Amazon’s Biggest Prime Day Event Yet: An Extended 4 Days of Exceptional Savings and Deep Discounts from Top Brands

SEATTLE--(BUSINESS WIRE)--Jul 1, 2025--

Amazon (NASDAQ: AMZN) today announced its biggest Prime Day event ever, offering members more days than ever to shop millions of deals worldwide starting July 8 at 12:01 a.m. PDT. This year’s extended shopping event will offer some of the hottest deals of the summer across popular categories and top brands like Away, Breville, Bissell, Kiehl’s, and Milk Makeup. New this year, Prime members can shop Today's Big Deals—daily deal drops featuring deep discounts across themes like Summer Savings and Premium Deals. During the drops, members can discover exciting deals from popular brands like Ninja, Sony, and Too Faced—while supplies last. Prime members can also access incredible summer deals including up to 30% off lawn and garden items, outdoor toys and games starting at $5, and pool and beach must-haves starting at $8; plus, stock up on grocery and household essentials with up to 30% off Frito-Lay snacks, Prime Hydration and Alani Nu sports drinks, Dawn Powerwash, and Tide evo. Fresh deals will appear as often as every 5 minutes during select periods, allowing Prime members to check back often and discover new offers. Join Prime today to access this 4-day shopping event, plus year-round perks including unlimited fast, free delivery, streaming entertainment, and exclusive member savings. Visit amazon.com/prime to begin your Prime journey with a 30-day free trial.

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"We're excited for Prime members to experience our biggest Prime Day yet, with more days than ever and millions of deals from brands customers are eager to shop this season–from trending products and newly discovered brands to tried and true favorites,” said Carmen Nestares, vice president of North America Marketing and Prime Tech. "Prime members can shop with confidence knowing they're accessing some of our best deals of the summer from brands they love to products they need. This extended 4-day event showcases why Prime continues to be the best membership in retail, combining exceptional savings with the convenience of fast free delivery and exclusive benefits all in one membership.”

Find School Essentials and Savings from Kindergarten to Campus

Prime members can get a head start on back-to-school shopping with exceptional deals on a wide selection of classroom and campus must-haves. Amazon's Back to School and Off to College Shops feature school supplies and dorm décor, with items organized by price point to fit every budget.

More Days to Discover Deals

With 4 full days to shop, Prime members have more time than ever to explore and save. Here's an early look at some of the exciting offers coming this Prime Day:

Shop Small on Prime Day

More than 60% of sales in Amazon's store come from independent sellers—most of which are small and medium-sized businesses—this Prime Day new deals from small businesses are dropping all the time at amazon.com/primedaysmallbusiness. Members in the U.S. can shop amazing small business deals, including up to 30% off select products from BeautyStat and Sweet July, 24% off select products from THE FRONTAL QUEEN, and 20% off select products from Donna's Recipe, Phlur, and The Lip Bar. Members can support and discover small businesses by looking out for the small business badge and visiting the small business storefront at amazon.com/supportsmall.

“The beauty of Prime Day is in the anticipation and excitement it generates. Customers are actively seeking new brands to try, and as a small business, it has become a moment for customer acquisition. We begin planning for it at the start of each year," said Ron Robinson, Founder, BeautyStat Cosmetics.

Unlock More Value as a Prime Member

From necessities to entertainment, Prime members can find exclusive savings across Amazon's services and products. Check out these special Prime Day opportunities:

Navigate Prime Day like a Pro

Prime members can use Amazon’s generative AI-powered shopping features to find great deals that match their needs and interests:

About Prime

Prime is savings, convenience, entertainment, and shopping innovation all in one membership. More than 200 million paid Prime members around the world enjoy access to Amazon’s enormous selection, exceptional value, and fast delivery. In the U.S., we offer more than 300 million items with free Prime shipping, including tens of millions of the most popular products available with Same Day or One-Day Delivery. Anyone can join Prime for $14.99 per month or $139 per year, or start a free 30-day trial if eligible at amazon.com/prime. Additionally, young adults can try Prime for Young Adults with a six-month $0 trial at amazon.com/youngadult, then pay a discounted rate of $7.49 per month or $69 per year for a membership. Qualifying government assistance recipients and income-verified customers can get Prime Access for $6.99 per month at amazon.com/getprimeaccess. For more information about Prime, including discounted memberships, visit aboutamazon.com/prime.

