7th HK Digital Advertising Start-ups X Publishing (Writers) Promotion Support Scheme Digital Advertising Design (for Publishing) Awards Ceremony and Sharing Session by Awardees Annual Cross-Sector Event Nurturing Local Digital Advertising Talent

HONG KONG, July 22, 2025 /PRNewswire/ -- Organised by the Hong Kong Association of Interactive Marketing ("AIM") and sponsored by the Cultural and Creative Industries Development Agency ("CCIDA"), the Hong Kong Digital Advertising Start-ups X Publishing (Writers) Promotion Support Scheme (the "Support Scheme") was launched in 2018. With robust support from the industry, the Support Scheme has now entered its seventh edition, continuing its mission to nurture local digital advertising start-ups. By providing funding and professional training, the Support Scheme empowers these start-ups to create tailor-made digital advertising campaigns that promote emerging local writers. The Support Scheme assists local digital advertising start-ups in implementing digital advertising campaigns to promote local emerging writers and their designated books, gaining practical experience in the process. Simultaneously, it provides valuable exposure to digital promotion for local emerging writers and their publishers, fostering greater cross-sectoral collaboration and advancing the reading culture among the public.

This year, 12 teams were selected for the Support Scheme. To recognise their outstanding creative work, the AIM held the Digital Advertising Design (for Publishing) Awards Ceremony and Sharing Session today. The event was honoured by the presence of Mr. Alex So, Head (Multi-media) of the CCIDA, as the Guest of Honour. He was joined by Mr. Stanley Chow, Vice Chairman of AIM, and Mr. William So, Vice Chairman of the Hong Kong Publishing Federation, to present the awards to the winning teams.

Mr. Alex So, Head (Multi-media) of the CCIDA, congratulated the awardees and commended AIM for the successful organisation of this year's scheme. He also extended his appreciation to the Hong Kong Publishing Federation, the Hong Kong Publishing Professionals Society (HKPPS), the jury panel, and professional mentors for their steadfast support.

Mr. Stanley Chow, Vice Chairman of AIM, congratulated all the winning teams. He also expressed his gratitude to CCIDA for its continued sponsorship of the support scheme, as well as the ongoing support from the publishing sector. He remarked, "Now in its seventh year, the Support Scheme has become a flagship cross-sector event for both Hong Kong's digital advertising and publishing sectors, significantly promoting collaboration and development between the two. Each edition, participating start-up digital advertising companies impressed us with their creativity, producing memorable campaigns for the paired emerging authors and their books. This year's campaigns were particularly outstanding and received unanimous praise from the judging panel."

Each of the 12 participating teams consisted of a local digital advertising start-up,  established within the past five years,  paired with one unit of local writer whose debut work was published within the last six years. During the approximately three-month programme, the digital advertising teams created bespoke promotional campaigns for their paired authors and designated books. Each start-up received up to HK$260,000 in funding, alongside professional mentorship and training seminars designed to enhance creativity and elevate the overall quality of digital advertising in Hong Kong.

The 12 campaigns reached nearly 13.6 million views, with 1.33 million engagements and close to 12.61 million views. These impressive metrics demonstrate the campaigns' ability to capture public attention with relatable and creative content, effectively delivering the books' messages to their intended audiences while fostering deeper interaction between readers and authors.

To enable more readers to experience these campaigns, the Support Scheme has set up a dedicated booth at the Hong Kong Book Fair 2025 from July 16 – 22, showcasing all 12 teams' campaigns alongside their corresponding publications.

At Digital Advertising Design (for Publishing) Awards Ceremony, the Gold, Silver, and Bronze Awards of the Digital Advertising Design (for Publishing) with awardees selected by the professional jury were given out. The "My Favourite Digital Advertising Design (for Publishing) Award", winner of which was voted by the public from June 1 - 26, was also presented on the same occasion.

Below are brief introductions to the awarded campaigns of the 7^th Digital Advertising (for Publishing) Awards:

Gold Award:

"MBTI 16 Types – Which Adorable Character Matches You Best?" by Hungerr Universe Limited

The Gold Award went to Hungerr Universe Limited's campaign "MBTI 16 Types – Which Adorable Character Matches You Best?", created for the book "MBTI Interpersonal Adventure – How to Get Along with Different Personality Types When Living Together?" written by Lai Wai Hang and Li Lo, published by Ming's Readers Publisher. This campaign brought to life 16 MBTI personality types through vibrant characters, comics, and illustrations. The team produced creative street interviews and built oversized "books" representing each personality, displayed in public areas. QR codes on these installations led directly to the book's purchase page.

