Betsy Wilson, VP of digital marketing and brand activation at UPS, said in a phone interview. “Obviously, she’s very relevant in social media and in culture, and working with Coco helps us really connect with that younger group.”
While Grede helped the entrepreneurs, Gauff also got the opportunity to pick up tips.
“It's really cool to learn from someone like her,” Gauff said. “Whenever I feel like I’m ready to make that leap, I can definitely reach out to her for advice and things like that. ... This will help me right now and definitely in the long term.”
Aryna Sabalenka of Belarus, right, and Coco Gauff of United States dance during a practice session ahead of the Wimbledon Championships in London, Friday, June 27, 2025. (AP Photo/Kin Cheung)
Coco Gauff of United States attends a practice session ahead of the Wimbledon Championships in London, Friday, June 27, 2025. (AP Photo/Kin Cheung)
ADEN, Yemen (AP) — Saudi warplanes have reportedly struck on Friday forces in southern Yemen backed by the United Arab Emirates, a separatist leader says.
This comes as a Saudi-led operation attempts to take over camps of the Southern Transitional Council, or STC, in the governorate of Haramout that borders Saudi Arabia.
Tensions between Saudi Arabia and the UAE rose after the STC moved last month into Yemen’s governorates of Hadramout and Mahra and seized an oil-rich region. The move pushed out forces affiliated with the Saudi-backed National Shield Forces, a group aligned with the coalition in fighting the Iran-backed Houthis in Yemen.
Meanwhile, the Saudi ambassador to Yemen accused the head of the STC of blocking a Saudi mediation delegation from landing in the southern city of Aden.
The STC deputy and former Hamdrmout governor, Ahmed bin Breik, said in a statement that the Saudi-backed National Shield Forces advanced toward the camps, but the separatists refused to withdraw, apparently leading to the airstrikes.
Mohamed al-Nakib, spokesperson for the STC-backed Southern Shield Forces, also known as Dera Al-Janoub, said Saudi airstrikes caused fatalities, without providing details. The Associated Press couldn’t independently verify that claim.
Al-Nakib also accused Saudi Arabia in a video on X of using “Muslim Brotherhood and al-Qaeda militias” in a "large-scale attack " early Friday that he claimed sepratists were able to repel.
He likened the latest developments to Yemen’s 1994 civil war, “except that this time it is under the cover of Saudi aviation operations.”
Salem al-Khanbashi, the governor of Hadramout who was chosen Friday by Yemen's internationally recognized government to command the Saudi-led forces in the governorate, refuted STC claims, calling them “ridiculous” and showing intentions of escalation instead of a peaceful handover, according Okaz newspaper, which is aligned with the Saudi government.
Earlier on Friday, al-khanbashi called the current operation of retrieving seized areas “peaceful.”
“This operation is not a declaration of war and does not seek escalation,” al-Khanbashi said in a speech aired on state media. “This is a responsible pre-emptive measure to remove weapons and prevent chaos and the camps from being used to undermine the security in Hadramout,” he added.
The Saudi-led coalition in Yemen demands the withdrawal of STC forces from the two governorates as part of de-escalation efforts. The STC has so far refused to hand over its weapons and camps.
The coalition's spokesperson Brig. Gen. Turki al-Maliki said Friday on X that Saudi-backed naval forces were deployed across the Arabian Sea to carry out inspections and combat smuggling.
In his post on X, the Saudi ambassador to Yemen, Mohammed al-Jaber, said the kingdom had tried “all efforts with STC” for weeks "to stop the escalation" and to urge the separatists to leave Hadramout and Mahra, only to be faced with “continued intransigence and rejection from Aidarous al-Zubaidi," the STC head.
Al-Jaber said the latest development was not permitting the Saudi delegation's jet to land in Aden, despite having agreed on its arrival with some STC leaders to find a solution that serves “everyone and the public interest.”
Yemen’s transport ministry, aligned with STC, said Saudi Arabia imposed on Thursday requirements mandating that flights to and from Aden International Airport undergo inspection in Jeddah. The ministry expressed “shock” and denounced the decision. There was no confirmation from Saudi authorities.
ِA spokesperson with the transport ministry told the AP late Thursday that all flights from and to the UAE were suspended until Saudi Arabia reverses these reported measures.
Yemen has been engulfed in a civil war for more than a decade, with the Houthis controlling much of the northern regions, while a Saudi-UAE-backed coalition supports the internationally recognized government in the south. However, the UAE also helps the southern separatists who call for South Yemen to secede once again from Yemen. Those aligned with the council have increasingly flown the flag of South Yemen, which was a separate country from 1967-1990.
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Associated Press writers Bassem Mroue in Beirut and Fatma Khaled in Cairo contributed to this report.
Southern Yemen soldiers of Southern Transitional Council (STC) at a check point, in Aden, Yemen, Wednesday, Dec. 31, 2025. (AP Photo)
