K-Trend All-in-One
SEOUL, South Korea, July 19, 2025 /PRNewswire/ -- Shinsegae Duty Free proudly announces the grand reopening of the fully renovated 11th floor at its Myeongdong flagship store, transforming it into a premier destination where over 100 curated brands and the latest trends converge for global travelers. This newly curated space features a distinctive lineup of most trendy and innovative brands across food, fashion, liquor, Character and k-pop goods, providing foreign visitors with a one-stop shop to experience Korean culture and trends.
This renovation positions the 11th floor as a Korean trend hub, showcasing various rising brands in a thoughtfully curated environment. Visitors can explore a wide range of premium offerings — from artisanal packaged food and trendy desserts to fashion and character goods in one place.
At the heart of this renovation is "Taste of Shinsegae", a specially curated zone that offers selection of products, including chocolates, snacks, packaged foods and supplements. The space also features pop-up zone showcasing trendy SNS-favorite brands and regional delicacies, catering to the evolving tastes of foreign tourists.
Additionally, the popular 'Space of BTS' has also been relocated within the 11th floor, with upgraded interactive features and immersive content to deepen fan engagement.
This renovation reflects surging global interest in Korean culture and the steady rebound of international travel. Food category sales rose by 40% in the first half of 2025, underscoring heightened demand for Korea's culinary and lifestyle offerings.
"Taste of Shinsegae" is divided into four themed zones:
- Dessert Zone: Features trendy treats like financier and vegun cookies such as 'Bricksand' and 'Grains Cookie', making their debut in Korea's duty-free market.
- Pop-Up Zone: Reflecting Seoul's vibrant food culture, this area showcases rising trendy brands from neighborhoods such as Hongdae, Bukchon and Seongsu. The lineup rotates regularly and includes social media favorites like Mannadang (traditional yakgwa), Super Matcha (tea and langue de chat), Nibbles (chocolates), Tiger Morning (ginger shots), and K-CHUP (Korean artisan sauce), etc.
- Food Market Zone: Offers a wide range of products, from premium snacks like 'Samcheongdong Egg Rolls' and 'Helen's Cookies', to ready-to-eat meals such as 'Bibigo'. Classic Korean staples, including sesame oil and gochujang are also featured.
- Wellness Zone: Includes health supplements from Red Ginseng, and international brands such as 'Cenovis', 'GNC', and 'Orthomol', catering to the growing demand for wellness.
The liquor section highlights rare whiskeys and offers tasting events to meet niche market demand.
The Fashion Zone now includes exclusive boutiques for 'GUESS' and 'Mmlg', alongside popular streetwear brands like 'National Geographic' and 'Acme de la vie', offering foreign visitors a broader choice. These additions complement the existing fashion offerings on the 9th floor, creating a seamless shopping experience.
The 'Space of BTS', exclusive to Shinsegae Duty Free, has also been expanded to include new albums, limited-edition merchandise, and enhanced content tailored to each member's solo activities, further deepen K-pop fan engagement. The gift zone features Korea's iconic character brands such as 'Kakao Friends' and 'Zanmang Loopy', with a selection of Korean character merchandise making it an ideal spot for Korean Character souvenirs.
Jungwon Chae, Senior Vice President of Shinsegae Duty Free, stated, "Speed and trend responsiveness are the core of our MD strategy. We've carefully analyzed Seoul's key trend hubs — Seongsu, Bukchon, Hongdae, and others — and brought that energy into our Myeongdong store. Our goal is to enable customers to easily discover Korea's most trendy brands and products in one convenient space."
He added, "Going forward, we will strengthen our focus on K-content-driven product development and store experiences, aiming to elevate duty-free shopping while fostering strong partnerships with brands and creators."
This comprehensive renovation underscores Shinsegae Duty Free's commitment to offering the best of Korea's culture, trends, and lifestyle to international visitors, making Myeongdong the ultimate destination for trend-savvy travelers.