Digital Advertising Campaign – "MBTI 16 Types – Which Adorable Character Matches You Best?":
https://www.digiad.hk/pf/7/hungerr-universe-limited-x-mbti人際探險ä¸åŒæ€§æ ¼é¡žåž‹ä¸€èµ·ç”Ÿæ´»è¦å¦‚何相處/

Silver Award:

"Healing Hike – A Spiritual Journey in the Hills" by Studio120 &

"Our Guide, Our Ironman" by At This Moment

There were two teams receiving Silver Award. The first one went to Studio120's campaign "Healing Hike – A Spiritual Journey in the Hills", created for the book "God in the wild: Awakening Spirituality in the nature of Hong Kong" by KC, published by Chinese Christian Literature Council Ltd. The campaign used carousel posts, reels, and threads to capture the book's reflective journey through Hong Kong's wilderness, exploring how nature serves as a spiritual conduit. The theme of healing was woven throughout the campaign.

Digital Advertising Campaign – "Healing Hike – A Spiritual Journey in the Hills":
https://www.digiad.hk/pf/7/studio120-x-神在野香港山野éˆæ€ä¹‹æ—…/

The second Silver Award went to At This Moment's campaign "Our Guide, Our Ironman", created for the sports fiction "One Half" by Wing Yuek Ching, published by Breakthrough Limited. This campaign dramatized the inspiring journey of a visually impaired triathlete and their guide through a four-part short film series. The story highlighted the strength and vulnerability of athletes and explored the idea that "everyone can be an ironman, but we all need a guide at some point in life."

Digital Advertising Campaign – "Our Guide, Our Ironman":
https://www.digiad.hk/pf/7/at-this-moment-x-éµäºº15/

Bronze Award & 
My Favourite Digital Advertising Design (for Publishing) Award:

"Assemble! Future Science Rescue Team" by Nine Nine Digital

The Bronze Award went to Nine Nine Digital's campaign "Assemble! Future Science Rescue Team", created for the book "Future Science Rescue Team (3): The Great Mystery of Green Lunar Mint" by Leung Tim, published by Sun Ya Publications (HK) Limited. It is also the recipient of "My Favourite Digital Advertising Design (for Publishing) Award", as determined by public votes. Combining STEAM elements with science fiction, detective mystery, humor, and emotion, the campaign targeted students, parents, and teachers. It featured animated videos and school sharing sessions to promote the book's educational and entertaining qualities.

Digital Advertising Campaign – "Assemble! Future Science Rescue Team":
https://www.digiad.hk/pf/7/nine-nine-digital-x-未來科學拯救隊3碧月薄è·å¤§è¬Žåœ˜/

All awarded and participating campaigns from the 7^th Support Scheme can be viewed for free on the Support Scheme's official website and social media platforms.

Official website:   www.digiad.hk
Facebook page:   www.facebook.com/AdxPub
YouTube channel:   https://www.youtube.com/@香港åˆå‰µæ•¸ç¢¼å»£å‘Šä¼æ¥­

Organiser: The Hong Kong Association of Interactive Marketing

Lead Sponsor: the Cultural and Creative Industries Development Agency

Disclaimer: The Government of the Hong Kong Special Administrative Region provides funding support to the project only, and does not otherwise take part in the project. Any opinions, findings, conclusions or recommendations expressed in these materials/events (or by members of the project team) are those of the project organisers only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Culture, Sports and Tourism Bureau, the Cultural and Creative Industries Development Agency, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee.

The 7^th HK Digital Advertising Start-up X Publishing (Writers) Promotion Support Scheme Digital Advertising Design (for Publishing) Award Recipients:

