LOUISVILLE, Ky.--(BUSINESS WIRE)--Jul 14, 2025--
Leading health services company Humana Inc. (NYSE: HUM) is launching the inaugural Humana Cognitive Games TM today to encourage older adults to exercise their minds and play an active role in maintaining their brain health.
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This new virtual challenge debuts as part of the 2025 National Senior Games kicking off in Des Moines, Iowa, later this month. This year marks the 10 th consecutive time Humana has served as the presenting sponsor for the biennial Olympic-style event, which brings together more than 12,000 athletes aged 50 and older for competition, inspiration and camaraderie.
With the launch of the Humana Cognitive Games, Humana is expanding its celebration of healthy aging beyond the physical multi-sport event to engage older adults across the country – competitive athlete or not.
During the nationwide virtual event, openthrough August 11 atHumanaGames.com, all are invited to learn more about actions they can take to give their brain a workout. The challenge features a variety of brain-training activities, lifestyle tips and educational content designed to exercise the mind and foster social connection.
Research shows that engaging in regular mental exercises can have both short- and long-term benefits for brain health, helping older adults stay independent and potentially reduce the risk of dementia and cognitive decline.
“Healthcare starts long before you step into a doctor’s office – it begins at home with daily choices we make to take care of our bodies and minds,” said George Renaudin, Humana’s President of Insurance. “At Humana, we are committed to proactive, preventive care – from wellness checks and screenings to personal healthy habits – that can help improve health outcomes. Because for many Americans, true health means the freedom to live life on their own terms.”
This message echoes findings from Humana’s recent survey conducted with Morning Consult, which revealed that 78% of adults aged 65 and older prioritize independence over longevity without self-sufficiency. Yet, while 94% say their health and well-being is a top priority, fewer than half say they consistently prioritize consuming a healthy diet and exercising. The Humana Cognitive Games aim to bridge that gap by making whole-health activities engaging and accessible.
“You’ve got to exercise your brain. It’s like anything in life. If you can strengthen that muscle, it will help keep you sharp,” says Isabel Souffront, MD, Chief Medical Officer for Conviva Senior Primary Care in Broward County, Florida. “Trying new things – whether it’s a hobby, an instrument or a puzzle – stimulates the brain and helps protect against mental decline.”
For more information about the Humana Cognitive Games and how to participate, visit HumanaGames.com.
About Humana
Humana Inc. is committed to putting health first – for our teammates, our customers, and our company. Through our Humana insurance services, and our CenterWell health care services, we strive to make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large. Learn more about what we offer atHumana.comandCenterWell.com.
Additional Information
This information is provided for educational purposes only. It is not to be used for medical advice, diagnosis or treatment. Consult your healthcare provider if you have questions or concerns. Consult your doctor before beginning any new diet or exercise regimen.
The Humana Cognitive Games, happening July 14 - Aug. 11, is a virtual challenge to encourage older adults to exercise their minds and play an active role in maintaining their brain health.
