NEW TAIPEI CITY, July 14, 2025 /PRNewswire/ -- MSI (Micro-Star International), a world-leading brand in AI, high-performance computing, and gaming, today announced a strategic partnership between its renowned MGA (MSI Gaming Arena) platform and Red Bull.
This collaboration is poised to not only solidify MSI's leadership position within the esports sector but also to significantly broaden the MGA's reach to a wider gaming community. Furthermore, the partnership will enhance MGA's global visibility and introduce the experience of MSI's cutting-edge esports hardware to more diverse and dynamic event settings.
This collaboration will encompass three of Red Bull's flagship annual esports tournaments: Red Bull Home Ground with its European events, Red Bull Team 5, and another event that will be announced soon. As part of this partnership, MSI will equip these events with its top-tier gaming laptops and desktops, comprehensively upgrading the competition hardware and enhancing the on-site experience to deliver more thrilling and technologically advanced esports spectacles for global audiences.
MSI's participation extends beyond mere hardware provision; it signifies an amplified investment in its MGA initiative. Now celebrating its 15th year, MGA has been steadfast in its mission to cultivate esports culture and offer a global platform for players to demonstrate their prowess. Through this alliance, MSI will infuse the MGA spirit into these larger-scale Red Bull tournaments, collaborating with Red Bull to champion the worldwide advancement of esports.
"MGA is more than just an esports tournament; it embodies MSI's enduring commitment to the global gaming community and esports culture."
Sam Chern, Vice President of Marketing at MSI, stated: "By sponsoring Red Bull's premier esports tournaments, we are honored to further champion the spirit that MGA represents—leveraging world-class performance and innovative technology to unleash player potential, ignite competitive passion, and forge countless unforgettable highlight moments."
This collaboration symbolizes a profound fusion of MSI's esports spirit with Red Bull's celebrated culture of pushing boundaries. Leveraging the joint appeal and strengths of both MGA and Red Bull, MSI will continue to inject innovative dynamism into the esports community, forging an international stage of even greater impact and influence.
MSI: https://www.msi.com
MSI YouTube: https://www.youtube.com/user/MSIGamingGlobal
MSI Facebook: https://www.facebook.com/MSIGaming
MSI Instagram: https://www.instagram.com/MSIGaming
MSI X: https://x.com/msigaming
Subscribe to MSI RSS Feeds via https://www.msi.com/rss for real-time news and more product info.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
MSI Joins Forces with Red Bull Expanding the Scale of MSI MGA, Empowering a New Era for Premier Esports Tournaments
MSI Joins Forces with Red Bull Expanding the Scale of MSI MGA, Empowering a New Era for Premier Esports Tournaments
|
LONDON, Jan. 12, 2026 /PRNewswire/ -- Colebrook Bosson Saunders (CBS), the leader in workplace ergonomics, introduces Lana, a transformational laptop stand designed to address the evolving needs of hybrid workers and flexible workspace environments.
As organisations adopt flexible hot-desking, touchdown spaces, and communal benching arrangements, prolonged laptop use has become a primary source of workplace discomfort. Lana provides an immediate ergonomic solution, instantly adjusting to raise screens to optimal viewing height. By elevating the laptop display, Lana helps reduce neck, shoulder, back, and eye strain, supporting employee well-being and sustained productivity throughout the workday.
"Lana transforms any work surface into an ergonomic workspace in seconds," said Cecil Huang, Senior Marketing Manager – APAC, Middle East and Africa at CBS. "In an era where people can work from anywhere, we've designed a solution that travels with them and adapts instantly to any environment."
Lana's intuitive design allows users to quickly position their laptop at the ideal height, accommodating different working styles and arrangements without complex mechanisms or tools. An integrated USB hub enables wireless peripherals and power delivery through a single USB-C connection (when connected to compatible charging devices), reducing cable clutter and streamlining setup in shared spaces. When not in use, the cable tucks discreetly beneath the platform, and the stand folds flat to free up valuable desk space.
