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World's biggest phygital sports tournament set to be held in Kazakhstan capital from 18 July to 1 August 2026 .
The tournament is expected to welcome around 1,500 athletes, with events in 13 phygital disciplines hosted across the city.
Athletes and clubs will compete for share of $10 million prize fund.
ASTANA, Kazakhstan, July 14, 2025 /PRNewswire/ -- Phygital International, promoter and rights holder of the Games of the Future (GOTF), has officially confirmed Astana as the host city for the 2026 edition, taking place from 18July to 1 August 2026.
The announcement was made during an official meeting with Prime Minister Olzhas Bektenov of the Republic of Kazakhstan, followed by a press conference led by the event's key representatives including Serik Zharasbayev, Vice Minister of Tourism and Sports of the Republic of Kazakhstan; Nis Hatt, CEO of Phygital International; and Alibek Khassenov, President of Kazsportinvest JSC.
Renowned as the ultimate fusion of physical athleticism and digital gaming, the Games of the Future 2026 will transform Astana into a hub of elite competition and cutting-edge innovation. The 2026 edition will feature 13 disciplines, including fan-favorites like Phygital Football, Phygital Basketball, Phygital Dancing, and Phygital Shooter, while also showcasing the phygital versions for Hockey, Fighting (MMA and Boxing) and more. In each discipline, athletes first compete in a digital version of the sport to later switch to its physical counterpart; final results are determined by the combined performance across both stages.
A $10 million prize fund is set to raise the stakes at GOTF 2026, drawing global attention and attracting top-tier talent. With around 1,500 participants expected to compete across multiple venues in Astana, the tournament marks a major milestone for the growing phygital movement. To further amplify its impact and highlight Kazakhstan's leadership in sport-tech and digital innovation, the city will host the Games of the Future City, a celebration of innovation featuring fan zones, interactive exhibitions, and community-driven tech activations.
"The phygital format creates exciting new opportunities to engage talented youth in sports, aligning with the evolving expectations of the modern sports community. These innovative competition formats are shaping a dynamic and relevant agenda at the intersection of sports and technology" emphasized Serik Zharasbayev, Vice Minister of Tourism of Kazakhstan.
"Astana is a city that embodies the spirit of the future. With its world-class infrastructure, proven track record in hosting global events, and deep investment in youth and technology, Astana is the perfect stage to help shape the future of phygital sport on the global stage," commented Nis Hatt, CEO of Phygital International .
Kazakhstan was selected as the host for 2026 by the Phygital International Expert Committee following a competitive international bidding process in late 2024. Kazsportinvest JSC - whose track record includes the Asian Winter Games 2011, 2017 Winter Universiade, and World Nomad Games. Astana 2024 - has been appointed to organize and deliver the event, bringing deep expertise in producing high-profile sporting competitions.
"This tournament has tremendous international potential and stands as a flagship event in the emerging world of phygital sports. Technology is rapidly reshaping the future of sport, and the Games of the Future represents a unique opportunity for us to contribute meaningfully to its evolution and help generate global excitement around this exciting new frontier of competition , " said Alibek Khassenov, President of Kazsportinvest JSC.
While the Games of the Future 2026 in Astana are still a year away, anticipation continues to build as Abu Dhabi prepares to host the 2025 edition from December 18 to 23. Following the successful debut of the tournament in 2024, Abu Dhabi is ready to deliver another unparalleled global showcase of phygital sports. The event will blend the best of phygital sports and technological innovation, bringing together thousands of athletes and fans from the global phygital community, paving the way for Astana to carry the momentum forward in 2026.
About Phygital International (PI):
Phygital International is the promoter of phygital sports globally and is focused on innovating and redefining sports. It is the custodian and rights holder of the Games of the Future and oversees the bidding process for each host city.
For further information please visit: https://Phygitalinternational.com
About the Games of the Future (GOFT):
The Games of the Future is an annual international event that fuses the worlds of physical and digital and is the pinnacle of phygital sport. The tournament brings together the next generation of phygital sporting heroes from all over the world to compete in a diverse range of phygital disciplines and challenges. The Games of the Future 2025 will be held in Abu Dhabi while the Games of the Future 2026, will be held in Astana.
