The Reds return to Asia, with Hong Kong leading a region-wide celebration of football and beer moments
HONG KONG, July 17, 2025 /PRNewswire/ -- As Liverpool FC returns to Asia for their 2025 Pre-Season Tour, Carlsberg Asia is activating a region-wide campaign to celebrate one of football's most iconic partnerships. With Hong Kong as the lead market, the campaign brings together fans, customers, and partners in a shared moment of passion, purpose, and celebration - all rooted in the enduring legacy between Carlsberg and Liverpool FC.
Building on a global partnership that spans over three decades, the campaign spans seven Carlsberg Asia markets including Cambodia, Mainland China, Hong Kong, Malaysia, Myanmar, Singapore, and Vietnam. Across the region, Carlsberg is delivering engaging experiences and exclusive promotions through on-trade and off-trade channels and launching the limited-edition Miracle Can inspired by the club's legendary 2005 comeback in Istanbul.
Arindam Varanasi, Commercial Vice President, Carlsberg Asia, said: "Our long-standing global partnership with Liverpool FC gives us a powerful platform to connect with consumers across Asia. This campaign is about more than just visibility, it is about creating differentiated value for our customers, distributors, and retail partners while giving fans the chance to be part of something special. By bringing this moment to life in a way that resonates across markets, we are accelerating growth in Asia by strengthening our commercial impact and deepening the emotional connection consumers have with our brands."
In Hong Kong, the celebration will reach its peak as Liverpool FC takes on AC Milan on 26 July, a rematch of the unforgettable UEFA Champions League Final in 2005. From 22 to 26 July, the Avenue of Stars in Tsim Sha Tsui will be transformed into a "Walk of Fame" honouring Liverpool FC's history and culture. The experience will feature visual tributes to the club's 20 league titles, creative nods to the Shankly Gates, and Carlsberg x Liverpool FC installations that bring together the brand's hop leaf and the Liver Bird.
A Carlsberg-branded sailboat will also cruise through Victoria Harbour, offering fans a floating tribute and a striking backdrop to this summer's football fever. On 25 July, the celebration continues in Lan Kwai Fong, where Carlsberg will host a Reds-themed street party filled with music, atmosphere, and ice-cold Carlsberg beer.
Jeff Chong, Director, International Premium Brands, Carlsberg Asia, added: "This is a proud moment for all of us at Carlsberg Asia. While each market engages at different levels, we are united in our passion for football and our commitment to bringing fans closer to the game, especially as lucky winners have the chance to travel to Hong Kong for the match or enjoy an unforgettable experience in Liverpool. It is exciting to see how this global partnership continues to inspire local experiences and connect people through something they truly love."
As The Reds return to Asia, Carlsberg invites fans across the region to raise a glass, relive the legacy, and enjoy this football season the Carlsberg way together.
About Carlsberg Asia
Established in 1847 by brewer J.C. Jacobsen, the Carlsberg Group is one of the leading brewery groups in the world, with an attractive portfolio of beer and other beverage brands. With over 37.000 employees, and with a presence in more than 125 markets, the Group has a purpose of brewing for a better today and tomorrow Doing business responsibly and sustainably supports that purpose – and drives the efforts to deliver value for shareholders and society.
Carlsberg Asia is a dynamic and diverse region comprising of 8 operating markets: Cambodia, Mainland China, Hong Kong, Laos, Malaysia, Myanmar, Singapore and Vietnam. Altogether we have 34 breweries and some 12,000 employees spreading across the Asian markets. The Asia Regional Office is based in Hong Kong.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Carlsberg Asia Rallies Fans Across the Region with Liverpool FC
Carlsberg Asia Rallies Fans Across the Region with Liverpool FC
Carlsberg Asia Rallies Fans Across the Region with Liverpool FC
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Welcoming the Year of the Horse in Bali's leading luxury family resort.
BALI, Indonesia, Jan. 12, 2026 /PRNewswire/ -- The Ritz-Carlton, Bali invites guests to embrace the auspicious spirit of the Lunar New Year with a curated collection of festive dining experiences designed to unite families in an atmosphere of warmth, celebration, and refined indulgence. This year's highlights include a sumptuous Lunar New Year's Eve Dinner and an elegant Lunar New Year Afternoon Tea, each thoughtfully crafted to honor cherished traditions while elevating the holiday with contemporary flair.