Lana reflects CBS's commitment to responsible design and circular economy principles. The stand is engineered to withstand daily use for over five years and is backed by a comprehensive five-year warranty. Constructed using PFAS-free materials, Lana incorporates recycled content from lower-carbon aluminum and steel, FSC-certified wood, and natural wool felt.
Available in black and white finishes, Lana's clean aesthetic integrates effortlessly into shared spaces while remaining robust enough for daily use.
Lana will be available from 3 February for all markets, followed by a U.S. launch in April. Engineered to support laptops up to 16 inches and weights up to 2.5kg, the stand is best used with an external wireless keyboard and mouse (not included) to achieve the full ergonomic benefits. For pricing, full specifications, and a list of authorised dealers, please visit https://www.colebrookbossonsaunders.com/products/lana-laptop-stand.
About Colebrook Bosson Saunders
Established in 1990 and part of the MillerKnoll collective since 2022, Colebrook Bosson Saunders focuses on seamlessly connecting people with technology, driven by its core values: to innovate, connect, and create.
For more information, please visit: https://www.colebrookbossonsaunders.com/.
Media Contact
Cecil Huang
Senior Marketing Manager – APAC, Middle East & Africa
Colebrook Bosson Saunders
Cecil.huang@cbsproducts.co.uk
LONDON, Jan. 12, 2026 /PRNewswire/ -- Colebrook Bosson Saunders (CBS), the leader in workplace ergonomics, introduces Lana, a transformational laptop stand designed to address the evolving needs of hybrid workers and flexible workspace environments.
As organisations adopt flexible hot-desking, touchdown spaces, and communal benching arrangements, prolonged laptop use has become a primary source of workplace discomfort. Lana provides an immediate ergonomic solution, instantly adjusting to raise screens to optimal viewing height. By elevating the laptop display, Lana helps reduce neck, shoulder, back, and eye strain, supporting employee well-being and sustained productivity throughout the workday.
"Lana transforms any work surface into an ergonomic workspace in seconds," said Cecil Huang, Senior Marketing Manager – APAC, Middle East and Africa at CBS. "In an era where people can work from anywhere, we've designed a solution that travels with them and adapts instantly to any environment."
Lana's intuitive design allows users to quickly position their laptop at the ideal height, accommodating different working styles and arrangements without complex mechanisms or tools. An integrated USB hub enables wireless peripherals and power delivery through a single USB-C connection (when connected to compatible charging devices), reducing cable clutter and streamlining setup in shared spaces. When not in use, the cable tucks discreetly beneath the platform, and the stand folds flat to free up valuable desk space.
Lana reflects CBS's commitment to responsible design and circular economy principles. The stand is engineered to withstand daily use for over five years and is backed by a comprehensive five-year warranty. Constructed using PFAS-free materials, Lana incorporates recycled content from lower-carbon aluminum and steel, FSC-certified wood, and natural wool felt.
Available in black and white finishes, Lana's clean aesthetic integrates effortlessly into shared spaces while remaining robust enough for daily use.
Lana will be available from 3 February for all markets, followed by a U.S. launch in April. Engineered to support laptops up to 16 inches and weights up to 2.5kg, the stand is best used with an external wireless keyboard and mouse (not included) to achieve the full ergonomic benefits. For pricing, full specifications, and a list of authorised dealers, please visit https://www.colebrookbossonsaunders.com/products/lana-laptop-stand.
About Colebrook Bosson Saunders
Established in 1990 and part of the MillerKnoll collective since 2022, Colebrook Bosson Saunders focuses on seamlessly connecting people with technology, driven by its core values: to innovate, connect, and create.
For more information, please visit: https://www.colebrookbossonsaunders.com/.
Media Contact
Cecil Huang
Senior Marketing Manager – APAC, Middle East & Africa
Colebrook Bosson Saunders
Cecil.huang@cbsproducts.co.uk
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Colebrook Bosson Saunders Launches Lana: An Adaptable Laptop Stand Engineered for Hybrid Work
Colebrook Bosson Saunders Launches Lana: An Adaptable Laptop Stand Engineered for Hybrid Work