For more information please visit: https://gofuture.games/
About the World Phygital Community (WPC):
The World Phygital Community (WPC) is a non-profit, international organization that aims to promote phygital sport worldwide by uniting physical and digital members globally. It is responsible for providing guardianship of the rules and regulations of phygital sport and hosting the qualifying rankings tournament for the Games of the Future: https://worldphygital.org/
World's biggest phygital sports tournament set to be held in Kazakhstan capital from 18 July to 1 August 2026 .
The tournament is expected to welcome around 1,500 athletes, with events in 13 phygital disciplines hosted across the city.
Athletes and clubs will compete for share of $10 million prize fund.
ASTANA, Kazakhstan, July 14, 2025 /PRNewswire/ -- Phygital International, promoter and rights holder of the Games of the Future (GOTF), has officially confirmed Astana as the host city for the 2026 edition, taking place from 18July to 1 August 2026.
The announcement was made during an official meeting with Prime Minister Olzhas Bektenov of the Republic of Kazakhstan, followed by a press conference led by the event's key representatives including Serik Zharasbayev, Vice Minister of Tourism and Sports of the Republic of Kazakhstan; Nis Hatt, CEO of Phygital International; and Alibek Khassenov, President of Kazsportinvest JSC.
Renowned as the ultimate fusion of physical athleticism and digital gaming, the Games of the Future 2026 will transform Astana into a hub of elite competition and cutting-edge innovation. The 2026 edition will feature 13 disciplines, including fan-favorites like Phygital Football, Phygital Basketball, Phygital Dancing, and Phygital Shooter, while also showcasing the phygital versions for Hockey, Fighting (MMA and Boxing) and more. In each discipline, athletes first compete in a digital version of the sport to later switch to its physical counterpart; final results are determined by the combined performance across both stages.
A $10 million prize fund is set to raise the stakes at GOTF 2026, drawing global attention and attracting top-tier talent. With around 1,500 participants expected to compete across multiple venues in Astana, the tournament marks a major milestone for the growing phygital movement. To further amplify its impact and highlight Kazakhstan's leadership in sport-tech and digital innovation, the city will host the Games of the Future City, a celebration of innovation featuring fan zones, interactive exhibitions, and community-driven tech activations.
"The phygital format creates exciting new opportunities to engage talented youth in sports, aligning with the evolving expectations of the modern sports community. These innovative competition formats are shaping a dynamic and relevant agenda at the intersection of sports and technology" emphasized Serik Zharasbayev, Vice Minister of Tourism of Kazakhstan.
"Astana is a city that embodies the spirit of the future. With its world-class infrastructure, proven track record in hosting global events, and deep investment in youth and technology, Astana is the perfect stage to help shape the future of phygital sport on the global stage," commented Nis Hatt, CEO of Phygital International .
Kazakhstan was selected as the host for 2026 by the Phygital International Expert Committee following a competitive international bidding process in late 2024. Kazsportinvest JSC - whose track record includes the Asian Winter Games 2011, 2017 Winter Universiade, and World Nomad Games. Astana 2024 - has been appointed to organize and deliver the event, bringing deep expertise in producing high-profile sporting competitions.
"This tournament has tremendous international potential and stands as a flagship event in the emerging world of phygital sports. Technology is rapidly reshaping the future of sport, and the Games of the Future represents a unique opportunity for us to contribute meaningfully to its evolution and help generate global excitement around this exciting new frontier of competition , " said Alibek Khassenov, President of Kazsportinvest JSC.
While the Games of the Future 2026 in Astana are still a year away, anticipation continues to build as Abu Dhabi prepares to host the 2025 edition from December 18 to 23. Following the successful debut of the tournament in 2024, Abu Dhabi is ready to deliver another unparalleled global showcase of phygital sports. The event will blend the best of phygital sports and technological innovation, bringing together thousands of athletes and fans from the global phygital community, paving the way for Astana to carry the momentum forward in 2026.
