Live Story Raises €2.7 Million to Revolutionize the Digital Experience

MILAN, Italy--(BUSINESS WIRE)--Jul 11, 2025--

Live Story, the tech company founded by Stefano Mocellini, has closed a €2.7 million seed round led by Vertis, one of Italy’s leading early-growth venture capital firms. The funding will support the company’s international expansion and technological development, with a clear goal: to exceed €10 million in annual recurringrevenue by 2027.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250711335560/en/

“We invested in Live Story because it addresses one of the major inefficiencies in digital commerce: the slow and rigid management of visual and narrative content,” says Alessandro Pontari, Partner at Vertis SGR. “The platform helps brands drastically reduce their time-to-market through a visual CMS that integrates seamlessly with any tech stack. In a world where content and UX are key to conversion, Live Story represents the future of digital experience”.

Founded in the United States with the original vision of turning social media content into instantly purchasable assets, Live Story has evolved into a visual CMS platform designed to simplify and empower omnichannel digital experience management. The platform enables Marketing, Design, and Digital teams to create and manage content without relying on technical resources, reducing development times by up to 80%, boosting operational efficiency, and ensuring consistent brand identity across all digital touchpoints.

Live Story integrates easily with any technology stack and is already trusted by over 100 brands in Italy, including Valentino, Dolce & Gabbana, Max Mara Fashion Group, BottegaVeneta, Gruppo OVS, and Illy. The company is also expanding into new verticals such as insurance, finance, and pharma, in addition to its stronghold in fashion, luxury, lifestyle, and food.

At the core of Live Story’s roadmap is the integration of generative and predictive AItechnologies, aimed at delivering dynamic, personalized, and conversion-optimized user experiences – with a strong focus on CRO (Conversion Rate Optimization).

“We’re thrilled to welcome Vertis and a group of highly experienced business angels as new partners,” says Stefano Mocellini, Founder & CEO of Live Story.
“This investment will allow us to further strengthen our presence in Europe and continue innovating at the intersection of creativity, UX, and AI. Our goal is clear: to become the go-to platform for creating bold, high-impact digital experiences”.

Advisors
Vertis was assisted by TARGET Law Firm for legal matters (led by partner Roberto Nigro, with Sara Aratari and Giordana Rossi ), and by Pirola Pennuto Zei & Associati for financial, tax, and labor due diligence (partners Christian Giuliano and Carlo Dori, with Antonello Scrimieri and Stefano Sestili ).
Live Story Inc. was advised by SLCD Legal & Corporate Advisors (Partners CarloCianfrone and Emanuele Tessari ) for M&A support, and by LTA Studio ( partner Fabio deMasi ) for international tax advisory.
Both parties were supported by Milano Notai, with notary Giovannella Condó, for the notarial formalities.

Live Story Raises €2.7 Million to Revolutionize the Digital Experience

WEST PALM BEACH, Fla. (AP) — President Donald Trump on Sunday fired off another warning to the government of Cuba as the close ally of Venezuela braces for potential widespread unrest after Nicolás Maduro was deposed as Venezuela's leader.

Cuba, a major beneficiary of Venezuelan oil, has now been cut off from those shipments as U.S. forces continue to seize tankers in an effort to control the production, refining and global distribution of the country's oil products.

Trump said on social media that Cuba long lived off Venezuelan oil and money and had offered security in return, “BUT NOT ANYMORE!”

“THERE WILL BE NO MORE OIL OR MONEY GOING TO CUBA - ZERO!” Trump said in the post as he spent the weekend at his home in southern Florida. “I strongly suggest they make a deal, BEFORE IT IS TOO LATE.” He did not explain what kind of deal.

The Cuban government said 32 of its military personnel were killed during the American operation last weekend that captured Maduro. The personnel from Cuba’s two main security agencies were in Caracas, the Venezuelan capital, as part of an agreement between Cuba and Venezuela.

“Venezuela doesn’t need protection anymore from the thugs and extortionists who held them hostage for so many years,” Trump said Sunday. “Venezuela now has the United States of America, the most powerful military in the World (by far!), to protect them, and protect them we will.”

Trump also responded to another account’s social media post predicting that his secretary of state, Marco Rubio, will be president of Cuba: “Sounds good to me!” Trump said.

Trump and top administration officials have taken an increasingly aggressive tone toward Cuba, which had been kept economically afloat by Venezuela. Long before Maduro's capture, severe blackouts were sidelining life in Cuba, where people endured long lines at gas stations and supermarkets amid the island’s worst economic crisis in decades.

Trump has said previously that the Cuban economy, battered by years of a U.S. embargo, would slide further with the ouster of Maduro.

“It’s going down,” Trump said of Cuba. “It’s going down for the count.”

A person watches the oil tanker Ocean Mariner, Monrovia, arrive to the bay in Havana, Cuba, Friday, Jan. 9, 2026. (AP Photo/Ramon Espinosa)

President Donald Trump attends a meeting with oil executives in the East Room of the White House, Friday, Jan. 9, 2026, in Washington. (AP Photo/Alex Brandon)