The Lunar New Year's Eve Dinner at Senses presents a vibrant culinary celebration overlooking the resort's beautifully manicured garden. Guests are welcomed to savor an abundant buffet featuring freshly steamed dim sum, golden spring rolls, decadent roast duck, fragrant wok-fried specialties, and symbolic dishes representing prosperity, longevity, and good fortune. Complemented by live carving stations and traditional festive desserts, this memorable evening invites families to gather in the spirit of unity and abundance. Available on 16 February 2026 from 6 p.m. to 10:30 p.m., priced at IDR 1,000,000++ per person.
For those seeking a more leisurely celebration, the Lunar New Year Afternoon Tea offers a refined experience inspired by timeless Asian traditions. Guests can indulge in handcrafted sweet and savory delights, including mandarin orange cake, crispy vegetable money bags symbolizing good fortune, dried fruits, plums, and other festive treats. Paired with premium loose-leaf teas and enjoyed against panoramic ocean views, this elevated experience sets the tone for meaningful moments shared with loved ones. Available from 15–20 February 2026, priced at IDR 1,100,000++ for two people.
"We are delighted to welcome guests to The Ritz-Carlton, Bali for this meaningful celebration of the Lunar New Year," said Go Kondo, General Manager of The Ritz-Carlton, Bali. "Our culinary teams have thoughtfully crafted experiences that honor cherished traditions while showcasing the richness of Asian flavors."
For more information, please visit the website at ritzcarltonbali.com or email rc.dpssw.restaurant.reservation@ritzcarlton.com.
About The Ritz-Carlton, Bali
Built on a sprawling 12.7 hectares white beach front and elevated cliff top settings, The Ritz-Carlton, Bali feature 313 oceanfront suites and villas, enjoying the unobstructed view of the Indian Ocean and the resort's lush garden. Completing the experiences, a glass elevator connects the cliff and the beach-front, five restaurants and bars, The Ritz-Carlton Ballroom and meeting facilities, a wedding chapel, as well as The Ritz-Carlton Spa. Ladies and gentlemen at The Ritz-Carlton, Bali is proudly presents the timeless charms of Indo-Balinese hospitality.
About The Ritz-Carlton Hotel Company, LLC
Delivering the Gold Standard in service in coveted destinations around the world, The Ritz-Carlton Hotel Company, LLC currently operates more than 120 hotels in over 35 countries and territories. From iconic urban destinations to stretches of paradise in untouched corners of the earth, The Ritz-Carlton offers the opportunity for true discovery and transformative escapes that stay with guests long after they depart. Committed to thoughtful innovation, The Ritz-Carlton encompasses two groundbreaking brand extensions, Ritz-Carlton Reserve and The Ritz-Carlton Yacht Collection. Ritz-Carlton Reserve is a collection of rare estates set apart from the world, where personalized care and cultural immersion are paramount. The Ritz-Carlton Yacht Collection translates the brand's legendary service and hospitality for sea, reimagining the ultra-luxury cruising category. For more information or reservations, visit the company website at www.ritzcarlton.com, for the latest company updates, visit news.marriott.com and to join the live conversation, use #RCMemories and follow along on Facebook, X, and Instagram. The Ritz-Carlton Hotel Company, L.L.C. is a wholly-owned subsidiary of Marriott International, Inc. (NASDAQ:MAR). The Ritz-Carlton is proud to participate in Marriott Bonvoy®, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments and unparalleled benefits including complimentary nights and Elite status recognition. To enroll for free or for more information about the program, visit marriottbonvoy.com. The Ritz-Carlton is committed to supporting the destinations where it operates through Community Footprints, the company's social and environmental responsibility program.
Welcoming the Year of the Horse in Bali's leading luxury family resort.