About Phygital International (PI):
Phygital International is the promoter of phygital sports globally and is focused on innovating and redefining sports. It is the custodian and rights holder of the Games of the Future and oversees the bidding process for each host city.
For further information please visit: https://Phygitalinternational.com
About the Games of the Future (GOFT):
The Games of the Future is an annual international event that fuses the worlds of physical and digital and is the pinnacle of phygital sport. The tournament brings together the next generation of phygital sporting heroes from all over the world to compete in a diverse range of phygital disciplines and challenges. The Games of the Future 2025 will be held in Abu Dhabi while the Games of the Future 2026, will be held in Astana.
For more information please visit: https://gofuture.games/
About the World Phygital Community (WPC):
The World Phygital Community (WPC) is a non-profit, international organization that aims to promote phygital sport worldwide by uniting physical and digital members globally. It is responsible for providing guardianship of the rules and regulations of phygital sport and hosting the qualifying rankings tournament for the Games of the Future: https://worldphygital.org/
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
COUNTDOWN TO THE GAMES OF THE FUTURE 2026 ASTANA BEGINS: DATES, DISCIPLINES AND MORE REVEALED
COUNTDOWN TO THE GAMES OF THE FUTURE 2026 ASTANA BEGINS: DATES, DISCIPLINES AND MORE REVEALED
ANSHUN, China, May 23, 2026 /PRNewswire/ -- On May 21, at the Guizhou Anshun Tourism Development Conference, Mafengwo Travel Group officially launched three flagship "New Mountain Play" benchmark projects — Huangheying Water Cave, Lotus Ancient Cave, and Luoyang Glasswater Gorge — while jointly releasing the 2026 Anshun Mountain Outdoor New Play Playbook with the Anshun Municipal Bureau of Culture, Sports, Radio, TV and Tourism. By redefining mountain outdoor travel experiences through "new play," the initiative injects fresh momentum into Anshun's positioning as an international mountain tourism destination.
"Personalized travel is rising rapidly. Tourism is transitioning from a 'sightseeing economy' to an 'experience economy.' More than just 'having been there,' travelers today seek emotional value from scenic spots and related projects," said Chen Gang, Founder and CEO of Mafengwo, in a speech titled *Co-creating the Super Play Era of Mountain Tourism*. He noted that leveraging benchmark new-play projects such as Huangheying Water Cave, Lotus Ancient Cave, and Luoyang Glasswater Gorge, Mafengwo will work with Anshun to integrate "new play, new formats, new marketing, and new consumption" into a holistic innovation ecosystem for destination-wide play. Together, they aim to revitalize natural resources, energize industrial momentum, link rural revitalization, and jointly build Anshun into a national hub for new mountain play.
At a time when travelers are increasingly weary of "man-made check-in spots" and homogenized internet-famous projects, the newly launched projects abandon the old path of large-scale construction. Instead, they return to the wild itself, adopting a "light development, heavy experience" approach to create mountain plays that are "wild on the outside, refined on the inside." Huangheying Water Cave focuses on "natural wonders + interactive adventure," using its original "water-cave" karst features to create a genuine sense of "underground exploration." Lotus Ancient Cave, based on a massive natural cave, integrates "light ultimate" activities such as via ferrata, rappelling, and cave drop towers, allowing ordinary visitors to feel adrenaline-pumping "heart-racing moments" in a natural setting. Luoyang Glasswater Gorge follows the original river course, using natural elevation differences to design trails for hiking, canyoning, and waterfall rappelling, with minimal artificial construction, emphasizing the pristine "glass water" and an eco-harmonious, back-to-nature mountain experience.