Award	Local Digital Advertising Start-up	Designated Book / Digital Advertising Campaign	Local Emerging Writer	Publisher
Gold Award	Hungerr Universe Limited	MBTI Interpersonal – How to Get Along with Different Personality Types When Living Together / MBTI 16 Types – Which Adorable Character Matches You Best?"	Lai Wai Hang Li Lo	Ming's Readers Publisher
Silver Award	Studio120	God in the wild: Awakening Spirituality in the nature of Hong Kong / "Healing Hike – A Spiritual Journey in the Hills"	KC	Chinese Christian Literature Council Ltd
Silver Award	At This Moment	One Half / "Our Guide, Our Ironman"	Wing Yuek Ching	Breakthrough Limited
Bronze Award	Nine Nine Digital	Future Science Rescue Team (3): The Great Mystery of Green Lunar Mint / "Assemble! Future Science Rescue Team"	Leung Tim	Sun Ya Publications (HK) Limited
My Favorite Digital Advertising Design (for Publishing) Award	Nine Nine Digital	Future Science Rescue Team (3): The Great Mystery of Green Lunar Mint / "Assemble! Future Science Rescue Team"	Leung Tim	Sun Ya Publications (HK) Limited

Award

Local Digital Advertising Start-up

Designated Book / Digital Advertising Campaign

Local Emerging Writer

Publisher

Gold Award

Hungerr Universe Limited

MBTI Interpersonal – How to Get Along with Different Personality Types When Living Together /

MBTI 16 Types – Which Adorable Character Matches You Best?"

Lai Wai Hang

Li Lo

Ming's Readers Publisher

Silver Award

Studio120

God in the wild: Awakening Spirituality in the nature of Hong Kong /

"Healing Hike – A Spiritual Journey in the Hills"

KC

Chinese Christian Literature Council Ltd

Silver Award

At This Moment

One Half /

"Our Guide, Our Ironman"

Wing Yuek Ching

Breakthrough Limited

Bronze Award

Nine Nine Digital

Future Science Rescue Team (3): The Great Mystery of Green Lunar Mint /

"Assemble! Future Science Rescue Team"

Leung Tim

Sun Ya Publications (HK) Limited

My Favorite Digital Advertising Design (for Publishing) Award

Nine Nine Digital

Future Science Rescue Team (3): The Great Mystery of Green Lunar Mint /

"Assemble! Future Science Rescue Team"

Leung Tim

Sun Ya Publications (HK) Limited

The 12 teams of digital advertising start-ups and emerging writers participating in the 7^th Support Scheme are listed in alphabetical order of the English names of the digital advertising start-ups as follows:

	Local Digital Advertising Start-up (English Name)	Local Digital Advertising Start-up (Chinese Name)	Publisher (English Name)	Local Emerging Writer (English Name)	Designated Book (Chinese Title)	Designated Book (English Title) (if any)
1	At This Moment	n/a	Breakthrough Limited	Wing Yuek Ching	éµäºº1.5	One Half
2	FROM THE TOP PRODUCTION LIMITED	優本製作有é™å…¬å¸	Boaz International Education Institute Limited	Chan Cheuk Ki Twiggy, Shum Yin Wah	我ä¸æ˜¯ç¬¨ç¬¨	n/a
3	Gain Tune International Limited	德通國際有é™å…¬å¸	SYRT Academy Company Limited	Yu Wing Kong, Steve	招募之RD	Recruit to RD
4	Hungerr Universe Limited	哼嘎制作有é™å…¬å¸	Ming's Readers Publisher	Lai Wai Hang, Li Lo	MBTI人際探險——ä¸åŒæ€§æ ¼é¡žåž‹ä¸€èµ·ç”Ÿæ´»ï¼Œè¦å¦‚何相處？	n/a
5	Kangaroll Creative	n/a	HKEJ Publishing Limited	Cheung Ching Fung	港人防ç½å¿…修科	n/a
6	Moisland	無島	City University of Hong Kong Press	Lin Ka Chun	被éºå¿˜çš„香港管樂å²	The Forgotten History of Wind Bands in Hong Kong
7	Nine Nine Digital	n/a	Sun Ya Publications (HK) Limited	Leung Tim	未來科學拯救隊3：碧月薄è·å¤§è¬Žåœ˜	Future Science Rescue Team (3): The Great Mystery of Green Lunar Mint
8	PI Consultancy & Training Company Limited	n/a	Enrich Publishing Limited	Miss Heart	校園療心室2——自主情緒‧實ç¾çœŸæˆ‘	n/a
9	Ripple Vision	漣漪映畫	Quire Limited	Cheung Yu Ting (ArYu)	éˆé­‚中轉站	SOULTOPIA
10	Storeroom No.9	玖號士多房	Sun Ya Publications (HK) Limited	Tsang Chiu Yu	資優孩å­çš„解憂æ€è€ƒæ³•	n/a
11	Studio120	120工作室	Chinese Christian Literature Council Ltd	KC	神在野──香港山野éˆæ€ä¹‹æ—…	God in the wild: Awakening Spirituality in the nature of Hong Kong
12	Tinysotiny.co Limited	n/a	Cosmos Books Limited	Tsang, Mo-suet Musette Faye	çš„çš„æ’æ’開飯啦	n/a