BALI, Indonesia, Jan. 12, 2026 /PRNewswire/ -- The Ritz-Carlton, Bali invites guests to embrace the auspicious spirit of the Lunar New Year with a curated collection of festive dining experiences designed to unite families in an atmosphere of warmth, celebration, and refined indulgence. This year's highlights include a sumptuous Lunar New Year's Eve Dinner and an elegant Lunar New Year Afternoon Tea, each thoughtfully crafted to honor cherished traditions while elevating the holiday with contemporary flair.
The Lunar New Year's Eve Dinner at Senses presents a vibrant culinary celebration overlooking the resort's beautifully manicured garden. Guests are welcomed to savor an abundant buffet featuring freshly steamed dim sum, golden spring rolls, decadent roast duck, fragrant wok-fried specialties, and symbolic dishes representing prosperity, longevity, and good fortune. Complemented by live carving stations and traditional festive desserts, this memorable evening invites families to gather in the spirit of unity and abundance. Available on 16 February 2026 from 6 p.m. to 10:30 p.m., priced at IDR 1,000,000++ per person.
For those seeking a more leisurely celebration, the Lunar New Year Afternoon Tea offers a refined experience inspired by timeless Asian traditions. Guests can indulge in handcrafted sweet and savory delights, including mandarin orange cake, crispy vegetable money bags symbolizing good fortune, dried fruits, plums, and other festive treats. Paired with premium loose-leaf teas and enjoyed against panoramic ocean views, this elevated experience sets the tone for meaningful moments shared with loved ones. Available from 15–20 February 2026, priced at IDR 1,100,000++ for two people.
"We are delighted to welcome guests to The Ritz-Carlton, Bali for this meaningful celebration of the Lunar New Year," said Go Kondo, General Manager of The Ritz-Carlton, Bali. "Our culinary teams have thoughtfully crafted experiences that honor cherished traditions while showcasing the richness of Asian flavors."
For more information, please visit the website at ritzcarltonbali.com or email rc.dpssw.restaurant.reservation@ritzcarlton.com.
About The Ritz-Carlton, Bali
Built on a sprawling 12.7 hectares white beach front and elevated cliff top settings, The Ritz-Carlton, Bali feature 313 oceanfront suites and villas, enjoying the unobstructed view of the Indian Ocean and the resort's lush garden. Completing the experiences, a glass elevator connects the cliff and the beach-front, five restaurants and bars, The Ritz-Carlton Ballroom and meeting facilities, a wedding chapel, as well as The Ritz-Carlton Spa. Ladies and gentlemen at The Ritz-Carlton, Bali is proudly presents the timeless charms of Indo-Balinese hospitality.
About The Ritz-Carlton Hotel Company, LLC
Delivering the Gold Standard in service in coveted destinations around the world, The Ritz-Carlton Hotel Company, LLC currently operates more than 120 hotels in over 35 countries and territories. From iconic urban destinations to stretches of paradise in untouched corners of the earth, The Ritz-Carlton offers the opportunity for true discovery and transformative escapes that stay with guests long after they depart. Committed to thoughtful innovation, The Ritz-Carlton encompasses two groundbreaking brand extensions, Ritz-Carlton Reserve and The Ritz-Carlton Yacht Collection. Ritz-Carlton Reserve is a collection of rare estates set apart from the world, where personalized care and cultural immersion are paramount. The Ritz-Carlton Yacht Collection translates the brand's legendary service and hospitality for sea, reimagining the ultra-luxury cruising category. For more information or reservations, visit the company website at www.ritzcarlton.com, for the latest company updates, visit news.marriott.com and to join the live conversation, use #RCMemories and follow along on Facebook, X, and Instagram. The Ritz-Carlton Hotel Company, L.L.C. is a wholly-owned subsidiary of Marriott International, Inc. (NASDAQ:MAR). The Ritz-Carlton is proud to participate in Marriott Bonvoy®, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments and unparalleled benefits including complimentary nights and Elite status recognition. To enroll for free or for more information about the program, visit marriottbonvoy.com. The Ritz-Carlton is committed to supporting the destinations where it operates through Community Footprints, the company's social and environmental responsibility program.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Celebrate Prosperity and Togetherness at The Ritz-Carlton, Bali
