Hong Kong has scored a major coup in the world of sports and tourism with the grand opening of the CR7 LIFE Museum, Asia’s first exhibition dedicated to football legend Cristiano Ronaldo. The museum, which opened its doors on July 7, 2025, at K11 MUSEA’s Art & Cultural Centre, offers fans and visitors an unparalleled journey through the life and achievements of one of football’s greatest icons.
A Landmark Attraction for Football and Culture
Spanning 12,000 square feet, the CR7 LIFE Museum features over 40 exhibits, including rare memorabilia, iconic jerseys, career-defining trophies such as the Ballon d’Or and Golden Boots, and life-sized statues of Ronaldo. Visitors can relive pivotal moments from Ronaldo’s career, from his early days in Madeira to his triumphs with Manchester United, Real Madrid, Juventus, Al Nassr, and the Portuguese national team.
Highlights include:
Interactive storytelling and immersive digital experiences that trace Ronaldo’s journey from a young talent to a global superstar.
UR CR7 YouTube Studio replica, offering VIP ticket holders a behind-the-scenes look at Ronaldo’s digital presence.
AI-powered photobooth, allowing fans to create cartoon versions of themselves alongside Ronaldo.
Exclusive CR7 LIFE merchandise, featuring signed memorabilia, limited-edition collectibles, and official team kits.
Ticketing and VIP Experiences
The museum provides a range of ticketing options to cater to all fans:
Ticket Type Price (HKD) Key Benefits
Standard $180 One-time admission
VIP Gold $1,500 Limited edition merchandise, guided tour, YouTube studio access, skip the line
VIP Platinum $2,500 Premium merchandise, guided tour, YouTube studio access, skip the line
All tickets include access to the museum’s interactive exhibits, while VIP packages offer additional perks such as exclusive merchandise, photo opportunities, and discounts at the official store.
Ronaldo’s Enduring Legacy on Display
The CR7 LIFE Museum’s arrival in Hong Kong marks the first time Ronaldo’s personal story and achievements are showcased outside his native Portugal. The exhibition is expected to attract millions of visitors over its year-long run, reinforcing Hong Kong’s status as a world-class destination for sports and culture tourism.
Organisers have confirmed that Ronaldo himself will visit the city to celebrate the launch, with fans eagerly anticipating his arrival. The museum’s opening coincides with Ronaldo’s 40th birthday, adding further significance to the event and drawing attention from international media and football enthusiasts alike.
Inspiring the Next Generation
Beyond celebrating Ronaldo’s sporting achievements, the museum aims to inspire youth and dreamers, showcasing the discipline, resilience, and ambition that propelled Ronaldo to global stardom. Interactive installations and motivational content encourage visitors to pursue their own dreams, making the museum a must-visit for fans and families alike.
The TWGHs “iRun” – The Hong Kong Jockey Club Special Marathon 2026 (iRun) took place today (11 January) along the Central and Western District Promenade and Lung Wo Road. This year, the event, supported by The Hong Kong Jockey Club Charities Trust, saw a record turnout of over 5,500 runners of varying abilities and their pair-up partners joined the fun while promoting social inclusion.
Over 5,500 runners, including participants of varying abilities and their pair-up partners, participated in iRun 2026 to promote social inclusion within the community.
Among the officiating guests cheering on the runners were HKSAR Government Secretary for Labour and Welfare Chris Sun, Club Steward Philip Lo and Tung Wah Group of Hospitals the 1st Vice-Chairman York Tseng.
HKSAR Government Secretary for Labour and Welfare Chris Sun (3rd left), Club Steward Philip Lo (3rd right) and Tung Wah Group of Hospitals the 1st Vice-Chairman York Tseng (2nd left) officiate at the TWGHs “iRun” – Hong Kong Jockey Club Special Marathon 2026.
Club Steward Philip Lo (centre) receives a souvenir from HKSAR Government Secretary for Labour and Welfare Chris Sun (left), accompanied by Tung Wah Group of Hospitals the 4th Vice-Chairman cum Chairman of Community Services Committee Jason Lee (right).
HKSAR Government Secretary for Labour and Welfare Chris Sun (centre), Club Steward Philip Lo (right) and iRun ambassador So Wa-wai (left).
Speaking at the ceremony, Club Steward Philip Lo emphasised that the significance of iRun extends beyond a single day of competition. The initiative provides diverse support to improve participants’ physical health and foster social inclusion. The Club has always placed great emphasis on the community’s needs, with “Health” being one of the strategic priorities of its Charity’s Trust. It consistently supports various organisations, including the Tung Wah Group of Hospitals (TWGHs), to launch initiatives that promote healthy lifestyles and enhance citizens’ overall quality of life.
Club Steward Philip Lo delivers a speech at the starting ceremony of the TWGHs “iRun” – Hong Kong Jockey Club Special Marathon 2026.
Organised by TWGHs and supported by the Trust since 2012, iRun aims to give people with intellectual disabilities the opportunity to experience the joy of sports and become more involved with the community.
A member of the CARE@hkjc Volunteer Team and runner pose for a photo.
This year’s event welcomed participants not only from Hong Kong but also Beijing, Guangdong Province and Macau. Runners with intellectual disabilities were paired with volunteers in a 3km challenge race, with pre-race training sessions arranged to help pairs get to know each other. The winning teams will receive sponsorship to participate in marathons outside Hong Kong, broadening their horizons and boosting their self-esteem.
Club Steward Philip Lo with CARE@hkjc Volunteer Team members and runners.
This year, the event once again hosted the 1km “iRun for Family”, giving children aged six to 11 with intellectual disabilities and their families the chance to enjoy sporting fun together. To further promote social inclusion, a new “1km iRun Group” race was introduced to include participants with disabilities such as visually impairment, hearing impairment or those undergoing mental rehabilitation. About 800 volunteers, including members of the Club’s CARE@hkjc Volunteer Team, participated as pair-up runners or helpers to share the joy of running.
CARE@hkjc Volunteer Team members and runners receive the trophy for the Corporate Social Inclusion Tournament.
Additionally, the “i-Runners’ Club” provides regular training for participants under the guidance of professional coaches, while “Green Marathon” elements remain integral to the event to encourage waste reduction and recycling, and advocate for environmental awareness.
The Club’s support for iRun, like all its charity and community donations, is made possible by its unique integrated business model through which racing and responsible sports wagering generate substantial tax contributions, charity support and employment opportunities for Hong Kong.
Club Steward Philip Lo with CARE@hkjc Volunteer Team members and runners.