At the "2026 Anshun Mountain Tourism New Play" sharing session, Mafengwo Travel Group and the Anshun Municipal Bureau of Culture, Sports, Radio, TV and Tourism jointly released the *2026 Anshun Mountain Outdoor New Play Playbook*. Ten selected plays in non-traditional mountain settings were featured, including "Night Tour of Dupo Tang — Immersive Journey into the World of Journey to the West," "Watch Intangible Cultural Heritage 'Spider-Man' Climb Cliffs for Bird's Nests," and "370-Meter Free Fall at Balinghe Bridge." These showcase how Anshun creatively uses its karst landscapes as a natural "amusement park" for mountain experiences.
He Weihong, Vice Mayor of Anshun, stated in his address: "In Anshun, the 'City of 21°C,' mountains are no longer just scenery to be viewed. They are living fields to be climbed, immersed in, jumped over, and breathed in. Anshun will take this conference as an opportunity to accelerate the internationalization of its mountain tourism and build a first-class mountain outdoor sports destination." During the event, Anshun Tourism Group also promoted its mountain outdoor travel routes.
By early 2026, the number of outdoor sports participants in China had exceeded 400 million, with participation in mountain hiking, trail running, rock climbing, and canyoning rising year by year. Driven by the dual trends of "nationwide fitness" and "pan-outdoor" activities, mountain play is moving from niche circles to the general public. Unlike the high barriers of traditional outdoor activities, Anshun's new plays target the blue ocean market of "light ultimate + strong experience + high shareability." Whether it's a "bridge bungee jump," checking out the natural wonder "Eye of the Great Sage," or experiencing a "Journey to the West fantasy" at night by Dupo Tang Waterfall — these activities are novel, beginner-friendly, and serve as natural content and social currency.
Anshun's mountain play innovation has also attracted international attention. Anouar, Chief Representative of the Tunisian National Tourism Office in China, noted in his speech that Anshun's innovation in integrating mountain tourism and sports is worth learning from for many international peers. He noted that Tunisia has diverse mountain resources across the country, with history embedded in the mountains and culture in the scenery — this is the unique charm of Tunisia's mountains. He looks forward to China-Tunisia cooperation to explore more mountain tourism opportunities and co-create new partnership models.
An international dialogue session brought together representatives from the Norwegian National Tourist Board, Visit Flanders (Belgium), and the Saudi Tourism Authority to discuss mountain outdoor tourism upgrade from a global perspective. The guests agreed that they were delighted to see that Anshun is not simply replicating a "Switzerland of the East" but is creating an entirely new "universal language of mountain tourism." The internationalization of mountain tourism is not about imitation but about excavating the unique narratives of local landscapes — with its green mountains and clear waters as the canvas and play innovation as the brush, Anshun is painting a vibrant new picture for the world.
A domestic dialogue session brought together frontier explorers, practitioners, and experts in mountain sports tourism to discuss the future development of mountain sports tourism from the perspectives of communities, products, and operations. Qin Chuan, Founder of Wanan Youth Travel, noted that with technological advancements and equipment iteration, more and more "outdoor novices" without professional training can enjoy the pleasures of the wild. Currently, Wanan Youth Travel is selecting and developing "super single products" and continuously improving service quality to deliver ultimate outdoor experiences to visitors.
After the conference, industry guests conducted on-site inspections of new play projects, including Lotus Ancient Cave, Dupo Tang Night Tour, Anshun Ancient Town, and Getu River. Wang Yu, Chief Representative of the Norwegian National Tourist Board in Greater China, remarked: "Anshun and Norway share many similarities. Anshun's new mountain plays emphasize 'light development, heavy experience.' Take Lotus Ancient Cave — it doesn't feel like a 'designed' scenic spot, but rather an extension of Anshun's natural mountain charm itself, an experiential field you can fully immerse yourself in. The scale of this 'light ultimate' experience is just right — thrilling enough, yet truly authentic."
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Light Ultimate, High Experience, Original Ecology, Personalization -- Mafengwo and Anshun Municipal Bureau of Culture, Sports, Radio, TV and Tourism Co-create New Forms of Mountain Tourism
Light Ultimate, High Experience, Original Ecology, Personalization -- Mafengwo and Anshun Municipal Bureau of Culture, Sports, Radio, TV and Tourism Co-create New Forms of Mountain Tourism