Local Digital Advertising Start-up (English Name)

Local Digital Advertising Start-up (Chinese Name)

Publisher (English Name)

Local Emerging Writer (English Name)

Designated Book (Chinese Title)

Designated Book (English Title)

(if any)

1

At This Moment

n/a

Breakthrough Limited

Wing Yuek Ching

éµäºº1.5

One Half

2

FROM THE TOP PRODUCTION LIMITED

優本製作有é™å…¬å¸

Boaz International Education Institute Limited

Chan Cheuk Ki Twiggy, Shum Yin Wah

我ä¸æ˜¯ç¬¨ç¬¨

n/a

3

Gain Tune International Limited

德通國際有é™å…¬å¸

SYRT Academy Company Limited

Yu Wing Kong, Steve

招募之RD

Recruit to RD

4

Hungerr Universe Limited

哼嘎制作有é™å…¬å¸

Ming's Readers Publisher

Lai Wai Hang, Li Lo

MBTI人際探險——ä¸åŒæ€§æ ¼é¡žåž‹ä¸€èµ·ç”Ÿæ´»ï¼Œè¦å¦‚何相處？

n/a

5

Kangaroll Creative

n/a

HKEJ Publishing Limited

Cheung Ching Fung

港人防ç½å¿…修科

n/a

6

Moisland

無島

City University of Hong Kong Press

Lin Ka Chun

被éºå¿˜çš„香港管樂å²

The Forgotten History of Wind Bands in Hong Kong

7

Nine Nine Digital

n/a

Sun Ya Publications (HK) Limited

Leung Tim

未來科學拯救隊3：碧月薄è·å¤§è¬Žåœ˜

Future Science Rescue Team (3): The Great Mystery of Green Lunar Mint

8

PI Consultancy & Training Company Limited

n/a

Enrich Publishing Limited

Miss Heart

校園療心室2——自主情緒‧實ç¾çœŸæˆ‘

n/a

9

Ripple Vision

漣漪映畫

Quire Limited

Cheung Yu Ting (ArYu)

éˆé­‚中轉站

SOULTOPIA

10

Storeroom No.9

玖號士多房

Sun Ya Publications (HK) Limited

Tsang Chiu Yu

資優孩å­çš„解憂æ€è€ƒæ³•

n/a

11

Studio120

120工作室

Chinese Christian Literature Council Ltd

KC

神在野──香港山野éˆæ€ä¹‹æ—…

God in the wild: Awakening Spirituality in the nature of Hong Kong

12

Tinysotiny.co Limited

n/a

Cosmos Books Limited

Tsang, Mo-suet Musette Faye

çš„çš„æ’æ’開飯啦

n/a

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

7th HK Digital Advertising Start-ups X Publishing (Writers) Promotion Support Scheme Digital Advertising Design (for Publishing) Awards Ceremony and Sharing Session by Awardees Annual Cross-Sector Event Nurturing Local Digital Advertising Talent

Explore the Forgotten Role of Oyster Reefs in Protecting Our Shores and Supporting Biodiversity

HONG KONG, Jan. 12, 2026 /PRNewswire/ -- As the city prepares to welcome the Year of the Horse, a traditional Lunar New Year symbol takes on new significance, the golden oyster – long associated with prosperity, abundance, and good fortune — now carries a deeper message

Beyond its festive glow, the oyster tells a story of ecological power and quiet loss. Once thriving along Hong Kong's coastlines, oyster reefs played a vital role as natural water filters, wave buffers, and biodiversity hotspots. Today, they have all but vanished — and with them, a crucial part of the city's marine heritage.

This January, The Nature Conservancy (TNC) ) invites the public to reconnect with this forgotten ecosystem through the finale edition of its interactive exhibition series: Reviving Hong Kong's Ocean Heritage: Our Forgotten Oyster Reefs. The exhibition will take place at the linkbridge at Lincoln House, Taikoo Place, from January 12 to 23, 2026 (weekdays only).

Located in one of the Hong Kong's most vibrant business districts, the exhibition offers professionals and the public alike a rare opportunity to pause, reflect, and discover how they can make a tangible impact on ocean conservation.

