The popular, ongoing provincial football league tournament held across East China's Jiangsu Province - the "Su Super League" - has attracted millions of sports enthusiasts and tourists, with host cities launching creative programs to cater to them, boosting local vibrancy and the economy.
In Yancheng City - one of the dozen hosting cities, football enthusiasts can easily enjoy a range of exclusive benefits, including free access to the city's all A-level scenic spots and a half-price discount on designated hotel stays, with their purchased football ticket at a mere 10 yuan (around 1.4 U.S. dollars).
"In the city, with the ticket stubs of the game, not only can we get discounts when dining, but also receive exclusive gifts for fans. It's truly treating us, the fans from other places, like VIPs," said a football fan from Huai'an.
Around the Yancheng Olympic Sports Center, the main venue of the event in the city's high-tech zone, businesses are booming. Bars, restaurants, and hotels are packed because of the amateur football league. Many businesses have launched special offers, pleasing consumers and city government.
"During the competition, the occupancy rate of our hotel reached 100 percent. Meanwhile, we have introduced various discounted room packages, and guests presenting their match tickets can enjoy a complimentary buffet from 9:00 to 12:00. Additionally, we offer four different varieties of late-night congee until 1:00," said Xie Haibo, general manager of Intercontinental Yancheng Gangfu.
Popular football league tournament in Jiangsu thrills fans, drives tourist spending
