MINNEAPOLIS--(BUSINESS WIRE)--Jul 14, 2025--
After weeks of taco ballads, big belt buckles and taco-fueled performances, Old El Paso’s wildly flavorful “Castin’ the Cowboy” content series has officially come to a close, with Keith Urban crowning a new taco night icon: Elroy, a larger-than-life cowboy with the chops to match his charm.
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Elroy won hearts and caught the attention of Urban himself, with his Tex-Mex swagger, vocal flair and undeniable passion for Old El Paso. From fake horses to real harmonies, Elroy brought the heat and the humor to prove he’s more than just a cowboy; he’s the voice of taco night.
Elroy is stepping into the spotlight with a new ad campaign rolling out this summer, starting off with him taking the reins as the new cowboy. Then, stay tuned for more ad spots from Elroy coming this fall. The creative recognizes the chaos of modern-day life, but shows how Old El Paso is one thing you can count on, bringing comfort, flavor, and a sense of ease back to the table. Whether it’s crunchy Stand 'N Stuff shells, Creamy Queso sauce, Original Taco Seasoning, or crowd-pleasing dinner kits, Elroy’s here to remind us that a little joy and a good taco can go a long way.
“When we launched ‘Castin’ the Cowboy,’ our goal was to celebrate the spirit of taco night in a way only Old El Paso can,” said Jenny Jonker, Brand Experience Manager at Old El Paso. “From our bold flavors to our versatile lineup of kits, shells, sauces and seasonings, we're all about making mealtime memorable, and bringing back our singing cowboy was just the beginning. Fans will want to keep an eye out for where Elroy shows up next!”
The full “Castin’ the Cowboy” content series, as well as plenty of Tex-Mex mealtime inspiration can be found @OldElPaso on Instagram and @ OldElPaso_Official on TikTok.
About General Mills
General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Totino’s, Annie’s, Wanchai Ferry, Yoki and more. General Mills generated fiscal 2025 net sales of U.S. $19 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1 billion. For more information, visit www.generalmills.com.
About Keith Urban
Keith Urban has spent the better part of his life harnessing a deep-seated passion for music. His authenticity, talent and driving musical inquisitiveness, helps to understand why he is one of the most successful and well-respected artists in the world. He’s won 4 GRAMMY© Awards, 13 CMAs (including 2x Entertainer of the Year), fifteen ACMs (including the prestigious Triple Crown for winner Best New Artist, Male Vocalist and Entertainer of the Year), 3 AMAs, 2 People’s Choice Awards, celebrated 9 consecutive gold, platinum or multi-platinum albums, which have produced more than 10 BILLION streams. His HIGH AND ALIVE WORLD TOUR will feature concerts throughout the United States, Canada and Australia and in October Urban will be the featured headliner on the new CBS music series, “The Road,” which highlights his, and Blake Shelton’s journey in search of the next big musician.
Elroy, the winner of Old El Paso’s “Castin’ the Cowboy,” is the new voice of taco night in a new ad campaign.
U.S. President Donald Trump says Iran has proposed negotiations after his threat to strike the Islamic Republic as a crackdown on demonstrators has led to hundreds of deaths.
Trump said late Sunday his administration was in talks to set up a meeting with Tehran, but cautioned that he may have to act before then as reports of deaths mount and the government continues to arrest protesters.
“Iran called, they want to negotiate,” Trump told reporters on Air Force One.
Iran did not acknowledge Trump’s comments immediately. It has previously warned the U.S. military and Israel would be “legitimate targets” if America uses force to protect demonstrators.
The U.S.-based Human Rights Activists News Agency, which has accurately reported on past unrest in Iran, said at least 572 people have been killed, including 503 protesters and 69 members of security forces. It said more than 10,600 people have been detained over the two weeks of protests. The group relies on supporters in Iran cross-checking information.
With the internet down in Iran and phone lines cut off, gauging the demonstrations from abroad has grown more difficult. Iran’s government has not offered overall casualty figures.
The Latest:
A senior Turkish official voiced opposition to foreign interventions in Iran, warning that such actions could worsen the country’s crisis.
Omer Celik, spokesman for President Recep Tayyip Erdogan’s ruling party, acknowledged on Monday that Iran faces internal challenges but stressed they must be resolved through “its own dynamics and the will of the state.”
“We would never wish for any chaos to emerge in our neighbor Iran,” Celik said, adding that outside interference would only produce “worse outcomes.”
He cautioned that regional instability could escalate further if external involvement is driven by what he described as “Israeli provocations.”
Video circulating online purports to show dozens of bodies in a morgue on the outskirts of Iran’s capital.
People with knowledge of the facility and the U.S.-based Human Rights Activists News Agency said Monday that the video shows the Kahrizak Forensic Medicine Center.
People are seen walking by bodies in body bags laid out in a large room, attempting to identify them. Another video, widely shared by activists, purportedly shows people gathered around a television monitor at the morgue, looking at images of corpses’ faces. Outside, people can be heard wailing in grief. The footage matches other images of the facility online.
—- By Jon Gambrell in Dubai, United Arab Emirates, and Melanie Lidman in Jerusalem
A witness told the AP that the streets of Tehran empty at the sunset call to prayers each night.
Part of that stems from the fear of getting caught in the crackdown. Police sent the public a text message that warned: “Given the presence of terrorist groups and armed individuals in some gatherings last night and their plans to cause death, and the firm decision to not tolerate any appeasement and to deal decisively with the rioters, families are strongly advised to take care of their youth and teenagers.”