From Festive Symbol to Ecological Reality

In Chinese tradition, oysters have long symbolized wealth and longevity — their golden form representing luck and blessings for the year ahead. But the oyster's real-world role is just as powerful. Beneath the surface, oyster reefs anchor entire marine ecosystems: filtering water, stabilizing shorelines, and supporting biodiversity.

Globally, over 85% of oyster reefs have been lost, making them one of the most endangered marine habitats. In Hong Kong, they once supported local livelihoods and coastal resilience — yet their disappearance has gone largely unnoticed.

This exhibition brings their story back into focus, showing how restoring oyster reefs is a nature-based solution that supports climate adaptation, biodiversity recovery, and sustainable economic development.

"Biodiversity loss is no longer an abstract concept — it's a material risk for business, communities, and long-term economic stability," said Anthony Gao, Executive Director for Hong Kong and Regional Partnerships.

"Restoring oyster reefs is more than conservation. It's a practical, nature-based solution that strengthens coastal resilience, supports ESG goals, and helps build a blue economy that benefits both people and the planet. Through this exhibition, we hope to inspire Hong Kong's business community to take the lead — by integrating nature into strategy, and turning sustainability commitments into tangible action."

Immersive Learning Experience and Highlights

The exhibition offers a multisensory journey designed to educate and inspire:

• A Virtual Reality Journey to restoration sites in Deep Bay and Pak Nai.
• A full-scale Traditional Oyster Farming Model, featuring authentic poles from Deep Bay.
• A Water Filtration Video Demonstration, showcasing the oysters natural ability to clean water.
• A Coastal Resilience Simulation showing how oyster reefs reduce wave impact and protect shorelines from storm surges.
• Marine Specimens & AR Games inviting participants to rebuild digital reefs.
• Screening of City of Shells: Our Forgotten Oyster Reefs, a documentary tracing 1,000-year oyster heritage.

Special Lunar New Year Surprises

To celebrate the new year with hope and prosperity, visitors will have the chance to receive a limited-edition Oyster BB's Lucky Scroll — a creative Lunar New Year fai chun that blends festive charm with a call to protect nature. A special red pouch will also be available to selected visitors through on-site engagement, while supplies last.

These efforts would not be possible without the invaluable support and collaboration of our partners. TNC extends its sincere gratitude to the Swire Group Charitable Trust for its generous support, to Swire Institute of Marine Science (SWIMS) and the Explorer Club Hong Kong (ECHK) for their continue expertise and collaboration; and to our venue sponsor, Taikoo Place, for providing a vibrant and accessible platform for public engagement in the heart of one of Hong Kong's most dynamic business communities.

Exhibition Details

Dates: January 12–23, 2026 (Mon–Fri only)
Time: 10:00 – 19:00
Venue: 1/F, Lincoln House linkbridge, Taikoo Place
Admission: Free

About The Nature Conservancy Hong Kong (TNC)

The Nature Conservancy (TNC) is a global conservation organization dedicated to conserving the lands and waters on which all life depends. Guided by science, we create innovative, on-the-ground solutions to our world's toughest challenges so that nature and people can thrive together. We are tackling climate change, conserving lands, waters and oceans at an unprecedented scale, providing food and water sustainably and helping make cities more resilient. The Nature Conservancy is working to make a lasting difference around the world in 83 countries and territories (39 by direct conservation impact and 44 through partners) through a collaborative approach that engages local communities, governments, the private sector, and other partners. TNC has been in Asia Pacific for over 30 years with projects in Australia, mainland China, Hong Kong SAR, India, Indonesia, Mongolia, New Zealand, and the Pacific Islands. In 2019, TNC was awarded the Lui Che Woo Prize for Sustainable Development. To learn more. please visit:

Website: http://www.tnc.org.hk
Facebook: TNC HK 大自然保護協會 
Instagram: @tnc_hk
LinkedIn: The Nature Conservancy in Hong Kong

About TNC's Reef Resilience Network

2025 marks the 20th anniversary of TNC's Reef Resilience Network — a global platform that has trained over 55,000 marine professionals in 92 countries and provides science-based tools to more than 1 million users annually. From Hong Kong's oyster beds to coral reefs worldwide, TNC is committed to building a more resilient future for our oceans.

For photos download, please visit: LINK

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

A Symbol of Prosperity to a Hopeful Action -- Reviving Hong Kong's Ocean Heritage