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.

Amazon Prime Day 2025

U.S. stocks are slipping in early trading Wednesday as Wall Street closes out a banner year for markets driven by both optimism and uncertainty.

The S&P 500 was down 0.2%. The Dow Jones Industrial Average fell 111 points, or 0.2%, as of 10:07 a.m. Eastern time. The Nasdaq composite fell 0.2%. The stock indexes are coming off a three-day losing streak.

Trading is expected to be light ahead of the New Year’s Day holiday, when markets will be closed. With just one trading day left before the year ends, most big investors have closed out their positions for the year and trading volume has been very thin.

Even after their mini post-Christmas pullback, the indexes are on pace for strong gains for the year.

The S&P 500 is up more than 17% this year, it’s third straight double-digit annual gain. The Nasdaq is up 21.3% and the Dow has gained 13.7%.

Wall Street’s 2025 gains came as investors embraced the optimism surrounding artificial intelligence and its potential for boosting profits across almost all sectors. But the market had no shortage of turbulence along the way amid President Donald Trump’s on-again, off-again tariffs on imported goods worldwide and uncertainty over the trajectory of interest rates.

The S&P 500 plunged nearly 5% on April 3, it’s worst day since the 2020 COVID crash. It fell another 6% a day later, after China’s response raised fears of an escalating trade war. Worries also gripped the U.S. Treasury market.

Trump eventually put his tariffs on pause and negotiated agreements with countries to lower his proposed tariff rates on their imports, helping calm investors’ nerves.

Strong profit reports from companies and three cuts to interest rates by the Federal Reserve also helped drive markets higher.

Still, the AI frenzy that drove markets in 2025 did not come without concerns. Chief among them is the worry that artificial intelligence technology may not produce enough profits and productivity to make all the investment worth it. That could keep the pressure on AI stocks like Nvidia and Broadcom, which were responsible for much of the market’s gains this year.

And it’s not just AI stocks that critics say are too pricey. Stocks across the market still look expensive after their prices climbed faster than profits.

On top of concerns that stocks are overvalued, the ongoing impact of the wide-ranging U.S.-led trade war threatens to add more fuel to inflation in the U.S. Despite the Fed cutting rates over concerns about the labor market, inflation remains solidly above the central bank’s 2% target.

Wall Street is betting that the Fed will hold interest rates steady at its next meeting in January.

Traders got an update on the state of the job market Wednesday. The Labor Department reported that fewer Americans applied for unemployment benefits last week with layoffs remaining low despite a weakening labor market.

Technology and communication services stocks were among the biggest weights of the market Wednesday.

Broadcom fell 1.1% and Micron Technology was 2% lower.

Treasury yields were mostly higher in the bond market. The yield on the 10-year Treasury rose to 4.14% from 4.13% late Tuesday. The yield on the two-year Treasury, which moves more closely with expectations for what the Federal Reserve will do, rose to 3.46% from 3.45%.

Trading in precious metals continued to be volatile as the year winds down. Silver swung back to a big loss, giving back more than 6% early Wednesday after Tuesday's gain of more than 10%. Following Friday's 7.7% jump, silver lost nearly 9% on Monday. It's still up more than 140% this year.

Gold was down 0.6%, but is still up 65% in 2025.

Elsewhere, global stock markets including Germany, Japan and South Korea were closed Wednesday for the New Year's holidays, while trading was mixed in those that remained open.

U.S. crude picked up 39 cents to $58.34 per barrel. Brent crude, the international standard, added 36 cents to $61.69 per barrel.

Hajime Moriyasu, the head coach of Japanese national soccer team, rings the bell during a ceremony to mark the last trading day of the year on the Tokyo Stock Exchange Tuesday, Dec. 30, 2025, in Tokyo. (AP Photo/Eugene Hoshiko)