Another text, addressed “Dear parents,” which claimed to come from the intelligence arm of the paramilitary Revolutionary Guard, also directly warned people not to take part in demonstrations.
The witness spoke to the AP on condition of anonymity due to the ongoing crackdown.
—- By Jon Gambrell in Dubai, United Arab Emirates
Iran drew tens of thousands of pro-government demonstrators to the streets Monday in a show of power after nationwide protests challenging the country’s theocracy.
Iranian state television showed images of demonstrators thronging Tehran toward Enghelab Square in the capital.
It called the demonstration an “Iranian uprising against American-Zionist terrorism,” without addressing the underlying anger in the country over the nation’s ailing economy. That sparked the protests over two weeks ago.
State television aired images of such demonstrations around the country, trying to signal it had overcome the protests, as claimed by Iranian Foreign Minister Abbas Araghchi earlier in the day.
China says it opposes the use of force in international relations and expressed hope the Iranian government and people are “able to overcome the current difficulties and maintain national stability.”
Chinese Foreign Ministry spokesperson Mao Ning said Monday that Beijing “always opposes interference in other countries’ internal affairs, maintains that the sovereignty and security of all countries should be fully protected under international law, and opposes the use or threat of use of force in international relations.”
German Chancellor Friedrich Merz condemned “in the strongest terms the violence that the leadership in Iran is directing against its own people.”
He said it was a sign of weakness rather than strength, adding that “this violence must end.”
Merz said during a visit to India that the demonstrators deserve “the greatest respect” for the courage with which “they are resisting the disproportional, brutal violence of Iranian security forces.”
He said: “I call on the Iranian leadership to protect its population rather than threatening it.”
Iran’s Foreign Ministry spokesman on Monday suggested that a channel remained open with the United States.
Esmail Baghaei made the comment during a news conference in Tehran.
“It is open and whenever needed, through that channel, the necessary messages are exchanged,” he said.
However, Baghaei said such talks needed to be “based on the acceptance of mutual interests and concerns, not a negotiation that is one-sided, unilateral and based on dictation.”
The semiofficial Fars news agency in Iran, which is close to the paramilitary Revolutionary Guard, on Monday began calling out Iranian celebrities and leaders on social media who have expressed support for the protests over the past two weeks, especially before the internet was shut down.
The threat comes as writers and other cultural leaders were targeted even before protests. The news agency highlighted specific celebrities who posted in solidarity with the protesters and scolded them for not condemning vandalism and destruction to public property or the deaths of security forces killed during clashes. The news agency accused those celebrities and leaders of inciting riots by expressing their support.
Canada said it “stands with the brave people of Iran” in a statement on social media that strongly condemned the killing of protesters during widespread protests that have rocked the country over the past two weeks.
“The Iranian regime must halt its horrific repression and intimidation and respect the human rights of its citizens,” Canada’s government said on Monday.
Iran’s foreign minister claimed Monday that “the situation has come under total control” after a bloody crackdown on nationwide protests in the country.
Abbas Araghchi offered no evidence for his claim.
Araghchi spoke to foreign diplomats in Tehran. The Qatar-funded Al Jazeera satellite news network, which has been allowed to work despite the internet being cut off in the country, carried his remarks.
Iran’s foreign minister alleged Monday that nationwide protests in his nation “turned violent and bloody to give an excuse” for U.S. President Donald Trump to intervene.
Abbas Araghchi offered no evidence for his claim, which comes after over 500 have been reported killed by activists -- the vast majority coming from demonstrators.
Araghchi spoke to foreign diplomats in Tehran. The Qatar-funded Al Jazeera satellite news network, which has been allowed to work despite the internet being cut off in the country, carried his remarks.
Iran has summoned the British ambassador over protesters twice taking down the Iranian flag at their embassy in London.
Iranian state television also said Monday that it complained about “certain terrorist organization that, under the guise of media, spread lies and promote violence and terrorism.” The United Kingdom is home to offices of the BBC’s Persian service and Iran International, both which long have been targeted by Iran.
A huge crowd of demonstrators, some waving the flag of Iran, gathered Sunday afternoon along Veteran Avenue in LA’s Westwood neighborhood to protest against the Iranian government. Police eventually issued a dispersal order, and by early evening only about a hundred protesters were still in the area, ABC7 reported.
Los Angeles is home to the largest Iranian community outside of Iran.
Los Angeles police responded Sunday after somebody drove a U-Haul box truck down a street crowded with the demonstrators, causing protesters to scramble out of the way and then run after the speeding vehicle to try to attack the driver. A police statement said one person was hit by the truck but nobody was seriously hurt.
The driver, a man who was not identified, was detained “pending further investigation,” police said in a statement Sunday evening.
Shiite Muslims hold placards and chant slogans during a protest against the U.S. and show solidarity with Iran in Lahore, Pakistan, Sunday, Jan. 11, 2026. (AP Photo/K.M. Chaudary)
Activists carrying a photograph of Reza Pahlavi take part in a rally supporting protesters in Iran at Lafayette Park, across from the White House, in Washington, Sunday, Jan. 11, 2026. (AP Photo/Jose Luis Magana)
Activists take part in a rally supporting protesters in Iran at Lafayette Park, across from the White House in Washington, Sunday, Jan. 11, 2026. (AP Photo/Jose Luis Magana)
Protesters burn the Iranian national flag during a rally in support of the nationwide mass demonstrations in Iran against the government in Paris, Sunday, Jan. 11, 2026. (AP Photo/Michel Euler)