About Shinsegae Duty Free: Shinsegae Duty Free is one of South Korea's leading duty-free retailers, offering a wide range of luxury products, including cosmetics, fashion, accessories, and spirits. With flagship stores in Myeongdong and Incheon Airport, as well as a robust online presence, Shinsegae Duty Free is committed to providing travelers with exceptional shopping experiences and exclusive products that reflect the brand's dedication to quality and innovation.
The Myeongdong flagship store, located in the heart of Seoul's premier tourist district, spans the 8th to 11th floors of the Shinsegae Department Store building. It features an expansive lineup of global and local brands, immersive K-culture zones, and curated shopping experiences that showcase the best of Korean beauty, food, and lifestyle trends.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Shinsegae Duty Free Unveils Curated Korean Trend Hub on Renovated 11th Floor of Myeongdong Flagship store
Shinsegae Duty Free Unveils Curated Korean Trend Hub on Renovated 11th Floor of Myeongdong Flagship store
At Anker Day 2026, Anker Innovations marks its 15th anniversary by unveiling THUS™ - ANKER's first neural-net Compute-in-Memory AI audio chip - and a new generation of products across soundcore and eufy.
NEW YORK and Bellevue, Wash., May 22, 2026 /PRNewswire/ -- Anker Innovations is hosting Anker Day 2026: Where Ultimate Meets Possible, its annual brand event to showcase the newest product launches and technology break-throughs across its portfolio. Where Ultimate Meets Possible will bring together media, retail buyers and key influencers for an exclusive look at what's next in consumer electronics, spanning premium audio, home energy and the smart home appliances.
Where Ultimate Meets Possible will be held at STORIED in New York City, an invite-only experience featuring keynote presentations, hands-on product demonstrations and a deep dive into the company's latest innovations.
Anker Day 2026 debuted innovations across three brands: soundcore's Liberty 5 Pro and Pro Max — the first earbuds powered by Anker's new THUS™ AI chip — alongside VibeOS AI platform and Nebula SpaceFlow; Anker SOLIX's S2000, the world's longest-lasting 2kWh home backup power station; and eufy's EdgeAgent™, a local AI home security agent, plus new baby care products.
Started With Power
Anker was founded in 2011 and released its first product in the following year: a 4,500mAh ultra-slim power bank. It was a modest beginning, but behind it was an engineering conviction that would shape everything that followed. If technology is going to make a meaningful difference in people's lives, it has to be built to the highest possible standard.
2012 - The Beginning
Anker's first product: a 4,500mAh ultra-slim power bank - the start of a commitment to putting well-engineered, reliable power in people's hands.
2013 - PowerIQ™
Introduced PowerIQ™, enabling fast-charging compatibility across both iOS and Android - setting the standard for universal charging intelligence.
2018 - GaN from Aerospace
An early adopter of Gallium Nitride (GaN) from aerospace applications for consumer charging - delivering a 40% size reduction without sacrificing output.
2019 - World's Smallest 18W Charger
Delivered the world's smallest 18W charger at the time - proving that ultimate performance and ultra-compact form are not a trade-off.
2022 - GaNPrime™
Pioneered high-power multi-port chargers with dynamic power distribution - intelligently allocating power across multiple devices simultaneously.
2023 - 240W Wall Charger
Delivered the industry's highest-power 240W wall charger at the time - meeting the demands of the most power-hungry professional setups.
2024 - InstaCord™ & UltraDura™
In 2024, InstaCord™ became Anker's most advanced retractable‑cable technology and UltraDura™ achieved industry‑leading durability.
2025 - GaNPrime™ 2.0 • PowerIQ™ 5.0 • AnkerSense™ View • TurboBoost™
GaNPrime™ 2.0 (most advanced fast charging), PowerIQ™ 5.0 (smartest compatibility), AnkerSense™ View (intelligent display technology), and TurboBoost™ for ultra-fast power bank recharging. The pursuit never stops.
