SINGAPORE, July 2, 2025 /PRNewswire/ -- On June 30, the "iQIYI Starship Project" officially commenced at a strategic launch event in Jakarta, Indonesia, where iQIYI announced its partnership with Indonesia's leading telecom provider, Telkomsel. This collaboration focuses on bundled mobile services, joint content production, user promotions, and technical support. Additionally, iQIYI officially launched its Indonesian platform, dedicated to delivering localized Chinese and international content, developing original local programming, and enhancing services specifically for Indonesian viewers.
According to Li Kaichen (KC Li), Vice President of APAC & Middle East at iQIYI International:
"As a streaming platform boasting over 520 million monthly active users, iQIYI is thrilled to enter the Indonesian market this year. Our local team will provide richer and more tailored content experiences for Indonesian viewers. Together with Telkomsel, we are committed to deepening collaboration in mobile products, content creation, and integrated marketing. Furthermore, this year marks the Indonesian debut of the 'iQIYI Starship Project,' which will host international launch events, drama promotions, and membership activities featuring popular Chinese artists, further strengthening cultural exchange and enhancing our brand's global influence."
Ahead of launching the Indonesian platform, iQIYI conducted comprehensive research into local user preferences and completed full localization of content into Bahasa Indonesia. In collaboration with Telkomsel, iQIYI will leverage the telecom giant's extensive network and advanced digital services to optimize viewing experiences and ensure seamless content delivery tailored to the local network environment.
Dinesh Ratnam, Senior Managing Director for Indonesia, Malaysia, and Singapore at iQIYI, said:
"Besides our collaboration with Telkomsel on network stability and attractive service packages, iQIYI independently plans to work closely with prominent local content producers to create original Indonesian series and shows for global distribution. Additionally, we've noted the rising popularity of Chinese dramas among Indonesian viewers and will continue expanding our content offerings to meet this growing demand."
The event also officially announced actor Chen Zheyuan as the iQIYI International Global Ambassador, marking another significant milestone under the "iQIYI Starship Project." Dedicated to promoting Chinese content internationally, the project leverages celebrity meet-and-greets, drama promotions, and exclusive membership activities to enhance iQIYI's global brand influence. The event's interactive sessions and vibrant showcases drew active participation from local partners, media, and VIP guests, highlighting iQIYI's dynamic brand appeal in Indonesia. In the subsequent meet-and-greet and media sessions, Chen Zheyuan shared his feelings about serving as the iQIYI International Global Ambassador and his vision for future collaborations.
This strategic partnership between iQIYI and Telkomsel aims to explore new opportunities in the digital entertainment sector, contributing to the overall growth of the Indonesian entertainment market. Moving forward, iQIYI will continue to deepen its collaboration with local partners, fostering the development and launch of more original local content, solidifying its competitive edge and brand value across Southeast Asia.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
"iQIYI Partners with Telkomsel to Expand Indonesian Presence, Marking Another Major Milestone for the "iQIYI Starship Project"
"iQIYI Partners with Telkomsel to Expand Indonesian Presence, Marking Another Major Milestone for the "iQIYI Starship Project"
SHANGHAI, Jan. 8, 2026 /PRNewswire/ -- On January 8, 2026, CHAGEE released its 2025 Year-End Tea Friends Review. The Review outlines the company's growth over the past year, with its store network now operating in eight countries across two continents. Annual tea sourcing volume surpassed 10,000 tons, covering six major tea categories as well as key Pu'er-producing regions, supported by partnerships with more than 100 tea factories.
Global Footprint Reaches Eight Countries; Asia-Pacific Overseas Membership Climbs 177%
The 2025 Year-End Tea Friends Review shows that CHAGEE's store network currently operates in China, Malaysia, Indonesia, the Philippines, Vietnam, Thailand, Singapore, and the United States. In April, CHAGEE completed its public listing on the NASDAQ exchange (Ticker: CHA), becoming the first freshly made tea beverage brand from China to list on a U.S. stock exchange and one of the largest food and beverage IPOs globally since 2022, according to publicly available market data.
Overseas growth has supported the expansion of CHAGEE's customer base. According to the Report, membership in Asia-Pacific overseas markets rose 177% year-on-year in 2025, with 61% of members under the age of 30. Member counts in Singapore, Thailand, Indonesia, and the Philippines increased by approximately 4-fold, 5.4-fold, 20-fold, and 11-fold, respectively. Online engagement related to CHAGEE across international social platforms increased by approximately 250% compared with the prior year. Terms like "tea", "tea culture", and "tea-inspired lifestyle" have become popular among young local consumers, positioning tea as a shared point of cultural interest among younger audiences across markets.
BO•YA JASMINE GREEN MILK TEA Gains Worldwide Popularity
As CHAGEE's global presence grows, BO•YA Jasmine Green Milk Tea continued to gain recognition across international markets. Data from Frost & Sullivan shows that sales of the beverage surpassed 1.25 billion cups between January 2022 and June 2025. The Review indicates BO•YA Jasmine Green Milk Tea ranks among the top-selling products in Indonesia, the Philippines, Vietnam, and Thailand. Preferences vary by region—for instance, consumers in Malaysia and Singapore show greater interest in Peach Oolong Milk Tea—reflecting the company's strategy of tailoring offerings to local preferences as international operations expand.
In the past year, more than 30 million customers placed single orders for two or more cups of BO•YA Jasmine Green Milk Tea, highlighting shared consumption occasions. Group orders rose notably, with orders exceeding 20 cups increasing by more than 15% and orders over 100 cups rising by more than 40% year-on-year.During the Spring Festival holiday, orders of 50–100 cups surged by as much as 259% year-on-year.
In 2025, BO•YA Jasmine Green Milk Tea received the Best Natural/Organic Beverage award at the World Beverage Innovation Awards. CHAGEE was also recognized in the Best Processing/Production Innovation category and named a finalist for several additional international innovation awards.
Annual Tea Sourcing Holds at 10,000 Tons; Modern Tea Approach Supports Supply Chain Development
Within the tea industry, CHAGEE continues to deepen partnerships with upstream producers. In 2025, the company's annual tea sourcing remained at approximately the 10,000-ton scale, with partnerships extending to more than 100 tea factories.
Product innovation further links industry capabilities with consumer preferences. Last year, CHAGEE introduced over 20 new products. Within the Fresh Milk Tea series, more than 50% of new releases featured floral or fruit elements. By applying its Fresh Brew technology system, CHAGEE has integrated contemporary extraction techniques into freshly made tea beverage preparation, bringing new flavor expressions to traditional tea leaves.
In 2025, CHAGEE also completed over 10 craftsmanship and process innovation initiatives in collaboration with tea gardens, factories, and research institutions.
The 2025 Year-End Tea Friends Review further notes that CHAGEE now operates more than 25 pet-friendly stores, has supported the construction of 23 children's playgrounds this year, opened 14 deaf-inclusive silent stores, added 219 new 24-hour locations, and opened new stores at an average rate of one every 1.7 days. Approximately 1340 stores joined CHAGEE's Night Clean Project, supporting 18,000 store partners complete end-of-day operations on schedule.
"Making Friends Through Tea" is more than a tagline—it reflects CHAGEE's ongoing approach of building lasting, respectful connections centered on shared tea experiences. Each day, CHAGEE brings people together through a cup of tea.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
CHAGEE Releases "2025 Year-End Tea Friends Review": Global Stores Span 8 Countries Across 2 Continents, Annual Tea Procurement Exceeds 10,000 Tons