Fifteen years. Eight technology generations. Every breakthrough driven by one and only promise: seeking the ultimate innovation, not as an end in itself, but because technology built to its highest standard is how we put the possibilities people want in their lives within reach. Technology in service of people. That is what this pursuit has always meant.
Today's Milestone: Anker Thus™
For 80 years, chip design has followed the same logic established by John von Neumann in 1945: separate the processor from memory, and shuttle data between them one instruction at a time. For eight decades across mainframes, desktops, and data centers, this model worked. AI breaks that assumption. A neural network draws on millions of learned parameters all at once - and in a wearable device, moving that data between memory and processor consumes more than 90 percent of chip power, leaving almost nothing for actual computation.
THUS™ applies a different principle: embed computation directly inside NOR Flash memory cells, where the model already lives. The model parameters never have to move. The energy previously consumed by data movement is redirected entirely to computation.
The first THUS™ AI chip debuts in earbuds, delivering up to 150 times more AI computing power on the environmental noise cancellation task than Anker's previous-generation flagship earphones.
Clear Calls - the chip's first disclosed feature - runs a large neural network entirely on-device, anchored by eight MEMS microphones and two bone conduction sensors, for a significantly clear call in any environment. Additional AI-powered features including Signature Sound and Voice Control debuted at Anker Day.
"Every AI chip built until now stores the model on one side and does the computation on the other. To think, the device has to carry all those parameters across, many times per second, every single inference. THUS™ puts the computation where the model already lives. The model never has to move again."
- Steven Yang, Founder and CEO, Anker Innovations
THUS™ takes inspiration from "Thus have I heard", a Buddhist phrase that reflects direct transmission - knowledge conveyed as it was experienced, without distortion.
All performance figures are based on internal Anker lab tests. The 150× AI computing power figure applies specifically to the environmental noise cancellation task and reflects the architectural change from rule-based to neural-net AI processing. It is not a general performance claim and does not reflect a process node upgrade. The environmental noise cancellation workload referenced here runs as an on-device neural network model on the first THUS™ chip.
Anker soundcore Liberty 5 Pro: The First Product Powered by Anker Thus™
The soundcore Liberty 5 Pro and Liberty 5 Pro Max are the first two products to ship with the THUS™ chip. Their positioning is organized around three on-device intelligence layers the chip enables - understanding, adapting, and tuning - each representing a function earbuds could not credibly perform before neural-net AI became viable at this scale. Coming to the market soon.
15 Years, One Promise
From our first power bank to a proprietary AI chip in 2026 - the categories we build in keep expanding, and so does the scope of what technology can do for people's lives. Our promise has been one and only, seeking the ultimate innovation, with the conviction that technology built to its highest standard makes the possibilities people want in their lives the ones they can actually live. Fifteen years is long enough to know that trust is earned slowly. Fifteen years in. The pursuit continues.
About Anker Innovations
Anker Innovations is a global consumer technology company driven by ultimate innovation, creating products that help people power, create, connect, and live more freely. Founded in 2011, Anker Innovations serves more than 200 million consumers across 146 countries and regions. Learn more at anker.com.
DISCLAIMER
*Statements in this news release that are not statements of historical fact may include forward-looking statements regarding future events or the future financial performance of the company. We wish to caution you that such statements are just predictions and that actual events or results may differ materially. Forward-looking statements involve a number of risks and uncertainties surrounding competitive and industry conditions, market acceptance for the company's products, risks of litigation, technological changes, developing industry standards and other factors related to the company's businesses. The actions referred to in this press release are not an admission or acknowledgement of any claim or allegation. The Company reserves all of its rights.
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15 Years of Seeking Ultimate Innovation: From Power Banks to Proprietary AI THUS™ Chip
15 Years of Seeking Ultimate Innovation: From Power Banks to Proprietary AI THUS™ Chip
15 Years of Seeking Ultimate Innovation: From Power Banks to Proprietary AI THUS™ Chip
